Television viewing in Finland 2014

Tennispalatsi 20.1.2015

Lena Sandell

Daily viewing time (hrs;min)

3:023:04

0

20

40

60

80

100

120

140

160

180

200

19

90

19

91

19

92

19

93

19

94

19

95

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

Min

/da

y

Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included since 2008). 2

Daily viewing time (minutes) by age groups

3

184 184

70 6977

138

159

218

283

146 150

0

50

100

150

200

250

300

F10+ M10+ 4-9 10-14 15-24 25-34 35-44 45-64 65+ F25-44 M25-44

2013

2014

Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.

Most TV programmes are watched live, also in households with DVR or

IPTV

93%86%

3%

5%

5% 9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

All 10+ HH's with DVR or IPTV (10+)

1-7 d timeshift

vosdal*

live

Source: Finnpanel Oy, TAM. Timeshift and guest viewing included, 2014

* vosdal = viewed on same day as live4

TV viewing including web TV:

• http://www.finnpanel.fi/en/tulokset/nettitv.php

• Weekly Results

• Top TV Content By Web TV Service

• Top TV Content By Channel

Example: Week 1/2015 top TV content by channel

Programme Premiere Broadcast

(viewers)

Timeshift

Viewing+ Reruns

Web TV Broadcast+ Web

TV Total

Web TV

Share

Stream Starts

YLE TV1

Uutisvuoto587 000 421 000 11 000 1 019 000 1,1 % 17 000

Yle Uutiset897 000 9 000 5 000 911 000 0,5 % 6 000

Urheiluruutu815 000 14 000 1 000 830 000 0,1 % 1 000

MTV3

21 tapaa pilata

avioliitto 572 000 166 000 18 000 756 000 2,3 % 39 000

Vain hyviä

uutisia 235 000 379 000 2 000 616 000 0,3 % 3 000

Rouva Ministeri335 000 223 000 20 000 579 000 3,5 % 34 000

Nelonen

Loirinuotiolla829 000 471 000 55 000 1 356 000 4,1 % 122 000

The Voice of

Finland 545 000 294 000 36 000 875 000 4,2 % 88 000

Suomen huuto-

kauppakeisari 113 000 278 000 1 000 392 000 0,3 % 3 000

Source: Finnpanel Oy (4+), web tv viewing: comScore

Example: Week 1/2015 top TV content by web tv service

Programme Premiere

Broadcast

Rating)

Timeshift

Viewing+ Reruns

Web TV Broadcast+

Web TV Total

Web TV Share Stream Starts

Areena

Ryhmä Hau34 000 13 000 73 000 119 000 60,8 % 118 000

Syke292 000 461 000 62 000 815 000 7,6 % 108 000

Kimmo181 000 240 000 49 000 470 000 10,5 % 75 000

Katsomo

Kosto184 000 72 000 21 000 277 000 7,6 % 32 000

Rouva Ministeri335 000 223 000 20 000 579 000 3,5 % 34 000

Emmerdale301 000 126 000 18 000 445 000 4,1 % 23 000

Ruutu

Loirinuotiolla829 000 471 000 55 000 1 356 000 4,1 % 122 000

The Voice of

Finland 545 000 294 000 36 000 875 000 4,2 % 88 000

Devious Minds21 000 40 000 14 000 75 000 18,3 % 34 000

Source: Finnpanel Oy (4+). Web tv viewing: comScore

Ensimmäisen kauden tavoittavuus

2,9 miljoonaa yli 10-v suomalaista (=

59 %)

Areenakatselun osuus 13 % ja

ennakkokatselu suurta (vuonna 2014)

FB-fanejayli 22 000

Jaksoilla keskimäärin yli 900 000

katsojaa (tv+Yle Areena)

Lähde: Yle Julkaisut Asiakkuus

TV-mittaritutkimus, Finnpanel Oy/Yle EM&AH

DaX, comScore/Yle AH

Facebook

Which devices do you use to watch web tv content?

60

51

5

22 20

2

0

20

40

60

80

100

% total hh’s

2011

2012

2013

2014

Source: Finnpanel, TV households in Finland 9

36,1

40,938,0 38,3 39,2

35,833,3

35,6

44,7

51,148,4 48,1

0

10

20

30

40

50

60

Jan Feb March April May June July Aug Sept Oct Nov Dec

2011

2012

2013

2014

Source: Web statistics from Yle (comScore), MTV Oy (comScore) and Nelonen Media (Drupal/comScore). 10

Areena, Katsomo and Ruutu 2014: in average 41 million monthly starts

Total stream starts (Million)

2014: All time high number of TV sets in Finnish Households

2010 2011 2012 2013 2014

No. of TV sets 4 180 000 4 131 000 4 135 000 4 380 000 4 658 000

0

20

40

60

80

100

Feb

'08

May

'08

Aug

'08

Nov

'08

Feb

'09

May

'09

Aug

'09

Nov

'09

Feb

'10

May

'10

Aug

'10

Nov

'10

Feb

'11

May

'11

Aug

'11

Nov

'11

Feb

'12

Aug

'12

Feb

'13

Aug

'13

Feb

'14

Aug

'14

% TV HH’s

Catode ray tube (CRT)

Flat screen

Flat screen with HD

ready or Full HD*

25 % (TV HH’s) has HD tuner, internet-TV at 9 % of TV HH’s.

Source: Finnpanel, TV households in Finland

2014: What kind of equipment is connected to your TV set?

47

29

45

18 20 21

5

17

20

20

40

60

80

100

Ordinary set-

top box

Tv-game

console

DVD player Blu-ray-player Home theater

equipment

Video tape

recorder

Mediaplayer PC Other

% all HH’s

12Source: Finnpanel, TV households in Finland

Channel share (%)

26,4

13,3

2,5 1,9

17,4

5,1

1,93,4

8,1

3,4 2,8

0,1 0,7

3,5

1,20,4

3,6

0,4

3,8

0

5

10

15

20

25

302013

2014

13

Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included).

*Hero from 10.11.-14

2014 (main media companies/share):

Yle 44,1 %

MTV 27,9 %

Nelonen Media 15,1 %

SBS Discovery Television 5,2 %

Fox 3,6 %

Top series 2014

Programme Channel

Rating (000)

(ave episode rating) No. of episodes

Putous (kevät) MTV3, Ava 1852 8

Vain elämää Nelonen 1468 8

Putous (syksy) MTV3, Ava 1279 8

Tanssii Tähtien Kanssa MTV3 1119 10

Maajussille morsian MTV3, Ava 1100 12

Uutisvuoto Yle TV1 1081 35

Posse MTV3 981 12

Tähdet, tähdet MTV3, Ava 947 8

YleLeaks Yle TV1 817 34

Salatut elämät MTV3, Ava 781 185

Syke Yle TV2 748 10

The Voice of Finland Nelonen 741 17

Akuutti Yle TV1 722 29

Kotikatsomo: Kansanmies Yle TV1 684 6

Jäämeri 30 päivässä Yle Teema 680 10

Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.Sum of premiere broadcast and its reruns 7 d after the premiere broadcast.

Recurrent programmes (excl. news, sports events, sport news, events, programmes aired less than 3 times, programmes shorter than 3 minutes). 14

Katsotuin Putous-kausi

Katsotuin viihdeohjelma 20143,8 miljoonaa (79 %) seurasi

Keskikatsojamäärä 1,83 milj. / jaksoLauantain lähetys 1,44 milj.

37 000 twiittiä

Yli 4 milj.käynnistystä

226 000 seuraajaa

Putous kausi 5

Lähde: Finnpanel TV-mittaritutkimus, comScore DAX

Yli 9 miljoonaa

videokäynnistystä

Kokonaisten jaksojen

käynnistykset yht. 2,3

miljoonaa

Pikauusinnat su ja ti

keskikatsojamäärä (yht)

469 000 (10+)

Tavoitti Nelosella 3,7

miljoonaa suomalaista

(76 %)

FB-fanit

yli 167 000

30 400 twiittiä

(144 000 retwiittiä)

Uusi katsojaennätys

Nelosen historiassa,

Loirin jakson ensiesitys

19.9.

1 115 000 (10+)

Päälähetyksen

keskikatsojamäärä

1 000 000 (10+)

Top programmes 2014

Title Channel Day Date Time Rating Rating %

Itsenäisyyspäivän vastaanotto YLE 1 Sat 6.12. 18:15 2 147 000 45

Yle Uutiset YLE 1 Sat 6.12. 20:30 2 080 000 43

Sotshin olympiakisat: 9. kilpailupäivä YLE 2 Sun 16.2. 18:46 1 784 000 37

Sotshin olympiakisat: 15. kilpailupäivä YLE 2 Sat 22.2. 17:00 1 761 000 37

Jääkiekon MM-kisat: Loppuottelu MTV3 Sun 25.5. 21:51 1 717 000 36

Putous MTV3 Sat 25.1. 19:27 1 608 000 33

Sotshin olympiakisat: 14. kilpailupäivä YLE 2 Fri 21.2. 14:00 1 469 000 31

Kymmenen Uutiset MTV3 Sun 25.5. 22:37 1 469 000 31

Linnan jatkot YLE 1 Sat 6.12. 22:15 1 394 000 29

Sotshin olympiakisat: Avajaiset YLE 2 Fri 7.2. 18:12 1 329 000 29

17

Source: Finnpanel Oy, TAM, Population 10+ y.

Best performance / programme title.

2014: Year of entertainment and sports

• Year of big sports events

• Average daily viewing time 3 hrs – weekly 21 hrs

• More TV sets than ever before

• Starts increased 50 % for Areenan, Katsomon and Ruutu

• The most popular TV contents attract millions of viewers

- but behind top ratings there are thousands of different viewing habits

More information at

www.finnpanel.fi

TV viewing 2014

Daily viewing time (hrs;min)

3:023:04

0

20

40

60

80

100

120

140

160

180

200

19

90

19

91

19

92

19

93

19

94

19

95

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

20

13

20

14

Min

/vrk

Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included since 2008. 21

Daily viewing time (min) by age groups

22

184 184 184

70 6977

138

159

218

283

177 175

148 146 150

0

50

100

150

200

250

300

Min

/vrk

2012

2013

2014

Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing.

Children and young adult’s tv viewing

1:10 1:09

1:17

1:32

1:02

0

20

40

60

80

100

120

4-9 10-14 15-24 F15-24 M15-24

Min

/vrk 2012

2013

2014

23Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing.

0

500000

1000000

1500000

2000000

2500000

02

00

- 0

21

4

02

45

- 0

25

9

03

30

- 0

34

4

04

15

- 0

42

9

05

00

- 0

51

4

05

45

- 0

55

9

06

30

- 0

64

4

07

15

- 0

72

9

08

00

- 0

81

4

08

45

- 0

85

9

09

30

- 0

94

4

10

15

- 1

02

9

11

00

- 1

11

4

11

45

- 1

15

9

12

30

- 1

24

4

13

15

- 1

32

9

14

00

- 1

41

4

14

45

- 1

45

9

15

30

- 1

54

4

16

15

- 1

62

9

17

00

- 1

71

4

17

45

- 1

75

9

18

30

- 1

84

4

19

15

- 1

92

9

20

00

- 2

01

4

20

45

- 2

05

9

21

30

- 2

14

4

22

15

- 2

22

9

23

00

- 2

31

4

23

45

- 2

35

9

24

30

- 2

44

4

25

15

- 2

52

9

Ra

tin

g /

qu

art

er

ho

ur

All 10+

Co-viewing 10+

Co-viewing at weekends

24

Share of co-

viewing over 40 %

Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.

TV viewing by month

0

20

40

60

80

100

120

140

160

180

200

220

240

260

Min

/da

y

2012

2013

2014

25

2014: Sotshi

Olympics

2014: Football

WC

Source: Finnpanel Oy, TAM, incl. timeshift and guest viewing.

TV viewing intrests also users of Internet services

117107 103 107

70

0

20

40

60

80

100

120

140

2014 2014 2014 2014 2014

10-44 Areena,Katsomo or

ruutu 10-44

Youtube10-44 FB 10-44 Netflix 10-44

Min

/da

y

TV-viewing

26Source: Finnpanel Oy, TAM, using at least once a week.

Weekly reach (%) 10+

76 76

4743

81

61

51

17

74

51

3

43

8

48

33

5

47

47

92

0

10

20

30

40

50

60

70

80

90

100

%

2012 2013 2014

Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing. At least 1 minute viewing.

AVA expanded to terrestrial 1.2. -12. FOX launched 16.4.-12 at SuomiTV’s channel frequency, *Hero launched 10.11.-14. 27

Weekly reach (%) 25-44

6773

37

33

80

66

56

20

75

56

3

46

8

52

37

6

50

5

10

93

0

10

20

30

40

50

60

70

80

90

100

%

2012 2013 2014

28

Source: Finnpanel Oy, TAM , incl. timeshift and guest viewing. At least 1 minute viewing.

AVA expanded to terrestrial 1.2. -12. FOX launched 16.4.-12 at SuomiTV’s channel frequency, *Hero launched 10.11.-14.

Weekly reach of total television is 92 %

92

86 8681

56

47

73

57 59

44

2317

0

10

20

30

40

50

60

70

80

90

100

TotalTV MTV total Yle total Nelonen Media

total

SBS Discovery

Television

FOX

%

weekly reach % daily reach %

29Source: Finnpanel Oy, TAM (population: 10+ years), 2014. From 10.11.-14 Hero is included in Nelonen Media.

TV reaches over half million 15-24 yr. olds

79

68

6259

42

32

46

32

2623

139

0

10

20

30

40

50

60

70

80

90

TotalTV MTV total Nelonen Media

total

Yle total SBS Discovery

Television

FOX

%

weekly reach % daily reach %

Source: Finnpanel Oy, TAM (2014), From 10.11.-14 Hero is included in Nelonen Media. 30

Most TV programmes are watched live even in households with

DVR or IPTV

93%86%

3%

5%

5% 9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

All 10+ HH's with DVR or IPTV (10+)

1-7 d timeshift

vosdal*

live

Source: Finnpanel Oy, TAM. Timeshift and guest viewing included, 2014

* vosdal = viewed on same day as live31

News, Current affairs and Sport programmes are viewed live

98 97 9790 89 87 85 83 83

76 73

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

tsv live

Source: Finnpanel Oy, TAM, 4+y. excl. guests in DVR- and IPTV-hslds. 32

Share of time shifted viewing (%) 2014

7 % 8 % 6 %14 %

9 % 8 % 9 %

10 %11 %

7 %

5 %

11 % 13 % 9 %

0

50

100

150

200

250

300

350

Min

/da

y

time-shift

Live

33Source: Finnpanel Oy, TAM, incl. guests.

Channel share (%), total day

26,4

13,3

2,5 1,9

17,4

5,1

1,93,4

8,1

3,4 2,8

0,1 0,7

3,5

1,20,4

3,6

0,4

3,8

0

5

10

15

20

25

302013

2014

34

Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included).

*Hero from 10.11.-14

2014 (main media companies/share):

Yle 44,1 %

MTV 27,9 %

Nelonen Media 15,1 %

SBS Discovery Television 5,2 %

Fox 3,6 %

Channel share (%), prime time (18-23)

22,7

12,4

2,92,0

22,1

5,7

2,1 2,2

10,0

3,72,7

0,1 0,7

3,3

1,10,3

3,0

0,2

2,8

0

5

10

15

20

25

2012

2013

2014

35

Source: Finnpanel Oy, TAM (population: 10+ years, timeshift and guest viewing included).

*Hero from 10.11.-14

Chennale share (%), 25-44, total day

10,5

13,5

1,6 1,2

17,2

7,9

2,9

4,8

11,6

5,54,4

0,10,8

5,2

2,00,9

5,3

0,8

3,9

0

5

10

15

20

25

2012

2013

2014

36

Source: Finnpanel Oy, TAM (population: 25-44 years, timeshift and guest viewing included).

*Hero from 10.11.-14

Channel share (%), 25-44, prime time (18-23)

8,9

11,5

1,6 1,2

21,5

9,4

3,0 3,3

13,8

5,54,2

0,20,8

5,1

1,80,6

4,2

0,5

2,8

0

5

10

15

20

25

2012

2013

2014

37

Source: Finnpanel Oy, TAM (population: 25-44 years, timeshift and guest viewing included).

*Hero from 10.11.-14

Daily viewing for commercial channels is over 1,5 hrs/day

1:32

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

hrs:min

2009:

Liv

2012:

FOX

2007:

JIM

2013:

National

Geographic

2008:

Ava,

TV5

SuomiTV

2014:

Hero

Source Finnpanel Oy, TAM (population: 10+ years) Timeshift and guest viewing included since 2008

Commercial channels = selling air time in Finlandt, 24 ch. (y. 2013), 18 ch. (y. 2014).

2005:

MTV3

Nelonen

Sub

MusicTV

Urheilukanava

The Voice

The Discovery

Channel

1:24

38

Commercial channel share (%), 2014

34,7

10,1

3,93,4

16,1

6,9

5,6

0,2

0,6

6,9

2,5

0,8

7,3

0,80,4

10+

25,8

11,9

4,3

3,3

17,4

8,2

6,6

0,2

0,67,8

3,0

1,3

7,9

1,1 0,7

25-44 MTV3

Sub

Ava

MTV pay

Nelonen

Jim

Liv

*Hero

Nelonen pay

TV5

Kutonen

Discovery

FOX

MusicTV

National Geographic

Source Finnpanel Oy, TAM. Timeshift and guest viewing included.

Commercial channels = selling air time in Finland, 18 ch. (y. 2014). *Hero started 10.11.-14. 39

Finns watch 31 ads per day in average

31

19

3330

35

24

35

27

0

5

10

15

20

25

30

35

40

10+ 15-24 25-44 M25-44 F25-44 4-44 45+ DVR/IPTV

10+

Ad

s/d

ay

2014

Source: Finnpanel Oy, TAM 2014.

Commercial national spots in Finland.

DVR (Digital Video Recorder), IPTV (IPTV-reception) 40

Pay TV penetration in Finland

0

10

20

30

40

50

% of TV HH’s

August 2014: 750 000 HH’s

41Source: Finnpanel, TV households in Finland n= approx 1500 /questionnaire, since 2012/1 n= approx 3000, since 2013/1 n=approx 3400

Pay TV share of total viewing 2014

7% 5% 10%

21%12% 9%

10%

7%

5%

11%

6%

0

50

100

150

200

250

300

350

10+ F10+ M10+ 4-9 10-14 15-24 25-44 45-64 65+ 4-44 45+

Min

/da

y

Other TV Pay-tv

Source: Finnpanel Oy, TAM, guests and time shifted viewing included.

Pay-tv channels: Animal Planet, BBC Entertainment, BBC Lifestyle, BBC World, C More Movie channels, Digiviihde, Discovery, Disney Channel, Disney XD, Eurosport,

Foreign satellite –channel group, MTV Fakta, MTV Fakta XL, MTV Juniori, MTV Komedia, MTV Leffa, MTV Max, MTV Sarja, MTV Sport 1-2, National Geographic,

Nelonen Maailma, Nelonen Nappula, Nelonen Prime, Nelonen Pro (1-8), SVT Eu, SVT1 (Sweden), SVT2 (Sweden),TV4 (Sweden), URHOtv, Viasat Movie channels, Viasat

Other channels 42

Pay TV share of total viewing 2014

Children 4-9

21

79

Pay TV Other TV

Top 3 pay-tv channels:

MTV Juniori, Nelonen Nappula, Disney Channel

Men 10+

10

90

Pay TV Other TV

Top 3 pay-tv channels:

MTV MAX, Eurosport, MTV Sport 1

43Source: Finnpanel Oy, TAM (timeshift and guest viewing included).

Number of channels viewed 2010 and 2014

6,3

7,3 6,9

9,9

11,0

10,1 9,8

0

2

4

6

8

10

12

4-9 10-14 15-24 25-44 45-64 65+ 10+

Weekly

2010 2014

2,93,5 3,6

4,9

5,8 5,55,2

0

2

4

6

8

10

12

4-9 10-14 15-24 25-44 45-64 65+ 10+

Daily

2010 2014

Source: Finnpanel Oy, TAM. 44