1

Learn more at

www.telefonica.com/millennials

Telefónica Global Millennial Survey: Focus on the United States

Millennial Leaders are a subset of the Millennial generation, identified in Telefónica’s Global Millennial Survey in 2013,

and are defined as being on the cutting-edge of technology, believing they can make a local difference and believing they

have opportunities in their country to become an entrepreneur.

…Focused on their futures Almost three-quarters (74 percent) of U.S. Millennials believe their education has prepared them for their

professional futures

They are most likely to pursue a career in technology (25 percent), with starting my own business (23 percent)

and healthcare close behind (22 percent)

Two-thirds (66 percent) are interested in pursuing job opportunities abroad…with almost as many (64 percent)

saying the biggest benefit is gaining perspective on the world

Millennial Leaders stand out among peers in terms of satisfaction and optimism_

U.S. Millennials are Increasingly Optimistic About the Future _ U.S. Millennials say they are generally satisfied with their lives, but are concerned about the state of their country and th e

world. According to Telefónica’s Global Millennial Survey results, now in its second year, Millennials are focused on their

futures, more connected than ever and are passionate about taking on issues such as education.

“I think my country’s best days are ahead”

U.S. Millennials, particularly U.S. Hispanic Millennials, are… …Optimistic Millennials in the United States are about as satisfied

with their lives as they were in 2013 (86 percent to

87 percent, respectively)

Forty-three percent are very optimistic about their

futures compared to 35 percent last year – and U.S.

Hispanic Millennial women are the most optimistic (56

percent)

Optimism about the direction of the country grew this

year with 51 percent saying the best days are ahead

compared to 2013 (44 percent)

…Ambitious Having a stable, well-paying job is considered a

greater personal accomplishment to achieve in the next

10 years (46 percent) than family milestones, such as

getting married (14 percent)

Believe they have more entrepreneurial opportunities

(84 percent) than 2013 respondents (77 percent)

Value digital skills for improving the quality of their

work (69 percent) and the ability to work faster (43

percent)

Twenty-two percent of U.S. Millennials are considered Millennial Leaders

Forty-nine percent of Millennials Leaders in the United States are very satisfied with

their lives, compared to 30 percent of U.S. non-Millennial Leaders

Sixty-one percent are very optimistic about the future, and only 38 percent of non-

Millennial Leaders share the sentiment

Over two-thirds (67 percent) of Millennial Leaders strongly believe they have

opportunities in the United States to become an entrepreneur, but only 26 percent of

non-Millennial Leaders believe the same

Western Europe

50% Latin America

72%

My country’s

best days are

ahead…

U.S.

51% U.S. Hispanic Male: 62%

U.S. Hispanic Female: 53%

U.S. Non-Hispanic Male: 55%

U.S. Non-Hispanic Female: 44%

2

Learn more at

www.telefonica.com/millennials

Telefónica Global Millennial Survey: Focus on the United States

Satisfied with their educations, but concerned about affordability_

_ Seventy-eight percent agree they have access to the educational

opportunities they desire

U.S. Millennials (59 percent) are more satisfied with their education

than their global peers (52 percent)

Affordability is the area with the greatest need for improvement

according to U.S. Millennials (66 percent), over quality of teachers (53

percent) and curriculum (52 percent); however, globally, quality of

teachers and curriculum are seen as the areas of greatest need (59

percent each) over affordability (48 percent)

INSET ONE STTE HERE

What aspects of your country’s

infrastructure should your government focus on improving?

Show in g % s elected Select an swers shown

Education System 57%

Public health system

facilities such as hospitals 31%

Safe, affordable housing 28%

Natural resources and

recycling 20%

Public roads and highways 10%

Believe the economy and education are top concerns both globally and locally _

_

U.S. Millennials believe the gap between the rich and the poor is expanding (77 percent)

Almost half (47 percent) believe the biggest hindrance to growth in their country is corruption, followed by

education (38 percent), political leadership (38 percent), economic inequality (36 percent) and inflation (36 percent)

Thirty-two percent believe equal opportunities for all is the characteristic that makes the U.S. poised for growth

Time is the new currency: Both in the United States as well as other regions, Millennials believe donating time is the

best way that young people can make a difference in their communities. Over two-thirds (67 percent) believe they can

make a difference locally, and almost half (39 percent) believe they can make a global difference.

The economy 38%

Poverty 35%

Education 28%

Healthcare 27%

Corruption 27%

Terrorism 24%

Most Important Global Issues: Global Millennials Most Important Global Issues: U.S. Millennials

Poverty 44%

Corruption 36%

The economy 26%

Education 26%

The environment 25%

War 25%

Seventy-nine percent of U.S. Millennials say they own a smartphone this year, compared to 70 percent last year Fifty-six percent say they own a tablet this year, compared to 37 percent last year While they still rely on personal mobile technology primarily for entertainment, which they say has been significantly

transformed by mobile technology (58 percent), they also say it has transformed access to news (47 percent),

education and research (46 percent) and even finding a job (35 percent) and enhancing workplace productivity (32

percent)

Technology is transforming their world _

_

Survey Methodology

Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions including the United States, Western Europe and Latin America. Penn Schoen Berland conducted research from 23 June – 4 August 2014 via online survey

and central recruit to online survey. Millennials from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Germany,

Guatemala, Mexico, Nicaragua, Panama, Peru, Spain, United Kingdom, United States, Uruguay and Venezuela were surveyed. Country

sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet,

gender, and age. The U.S. Hispanic and U.S. Non-Hispanic populations are weighted to census. The global margin of error is +/-1.2 percent,

and the U.S. margin of error is +/- 3.1 percent. The sample size for the U.S. population is 1,000 and includes 501 U.S. Non-Hispanic

Millennials and 499 U.S. Hispanic Millennials. In the U.S. exact sample composition is not identical wave over wave, and trend data may be somewhat affected by these variations.