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Telefónica Global Millennial Survey: Focus on Global

Title

Learn more at www.telefonica.com/millennials

Look for opportunities at home or abroad_

Millennials, particularly in Latin America, are optimistic about the future_

51 50

72

49 50

28

US Western

Europe

Latin

America

Behind

Ahead

I believe my country’s

best days are…

Believe in the transformative power of technology_

Millennials believe North America (49 percent) and East Asia (39 percent) will lead the world in technology and innovation in the

next 10 years. However, Latin American Millennials believe their country will also be a global technology leader in the next 10 years (40 percent).

More than 80 percent of Millennials worldwide consider

themselves to be on the cutting edge of technology

Eighty percent of Millennials own a smartphone, and 45 percent own a tablet, more than respondents

from the same countries in last year’s survey (72 percent

and 28 percent, respectively)

Millennials still rely on and feel technology has significantly transformed entertainment (59 percent) and

social interaction (52 percent), but say technology has also significantly transformed education and research (49 percent), finding a job (36 percent) and work productivity (33 percent)

21 percent believe technological advancement has the ability to deliver significant impact and change for individuals with disabilities

Seventy percent of Millennials do not think that their countries leaders are focused enough on developing and

retaining the talent of the country’s youth

About half of Millennials in the United States (49 percent) and Western Europe (47 percent) prioritize work/life

balance in the workplace, while Millennials in Latin America prioritize opportunities for training and development (39 percent)

Over 70 percent of Millennials overall consider employment opportunities abroad, though motivation varies:

o Fifty percent of Latin American Millennials place

more importance on finding a better paying job, while U.S. and Western European Millennials prioritize gaining perspective on the world (64 and

53 percent, respectively)

61 percent of Millennials are worried about a “brain drain,” or having the best and brightest leave to pursue opportunities abroad

Millennials are optimistic, career-minded and poised to take control of their futures_ Millennials, young adults aged 18-30, are optimistic about the future, particularly in Latin America; care about career stability; and think

strategically about identifying the best opportunities, according to the results of the Telefónica Global Millennial Survey, now in its second year. The results showcase the pervasive nature of technology in the lives of Millennials, their entrepreneurial spirit and their concern about poverty, corruption, the economy and education.

89 percent of Millennials worldwide are optimistic about the future, and nowhere is this more

true than in Latin America. Globally, almost two-thirds of Millennials believe their country’s best days are ahead, although there is variation between Latin America Millennials and those in the other two regions surveyed.. They are also focused on their futures.

Career stability is the most important accomplishment (43 percent) to reach within the next

ten years

Getting married is more important for U.S. Millennials (14 percent), than for their Western European (11 percent) and Latin American (5 percent) peers

Three times as many Latin American Millennials (26 percent) consider starting their own

businesses a priority personal accomplishment in the next ten years, compared to their counterparts in the United States (8 percent) and Western European (6 percent)

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Telefónica Global Millennial Survey: Focus on Global

Title

Learn more at www.telefonica.com/millennials

On a global scale, Millennials believe poverty (44 percent), education (26 percent) and the economy (26 percent) are

key social issues confronting the world today.

72 percent believe the gap between the rich and the poor in their country is expanding.

Millennials worldwide say corruption (56 percent), education systems (42 percent) and economic inequality

(41 percent) are the primary issues hindering growth in their countries

Recognize economic and educational concerns as global and local issues_

Survey Methodology Telefónica commissioned 6,702 quantitative interv iews among Millennials, aged 18-30, across 18 countries in three regions including the United States, Western Europe and Latin America. Penn Schoen Berland conducted research from 23 June – 4 August 2014 v ia online survey and central recruit to online survey. Millennials from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Germany, Guatemala, Mexico, Nicaragua, Panama, Peru, Spain, United Kingdom, United States, Uruguay and Venezuela were surveyed. Country sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet, gender, and age. The US Hispanic and Non-Hispanic populations are weighted to census. The global margin of error is +/-1.2 percent. Exact sample composition is not identical wave over wave and demographics can vary. Trend may be somewhat affected by these variations.

Almost two-thirds (65 percent) of Millennials worldwide believe they can make a local difference, and 40 percent believe they can make a global difference.

They are most passionate about taking action on education (18 percent), poverty (13 percent) and the environment (10 percent)

Globally, Millennials believe learning about ways to help (44 percent) is the best way for young people to make a difference in their

communities, but variations exist at a regional level:

Most Millennials believe they can make a difference_

Western Europe Participating in elections (40 percent) and

using social media to document, denounce and publicize (40 percent)

United States Donating time (57 percent)

Latin America

Using social media to document denounce and publicize (50 percent)

Three out of five (60 percent) of Millennials believe the education system should be their country’s top priority to focus on improving

Globally, quality of teachers (59 percent) and quality of curriculum (59 percent) are identified as key areas for improvement in education

Two-thirds of Millennials in the United States (66 percent) say affordability is the

primary issue, and almost as many (61 percent) Latin Americans say access to technology is the key issue

STEM-related fields, computer science and programming (15 percent) and engineering (12 percent), as well as healthcare/medicine (12 percent) and

business (11 percent), are viewed as the most important fields of study

Believe education needs to be their country’s p riority_ _

Most likely to pursue the

following industries… Showing % selected

Select answers shown

Technology 24

Start my own business 24

Engineering 15

Healthcare 14

Creative industries 11

Finance 11