6

Click here to load reader

Telefonica 2014 Global Millennial Survey Section 3 - The ‘Free Agent’ Generation

Embed Size (px)

DESCRIPTION

In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Millennials are an empowered generation - this section explores Millennial's opinions towards mobility.

Citation preview

Page 1: Telefonica 2014 Global Millennial Survey Section 3 - The ‘Free Agent’ Generation

Telefónica Global

Millennial Survey:

Section 3_

The “Free Agent”

Generation

telefonica.com/millennial

s

Page 2: Telefonica 2014 Global Millennial Survey Section 3 - The ‘Free Agent’ Generation

2

Methodology

Region /Country Sample size MOE

US United States 1,000 ± 3.1

Western

Europe

Spain 500 ± 4.4

UK 501 ± 4.4

Germany 500 ± 4.4

Latin

America

Mexico 501 ± 4.4

Brazil 500 ± 4.4

Argentina 500 ± 4.4

Chile 500 ± 4.4

Peru 300 ± 5.7

Venezuela 250 ± 6.2

Colombia 300 ± 5.7

Ecuador 300 ± 5.7

Uruguay 300 ± 5.7

Panama 150 ± 8.0

Costa Rica 150 ± 8.0

Nicaragua 150 ± 8.0

Guatemala 150 ± 8.0

El Salvador 150 ± 8.0

TOTAL 6,702 ± 1.2

Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30,

across 18 countries in three regions. Penn Schoen Berland conducted research from 23

June – 4 August 2014 via online survey and central recruit to online survey.

Country sample sizes are weighted to gender, age, and the percent of the population in each country

with access to the internet. The US Hispanic and US Non-Hispanic populations are weighted to

census.

Please note, questions in which answer choices are mutually exclusive and all answer choices are displayed, percentages may not add up to exactly 100% due to

rounding. All of the results, unless otherwise indicated, are shown in percentages. In some instances, select answers are shown. Exact sample composition is not

identical wave over wave and demographics can vary. Trend may be somewhat affected by these variations.

RegionSample

sizeMOE

United

States1,000 ± 3.1

RegionSample

size

MO

E

Latin America 4,201 ± 1.5

RegionSample

sizeMOE

Western

Europe1,501 ± 2.5

Page 3: Telefonica 2014 Global Millennial Survey Section 3 - The ‘Free Agent’ Generation

Millennials will look abroad if opportunities are lacking at home

United States Western Europe Latin America

Millennials Interested in Working Abroad

66 61 81

16

*Select answers shown

Page 4: Telefonica 2014 Global Millennial Survey Section 3 - The ‘Free Agent’ Generation

4

Top benefits of working abroad vary by region, with those in the US and

Western Europe more focused on perspective and exposure to culture,

and those in Latin America on better pay

64

63

32

53

55

33

47

42

50

Gaining perspective on theworld

Being exposed to differentculture

Finding a better-paying job

United States Western Europe Latin America

Top Benefits of Working Abroad

*Select answers shown

Page 5: Telefonica 2014 Global Millennial Survey Section 3 - The ‘Free Agent’ Generation

78

69

61

14

18

21

8

13

17

5

Millennials are concerned about “brain drain” and worried that their

governments are not doing enough to develop and retain youth talent

Latin America

73

Western Europe

55

United States

52 United States

Western Europe

Latin America

Not Focused

Enough

Very

Focused

Don’t

Know

Concerned About “Brain Drain”

Developing and Retaining Youth Talent:

My country’s leaders are….

*Select answers shown

Page 6: Telefonica 2014 Global Millennial Survey Section 3 - The ‘Free Agent’ Generation