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In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their country’s future. Seventy-two percent of Latin American Millennials think their country’s best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market.
Citation preview
Telefónica Global
Millennial Survey:
Section 1_
The “Latin American
Dream”
telefonica.com/millennial
s
2
Methodology
Region /Country Sample size MOE
US United States 1,000 ± 3.1
Western
Europe
Spain 500 ± 4.4
UK 501 ± 4.4
Germany 500 ± 4.4
Latin
America
Mexico 501 ± 4.4
Brazil 500 ± 4.4
Argentina 500 ± 4.4
Chile 500 ± 4.4
Peru 300 ± 5.7
Venezuela 250 ± 6.2
Colombia 300 ± 5.7
Ecuador 300 ± 5.7
Uruguay 300 ± 5.7
Panama 150 ± 8.0
Costa Rica 150 ± 8.0
Nicaragua 150 ± 8.0
Guatemala 150 ± 8.0
El Salvador 150 ± 8.0
TOTAL 6,702 ± 1.2
Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30,
across 18 countries in three regions. Penn Schoen Berland conducted research from 23
June – 4 August 2014 via online survey and central recruit to online survey.
Country sample sizes are weighted to gender, age, and the percent of the population in each country
with access to the internet. The US Hispanic and US Non-Hispanic populations are weighted to
census.
Please note, questions in which answer choices are mutually exclusive and all answer choices are displayed, percentages may not add up to exactly 100% due to
rounding. All of the results, unless otherwise indicated, are shown in percentages. In some instances, select answers are shown. Exact sample composition is not
identical wave over wave and demographics can vary. Trend may be somewhat affected by these variations.
RegionSample
sizeMOE
United
States1,000 ± 3.1
RegionSample
size
MO
E
Latin America 4,201 ± 1.5
RegionSample
sizeMOE
Western
Europe1,501 ± 2.5
3
3 3 111 15 9
5260
43
3423
47
United States Western Europe Latin America
Not at all satisfied Not very satisfied Somewhat satisfied Very satisfied
Satisfaction With Life
86 83 90
Latin American Millennials are more satisfied with life
than peers in other regions
4
Latin American Millennials are more optimistic about the
future than their counterparts
62
43
22
Optimism About Future:
“Very Optimistic”
5050
51
49
“My Country’s Best Days Are…”
72
28
Latin America
United States
Western Europe
Ahead Behind
+
-*Select answers shown
5
Entrepreneurial spirit is strongest in Latin America
46
13
8
47
15
6
39
19
26
Having a stable, well-paying job
Owning a home
Started your own business
United States Western Europe Latin America
Priority Personal Accomplishments
to Achieve by 2024
Industries Most Likely to Pursue:
Start My Own Business
23
16
30
United States Western Europe Latin America
*Select answers shown
67
39
50
25
72
48
6
Latin American Millennials more likely to believe they can make a
difference – locally and globally
United States Western Europe
Latin America
Global
Difference
Local
Difference
Local
Difference
Local
Difference
Global
Difference
Global
Difference
“I believe I can make a…”
*Select answers shown
