Telecom RA Survey

Embed Size (px)

Citation preview

  • 8/19/2019 Telecom RA Survey

    1/27

  • 8/19/2019 Telecom RA Survey

    2/27

    3

    Telecom mu nicat ions Survey 2008

    D escriptor

     ContentForeword 3Executive summary 5Introduction Revenue Assurance 7Survey set-up 8

     The survey results 11Contact information 25

  • 8/19/2019 Telecom RA Survey

    3/27

    3

    Telecom mun icat ion s Survey 2008

    Forew ord

    Looking back to 2007, different trends in the Telecom m unication m arket em erged. All had their ow n speci c challenges:

    Decrease of terminat ion rat es an d roaming t ariffs. Even though the num ber of custom ers is still increasing, m ost of the Telecom m unications

    com panies offering voice services suffered from a drop in revenues due to the decrease of m obile term ination rates and roam ing tariffs. W e notice

    a sim ilar trend for the prices of SM S, M M S and other data exchanges.

    Limited success of multimed ia sources. M obile data, w hich are often products w ith low er m argins, continue to be dom inated by exchange of

    sm all packets of data, such as m essaging and ring tones, rather than large m ultim edia les.

    Limited market response to triple play product. Fixed operator triple play launches w ere w idespread, but discounting rem ained the m ain

    m arketing tool –leaving its value proposition open to questions.

    IPTV rema ins a n iche prod uct. M obile television failed to gain signi cant traction, w ith som e services ram ping dow n or shutting dow n entirely

    due to w eak dem and. IPTV struggled to differentiate itself from the regular television and the overall dem and for the m edium rem ained niche.

    2008-2009 prom ise to be equally challenging years: the im pact of a possible econom ic dow nturn on the telecom m unications sector, concerns

    about inadequate capacity of the netw ork, the convergence of GPS and m obile technology, the grow ing im portance of com m unications to new

    m edia com panies, the accessibility of com m unications to all consum ers and the outlook for m obile phones as it reached 21 years of age to nam e a

    few .

    Revenue Assurance has not yet properly responded to these challenges. Progress has been m ade in term s of m inim izing revenue leakages, but only

    a lim ited num ber of com panies have m oved beyond this point. At its start-up, Revenue A ssurance has indeed dealt w ith the m ost urgent problem s

    in the com pany, evolving from an ad hoc re ghting m ode in the late 90’s to an acknow ledged contributor and creator of custom er value. Since

    then, its achievem ents have been less spectacular and in som e cases also less visible as not all of the Revenue A ssurance functions report the

    prevented revenue losses. This has had an im pact on the perceived added value of Revenue A ssurance, w ith responsibles having to justify the

    existence and scope of their activities.

    How ever, Revenue Assurance still has an im portant role to play. In a m arket w ith pro ts under pressure, the im pact of proper Revenue A ssurance

    processes on the bottom line, and hence its added value to the com pany, increases signi cantly.

    By prom oting w orld-class operations across the entire value chain, by assuring the com pleteness, accuracy and optim ization of the revenue

    stream , the Revenue A ssurance function can assist the organization in bringing pro table and sustainable products and services to the m arket. The

    broadening of the Revenue A ssurance scope to the end-to-end value chain (including a.o. product developm ent and custom er care), is essential for

    a telecom com pany to survive in a highly com petitive environm ent w here tim e-to-m arket and custom er retention m ake the difference.

    W e note som e of the m ore advanced Revenue Assurance functions m oving aw ay from their traditional role of custodian of the revenues. In order

    to further increase the added value to the business, cost assurance has been added to their activities portfolio.

    Evolutions in the scope of the Revenue A ssurance function as described above m ay put it back on top of the corporate agenda, as a m ean to

    respond to the challenges, assisting in creating the value that shareholders expect. The Revenue A ssurance responsibles should how ever not loose

    track of their core responsibility. A scope extension can only be successful in the long run if it is built on the solid foundations of the basic Revenue

    Assurance tasks: providing assurance that the revenue leakages are and rem ain lim ited.

    This report guides you through the results of our m arket study on Revenue A ssurance in the Telecom m unications sector and can assist you in

    benchm arking your com pany w ith respect to the EM EA Telecom m unications industry average. The study has been designed to provide a diverse

    selection of view s and thoughts that challenge, inform and engage executives and Revenue Assurance leaders. I hope the results provide you w ith

    plenty of food for thought on the road tow ards the future Revenue A ssurance function.

    I w ish you a pleasant and inspirational reading.

    Laurent Van dend ooren

    Partner Deloitte Enterprise Risk ServicesEM EA Revenue Assurance team

    Foreword

  • 8/19/2019 Telecom RA Survey

    4/27

    5

    Telecom mun icat ion s Survey 2008

    Executive sum m ary

     The Revenue Assurance function today

    The Revenue A ssurance function is further gaining im portance in the Telecom m unication

    industry. This is indicated by the increasing num ber of organisations w ith a dedicated

    Revenue A ssurance function: 71% of the participant organisations report to have such a

    dedicated function.

    In m ost of the Telecom m unications com panies the Revenue A ssurance function has reached

    an average m aturity level. The Revenue A ssurance function exists and is w ell em bedded in

    the organization.

    The Finance function rem ains the m ain sponsor of Revenue A ssurance w ithin the com pany:96% of the Revenue A ssurance M anagers report to the C FO w hereas in com panies w ithout

    a dedicated Revenue A ssurance function the Finance departm ent rem ains an im portant

    sponsor. A lthough the place of the Revenue A ssurance function in the organisation is not

    that im portant, but rather the em pow erm ent by the C XO level, the Finance function seem s

    to be a good prom oter given its experience w ith risk m anagem ent, internal control, variance

    analysis and reconciliations.

    The cost of the Revenue A ssurance function (0,013% of the total revenues) is fairly lim ited

    com pared to the revenue leakages detected and prevented by the Revenue A ssurance

    function. The average estim ated revenue leakage today is about 1,5% . A lthough this is still

    high, it is a trem endous im provem ent com pared to a num ber of years ago.

    A n im portant contributor to this realisation is the in-house expertise on Revenue A ssurance

    that has been built up over the last years. Som e com panies in our survey started w ith

    Revenue A ssurance about 13 years ago, giving them plenty of expertise to rely on. O thers

    bene t from the best practices available at other com panies w ithin their group. In 52%

    of the cases, the Revenue A ssurance function is shared across m ultiple business locations,

    fostering the dissem ination of Revenue A ssurance know ledge and best practices.

    D oes this m ean that the glory days of Revenue A ssurance have passed? N o, there is still a

    road ahead.

    Executive summary

  • 8/19/2019 Telecom RA Survey

    5/27

    6

    Telecom mu nicat ions Survey 2008

    Executive sum m ary

    What’s next?

    Revenue Assurance has achieved som e trem endous successes over

    the years, but it w ill have to address som e key challenges in order toful l the expectations of m anagem ent and shareholders.

    Cover the ent ire value cha in. W hen in the late 1990’s grow th w as

    starting to slow dow n and the availability of external nancing w as

    decreasing, telecom operators began to verify w hether every single

    service delivered to a custom er w as actually billed. This w as the start

    of the Revenue Assurance activities as w e know them today.

    Today w e observe that data collection and billing is still the m ain

    focus of the Revenue A ssurance departm ents. In less than 24% of

    the cases, the entire end-to-end revenue value chain is in scope of

    the Revenue Assurance departm ent.

    C om panies, confronted w ith a saturated m arket are forced to

    focus m ore on custom er retention. Telco’s are starting to realize the

    im portance of an adequate feedback loop on custom er feedback

    and behaviour. Revenue A ssurance functions are gradually turning

    their attention to the end-to-end revenue value chain, looking at

    the business perform ance and the interaction betw een the different

    parts of the chain. C ustom er Care is slow ly getting into the picture

    as it deals w ith custom er dissatisfaction, typically caused by incidents

    earlier in the value chain. C urrently, C ustom er Care is only in scope

    of the Revenue A ssurance function in 57% of the cases. Revenue

    A ssurance w ill need to realign its activities to respond to these

    challenges.

    Finding the right b ala nce. D ue to the success of the Revenue

    A ssurance activities, som e Revenue Assurance m anagers have todefend the cost-bene t of their activities and the added value

    to the business. W e noted through our survey that a num ber of

    Revenue Assurance functions consider expanding the scope of the

    Revenue A ssurance activities w ith revenue enhancem ent and/or cost

    assurance as a solution to that challenge.

    W hile this shift in focus can indeed be of added value to the

    com pany, Revenue A ssurance responsibles should be careful not to

    loose track of the Revenue A ssurance principles. The continuous

    m onitoring of the basic Revenue A ssurance controls m ust rem ain a

    top priority, given the rapidly changing environm ent.

    A nother risk is the potential transfer of ow nership of controls from

    the business tow ards the Revenue A ssurance function. Revenue

    A ssurance is by nature a controlling body and should be careful not

    to jeopardize that role by taking over activities perform ed by the

    business.

  • 8/19/2019 Telecom RA Survey

    6/27

    7

    Telecom mun icat ion s Survey 2008

    Introduction Revenue A ssurance

    What is Revenue Assurance?

    Revenue A ssurance is a com bination of organizational structure,

    processes, technology and inform ation responsible for m onitoring

    the revenue process. Its activities are designed to provide assurance

    that business processes and system s are perform ing as developed, in

    order to:

    •Reduce the risk of revenue leakage, by ensuring that risks have

    been identi ed and appropriately addressed.

    •Prom ote operational ef ciency, by analyzing processes and

    system s, identifying gaps and design aw s w hich drive upoperating costs.

    •Effectively com m unicate business risks to m anagem ent, in order

    to allow inform ed decisions and elim inate surprises (dashboard/

    m onitoring).

     The Revenue Assurance processes?

    The sub-processes of the revenue cycle have been de ned as

    follow ing:

    Introduction Revenue Assurance

    Products &

    pricing

    Order intake &

    provisioning

    Fraud prevention

    &detection

    Data collection

    &billing

    Interconnect

    &roaming

    Customer

    careCollections

    Accounting

    &reporting

    •Produ cts &pricing : the process from product/pricing concept to

    developm ent, testing and go-life.

    •Order intake &provisioning : the process of capturing the order

    and custom er data, custom er acceptance and provisioning in the

    system s/netw ork.

    •Fraud prevent ion &det ection: the set of controls and processes

    in order to detect and prevent internal and external fraud.

    •Data collection &billing : the process of capturing the events in

    the netw ork, processing them in the billing system and issuing a

    custom er invoice.

    •Interconnect &roa ming: the process of handling interconnect

    and roam ing invoices and controlling incom ing interconnect and

    roam ing invoices.

    •Customer care: the process of handling custom er com plaints,

    including root cause investigation and the granting of credits,

    com pensations and refunds.

    •Collections: the process of handling paym ents and m anaging the

    custom er account, including dunning and bad debt m anagem ent.

    •Account ing &reporting: the process of nancial accounting

    and m anagem ent reporting.

    The graph below provides an overview of the end-to-end process

    fl ow :

  • 8/19/2019 Telecom RA Survey

    7/27

    8

    Telecom mu nicat ions Survey 2008

    Survey set-up

     The survey evolution

    This is the 4th tim e that the D eloitte Revenue A ssurance team is

    organizing a benchm ark survey for the Revenue A ssurance function

    in the telecom m unications m arket. The survey’s topics refl ect the

    evolution of the Revenue Assurance function over tim e:

    •The surveys of 1999 and 2002 focused on addressing revenue

    leakages and im plem enting a structured approach. The key

    challenge in the telecom m arket at that tim e w as the transition

    from a reactive to a pro-active Revenue A ssurance process.

    •O nce the basic processes w ere under control (m ostly data

    collections & billing, interconnect & roam ing and accounting

    & reporting), the next step w as to im plem ent an end-to-end

    Revenue A ssurance process covering the w hole of the revenue

    chain. This w as addressed in our survey of 2005: “Revenue

    A ssurance, w here to focus?”.

    The current trend of m arket convergence results in a m ore global

    Revenue A ssurance approach. A lot of the m ajor international

    telecom com panies are consolidating their local efforts and best

    practices to a w orldw ide approach. The goal of this year’s survey

    is to analyse the m aturity level of the Revenue A ssurance function

    on EM EA level and to provide a benchm ark w ith respect to the

    organization of the Revenue A ssurance function, its costs and

    num ber of FTEs. This should allow the telecom com panies to

    benchm ark their ow n perform ance on an international level and

    to identify the international best practices and the m ain trends of

    Revenue A ssurance w ithin the EM EA telecom m arket.

    Survey set-up

    0

    5

    10

    15

    20

    25

    30

    Wireless

    d a t a

    (HSPDA,

    GPRS,

    I-mode,...)

    Internet

    (Cable,

    Broa dba nd)

    Wireline

    Voice

    Leased

    Lines

    Wireless

    Voice

    Wireless

    Voice

    as an

    MVNO

    28 28

    24

    2019

    14

    10 9

    4

    Internet

    (Wimax)Digi ta l

    TV

    CAT

    TV

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    < 25 M EUR 250 M EUR -

    1.000 M EUR

    1.000 M EUR -

    5.000 M EUR

    32% 32%

    26%

    10%

    > 5.000 M EUR

     The participants

    Product representation

    42 Telco com panies across the EM EA region participated to this

    year’s survey. The participants cover a vast m ajority of products

    (voice, internet and data) and custom er types (residential and

    corporate m arkets). The follow ing graph gives an overview of the

    set of products offered by the 42 participating com panies:

    Overview of the company size per revenue and per #FTEs

    The participating com panies are also representative for the EM EA

    telecom m unications m arket in term s of revenue and num ber of

    FTEs. Their yearly revenue varies betw een K€  322 and

    K€  11.531.000 w hile the com pany sizes vary betw een sm aller

    Telco players and large m ultinational organizations. The table below

    provides an overview :

    The products offered by the survey participants

    Revenue in EUR for participating companies

  • 8/19/2019 Telecom RA Survey

    8/27

    9

    Telecom mun icat ion s Survey 2008

    Survey set-up

    0%

    10%

    15%

    20%

    30%

    35%

    40%

    45%

    < 1.000 < 5.000 < 20.000

    42%

    32%

    18%

    8%

    > 20.000

    25%

    5%

    Geographical representation

    For analysis purposes w e clustered the participating com panies into

    geographical areas:

    •W estern Europe (19 com panies): U K, Belgium , Italy, Spain,

    The N etherlands and G erm any;

    •C entral Europe (9 com panies): A lbania, Poland, C zech republic

    and Turkey;

    •Eastern Europe (7 com panies): M oldova, Rom ania, Latvia,

    Lithuania and A zerbaidjan;

    •A frica (7 com panies): Nigeria.

    Western Europe: 19

    Central Europe: 9

    Eastern Europe: 7

    Africa (Nige ria): 7

    M ost of the survey’s respondents are part of a m ultinational group,

    w hich allow s them to bene t from the experience and best practices

    available at the various entities.

    Company size in #FTEs Geographical representation

  • 8/19/2019 Telecom RA Survey

    9/27

    10

    Telecom mu nicat ions Survey 2008

    Survey set-up

    Survey definitions

    The differentiation in m aturity levels is based on the follow ing:

    •Ma turity level 1 - Initia l: N o real process is in place. The focus lies w ith a reactive action ( re ghting);

    •Maturity level 2 - Repeatable: The process is dependant on individuals, it is inform al and inconsistently applied;

    •Maturity level 3 - Defi ned: Revenue A ssurance is de ned and a central part of the organization. Process

    m easurem ent, quality assurance and detective controls are in place;

    •Mat urity level 4 - Mana ge d: Revenue A ssurance is m easured (KPI dashboard) and issues are detected in an early

    stage (ongoing testing, preventive controls). The responsibilities for Revenue A ssurance are m ore decentralized

    through the organization;

    •Ma turity level 5 - Optimized : A dvanced m ethods are used and feedback into the process is optim al (e.g. cost

    assurance, custom er / product pro tability analysis).

    Initial

    (Ad hoc)

    No RA processes

      processes  

    (Ad hoc)

    No RA processes

     

       

    Repeatable

    Defined

    Managed

    Optimized

     

     

    Overview of Revenue Assurance maturity levels

  • 8/19/2019 Telecom RA Survey

    10/27

  • 8/19/2019 Telecom RA Survey

    11/27

    12

    Telecom mu nicat ions Survey 2008

    The survey results

    Sim ilar to the results of our previous surveys, the Revenue A ssurance m anager typically

    reports to the Finance director. Finance has traditionally been a sponsor of the Revenue

    A ssurance activities given its experience and buy-in w ith respect to risk m anagem ent and

    internal control.

    W e perform ed a sim ilar analysis for the com panies w here the Revenue A ssurance activities

    are perform ed by several departm ents (29% of the participant organizations).

    W e noted that the Finance departm ent is alw ays involved. The IT and N etw ork O perations

    departm ents provide the necessary support to cover the process chain.

    Number of employees in the Revenue Assurance department

    For benchm ark purposes, w e com pared the num ber of FTEs w orking in the Revenue

    A ssurance departm ent to the yearly revenue generated by the com pany.

    O n average, the Revenue A ssurance departm ent em ploys about 0,05 full tim e equivalents

    per 10 m illion EU R revenues.

    0,00

    0,15

    0,20

    0,25

       N   i  g   e

      r   i  a

       E  a  s  t  e  r

      n     E  u

      r  o  p  e

      a  n    c

      o  u  n  t

      r   i  e  s

    6,05

    0,21

    0,07

    0,040,03

    0,02 0,02

    0,5

    0,10

    0,01

    0,05

       U   K

      C  e  n  t

      r  a   l    E

      u  r  o  p

      e  a  n   c  o

      u  n  t  r   i  e

      s   I  t  a

       l  y

       S  p  a   i

      n

       B  e  n  e

       l  u  x

      G  e  r  m

      a  n  y

      G  r  a  n

      d     T  o

      t  a   l

    FTEs per EUR 10 mio revenue

    0%

    50%

    60%

    70%

    80%

    90%

    100%

    Fina nce IT Netw ork

    opera t ions

    Customer

    opera t ions

    Ot he r Le g al &

    Regula tory

    100%

    76%

    67%

    50%

    42%

    33%

    17% 17%

    Internal

    audi tBilling

    department

    10%

    20%

    30%

    40%

    Revenue Assurance activities within the organisation

  • 8/19/2019 Telecom RA Survey

    12/27

    Telecom mun icat ion s Survey 2008

    The survey results

    13

    There is a clear correlation betw een the num ber of FTEs em ployed by a Revenue A ssurance

    function and its m aturity level. The graph below illustrates this evolution:

    Initially, w hen revenue leakages are identi ed w ithin the com pany, a num ber of em ployees

    are designated to deal w ith these individual incidents. A dedicated Revenue A ssurance

    function does not exist at this point.

    A s the root causes of the incidents are investigated, other issues arise. M anagem ent

    becom es aw are of the risk and invest in proper Revenue A ssurance controls. The num ber

    of FTEs em ployed by the departm ent grow s rapidly at this stage due to the high level of

    m anual controls (no autom ation yet) and due to the high visibility of the results of the

    Revenue A ssurance activities, w hich are a good business case for m ore resources.

    In m aturity stage 3, the scope of the Revenue A ssurance activities is enlarged: the accuracy

    and com pleteness of the invoice is no longer the sole concern. The Revenue A ssurance tools

    available at this point do not cover the entire value chain. A dditional resources are required

    to acquire an overview of the controls in these processes and to m onitor them .

    The integration of the different controls and KPIs throughout the value chain, the

    developm ent of a set of preventive controls and the autom ation of controls and reports

    com pletes the transition of Revenue A ssurance to a stable and repeatable process. A lthough

    new products are still added to the scope of Revenue A ssurance and existing processesand system s still often change given the continuous changes of the Telco environm ent, the

    num ber of FTEs required w ill therefore stabilize and even decrease som ew hat.

    Average total cost of the Revenue Assurance department

    W e analyzed the annual cost of the Revenue A ssurance departm ent, i.e. the outsourcing

    costs, operating expenses, contracted services and direct labour costs. The acquisition and

    m aintenance costs of the Revenue A ssurance tools w ere not included in this analysis.

    Maturi ty 1 Maturi ty 2 Maturi ty 3 Maturi ty 4 Maturi ty 5

    Immature RA

    processes

    Mature RA

    processes

    # FTEs

    Revenu e Assura nce FTEs vs. mat urit y level

  • 8/19/2019 Telecom RA Survey

    13/27

    14

    Telecom mu nicat ions Survey 2008

    The survey results

    The average cost for the survey population am ounted to 0,025% of the total com pany

    revenue.

    A further breakdow n of the various cost types reveals that the vast m ajority of the costs

    can be attributed to direct labour costs (68% ). O ther signi cant costs are contracted

    services (18% ) and operating expenses (13% ). O utsourcing costs (1% ) can be considered as

    im m aterial for m ost of the participating telecom com panies.

    W e noted that com panies w here the Revenue A ssurance activities are scattered across the

    various departm ents, lack an overview of the total num ber of FTEs w orking on Revenue

    A ssurance activities and of the total cost of these activities.

    When were the Revenue Assurance activities formally developed?

    The participating Telco com panies indicated w hen they form ally started the Revenue

    A ssurance activities. The graph below also includes the results for the com panies w here the

    revenue activities are not centralized via a dedicated Revenue A ssurance function.

    0,000%

    0,200%

    0,250%

       N   i  g   e

      r   i  a

       E  a  s  t  e  r

      n    E  u

      r  o  p  e

      a  n 

      c  o  u  n

      t  r   i  e

      s

      C  e  n  t

      r  a   l    E

      u  r  o  p

      e  a  n  

      c  o  u  n

      t  r   i  e

      s

    0,195%

    0,068%

    0,030% 0,027% 0,024% 0,021% 0,004% N/A0,050%

    0,150%

    0,025%

       U   K

       S  p  a   i

      n

       B  e  n  e

       l  u  x

      G  e  r  m

      a  n  y

       I  t  a   l  y

      A  v  e  r

      a  g   e

    0,100%

    Cost of the RA department vs. company revenue

    0%

    20%

    40%

    60%

    80%

    100%

    100 78

    22

    64

    36

    76

    23

    2

    48

    14

    2

    36

    36

    18

    46

    68

    13

    18

    76

    19

    2

    2

       N   i  g   e

      r   i  a

       E  a  s  t  e  r  n

        E  u  r

      o  p  e  a

      n  

      c  o  u  n

      t  r   i  e

      s    U   K

       B  e  n  e

       l  u  x

      C  e  n  t  r  a   l    E

      u  r  o  p

      e  a  n  

      c  o  u  n

      t  r   i  e

      s   S  p

      a   i  n

      G  e  r  m

      a  n  y

      A  v  e  r

      a  g   e

    Outsourcing fees

    Operating expenses

    Contracte d service

    Direct labour

    Cost breakdown per country / region

  • 8/19/2019 Telecom RA Survey

    14/27

    15

    Telecom mun icat ion s Survey 2008

    The survey results

    For the entire EM EA region, the Revenue A ssurance activities started on average 3,5 years

    ago. 2 com panies even started their Revenue A ssurance activities 13 years ago, w hile forothers this is only a few m onths.

    The U K and the C entral European countries in the scope of our survey clearly have a longer

    history in Revenue A ssurance. There is a correlation betw een both as a large part of the

    survey participants in the C entral European region have U K-based global headquarters. A s

    such, they w ere able to bene t from the experience and best practices provided by their U K

    headquarters.

    B. Scope of the Revenue Assurance department

    This section of the survey provides details on the activities of the Revenue A ssurance

    function: the processes in scope of the Revenue A ssurance and the type of activities

    perform ed.

    Processes in scope of the Revenue Assurance department

    To assess the scope of the Revenue A ssurance activities for the participating Telco com panies, w e

    asked the respondents to indicate the processes in scope of their Revenue A ssurance activities.

    The data collection & billing and the interconnect & roam ing processes are the core

    processes for m ost of the Revenue A ssurance departm ents. This result is sim ilar to previous

    survey ndings w here w e noted that in m ost com panies Revenue Assurance starts w ith the

    m onitoring of the com pleteness and accuracy of the invoices to the custom ers.

    O nly 24% of the respondents have the entire value chain in the scope of their Revenue

    A ssurance activities.

    0%

    20%

    40%

    60%

    80%

    100%

    83%

       P  r  o  d

      u  c  t    &

       P  r   i  c   i

      n  g 

      O  r  d

      e  r    I  n  t  a   k  e

       &

      p  r  o  v

       i  s   i  o  n

       i  n  g 

       F  r  a  u

      d    p  r

      e  v  e  n

      t   i  o  n  

      &

       d  e  t

      e  c  t   i  o

      n

       D  a  t  a

       c  o   l   l  e

      c  t   i  o

      n    &

       b   i   l   l   i

      n  g 

       I  n  t  e

      r  c  o  n

      n  e  c  t

       &

      r  o  a  m

       i  n  g 

      C  u  s  t  o  m

      e  r   c  a

      r  e

      C  o   l   l  e

      c  t   i  o

      n  s

      A  c  c  o

      u  n  t   i  n

      g    &

      r  e  p  o

      r  t   i  n

      g 

    90%

    70%

    50%

    30%

    10%

    83%

    76%

    98%

    90%

    57%62%

    83%

    Processes in scope: RA department vs dispersed RA activities

    0,00

    4,00

    5,00

    6,00

       U   K

      C  e  n  t

      r  a   l    E

      u  r  o  p

      e  a  n  

      c  o  u  n

      t  r   i  e

      s

    5,33

    4,87

    3,60 3,50 3,39

    2,822,50

    2,00

    1,00

    3,00

    3,46

       B  e  n  e

       l  u  x

       S  p  a   i

      n

      G  e  r  m

      a  n  y

       N   i  g   e

      r   i  a    I  t  a   l  y

       E  a  s  t

      e  r  n     E  u

      r  o  p  e

      a  n 

      c  o  u  n

      t  r   i  e

      s

      A  v  e  r

      a  g   e

    2,00

    Avg. number of years Revenue Assurance activities

  • 8/19/2019 Telecom RA Survey

    15/27

    16

    Telecom mu nicat ions Survey 2008

    The survey results

    The Revenue Assurance activities

    N ext to the processes in scope, w e analysed the type of Revenue A ssurance activities

    perform ed by the participating com panies. These activities can be divided into 5 clusters:•“Basic”Revenue A ssurance tasks, i.e. standard controls and m onitoring,

    m anagem ent reporting, project m anagem ent and team m anagem ent;

    •O ptim ization initiatives to enhance the Revenue A ssurance function;

    •Tasks related to cost assurance;

    •Sarbanes O xley com pliance activities;

    •O ther, com pany-speci c, activities.

    O n average about 70 % of the tim e is spent on “basic”Revenue A ssurance tasks.

    A signi cant am ount of effort also goes to the revenue optim ization initiatives (16% ).

    The latter is how ever often lim ited to the identi cation of quick w ins rather than the

    developm ent of a continuous and structured process w hereby Revenue A ssurance analyses

    assist in the de nition or ne-tuning of the business strategy.

    A bout 52% of the survey’s respondents have participated in a Sarbanes O xley program .

    H ow ever, the tim e spent on SO X by the Revenue A ssurance function is lim ited as the

    Revenue A ssurance activities are by nature not operational.

    W e also noted 2 respondents w here the Revenue Assurance departm ent w as activelyinvolved in the closing process or in the m onthly nancial reporting. The Revenue Assurance

    M anager function should be an assurance function. W e som etim es see com panies w here

    this function is operating certain controls. This often results in a lack of ow nership by the

    business and in the Revenue A ssurance departm ent being blam ed w hen som ething goes

    w rong.

    0%

    20%

    40%

    60%

    80%

    100%

    52 81 80 65 85 65 60 78

    124

    25   15   12 15   11

    15

    3

    2325

    10

    2

       B  e  n  e

       l  u  x

      C  e  n  t

      r  a   l    E  u  r

      o  p  e  a

      n    c  o

      u  n  t  r   i  e

      s

       E  a  s  t

      e  r  n     E

      u  r  o  p

      e  a  n  

      c  o  u  n

      t  r   i  e

      s

      G  e  r  m

      a  n  y

       I  t  a   l  y

       N   i  g   e

      r   i  a

       S  p  a   i

      n    U   K

    Other

    SOX

    Cost Assurance tasks

    Revenue optimization

    Basic RA tasks

      A  v  e  r

      a  g   e

    70

    13

    26

    95

    64

    4

    56

    16

    10

    Overview of activities per country / region

  • 8/19/2019 Telecom RA Survey

    16/27

  • 8/19/2019 Telecom RA Survey

    17/27

    18

    Telecom mu nicat ions Survey 2008

    The survey results

    Impact of SOX programs on the maturity of the processes

    A s 52% of the participating Telco com panies have im plem ented a SO X program ,

    w e investigated the im pact on the assessed m aturity level of the processes.

    The SO X program has an im pact on the m aturity level of the order intake & provisioning and

    the C ustom er Care processes. The m aturity level of the collections process also increases

    w ith the im plem entation of a SO X program . These are the processes that w ere often not

    part of the scope of the Revenue A ssurance activities.

    D. Estimated revenue leakage

    To perform an assessm ent on the effectiveness of the Revenue A ssurance activities, w e m adesom e analyses on the estim ated revenue leakages. Additionally, w e investigated the revenue

    leakages on product level in m ore detail.

    Estimated revenue leakage per country / region

    The table below gives an overview (in % of revenue) per EM EA region of the estim ated

    revenue losses.

    The revenue leakage is estim ated to be on average about 1,5% of the total com pany

    revenue. For the entire survey population, the estim ated revenue leakage varies betw een

    0,05% and 5% .

    2

    2,4

    2,6

       P  r  o  d

      u  c  t    &

       P  r   i  c   i  n  g 

      O  r  d

      e  r    I  n  t  a   k  e

       &  p  r

      o  v   i  s   i

      o  n   i  n

      g 

       F  r  a  u

      d    p  r

      e  v  e  n

      t   i  o  n  

      &  d  e

      t  e  c  t   i  o

      n

       D  a  t  a

       c  o   l   l  e

      c  t   i  o

      n   &   b   i   l   l   i

      n  g 

       I  n  t  e

      r  c  o  n

      n  e  c  t

       &  r  o

      a  m   i  n  g 

      C  u  s  t  o  m

      e  r   c  a  r  e

      C  o   l   l  e

      c  t   i  o  n  s

      A  c  c  o

      u  n  t   i  n

      g    &

      r  e  p  o  r  t   i

      n  g 

    SOX Progra m

    3,0

    3,4

    3,8

    3,6

    3,2

    2,8

    2,6

    2,2

    2,5

    3,1

    3,0

    3,1

    3,6

    3,4

    3,1   3,1

    2,6

    3,0 3,0

    3,4

    3,2

    3,0

    No SOX Progra m

    2,8

    Impact of SOX on process maturity

    0,00

    0,50

    1,00

    1,50

    2,00

    2,50

    3,00

    Nig eria Spa in Benelux Cen tra l

    European

    countries

    UK It a ly

    2,40

    1,75 1,68

    1,421,30 1,25

    1,10

    0,78

    1,51

    Eastern

    European

    countries

    Germany Grand

    Tot al

    Estimated revenue leakage per country / region

  • 8/19/2019 Telecom RA Survey

    18/27

    19

    Telecom mun icat ion s Survey 2008

    The survey results

    Revenue leakage on product level

    The table below gives the estim ated revenue leakages on product level. O nly the core

    products of the respondents have been included in this analysis.

    Revenue A ssurance has alw ays paid considerable attention to the voice products due to the

    usage based billing. These efforts pay-off as the graph clearly indicates.

    The data products are still fairly lim ited in use and generally don’t have com plex billing

    structures. That explains the good result (1% for w ireless data) for this product set.

    The revenue leakages are estim ated the highest for the internet products (respectively 2,4%

    for W i-m ax and 2,1% for the regular internet product).

    The correlation between Revenue Assurance maturity and estimatedleakage

    O ur survey dem onstrated a clear negative correlation betw een the m aturity of the Revenue

    A ssurance processes and the estim ated revenue leakage. O n average, a m aturity increase of

    1 point on a scale of 5 (e.g. from m aturity level 1 to m aturity level 2) results in a decrease of

    estim ated revenue leakage of about 1% .

    0,00

    0,50

    1,00

    1,50

    2,00

    2,50

    Internet

    (Wimax)

    Internet

    (Cable,

    Broadband)

    Leased

    Lines

    Wireline

    Voice

    Wireless

    Voice

    Digita l TV

    2,38

    2,121,99

    1,56 1,52

    1,20

    1,02

    0,74

    Wireless

    d a t a

    (HSPDA,

    GPRS,

    I-mode,...)

    Wireless

    Voice

    as an

    MVNO

    Estimated revenue leakage per product

  • 8/19/2019 Telecom RA Survey

    19/27

    20

    Telecom mu nicat ions Survey 2008

    The survey results

    E. Revenue Assurance tools

    In this section of the survey, w e analysed to w hat extend the Revenue A ssurance activities

    are supported by the necessary tools. W e also assessed their cost-bene t, i.e. the averagecost of the tools com pared to their im pact on the revenue leakage.

    What are the tools available to the Revenue Assurance function and wheredo they come from?

    The graph below gives an overview of the type of Revenue A ssurance tools available to the

    participating Telco com panies. W e distinguish 4 kinds of tools used by the different Revenue

    A ssurance departm ents:

    •Reconciliation tools;

    •Fraud m onitoring tools;

    •Test call generators;

    •Various auditing tools.

    The graph also indicates w hether the tool w as developed in-house or if it w as an external

    acquisition.

    Tools are m ainly used to autom ate reconciliations perform ed betw een system or process

    data. A s these reconciliations are generally com pany and process speci c, m ost of them

    (40% ) are in-house developed.

    This is not the case for the fraud m onitoring tools, the test call generator and the auditing

    tools: they are generally less available to the Revenue A ssurance function and m ost of them

    are purchased from outside vendors.

    The average appreciation of the tools is rated on average at 3,7 on a scale of 5 by theparticipants. W e did not notice a signi cant difference betw een in-house developed and

    externally purchased tools.

    0%

    60%

    70%

    80%

    90%

    100%

    26%

    Reconciliation

    toolsFraud monitoring

    tools

    Test call

    genera to r

    Auditing tools

    (e.g. ACL)

    No tool available

    Combination of in-house developed

    and externally acquisitioned

    10%

    20%

    30%

    40%

    50%

    In-house d eveloped

    Externa l acq uisition55%

    64%   71%

    40%

    12% 12%

    10%

    19%26% 24%

    17%

    14%

    7%

    2%

    Revenue Assurance tools

  • 8/19/2019 Telecom RA Survey

    20/27

    21

    Telecom mun icat ion s Survey 2008

    The survey results

    The average cost of the Revenue Assurance tools

    The average total cost of the softw are acquisition for Revenue A ssurance tools is K€  15.442,

    w hile this is K€  4.252 for the hardw are acquisition. The average yearly m aintenance cost for

    the Revenue A ssurance tools am ounts to K€  6.601.

    The impact of tools on the estimated revenue leakage

    The graph below illustrated the im pact of the use of tools on the estim ated revenue

    leakages: the coloured bar on the left represents the estim ated revenue leakage for Telco

    com panies w ith supportive tools, w hile the bar on the right indicates the estim ated revenue

    leakage for com panies that lack the necessary tools.

    There is a clear correlation betw een the use of Revenue A ssurance tools and the estim ated

    revenue leakage: com panies w ith tools estim ate their revenue leakage to be about 1,2%

    w hile this is 2,6% for the others. This result is also correlated to the m aturity of the Revenue

    A ssurance processes: m ature com panies are m ore likely to have the appropriate tools

    available w hile in turn their revenue leakage is also low er on average.

    0

    0,5

    1

    1,5

    2

    2,5

    NoYes

    3

    1,21

    2,6

    Estimated leakages vs. usage of tools

  • 8/19/2019 Telecom RA Survey

    21/27

    Telecom mu nicat ions Survey 2008

    The survey results

    22

    F. Revenue Assurance reportingW e assessed the level of (dashboard) reporting available to the participating telco

    com panies. A dditionally, w e also assessed w hether the reporting on the Revenue A ssurance

    realizations covers both leakage detection and prevention.

    Availibility of dashboard reporting

    A bout 69% of the respondents currently have a Revenue A ssurance m onitoring dashboard

    available. G enerally, the m aturity of the Revenue A ssurance activities has reached a certain

    level before a m onitoring dashboard is im plem ented. The participating telecom m unications

    com panies that have im plem ented a dashboard reporting started w ith Revenue A ssurance

    on average 4,3 years ago w hile this is 2,2 years for the com panies w ho are lacking a

    dashboard m onitoring.

    In line w ith the other survey results, the K PIs that are m onitored are m ostly related to the

    data collection and interconnect & roam ing processes. KPIs are often not available for thecustom er care and product & pricing processes w ithin the Revenue Assurance dashboard.

    M ost dashboards are updated on a daily basis (54% ) or on a m onthly basis (25% ). O nly 4%

    of the available dashboard reports are available in real-tim e.

    Measurement of the Revenue Assurance realizations

    The pie chart indicates the percentage of participating com panies w here the reported

    Revenue A ssurance realizations:

    •A re not reported;

    •Relate to detected revenue leakages;

    •Relate to prevented revenue leakages;

    •Relate both to detected and prevented revenue leakages.

    Leakage detection

    Leakag e preventionBoth

    None

    14%

    17%

    19%

    50%

    Revenue Assurance realizations measurement

  • 8/19/2019 Telecom RA Survey

    22/27

    Telecom mun icat ion s Survey 2008

    The survey results

    23

    14% of the survey’s participants have no reporting available on

    their achievem ents, w hile for 17% this is lim ited to reporting on

    the leakage detected via the control set. 69% of the com panies are

    capable to report the revenue leakage prevented by the Revenue

    A ssurance function to m anagem ent.

    Dashboard reporting vs. estimated revenue leakage

    W e investigated the correlation betw een the availability of dashboard

    reporting and the estim ated revenue leakage. The bar on the right

    indicates the estim ated leakage for com panies w ith m onitoring

    reporting, w hile this is not the case for the bar on the left.

     

    A substantial drop of the estim ated revenue leakage can be noted

    for com panies w ith dashboard m onitoring: from 2,46% to 1% for

    com panies w ith dashboard reporting. The root causes are tw ofold:

    •First of all, less m ature telecom com panies often have not yet

    developed a Revenue A ssurance dashboard reporting, w hile in

    turn their revenue leakage is still relatively high com pared to m ore

    m ature com panies.

    •Secondly, the lack of proper dashboard reporting seem s to lead to

    a m ore negative perception of the revenue leakage perform ance.

    This is because com panies w ithout dashboard reporting are m ore

    reliant on individual incident reporting (e.g. fraud cases, m ajor

    billing problem s, etc.). Since this type of reporting is focused on

    quantifying the nancial im pact of incidents rather than reporting

    the overall perform ance, the general assum ption of the Revenue

    Assurance perform ance w ill be m ore negative.

    G. Future Challenges

    The participating com panies also provided us w ith their current

    and future top priorities. These priorities w ere clustered into 4

    m ain areas: basic Revenue A ssurance, cost assurance, revenue

    enhancem ent and optim ization initiatives and the im plem entation

    of a SO X com pliance program .

    The spider graph below gives the results for both the 2007 and

    2008 priorities, w hereby 0 is a low priority and 5 is a top priority.

    A lthough the “basic”Revenue A ssurance tasks rem ain the top

    priority in 2008, w e note a tendency for Revenue A ssurance

    functions to also start focusing on cost assurance and/or revenue

    enhancem ent.

    Revenue

    enhancement /

    Optimization

    initiatives

    Cost

    Assurance

    Basic Revenue Assurance

    SOX

    Priority 2007

    Priority 2008

    5

    4

    3

    2

    1

    0

    Priorities for 2007 and 2008

    0

    0,5

    1

    1,5

    2

    2,5

    Estimated leakage

    with monitoring

    Estimated leakage

    without monitor ing

    3

    2,46

    1

    Impact of dashboard monitoring on revenue leakage estimate

  • 8/19/2019 Telecom RA Survey

    23/27

  • 8/19/2019 Telecom RA Survey

    24/27

     Contact informationCore team members

    Laurent Vandendooren

    Partner

    D eloitte Enterprise Risk Services

    lvandendooren@ deloitte.com

    Tel. + 32 2 800 22 81

    Tom Van Cauw enberg e

    Partner

    D eloitte Enterprise Risk Services

    tvancauw enberge@ deloitte.comTel. + 32 2 800 22 79

    Nico Vandamme

    M anager

    D eloitte Enterprise Risk Services

    nvandam m e@ deloitte.com

    Tel. + 32 2 800 23 25

    For m ore inform ation about this study, contact us via e-m ail: nvandam m e@ deloitte.com

    25

    Telecom mun icat ion s Survey 2008

    C ontact inform ation

  • 8/19/2019 Telecom RA Survey

    25/27

  • 8/19/2019 Telecom RA Survey

    26/27

  • 8/19/2019 Telecom RA Survey

    27/27

    Deloitte refers to o ne or mo re of Deloitt e Touche Tohma tsu, a Sw iss Verein, and its netw ork of me mber fi rms, each o f

    which is a lega lly separate a nd independent entity. Please see w ww .deloitte.com/abo ut fo r a d etailed description of the

    l g l t t f D l it t T h T h t d it b fi