Teixidors of Terrassa 2 nd October 2013 JIS Vilnius Barcelona
Chamber of Commerce
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1.What is Teixidors? 2.Uniqueness as a philosophy
3.Internationalisation 4.Professional networking INNOCRAFTS JIS-
2nd October 2013 - Vilnius
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The project began with the idea of integration through working
with wooden looms. Teixidors offers labour and social integration
to people with learning difficulties through the manual loom.
Cooperative dedicated to producing handcrafted textile garments and
selling to national and international level. Headquarters in
Terrassa, a city known as the heir and continuation of a major
textile tradition. What is Teixidors?
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INNOCRAFTS JIS- 2nd October 2013 - Vilnius How to weave a
social project? Since its beginnings in 1983, Teixidors has been a
project linked to the social economy and committed to generating
wellbeing for people with learning difficulties, supporting them
and giving them a specialized, integrating job as a manual weaver.
The handloom is a tool that allows the coordination of mental and
physical activity, generating the proper development of psychomotor
skills. It has 44 employees, of whom 32 have special needs.
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The product: handwoven fabrics. Unique product of exceptional
quality. Involves careful treatment from the start (selection of
thread) to the end of the preparation process (finishing), thorough
quality control and meticulously selected raw materials. Uniqueness
as a Philosophy INNOCRAFTS JIS- 2nd October 2013 - Vilnius
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On our traditional wooden looms, we create unique pieces using
the highest quality raw materials, such as Cashmere, extra fine
Merino and Shetland wool, mohair, yak fur silks and linens. Manual
looms enable us to create deliciously imperfect borders on our
pieces. A wool blanket becomes a work of art full of nuances,
reflecting the individuality of each weaver. Premium materials
INNOCRAFTS JIS- 2nd October 2013 - Vilnius
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Cashmere Linen Merino wool Silk Yak Natural materials and of
highest quality to adapt to the limited production of a manual
workshop. INNOCRAFTS JIS- 2nd October 2013 - Vilnius Premium
materials
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Products It controls the entire production process: from the
shearing of the wool to the packaging. In short, tradition and
future. INNOCRAFTS JIS- 2nd October 2013 - Vilnius
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Products INNOCRAFTS JIS- 2nd October 2013 - Vilnius
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Products INNOCRAFTS JIS- 2nd October 2013 - Vilnius
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Brand positioning: high level, exclusivity in retail outlets
(Bel in Barcelona, Tom Dixon in London etc.) Items of clothing are
channelled through high-level designer stores. Home textile items
are channelled through stores selling furniture and interior design
items. The web channel is also used:
http://www.teixidors.com/home.html Marketing INNOCRAFTS JIS- 2nd
October 2013 - Vilnius
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Since 2007, an internationalisation policy has been intensely
developed, going from exports of 8% in the first year to a figure
of 65% in the last year. 35% - 40% National market. 60% - 65%
International market. Internationalisation INNOCRAFTS JIS- 2nd
October 2013 - Vilnius
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Mainly to France, Austria, Italy, Germany, Scandinavia, USA and
Japan. Exports INNOCRAFTS JIS- 2nd October 2013 - Vilnius
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Financial outputs The turnover in 2012 was 679,178. INNOCRAFTS
JIS- 2nd October 2013 - Vilnius
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Leef Award (International Contemporary Furniture Fair), Editors
Awards for the best textile collection at New York Fair 2011 and
2012. National Handicraft Award 2008 (Premio Nacional de Artesana
2008). Buf & Planas Award 2009. Jos Mara Piol Award 2009Integra
BBVA Award 2009. President Maci Award 2010 from the Catalonian
Government. Special Mention at Design Management Europe DME Award
2011. Laus Oro BCN Award 2013. INNOCRAFTS JIS- 2nd October 2013 -
Vilnius Communication and Visibility Presence in Media,
International Fairs and a long list of Awards:
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Teixidors works with different projects that revolve around it.
Collaborations that occur with the same philosophy and values that
bring fresh air that enriches the development of the project.
Zuzunaga and Pensando en blanco. Professional networking INNOCRAFTS
JIS- 2nd October 2013 - Vilnius 03AM is a collection of sacks,
poufs and plaids edited by Pensando en blanco Zuzunaga and
Teixidors are currently collaborating on a new collection of home
accessories, which includes cushions, blankets and plaids.
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INNOCRAFTS JIS- 2nd October 2013 - Vilnius Teixidors, in short
Social action Quality production Exports Self-sufficiency
Cooperative Enterprise Environmentally friendly
http://www.teixidors.com
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Thank you for your attention! INNOCRAFTS JIS- 2nd October 2013
- Vilnius More information: Berta Prez Barcelona Chamber of
Commerce [email protected]