TEDxPSUAbout TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a

TEDxPSU 2011 Campaign Book | 2

Client: TEDxPSU Contact: Zach Zimbler 814-441-2968 [email protected] Account Executive: Brittany Greff 973-294-2373 [email protected] Account Associates: Madeline Brown 443-690-1852 [email protected] Caroline Keating 610-283-3987 [email protected] Victoria Maseda 267-229-3846 [email protected] Alexis Morgan 703-309-3312 [email protected] Lia Peralta 201-575-3715 [email protected] Kristin Richards 978-866-6592 [email protected]


Table of Contents

Client Questionnaire 4 Client Summary 8 Target Audience 9 Research/SWOT Analysis 10 Goals and Objectives 11 Campaign Results 11 Evaluation of Goals and Objectives 12 Media Coverage 13 Supporting Documents Appendix: Press Materials

• Media Kit used at TEDxPSU Relics to Revolutions 39 • Press release 48 • Pitch emails for TEDxPSU Relics to Revolutions 50 • Pitch emails for TEDxPSU speakers and presenters 52

Outreach Materials

• Email sent to student Xpo groups 54 • TEDxPSU Day proclamation 55 • Bi-weekly MailChimp newsletters, Eventbrite emails 57 • Blog posts for TEDxPSU website in 2012 71

Social Media Materials

• Twitter page 75 • Facebook page 76 • Media Clippings Log 77

Creative Documents

• Flyer used for TEDxPSU Week 78 • Fact sheet for TEDxPSU Media Kit 79


Client Questionnaire

1. What date do you want to begin working with HVC?

ASAP

2. When and where does your organization meet? (Or if a business, location and hours of operation?) Wednesday nights at 9pm via conference call until September. Meetings

will then take place at random locations such as Irving’s, Panera,

Starbucks, etc.

3. How is your organization organized? (Or if a business, how many employees and what is your business’s legal structure?) Extremely horizontal organization structure. Executive team of 6 each lead

different teams that focus on specific tasks. Communications, Operations,

Content Curatation, Design, Partnerships. Curator has final say over

decisions.

4. Does your organization (business) have a website? If so, what is the URL?

http://tedxpsu.com/ 5. What is your organization’s (business’s) mission statement?

Last year’s mission: TEDxPSU will be held October 10, 2010 at the

Schwab Auditorium on the Penn State University Park campus. This day-

long event will bring together innovative and thought-provoking

individuals from all over the Penn State community and the world to listen

and share fascinating ideas worth spreading. We will select speakers

based on their expertise in a specific discipline and their ability to trigger

conversation and inspire action. Using a blend of live talks and pre-

recorded videos, TEDxPSU will bring together the University community

and kick off a dialogue about the challenges and opportunities facing our

society.

6. Why are you requesting help from HVC?

To help manage our public facing communications such as social media,

eNewsletters, media contacts, etc. At our core we are about a community

and the events are the main focal point for people to gather. It’s difficult to

manage both online and media content curation and event content

curation. The goal is to have HVC helping with the online and media

content to relieve some of the load from the TEDxPSU event planning

team.

7. What are your future goals?

Having a successful 2011 event and growing our ‘tribe’ at Penn State. We

want to facilitate constant intellectual conversations that are beneficial to


students, faculty, and community members.

8. What particular challenge does your organization (business) face in achieving those goals? Managing public facing digital and non-digital media content

9. How do you anticipate that HVC can help you achieve your future goals? HVC can help us streamline and ‘automate’ those pieces of the event and

community. Additionally, HVC provides a wealth of resources in terms of

human capital that is extremely helpful for a group such as ours.

10. What should HVC’s top PR priorities be? a. Fundraising b. Organizing Events c. Recruitment d. Promotions/Marketing

• Creative marketing ideas/schemes

e. Advertisements and Brochures • Content of these documents not design

f. Presentations/Public Speaking

g. News/Press Releases

h. Media Relations i. Photography/Graphics j. eNewsletter

k. Social Media

11. How long are you looking to work with HVC?

June 17th until the end of the school year. Most of the work will take place

before November 13th, 2011.

12. What is your budget that HVC must keep in mind? Overall event budget around 100k

13. How does your organization keep track of your finances now?

Spreadsheets and ASA

14. Does your organization (business) travel? If so, how often?

No 15. How did you hear about HVC?

Linda Feltman

16. When was your organization (business) established? 2010


17. How many members (owners/employees) does your organization have? How many of those members (owners/employees) will HVC be working with?

20, 3 to 5 working with

18. Who is the president or owner of the organization or business? a. Name: Zachary Zimbler

b. Email: [email protected]

c. Phone number: 814 441-2968

d. Position: Curator

e. Temporary or permanent position: N/A

f. Website: http://tedxpsu.com

19. Have you had any recent news or press releases?

No

20. Do you still have any news or press releases from the past?

Yes

21. What fundraisers have you held in the past? None

22. What advertising/public relations campaigns have you had in the past? What were the results?

Newspaper ads, social media, etc… Turned out well, we had 1200 people

apply for TEDxPSU year one

23. What events have you held in the past? How did they work?

TEDxPSU

24. How have you advertised in the past? Print, Online, Social Media

25. Would you be willing to pay a small start up donation fee to HVC?

Following questions are relevant only to student organizations:

26. How many members are active members?

No idea

27. How often does your organization meet? Weekly, only the board

28. Does your organization’s board meet separately? If so, when and where?

Yes, conference call until fall


29. What does your organization do to raise money now? Are you a dues

paying organization? If so, how much are your dues?

Sponsorships/corporate donations

30. Are there any other organizations that your organization has worked with in the past? If so, do you still work with them?

To many to list

31. How large would you like your HVC team to be? Small 4-6 at most

32. How do you prefer to structure your HVC team?

As horizontal as possible with one point person to help manage the team

33. How often do you plan on meeting with the HVC account executive?

Frequently

34. Do you have any other questions or additional requests for HVC?


Client Summary

About TEDxPSU TEDxPSU was brought to the Penn State community in 2010. The mission of the event is to bring together innovative and thought-provoking individuals from the Penn State community and the world to share ideas worth spreading. Using a blend of live talks and pre-recorded videos, TEDxPSU unites the University community and initiates a dialogue about the challenges and opportunities facing our society. Follow TEDxPSU on Twitter (@TEDxPSU) or on Facebook (TEDxPSU). About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.) About TED TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED’s media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.


Target Audience

TEDxPSU targeted members of both the Penn State and State College communities who are interested in learning more about innovative, creative and informational topic matters. TED events are known for bringing in the nation’s leading thinkers and doers, so our target audience reflected this on a smaller, more local scale. As TEDxPSU Relics to Revolutions was held at Penn State's University Park campus and streamed online, the main audience targeted was Penn State students and faculty, local State College residents, and TED and TEDx enthusiasts who would travel to University Park for the event or would watch the event's live stream.


Research/SWOT Analysis

Strengths:

• TEDxPSU 2010 was a very successful event. • TEDxPSU has support from the University, specifically the Penn State

College of Information Sciences and Technology. • The Executive Team for TEDxPSU 2010 made valuable connections and

partnerships that the 2011 Executive Team can leverage. Weaknesses:

• Other than the curator, who served as a student liaison for TEDxPSU 2010, all members of the Executive Team are new to their positions on the Team.

Opportunities:

• With the buzz surrounding smart phones and tablets, technology is an increasing topic in the media.

• Through the student Xpo Showcase, TEDxPSU has the ability to draw in students from the clubs that participate.

Threats:

• TEDxPSU Relics to Revolutions will be held during a football weekend. • TEDxPSU Relics to Revolutions will be held at the same date and times

as the THON Family Carnival.


Goals and Objectives

To increase monthly active users on the TEDxPSU Facebook Fan Page

from 265 to 1000 by November 13, 2011. • Objective: Encourage people to check our Facebook page for information

on semester events. • Objective: Post new and interesting content to our Facebook page at

least three times per week. To increase TEDxPSU Twitter followers from 347 to 700 by November 13,

2011. • Objective: Brand the Twitter page as the source for breaking TEDxPSU

news. • Objective: Engage current followers in conversation and respond to all

mentions in a timely fashion. To have one story published in at least one of the following news outlets,

the Daily Collegian, the Centre Daily Times and OnwardState.com, for each

of the TEDxPSU fall events and major milestones. • Objective: Build connections and professional relationships with reporters

at each publication. • Objective: Always pitch a local, relevant and unique angle to each

publication. To have 1,000 people register to attend TEDxPSU Relics to Revolutions by

November 1, 2011. • Objective: Encourage people to register through social media outlets. • Objective: Include links to registration in all bi-weekly newsletters to

TEDxPSU 2010 attendees. To have at least 700 people attend TEDxPSU Relics to Revolutions on

November 13, 2011. • Objective: Promote the interactive sponsor lounges that attendees can

only experience at the main event. • Objective: Promote surprise talks and events that will be occurring during

the main event.

Campaign Results

Media hits = 19 hits Attendees registered = 1,082 registered Attendees at the main event = 768 attendees Facebook fans = 1,844 monthly active users Twitter followers = 745 followers


Evaluation of Goals and Objectives

As of the evening of November 13, 2011, the day of TEDxPSU Relics to Revolutions, the TEDxPSU Facebook Fan Page reached 1,844 monthly active users. We achieved this by posting interesting stories from the Penn State community, tagging TEDxPSU in all related posts, promoting the page in all newsletters and linking the Facebook page to all events posted on the Eventbrite site. As of that evening, we also had 745 Twitter followers. This was achieved by promoting our Twitter page as the source for breaking TEDxPSU news and by posting content to the page as soon as it was published; i.e. Eventbrite event registration, blog posts and speaker announcements. We were also able to increase our Twitter followers by engaging in conversations with our current followers and responding to all tweets that mentioned TEDxPSU. We were successful with our objective to have one story published in each of the major Penn State news publications for each of the TEDxPSU fall events and major milestones. As outlined in the Media Clippings Log, we saw the following:

• Two stories for the opening of registration and event announcement

• One story for the unveiling of the TEDxPSU theme • One story for the first Salon event, TEDxPSU Salon: Innovate

and Educate • One story for the first Adventure, TEDxPSU Old Main Bell Tower

Tour • One story for the second Salon event, TEDxPSU Salon:

Synthesizing Sustainability • Six stories for the speaker announcements • Two stories for TEDxPSU Watch Parties • One story for the second Adventure, TEDxPSU Galactic

Cannibalism • Three stories recapping the TEDxPSU Relics to Revolutions

We also saw success in the amount of people registered for TEDxPSU Relics to Revolutions, 1,082 by November 1, 2011, and in the amount of people who attended the event on November 13, 2011, 768 people.


Media Coverage August 22, 2011

“TEDxPSU Registration Opens Up Today”

Onward State Today is an important day; it’s the first day of classes, where the new ideas begin to flow through your head and flourish again. Either that, or you’re nursing a wicked hangover, and dreading that ten-page paper you’re going to have to write on why Ayn Rand was such a miserable frump. Depending on how it’s going for you, you might already be looking down the barrel of a painfully long semester. But there’s a glimmer of hope–what you can get excited about is the opening of attendee registration for TEDxPSU 2011. Curator Zach Zimbler describes it as “a rock concert of conferences” as opposed to the “science fair on steroids” that I’d originally pegged it for. That is, instead of some kid trying to shove his half-baked invention down your throat with his inevitable tri-fold poster, the emphasis will be more on the presentation, and the ideas. Point is, whether it’s Penn State professor Sam Richards teaching empathy, or researcher Johnny Lee demonstrating what you can do by hacking a Wiimote, TEDxPSU will feature some of the best and brightest minds getting on stage, and presenting their truly exciting and brilliant ideas. For the uninitiated, TEDxPSU is one of the many satellite conferences based off the parent TED talks, which feature some of the most innovative minds in the world–from Bill Clinton to Bill Gates, Malcolm Gladwell to Larry Page and Sergey Brin–sharing their breakthroughs, plans, or just telling stories that conform to TED’s mission of “Ideas Worth Sharing.” Often meeting at the intersection of science and culture, when done right, each speaker will have you questioning the way you see the world. 2010 was the first year that Penn State held its own event, and all reports indicated that it was a resounding success. In the words of our reviewer, it was “mind blowing.” That spirit will be brought back to State College on Sunday, November 13th, when Penn State’s brightest presenters gather in Schwab Auditorium. This year’s theme is “Relics to Revolutions,” which we’ll let Zimbler explain: As surviving memories of our past, links to our antiquity, relics have become the

backbone to today’s revolutions; they are the blueprint to our designs, and the

basis of our ideas. With the past and the future becoming mere perspectives, we

learn from our history in order to inspire and invent the future.

From landing on Mars, to releasing the first movie with surround sound, the

revolutions of our recent history are quickly eclipsed and bring to the forefront


the change in the world. Encouraging mankind to think past the present, “Relics

to Revolutions” will not belong to those content with the present, but to those

who believe in the beauty of their dreams. Perhaps it’s your philosophy, or your

neighbor’s pragmatic methodology, but it’s a communal belief that sharing Ideas

Worth Spreading will jettison the next wave of great thinkers and doers.

So if you’d like to be in the audience to hear what the presenters have to share, be sure to register on TEDxPSU’s website. Space is limited, so make sure you do it soon. Lately, we’ve been hearing a lot about tough times and negative forecasts, so being able to get excited over these great ideas that promise to make the world a better place will be a real treat. Wouldn’t you like to be among the first ones with whom those great ideas are shared?


August 23, 2011

“TEDxPSU 2011 Event Announced”

The Daily Collegian Registration began yesterday for TEDxPSU’s second annual event on Nov. 13 as TEDxPSU Curator Zach Zimbler announced the event’s theme: “Relics to Revolution.” The “Relics to Revolution” theme focuses on the relation between old and new, and the way in which the past creates perspective for present and future innovation. “Encouraging mankind to think past the present, ‘Relics to Revolutions’ will not belong to those content with the present, but to those who believe in the beauty of their dreams,” the theme’s abstract states. TEDxPSU is the Penn State-affiliated chapter of Technology Entertainment and Design, an organization tasked with the mission to devote itself to “ideas worth spreading,” according to the non-profit’s website. TED holds various conferences, including two major annual conferences — one in Long Beach, Ca., one in Palm Springs, Fl. and one in Edinburgh, U.K. — that feature talks from speakers and performers who specialize in the areas of technology, entertainment and design. “We aim to have a multidisciplinary understanding, combining speakers with many different viewpoints, from all walks of life, doing really cool things,” Zimbler (senior-supply chain management) said. Three years ago, an offshoot of TED was developed: TEDx, which is a TED conference that is independently organized, where “x” represents “independently organized event.” Zimbler said TEDx events are held in locations across the globe and TEDx conferences at universities are among the most highly attended. When TEDxPSU was developed one year ago and was driven by graduates from the College of Information Sciences and Technology, the organization received over 1,500 applications to attend, for a little less than 900 seats in Schwab Auditorium. Christian Brady, dean of the Schreyer Honors College and affiliated faculty of the College of Information Sciences and Technology, was the emcee for the event and will be the emcee again this year. Brady said that the nature of TEDxPSU distinguishes itself from other on-


campus events. “The nature of TED talks is that they’re not 45 minute to one-hour lectures where you sit and do a question and answer session afterwards,” Brady said. “They’re intended to be more store.” Some of the speakers at TEDxPSU 2010 included entrepreneur and innovator Tone Nudge, popular mash-up artist “DJ Earworm,” author John Rives and more. Travis Mount, Class of 2010, attended TEDxPSU last year and raved about the event. “I've always loved the lectures available on TED's website and having an event so personable and close to my heart at PSU was an opportunity I couldn't miss,” Mount said. Mount has registered for TEDxPSU this year and “can't wait to see what they have in This year, the TEDxPSU event will be held in the HUB, and registration can be completed online. Zimbler also said that the date of the event, Nov. 13, is significant for a variety of reasons related to innovation. For instance, the first spacecraft successfully landed on Mars on Nov. 13, 1971, and the first movie was shown in surround sound on Nov. 13, 1940. As an official student organization, TEDxPSU will also offer various events throughout the year, all with the common theme of providing students an opportunity for multi-disciplinary discussion and innovation.


September 4, 2011

“Local TED conference unveils theme”

Centre Daily Times TEDxPSU, a conference to be held at Penn State on Nov. 13, has announced its theme. The event, “Relics to Revolutions,” will explore “a communal belief that sharing ideas worth spreading will jettison the next wave of great thinkers and doers,” organizers said. In advance of the conference, TEDxPSU will host a salon Sept. 13 at the State Theatre in State College. Entitled “Innovate and Educate,” the salon will focus on new ideas in education, and will showcase speakers from Penn State’s College of Education. Roger Souse, a professor in the college, Samuel Snotty, a doctoral candidate in special education at Penn State, and J.J. Thomchick, guitarist and recent graduate of Berkley College of Music, will be speaking and performing.


September 14, 2011

“TEDxPSU introduces a new aspect of higher education”

The Daily Collegian The first TEDx PSU gathering was held Tuesday evening in the Downtown State Theatre. Penn State faculty and a teacher at Pens Valley High School spoke about approaching a new field in education. The theme of event was “Innovate and Educate,” and the event included Leah Bug, Jacqui Wagner and Bill Carlsen, who each gave a presentation at 6 p.m. Tuesday in the State Theatre. TEDx, an independent group that brings together people from technology, entertainment and design fields to talk about innovative ideas. “We’re finding new challenging ways to involve students,” said Tony Lentz, the host and a former Penn State professor. Bug and Wagner provided a joint talk about “rebuild: Bringing Science to Life,” a project about research, education on Burly Ulcer Inundation and Land Disturbance. Bug, the assistant director of Penn State Center for Sciences and the Schools, said Burly ulcer is a disease mostly occurring in rural areas where inhabitants don’t have access to antibiotics or simply neglect the wounds because of their lack of knowledge. The project focuses mainly on collaboration among scientists and teachers. Scientists provide research, while teachers incorporate materials in classrooms. “It’s a strong collaboration they’re building,” Bug said at the event. Wagner, a biology teacher, said she adopted the Spaghetti Diagram, which was originally used by scientists to gather information, into her classroom because it explains how social and environmental factors work together by looking at human interaction with science. “As a biology teacher, I’ve always been interested in scientific literacy and I want students to merge into science rather than looking at it as a course as bystanders,” Wagner said. Carlsen said sustainability is not only for experts but for everyone. “Ordinary people do to reduce impact on the planet through creativity and design,” Carlsen said.


September 27, 2011

“TEDxPSU Hosts Old Main Bell Tower”

Onward State Have you ever seen Penn State from above? In the second of four TEDxPSU events (three TED mini-salons and one main event on Nov. 13) a few fortunate individuals took part in a brief tour of the iconic Old Main bell tower. The event began on the steps of Old Main around 7 p.m. where an excited, TED-enthused group chatted about the delightful fall evening and anxiously awaited the upward ascent to the bell tower. Once inside, a Penn State Lion Ambassador shared a few PSU archival tidbits about Old Main and the bell tower, the final destination of the brief tour. On the top level of the tower were gorgeous views of Penn State campus, framed by the setting sun over the practice fields west of Atherton Street. For those of you wondering, there are no hands on the tower clock, but they will return when repairs are completed. If you haven’t had the opportunity to climb up the winding three-foot-wide bell tower staircase, to one of the highest points on Penn State’s campus, I highly recommend you add it to your PSU bucket list. Until then, here are a few late afternoon, autumn photographs from the TEDxPSU tour of the Old Main bell tower, and of Penn State’s most cherished views.


October 9, 2011

“Sustainable living event set in State College”

Centre Daily Times TEDxPSUSalon: “Relics to Revolutions — Finding A Sustainable Future” will take place from 6 to 8 p.m. Thursday at the New Leaf Initiative at 100 S. Fraser St. The event is focused on sustainable living, and will examine how to maintain sustainable mindsets and practices. The event will be hosted by Mike Shamalla and will feature speakers Spud Marshall, creator of the New Leaf Initiative, and Allison Lilly, outreach expert for the national competition EcoCAR. Free dessert and coffee, donated by EcoVents, will be served. TEDxPSU will also host a visit to the Davey Lab from 8 to 9:30 p.m. Oct. 21. Attendees will hear a short talk from Mike Siegel, a research associate in astronomy at the Eberly College of Science, called “Galactic Cannibalism” and then head to the Davey Telescope. To register for either event, or for TEDxPSU Relics to Revolutions, an all-day conference Nov. 13 at Penn State, visit www.TEDxPSU.com.


October 11, 2011 “More TEDxPSU Speakers Announced”

Onward State Yesterday, TEDxPSU took a major step in anticipation of the 2011 main event on November 13 by releasing the names of three main event speakers. Each individual is a veteran Penn Stater, and they have achieved national acclaim in their respective fields of earth and mineral sciences and engineering. Today, TEDxPSU announced three more speakers. Below is a brief look at the three distinguished individuals who will share their ideas at TEDxPSU 2011: Ian Rosenberger - Self-Development to Developing Countries Ian Rosenberger, a 2004 Penn State graduate, attained notoriety by participating in Survivor: Palau, and developed a successful career with MTV and other brand-name companies. Following a trip to Haiti, Rosenberger founded ‘Thread International’ a non-governmental organization aimed at transforming waste in impoverished countries into usable products via innovative methods. Ali Carr-Chellman - A Closer Look at Cyber Charter Schools Carr-Chellman is a Professor of Education (Instructional Systems) at Penn State, who has committed her career to innovating education. Carr-Chellman explores ways to reform the educational system, in part through the education of doctoral level students at Penn State. She also teaches online based education courses. Dr. Joseph Valente - Hearing the Unheard Dr. Joseph Valente is an Assistant Professor of Early Childhood Education at Penn State, who bases his research on childhood studies, comparative and international education, educational anthropology, deaf studies and disability studies in addition to many publications and educational projects. More information about Valente can be found on his website. Stay tuned for the announcement of the remaining TEDxPSU main event speakers. To attend the main event, register here.


October 11, 2011

“TEDxPSU speakers announced”

The Daily Collegian Three speakers — Michael Mann, Rick Schuhmann and Jack Matson, all Penn State professors —were announced Monday to speak at TEDxPSU’s 2011 event, which will be held Sunday, Nov. 13. The theme for this year’s Technology, Entertainment and Design event is “Relics to Revolution,” which ties in with TED’s overall theme of “Ideas Worth Spreading” by focusing on crucial innovations of our time. “Often these TED talks cover topics that aren’t discussed anywhere. They can be edgy and push the envelope,” said Schuhmann, the Walter L. Robb director of Engineering Leadership Development. He added that he’s always been interested in the program. The “x” in TEDx refers to local events, independent of the official program. TEDx events, Schuhmann said, “are even more remarkable, taking this idea and bringing it down to a local level.” Schuhmann was asked by some of his students to apply to speak at the event. Trying not to give too much away before anyone can hear his talk, Schuhmann revealed that he will be discussing “the most important thing that we, as humans, depend upon in our life: water.” Matson, a professor emeritus of civil engineering, said he will discuss eco-buildings. “Forty percent of the energy consumed in the world goes into buildings,” Matson, who was encouraged by a colleague to apply, said. “It is critical if we’re going to resolve the problems of global warming and climate change that we figure out ways to minimize energy consumption.” He added that TEDx is important in bringing “ideas alive for anybody in the world to see.” Matson will focus on the importance of nature in solving these issues, particularly additions of trees. “We’re heading to a mass extinction of species unless we start taking significant action now,” he said. “That’s why I’m giving my talk — to alert everybody.” Scientific American selected Mann in 2002 as one of the 50 leading visionaries in science and technology. He is also a co-founder of the science website “RealClimate.org.”


In August, Mann was cleared by the National Science Foundation following a two-year investigation into his work regarding global warming. A panel of university professors cleared Penn State professor Mann in 2010 of all wrongdoing in connection with his climate change research. Mann could not be reached by press time Monday. Matt Steiner, director of content at TEDxPSU, said Mann’s talk would delve back into the history of climate, giving more insight into the subject. Steiner (senior-mechanical engineering) said that what ties these speakers together is that “they all have some thing to say about how we coexist in our environment…and how we need to adjust so that we can align and live sustainably.” Additional speakers will be revealed throughout the week. By Friday, the full list will be announced.


October 12, 2011

“More TEDxPSU Speakers Announced”

Onward State Each day this week, TEDxPSU has added to an increasingly diverse and noteworthy list of speakers for the main event on November 13. This morning, TEDxPSU announced three more speakers. Among the honored speakers are two members of the Penn State faculty, and one CEO. Each individual exemplifies a vastly innovative approach, either through education, or the private sector offering a different perspective and provide an opportunity to engage the TEDxPSU audience. Jeremy Irish: Geocaching Jeremy Irish currently serves as the President and CEO of Groundspeak, which is a comprehensive geocaching website. Irish is renowned for his official launch of the first geocaching website in 2000. Irish has a very diverse background in the US Air Force working as a Mandarin Cryptologic Linguist, and has held several other positions in major companies. Eric Mockensturm: The Unexpected Rise of Digital Currency Eric Mockensturm is an Associate Professor of Mechanical Engineering at Penn State. Mockensturm has constructed a successful career hinged on a passion for technology. Eric has developed iOs applications such as Polywords. Additionally, Mockensturm has become increasingly explorative in digital currencies and the future impact on the economy. Mark Ballora: Opening Your Ears to Data Mark Ballora is an Associate Professor in Art and Music at Penn State, holding a joint appointment in the School of Music and Integrative Arts. Ballora has pursued advancement in music technology throughout his career, as evidenced by courses in music technology, history of electroacoustic music, and musical acoustics, he teaches at Penn State. Ballora has experience in sound designs and electroacoustic scores for modern dance, theatre, animated films and radio dramas, and is currently researching audio representations of scientific data. Stay tuned for the announcement of the remaining TEDxPSU main event speakers. To attend the main event, register here.


October 13, 2011

“TEDxPSU Announces Even More Speakers”

Onward State Thus far, TEDxPSU has announced the names of nine distinguished speakers for the November 13 main event. Included in the most recent speaker additions, is a noteworthy cartoonist, a cyborg plant expert, and a digital media photographer. Through an innovative approach to their respective areas of expertise, collectively these speakers provide an incredibly diverse range of content. Rob Rogers – America Needs an Avatar Rob Rogers is the Editorial Cartoonist for the Pittsburgh Post-Gazette. A cartoonist since college, Roger’s work has appeared in The New York

Times, The Washington Post, Newsweek, USA Today, and other major newspapers and magazines. James Stone – A Technological Symbiosis of Cyborg Plants Stone is currently an M.F.A. student in New Media in the Penn State School of Visual Arts. He is working on a thesis referred to as “cyborg plants” that investigates applications of technology to plant life in an effort to create a “post-natural-plant.” If you want to learn about a plant-machine world, Stone is the person for it. Lori Hepner – Visualizing Your Twitter Feed Social media is a rapidly growing industry, and Lori Hepner is visualizing it. Hepner is an assistant professor of Integrative Arts at Pennsylvania State University Greater Allegheny, and has had an extensive career in photography. Hepner was commissioned to create a work for the Brooklyn Museum’s @1stfans Twitter Art feed. If you want to catch these speakers in person, register here. Don’t forget about tonight’s Synthesizing Sustainability TEDxPSU mini-salon event held tonight at the New Leaf Initiative office. Which TEDxPSU speakers have you most excited?


October 14, 2011

“TEDxPSU 2011 speakers announced”

The Daily Collegian The 15 speakers for the TEDxPSU 2011 event have been announced. Beginning Monday, three speakers were revealed each day. Each day had a theme of sorts, with the first day’s being environmental breakthroughs with Michael Mann, Rick Schuhmann and Jack Matson. Tuesday’s set is based on educational or structural reforms. Ali Carr-Chellman, a professor of education at Penn State, will focus on the development of cyber charter schools, according to the press release. Working mainly with doctoral students on projects for instructional development, her career has long been centered on improving education programs to get kids more involved in school, according to the press release. Also focused around education reform, Joseph Valente’s discussion is titled, “Hearing the Unheard.” He is an assistant professor of childhood education at Penn State and also works on the project "Kindergartens for the Deaf in Three Countries: Japan, France and the United States.” Ian Rosenberger, known for being a contestant on “Survivor: Palau” and an MTV’s “MADE” Coach, will be discussing sustainability in developing countries and how they tie in with the efforts of his company, Thread International. Wednesday’s group is all about technology. Jeremy Irish, president and CEO of Groundspeak, will discuss geocaching, which is a treasure hunt of sorts that uses GPS technology to get people outside searching. Mark Ballora, associate professor in art and music at Penn State, will give a talk about “auditory representations of scientific data,” titled “Opening Your Ears to Data,” according to the press release. Suggesting that it will be the currency of the future, Eric Mockensturm will explain “bit coins” and their surprising rise in importance in the world today. He is an associate professor in mechanical engineering at the university. Thursday’s announcement of speakers was focused on the media. Lori Hepner, assistant professor of integrative arts at Penn State Greater Allegheny, will incorporate Twitter and art in her speech, viewing Tweets as


insight into users’ creativity. Her current work, “Status Symbols,” is the driving force behind her talk, according to the press release. A veteran of print media, Rob Rogers is an editorial cartoonist at the Pittsburgh Post-Gazette. At past events, he has advocated for creativity. This time around, his talk is called, “America Needs an Avatar,” according to the press release. James Stone, a master of fine arts candidate at Penn State studying New Media, wrote his thesis on cyborg plants, which “explores the philosophical and ethical considerations of allowing plants to utilize technology for their own means,” according to the press release. His discussion will focus on the symbiosis of the plants he studied. Today’s group is based around culture. Mia Bloom is an associate professor of women’s studies and international studies and a fellow at the International Center for the Study of Terrorism at Penn State. Her speech is titled “Seeing the New Face of Terrorism.” The founder and CEO of CD Baby, Derek Sivers, will talk about how he founded the company “by accident,” how he has changed the world of independent music and how he will continue to do so with his new company MuckWork, according to a press release. Pure Cane Sugar, an Americana band, will perform 3 songs.


October 14, 2011

“Final Round of TEDxPSU Speakers Announced”

Onward State The moment you’ve all been waiting for! TEDxPSU has announced the final round of speakers for its main event on Sunday, November 13. TEDxPSU has been teasing us with installments of speakers all week, but with this, we now have a concrete list. Here are the final three speakers plus one performing act: Mia Bloom – The New Face of Terrorism Mia Bloom is an Associate Professor of Women’s Studies and International Studies at the Pennsylvania State University. Her focus is on terrorism through her fellowship at the International Center for the Study of Terrorism and her work specializes in Middle Eastern conflicts as well as rape in war. Pure Cane Sugar – Americana Band Performance Pure Cane Sugar’s sultry voices, soulful harmonies, and powerful lyrics evoke exquisite vocals. Together, Kate Twoey, Molly Countermine and Natalie Berrena, are Pure Cane Sugar, “an assemblage of masterful melodies and haunting harmonies that inspire sweet dreams”. With accompanying artists Daniel Collins on fiddle and Daryl Branford on drums, their original, artful arrangements are captured in sweet synergy and rhythm. Derek Sivers – Meet the Father of Modern Independent Music Derek Sivers is best known as the founder of CD Baby. A professional musician (and circus clown) since 1987, Derek started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients. After he won the 2003 World Technology Award, Esquire Magazine’s annual “Best and Brightest” cover story said, “Derek Sivers is changing the way music is bought and sold… one of the last music-business folk heroes.” In 2008, Derek sold CD Baby to focus on his new ventures to benefit musicians, including his new company MuckWork where teams of efficient assistants help musicians do their “uncreative dirty work.” His current projects and writings are all at sivers.org. Dean Christian Brady – Host: Relics to Revolutions Dean Brady possesses a unique blend of dynamic teaching, focused academic research, and broad administrative experience. When asked about his plans for the honors college, he replied, “Schreyer Scholars will become the standard of undergraduate excellence in intellect, character, moral fortitude, and leadership. Any high school student in Pennsylvania and the United States who wants to become a leader in any field or industry will look to the Schreyer Honors College and Penn State.”


So there you have it—with this comes the full list of speakers for this year’s TEDxPSU main event on November 13. We hope to see you there!


October 25, 2011 “TEDxPSU Watch Party set for November 13”

Penn State Altoona On Sunday, November 13, 2011, Penn State will host a TEDxPSU event at the University Park campus beginning at 9:45 a.m. Members of the Penn State Altoona community can get involved remotely by attending a TEDxPSU watch party, featuring a live, streaming broadcast of the event in rooms 101-103 of the Misciagna Family Center for Performing Arts. According to their Web site, TED started in 1984 as a small nonprofit conference bringing together people from three worlds: technology, entertainment, and design. Since then its scope has become ever broader to include science, business, the arts and the global issues facing our world. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. As one of the largest universities with one of the largest alumni associations on the planet, Penn State has the resources and opportunity to change the world through discussion and action. TEDxPSU will encompass Penn State thinkers, as well as local and national minds. Additionally, it will provide a platform for Penn Staters to share ideas with the rest of the world through the powerful outlet of TED. All Penn State Altoona faculty, staff, and students are invited to attend. Seats are limited and a reservation is required to attend. To RSVP for the TEDxPSU Watch Party at Penn State Altoona, visit www.altoona.psu.edu/TEDxPSU online. Lunch will be provided. For more information about the TEDxPSU event, visit their Web site atwww.tedxpsu.com online.


October 27, 2011

“’Galactic cannibalism’ the focus of TEDxPSU talk at Penn State”

Penn State Live UNIVERSITY PARK, Pa. -- Adults, children and students alike gathered Oct. 21 to learn about the "cosmic bullies" -- or what we call galaxies -- during a presentation hosted by TEDxPSU, a local, self-organized program designed to bring Penn Staters and the surrounding community together to explore different topics and ideas. Held in Davey Laboratory on the University Park campus, "Black Holes, Galactic Cannibalism, and Telescopes, Oh MY!" featured a talk by Michael Siegel, a research associate in the Eberly College of Science. Siegel explained how galaxies collide and "eat each other," creating newer, bigger galaxies. Our very own Milky Way Galaxy is the product of such a collision, Siegel said. Following Siegel’s presentation, guests visited Penn State’s planetarium, a 15-foot dome located in Davey Laboratory that accurately depicts the sky and all of its stars. Chris Palma, a senior lecturer in the Eberly College of Science, operated the planetarium, showing guests constellations, different kinds of stars and explaining what astrological signs really mean. The next TEDxPSU event, Relics to Revolutions, will be held on Nov. 13. Visit www.tedxpsu.com for more information.


November 4, 2011 “Penn State Brandywine to host TEDxPSU Watch Party”

Penn State Live On Sunday, Nov. 13, Penn State Brandywine will host a TEDxPSU Watch Party as part of a larger event being held at University Park to bring together innovative and thought-provoking individuals to share ideas worth spreading. The participants at the Brandywine event will interact with those at University Park and around the world via the Web to engage in dialogue about the challenges and opportunities facing society. The campus hosted two preview events this semester to set the stage for the main event at University Park. Each featured live talks and recorded videos that explored a variety of topics, ranging from gender issues to social media concepts, which encouraged discourse among participants. At the final event, which begins promptly at 9:30 a.m. and lasts until 5:30 p.m., attendees will watch live TED videos and presentations being streamed directly from University Park and will be encouraged to respond via Twitter (@TEDxPSU) and Facebook (https://www.facebook.com/TEDxPSU). TED is a nonprofit organization that began in 1984 with a conference designed to open up the lines of communication between the worlds of technology, entertainment and design. Since then, TED has grown into a movement aimed at encouraging dialogue between people from all walks of life. TED talks are generally short, averaging about eight minutes each. However, the themes behind these talks are usually weighty, sparking debate, discussion and fostering critical thinking. This event, which is open to the public, will take place in room 103 of the Tomezsko Classroom Building and lunch will be provided. There is no charge to attend, however, registration is encouraged. The TEDxPSU Watch Party is being co-organized by the Penn State Brandywine Honors program, the Information Sciences and Technology (IST) department, the Laboratory for Civic Engagement and the Penn State Brandywine Alumni Society. Visithttp://tinyurl.com/tedatbrandywine to register.


November 11, 2011

“TEDxPSU still scheduled”

The Daily Collegian Despite unrest in the Penn State community, TEDxPSU organizers issued a statement Thursday afternoon, stating their intention to continue on with the event as scheduled. Attendees of the second annual TEDxPSU will explore creative drive and technology’s influence on the future this Sunday. Held in Alumni Hall in the HUB-Robeson Center and featuring 16 speakers and performers, the event provides attendees with a chance to learn new ideas and be engaged in discussion. This year’s event will focus on the theme “Relics to Revolutions.” “Relics to Revolutions is about the past that changes the future,” TEDxPSU Curator Zach Zimbler said. Technological revolutions quickly become relics as technology progresses, Zimbler (senior-information sciences and technology) said. TEDx talks — an independently organized conferences that occur worldwide under the Technology, Entertainment, Design name — provide an opportunity to showcase local talent, Zimbler said. Penn State faculty and students presenting in this year’s event live and work in the State College area, he said. TEDxPSU 2011 includes eight Penn State faculty and alumni: Schreyer Honors College Dean Christian Brady Associate women’s studies and international studies professor Mia Bloom Associate music technology professor Mark Ballora Education professor Alison Carr-Chellman 2003 Penn State Undergraduate Student Government President Ian Rosenberger Meteorology professor and climatologist Michael Mann Civil and environmental engineering professor Rick Schuhmann


Professor emeritus of environmental engineering Jack Mattson Bloom noted a challenge in speech preparation. “[The speech] is a little bit different, [you’re presenting to] people who aren’t necessarily experts in subject matter,” Bloom said. Speakers try to make present topics from a new perspective, she said. Bloom will discuss the role of women in terrorism and said the goal of her presentation is to challenge attendees preconceived notions of terrorism, she said. Zimbler described TEDxPSU as a “rock concert of conferences,” that brings together speakers who have “ideas worth spreading.” To select speakers for the event, TEDx organizers fielded speaker applications, accessed a network of contacts and made selections from a general list of professional people and organizations. Bob Brouse, event management director in the Office of Union and Student Activities at the HUB, mentioned a logistical challenge for the speaking event. It’s a football weekend, which means HUB employees will have to wait until the early hours of Sunday morning to begin event setup, Brouse said.


November 13, 2011

“TEDxPSU billed as excellent experience”

Centre Daily Times The TED conferences have become internationally famous for providing insight and inspiration in an accessible way. They’ll become even more accessible today, when TEDxPSU hosts its second annual event, starting at 9 a.m. in Penn State’s HUB-Robeson Center. While the event has already sold out its 1,200 tickets, Penn State senior Zach Zimbler, the event’s organizer, is still encouraging people to show up. “The cool part is the whole HUB is being taken over. We only have space restrictions in the halls where the event is happening,” he said. “If people want to stop by and see the event, they can see the whole conference on live feed, and can visit booths run by Microsoft, EA Games, Apple and local companies and student groups.” Luminaries speaking at the conference include experts in terrorism, religion, design, climate science and education, among many other topics to be discussed. There will also be art displays and musical performances through the all-day event. “The day is meant to be a time and place where people can come together, learn a whole bunch of amazing things, and share and talk and meet,” Zimbler said. If you can make it to the event, Zimbler promises “lots of surprises.” If you can’t, you can still participate through a live video stream that will be fed to TEDxPSU’s home page, www.TEDxPSU.com.


November 14, 2011

“PSU holds annual TEDxPSU conference”

The Daily Collegian To Dean of the Schreyer Honors College Christian Brady, people reserve relics as decorations instead of “ideas worth spreading.” Penn State’s second annual TEDxPSU conference hosted 16 speakers, including Brady, with presentations on topics ranging from geocaching to sonification, all apart of the event’s theme “Relics to Revolutions” Sunday. The speakers were selected from a pool of 120 applicants, Matt Steiner, director of content at TEDxPSU, said. Steiner (senior-mechanical engineering) said the theme, besides being a “neat alliteration” was picked because “tinkering around” with relics inspires innovation. Set up in the HUB-Robeson Center’s Alumni Hall , speakers were supplemented by streamed video presentations from past TED conferences in California, from which Penn State’s extension event is licensed, TEDxPSU Curator Zach Zimbler said. “The talks are extremely short, but have a way of captivating people,” Zimbler (senior-information, science, and technology) said. “TEDx is meant to focus on the best speakers in your world. Penn State speakers this year included Director of the Earth System Science Center Michael Mann, who spoke about politician’s attempts to quash scientific data supporting the “hockey stick” model of climate change. Ying Yan Chen (graduate-business administration) said presentations like Mann’s encourage her to think beyond what she learns in her business classes. Performances from Pure Cane Sugar and The Firebird broke up presentations and during the lunch break, students tested out games in booths sponsored by EA Games. Lecturer in Communications Arts and Sciences Melissa Marshall said she is a huge fan of the TED presentations because they are as much about delivery as they are content. That’s what she said makes them so engaging. Marshall teaches CAS 100 (Effective Speech) to engineering students and said she uses examples from TED presentations in her lessons often to demonstrate


effective and dynamic delivery. She said she “loved” Penn State’s Assistant Professor of Early Childhood Education Joseph Valente’s storytelling in his presentation “Hearing the Unheard.” In it, Valente narrated his experience with growing up deaf and his realization he needed to be a “superhero” for deaf children. “We need to stop thinking of them as disabled and start thinking of them as bilingual,” Valente said. David Capatch (freshman-division of undergraduate studies) said while one of his favorite TED conference streams, Wael Ghonim’s “Inside the Egyptian Revolution,” was played this year, he liked last year’s speakers better. In particular, he thought Professor of Education Ali Carr-Chellman’s presentation on cyber charter schools was disorganized and hard to follow. Carr-Chellman was the only speaker to be invited back from last year’s TEDxPSU; her presentation receiving the most web traffic on YouTube, Marshall said. This year her presentation criticized the lack of oversight on cyber charters, which causes a funneling of education funds to corporations who run online schools.


November 14, 2011

“TEDxPSU Inspires PSU”

Onward State In light of recent events, the organizers of this year’s TEDxPSU may have been concerned that the event could get lost in the fray. Those concerns were unfounded however as the community made a strong showing yesterday, filling up much of the allotted space in the HUB. This year’s TEDx theme was Relics to Revolutions, and speakers included Michael Mann, Mia Bloom, Ian Rosenberger, and Joseph Michael Valente who covered topics as diverse as cyber charter schools, the involvement of women in terrorist organizations, and making art from Twitter feeds. Free food was generously offered by the event’s sponsors. There were a few pretty terrible jokes by host Dean Brady, although in fairness he did acknowledge when people called him out for it on Twitter; I think the best of the worst came when he introduced the band Pure Cane Sugar as “something healthier for you than high-fructose corn syrup.” By the way, the band kicked ass, and I’d recommend checking them out on Saturday nights at Zenos. The music provided a great break from the standard speaker model, and served to liven the mood and energize the crowd. This year’s TEDxPSU was a great venue for students and other attendees coming together to learn, think, and be inspired.


November 13, 2011 Hello: On behalf of the TEDxPSU Executive Team, I would like to welcome you to TEDxPSU Relics to Revolutions! We are very excited to have you at our event today and to share with you the surprises and thrills that make up Relics to Revolutions. We have been working to make this event bigger and better than last year’s TEDxPSU, and we do believe that we have succeeded. As you will see in this media package, we have increased the amount of speakers, campus watch parties and social media following since last year, and we have moved the event to a venue that allows for networking and spreading ideas. In this package, you will also find biographies of the Executive Team, information on our planning teams and other interesting pieces of information compiled by my Communications team. Below, I am including some ground rules and online information for our event. If you have any questions during or after the event, please contact me @TEDxPSU or [email protected]. There will be members of the Communications Team at the TEDxPSU information desk throughout the day, as well. We hope you enjoy your experience at TEDxPSU Relics to Revolutions! Brittany Greff Director of Communications Rules for TEDxPSU:

• Absolutely no photography inside Alumni Hall Auditorium. • If you are on your laptop or plan on being on your laptop, please choose

a seat toward the back of the auditorium. • If you’d like to contact one of the speakers for comments, please

contact Brittany Greff. • Please be respectful of all attendees.

TEDxPSU Online Information:

Website: http://tedxpsu.com

Twitter: http://twitter.com/tedxpsu

Hashtag & Handle: #TEDxPSU, @TEDxPSU

Facebook: http://facebook.com/tedxpsu

Youtube: http://youtube.com/tedxpsu

Flickr: http://flickr.com/photos/tedxpsu


Zach Zimbler

Curator Zach Zimbler is a senior at Penn State, majoring in information sciences and technology, and is the Curator for TEDxPSU. He has served as the President and General Manager for The LION 90.7 FM for the past two years. Last year, Zach was the Director of Special Projects for the inaugural year of TEDxPSU. Hailing from State College, Pennsylvania, this townie loves engaging in interesting conversations that challenge the mind. Follow Zach’s occasional tweets on Twitter @zztopser or email him at [email protected] Matt Steiner

Director of Content Matt Steiner is a senior at Penn State majoring in mechanical engineering, and minoring in engineering leadership development. Matt is the President and General Manager for The LION 90.7 FM and he is beginning his fourth year on the Distinguished Speaker Series committee. Matt is a member of Phi Sigma Pi, and through the fraternity, he is actively involved with Homecoming and THON. His professional interests include industrial design, technical project management and global product development. Matt is a scholar of the Schreyer Honors College and is researching an honors thesis in empathic design. Email Matt at [email protected] Brittany Greff

Director of Communications Brittany Greff is a senior at Penn State with a double major in public relations and international studies, and a minor in Spanish. She is a Director of Chapter Development for the Penn State Chapter of PRSSA and an Account Executive for Happy Valley Communications. Brittany interned last summer with JCPR as a Media Relations Intern. In the spring of 2011, Brittany studied abroad in Barcelona and took that opportunity to travel throughout Europe. Follow Brittany on Twitter @brittanygreff or email her at [email protected] Andrew Lentz

Director of Operations and Production Andrew Lentz, a State College native, is a senior at Penn State with a double major in security risk analysis, and information sciences and technology. Andrew is an avid skier and CrossFit athlete. Andrew has performed in various musical groups, from heavy metal bands to performing Brahms’ “Ein deutsches Requiem” in Carnegie Hall’s Isaac Stern Auditorium during his senior year of high school. Follow Andrew on Twitter at @andrewglentz or email him at [email protected]


Praveen Pandian

Director of Partnerships Praveen Pandian is a Penn State senior majoring in marketing and advertising, with a course concentration in film theory and production. He founded the entertainment company S.A. Management, where he produces films and commercials. Praveen has worked with both Sony Pictures and Procter & Gamble. This summer he traveled to Los Angeles to intern with Walt Disney Studios. Email Praveen at [email protected]. TEDxPSU Executive Team, Continued

Christen Buckley

Director of Special Events Christen Buckley, a State College native, is a senior majoring in International Politics and Theatre with a minor in French and Francophone Studies. Christen has been active in several PSU organizations, including UPUA, Arts and Architecture Student Council, Global Business Brigades, and Penn State International Debate Club. Follow Christen at @chris10buckley or email her at [email protected]. Herbert Reininger

Director of Design Herbert Reininger was born in Vienna, Austria, and currently works as the Director of Creative Services at Penn State Outreach Marketing and Communications where he and his team design, write and code for more than 2,400 projects annually — with the Penn State Online learning environment being one of the largest ones. Herbert also supports an international organization promoting corporate social responsibility and he was the lead designer in last year’s TEDxPSU event. Follow Herbert on Twitter @herbert68 or email him at [email protected].


Operations Team Cory Trimm – Volunteers Coordinator Shane Tully– Xpo Coordinator Erica Dreibelbis – Registration Coordinator Jon Loelinger – Events Coordinator Anthony Maslowski – Technology Coordinator Judy Speedy – Meals Coordinator Creative Team Caroline Brickell – Lead Designer Calvin Morooney – Video Production Dave Cole – Staff Photographer Andy Colwell – Staff Photographer Happy Valley Communications Team Madeline Brown, Account Associate Caroline Keating, Account Associate Victoria Maseda, Account Associate and Social Media Assistant Alexis Morgan, Account Associate Lia Peralta, Account Associate and Special Events Liaison Kristin Richards, Account Associate and Internal Communications Coordinator


About TEDxPSU

TEDxPSU was brought to the Penn State community in 2010. The mission of the event is to bring together innovative and thought-provoking individuals from the Penn State community and the world to share ideas worth spreading. Using a blend of live talks and pre-recorded videos, TEDxPSU unites the University community and initiates a dialogue about the challenges and opportunities facing our society. Follow TEDxPSU on Twitter (@TEDxPSU) or on Facebook (TEDxPSU). About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.) About TED TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world’s leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED’s media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities. TEDGlobal 2012 “Radical Openness” will be held June 25-29, 2012 in Edinburgh, Scotland. TED and TEDActive 2012 “Full Spectrum” will be held February 27-March 2, 2011 in Long Beach, CA and Palm Springs, CA, respectively.


Behind the Scenes: How did we choose speakers for Relics to Revolutions?

Questions and Answers from Matt Steiner, Director of Content What was the process of choosing the appropriate speakers?

Selecting speakers was a difficult process for our Executive Team. At first, we sat down and brainstormed ideas for speakers that were involved with the most inspiring projects we were aware of. After deciding on a theme, the theme gave our selection process a direction to craft a diverse set of speakers with one common idea threading them all together. We had many great applicants and diverse backgrounds of speakers, and the absolute hardest part was turning down great talks of innovators in the final steps of the selection process.

What were some of the challenges you faced while choosing the speakers?

The largest challenge in hosting a TEDx event is keeping originality in your product. Many TEDx talks have been done up to this point, and we really sought to develop and innovative and fresh cast of speakers to discuss topics that haven't been touched before. Another significant challenge is stringing together almost 15 talks into a cohesive event that is challenging to our audience mentally, inspiring, and hopefully engaging to the global audience on TED.com.

What do you hope attendees take away from attending TEDxPSU?

I hope that people take away a breadth of knowledge. We have a host of people who are the leaders in many disciplines and are bringing to the table ideas that will have ripple effects that are far reaching. I hope attendees can see that old relics we thought little of are becoming revolutions.


TEDxPSU Salon: Educate and Innovate Tuesday, September 13, 2011 at The State Theatre Presenters: Leah Bug, Jacqui Wagner, Bill Carlsen, J.J. Thomchick Host: Tony Lentz TEDxPSU Adventure: Old Main Bell Tower Tour Monday, September 26, 2011 at Old Main Building TEDxPSU Salon: Synthesizing Sustainability Thursday, October 13, 2011 at the New Leaf Initiative Presenters: Allison Lilly, Spud Marshall, EcoVents, Penn State RepRap Host: Mike Shamalla TEDxPSU Adventure: Galactic Cannibalism Friday, October 21, 2011 at Davey Laboratory TEDxPSU Adventure: Chinese Lantern Festival Sunday, November 6, 2011 on Porter Road, near Medlar Field TEDxPSU Week Monday, November 7 – Friday, November 11, 2011 on the University Park Campus TEDxPSU RELICS TO REVOLUTIONS Sunday, November 13, 2011 at the Hetzel Union Building

What other TED events are happening today, November 13?

TEDxPSU Watch Parties: Penn State Altoona Penn State Brandywine Penn State Mont Alto TEDx events: TEDxRheinhessen Mainz, Germany


Relics to Revolutions Speakers:

What do you think about TED and TEDxPSU? “I think that TEDxPSU gives a unique opportunity to present ones work in a different way; a way that is not only very engaging but can be shown to general audience.” - James Stone “I am most excited to watch everyone’s presentations. I often get sparks of inspiration for new artwork by listening to experts/enthusiasts from other fields talk about their own passions. It’s one reason why I have a small notebook/sketchbook that I bring with me to all events, even though I am no longer a student. I want to be able to jot down any ‘ah-ha’ moments before they are forgotten into the flow of a day.” - Lori Hepner

“I am excited to share my cartoons with a whole new audience.” - Rob Rogers “I am an avid fan of TED.com and when I found out that Penn State had a TED opportunity I jumped at the chance.” - Mia Bloom

“We are all huge TED Talk fans and were thrilled to be invited to participate in TEDxPSU!” - Pure Cane Sugar

“TEDxPSU is important to society because it is an outlet for passionate people to get their message out.” - Eric Mockensturm

Matson views TEDxPSU “as an opportunity for [him] to spread [his] ideas on the role that Eco-Buildings can play in creating a sustainable future for planet Earth.” - Jack Matson


Additional Speaker Biography

Please note, this speaker was not announced to the public, and therefore is not

listed in our program or on our website. It is a surprise presentation, and as a

member of the media, you are being given this biography to use in your articles

after the event. Please keep this information concealed until after the

presentation. Jack Langelann

Jack Langelaan is an Assistant Professor in the Department of Aerospace Engineering at The Pennsylvania State University. One of his research areas focuses on flight path planning for small robotic aircraft, specifically on enabling “bird-like” flight by exploiting winds aloft. This can greatly improve flight efficiency, enabling a host of novel civil and scientific missions that require long duration or long distance flight. In 2011 he was leader of Team Pipistrel-USA.com, winner of the NASA Green Flight Challenge. The Team’s aircraft, the world’s first four-passenger electrically powered aircraft, flew 403 passenger miles per gallon over a 195 mile course at 107 miles per hour: this is more than double the fuel efficiency of a Toyota Prius at double the speed, and roughly seven times the fuel efficiency of typical small aircraft.


Contact: Brittany Greff

Director of Communications, TEDxPSU 973-294-2373 [email protected]

Matt Steiner Director of Content, TEDxPSU [email protected]

July 11, 2011 FOR IMMEDIATE RELEASE

TEDxPSU ANNOUNCES 2011 DATE, RELEASES SPEAKER APPLICATION STATE COLLEGE, PA – July 11, 2011 –The 2011 TEDxPSU event will be held on Sunday, November 13, 2011 on the Penn State University Park campus, following a successful first run last year. The Executive Team for TEDxPSU is encouraging potential speakers and presenters with the desire and motivation to broadcast their unique messages to complete the 2011 Speaker Application. The application will remain open from Monday, July 11, until Monday, August 1, and first round interviews will begin the week of August 8. Those interested in applying should complete the application, which can be found at www.tedxpsu.com by the listed date. A nomination form is also available online, which will remain open during the application process. Speakers will be chosen based on their expertise in a specific discipline and their ability to trigger conversation and inspire action. A list of past speakers and presenters is available online. "In 2010, the entire executive team was blown away by the response to

TEDxPSU. Those event videos from 2010 have recently hit more than 841,000

views on YouTube and we are excited to begin the planning process for

TEDxPSU 2011," says Zach Zimbler, TEDxPSU curator. "Our hope is to create a

more sustainable community that fosters innovation and honest discussions."

This is the second year that TEDxPSU will be held at Penn State. In the spirit of TED, the Executive Team is planning an all-encompassing event that will support the spread of innovation, the advancement of ideas and the stimulation of conversation.

- MORE -


2011 Date, Add 1

For more information visit the TEDxPSU website at www.tedxpsu.com or email Matt Steiner at [email protected].

About TEDxPSU TEDxPSU was brought to the Penn State community in 2010. The mission of the event is to bring together innovative and thought-provoking individuals from the Penn State community and the world to share ideas worth spreading. Using a blend of live talks and pre-recorded videos, TEDxPSU unites the University community and kicks off a dialogue about the challenges and opportunities facing our society. Follow TEDxPSU on Twitter (@TEDxPSU) or on Facebook (TEDxPSU).

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Dear Dan,

My name is Kristin Richards and I am on the communications team for TEDxPSU. As you know, TEDxPSU Relics to Revolutions is fast approaching. This semester, Onward State has been very supportive of our event, so in the spirit of TED, we are inviting you and some of your team to attend TEDxPSU and help us to share Ideas Worth Spreading with the Penn State community. Relics to Revolutions will be held from 9:00 a.m. to 5:00 p.m. on Sunday, Nov. 13 at the HUB. We would love to have reporters from Onward State live tweeting and blogging from our event, but we are more than willing to work with you to make your experience at TEDxPSU worthwhile and help you with whatever you may need. If either of you have any questions, you can email me or Brittany, our Director of Communications, at [email protected]. We're looking forward to hearing from you!

Best, Kristin Richards TEDxPSU Communications Team [email protected]


Hi Cliff, My name is Lia Peralta and I am part of the communications team for TEDxPSU. The Centre Daily Times previously posted articles about the announcement of the TEDxPSU theme and the TEDxPSUSalon: Finding a Sustainable Future. We would love to invite you and a colleague of your choice to attend the event on Sunday, November 13. TEDxPSU Relics to Revolutions will be held from 9:00 a.m. to 5:00 p.m. at the Hetzel Union Building (HUB). TEDxPSU: Relics to Revolutions will explore Ideas Worth Spreading that will set the stage for the next line-up of innovators. The event will feature distinguished speakers, many who have a connection to Penn State, such as alumni, and current faculty and staff. I'm including more information on the theme of Relics to Revolutions below. If you have any questions, please don't hesitate to contact me! Cheers! Lia Peralta TEDxPSU Communications Team [email protected] ============================================================

About Relics to Revolutions As surviving memories of our past, links to our antiquity, relics have become the backbone to today’s revolutions; they are the blueprint to our designs, and the basis of our ideas. With the past and the future becoming mere perspectives, we learn from our history in order to inspire and invent the future. From landing on Mars, to releasing the first movie with surround sound, the revolutions of our recent history are quickly eclipsed and bring to the forefront the change in the world. Encouraging mankind to think past the present, “Relics to Revolutions” will not belong to those content with the present, but to those who believe in the beauty of their dreams. Perhaps it’s your philosophy, or your neighbor’s pragmatic methodology, but it’s a communal belief that sharing Ideas Worth Spreading will jettison the next wave of great thinkers and doers.


Hi! TEDxPSU is currently looking for speakers and presenters for the November

13th event at University Park. More information can be found below, but I wanted to offer the opportunity to send this information out to the rest of the Southern Maryland Chapter before the August 12th application deadline. Please let me know if you have any questions! Thanks, Brittany Greff Director of Communications, TEDxPSU [email protected] 973-294-2373 ============================================================ The 2011 TEDxPSU event will be held on Sunday, November 13, 2011 on the Penn State University Park campus, following a successful first run last year. The Executive Team for TEDxPSU is encouraging potential speakers and presenters with the desire and motivation to broadcast their unique messages to complete the 2011 Speaker Application. The application will remain open from Monday, July 11, until FRIDAY, AUGUST

12 (EXTENDED DEADLINE), and first round interviews will begin the following week. Those interested in applying should complete the application, which can be found at http://www.tedxpsu.com by the listed date. A nomination form is also available online, which will remain open during the application process. Speakers will be chosen based on their expertise in a specific discipline and their ability to trigger conversation and inspire action. A list of past speakers and presenters is available online. "In 2010, the entire executive team was blown away by the response to TEDxPSU. Event videos from 2010 have recently hit more than 850,000 views online and we are excited to begin the planning process for TEDxPSU in 2011," says Zach Zimbler, TEDxPSU curator. "Our hope is to create a more sustainable community that fosters innovation and honest discussions." This is the second year that TEDxPSU will be held at Penn State. In the spirit of TED, the Executive Team is planning an all-encompassing event that will support the spread of innovation, the advancement of ideas and the stimulation of conversation. For more information on speaking opportunities, visit TEDxPSU’s website


at http://www.tedxpsu.com or email Matt Steiner at [email protected].


Hi Allison- As TEDxPSU Week begins, I would like to invite you or a representative from the Penn State Advanced Vehicle Team to visit our HUB information table on Tuesday, November 8 from 11:00 a.m. - 12:00 p.m. We will be promoting the live stream of our event and our social media channels as ways for students and faculty not attending Relics to Revolutions to stay involved. We will have an easel board where we would love for you to write an idea

that you and/or your club think is Worth Spreading. In the spirit of TED, we would like to take the ideas you write down and create a display that will be shown at the main event on November 13. We also invite you to search for TEDxPSU letters that will be strategically

placed throughout campus for one hour a day from now until Friday. If you find the letters, take a picture with them and Tweet it to @TEDxPSU. These are just a few things to get you in the spirit, and to get you and the rest of the Penn State Advanced Vehicle Team excited for TEDxPSU Relics to Revolutions! Cheers! Brittany -- Brittany Greff Director of Communications, TEDxPSU [email protected] 973-294-2373


WHEREAS, The Technology, Entertainment, and Design (TED) organization, dedicated to Ideas Worth Spreading, started 25 years ago as a four-day conference, and since then it annually brings together the world’s leading thinkers and doers; and WHEREAS, Independently organized TEDx events fulfill the TED vision of presenting thought-provoking speakers and entertainers to communities across the globe, while allowing the organizers of these TEDx events to define and shape the discussion and connection of their communities; and WHEREAS, The Pennsylvania State University and all units and organizations at the nation’s premier academic institution daily pursue solutions to society’s biggest challenges and ways to make life better for people of all walks of life; and WHEREAS, The TEDxPSU 2011 Executive Team has again taken the initiative to bring new and previous TED Talks, and inspiring ideas, to the Penn State campus through live talks and pre-recorded videos during the second annual TEDxPSU event this weekend, November 13, 2011; and WHEREAS, The many student volunteers who support TEDxPSU demonstrate an ongoing commitment to provide for and give back to their alma mater and the surrounding community by bringing together innovative and thought-provoking individuals from our community and the world; and WHEREAS, TEDxPSU will utilize live online streaming of this unique event to engage our University Park campus as well as all other Penn State campuses, communities and organizations across the Commonwealth to virtually participate in this collective experience; and WHEREAS, The theme of this year’s TEDxPSU, “Relics to Revolutions” aims to inspire attendees and those affected by TEDxPSU to consider relics, the surviving memories of our past, as blueprints to our designs and the basis of our ideas; and WHEREAS, The Hetzel Union Building (HUB), and by extension the Penn State and State College communities at large, will play host to an event intended to initiate a conversation among speakers and participants about the challenges and opportunities facing our society. NOW, THEREFORE BE IT RESOLVED, that the Mayor Elizabeth A. Goreham, on behalf of the State College Borough Council and the residents of the Borough of State College, do hereby proclaim November 13, 2011, as TEDxPSU DAY in the Borough of State College and call upon all community members, students, faculty, and visitors to engage in “Ideas Worth Spreading” and celebrate innovation, culture, and the perpetual pursuit of knowledge.


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“Fellows Friday with Neha Gupta”

TED Fellow discussion by: Neha Gupta http://blog.ted.com/2011/03/11/fellows-friday-with-neha-gupta/ Blog by: Madeleine Brown Every time you log onto Facebook, what is your purpose? Upload new pictures? Check out what’s going on in the lives of your Facebook friends? Update your status? Procrastinate from doing your homework? What if you could use that time online to help tutor students in need? That’s exactly why Neha Gupta created EachOneTeachOne. By downloading the EachOneTeachOne application while you are logged into Facebook, you will receive a notification saying that a person who might need tutoring is online. You are matched based on the preferences that you set and on what you want to teach or learn. Neha would like to finish her Ph.D. program before the program really takes off, and the programmers are still working on the details, but Neha says that the EachOneTeachOne has a lot of promise! Neha is also involved in inventing a group of applications called “MyeVyu” and “V911,” both are smart phone applications that were created help students improve their quality of life.


“Jill’s powerful stroke of insight”

TED2008 Talk by: Jill Bolte Taylor http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight.html Blog by: Caroline Keating Inspired by her experience growing up with a brother diagnosed with schizophrenia, Jill Bolte Taylor acquired an interest in studies of the human brain long before she became a research scientist. Jill chose specifically to study mental illnesses and their effect on the human brain. She performed scientific studies during the day, and at night, she devoted her time to the National Alliance for Mental Illness. In December 1996, Jill experienced a brain hemorrhage, which disabled her speech, cognition and walking ability. Through her previous examination of the different hemispheres of the brain, their inherent functions and the communication among them, she was able to combine her research with a real-life situation to reach new bounds on the brain research front. She was able to fully experience what happens when the brain cannot communicate internally, as she rapidly began to lose normal functional abilities. Her headache quickly accelerated from a blurry, confusing feeling paired with loss of memory, to realizing that she was having a stroke. Despite the pain and confusion that she was experiencing, she was able to mentally separate herself from the situation in attempts to get help. It was a lesson-learning experience in how some cognitive responses are all connected, from thought processes, to language, to motor skills. Jill’s story serves as an inspiration to others: share your stories and experiences, regardless of how they came about. She took a terrifying life situation and turned it into a scientific experiment in order to share information with and help others. Jill’s TED talk is informative and inspirational, and everyone should take the time to watch it. It truly exemplifies the human ideal to never give up, and to always look ahead, even during an extremely negative and disheartening experiences. Jill is a proponent for a health field that has not always been given top priority, but is in fact extremely important to the every day life of human beings. She is not only an impressive scientist, but also an amazing human being who embodies what TED is all about.


“How big brands can save biodiversity”

TEDGlobal2010 Talk by: Jason Clay http://www.ted.com/talks/jason_clay_how_big_brands_can_save_biodiversity.html Blog by: Victoria Maseda As a nation that engages in rapid consumerism, America is one part of the whole that is responsible for unsustainable practices that harm the environment. In his 2010 TEDGLOBAL Talk, “How big brands can save biodiversity,” Jason Clay examines the importance of teamwork in the promotion of a sustainable world. Specifically, Jason challenges the 100 companies that control 25% of the world’s 15 most valuable commodities to engage in eco-friendly production of these precious goods. According to Jason, the leverage power that companies have outweighs the power and decision making skills of any consumer. Not only would sustainable practices from big name companies such as Cargill, Mars, Starbucks or McDonald’s have an influence on consumers, but those practices would also influence their brand competitors. For example, Cargill currently controls 20-25% of global palm oil – a notable commodity – that makes this corporate powerhouse a major influence of the palm oil industry. In an effort to keep up with the competition, other companies might feel pressured by Cargill’s eco-friendly advances to change their production system. One person cannot correct the unsustainable practices of the world nor can one company. Jason reminds us that it is not about what to think about sustainability as consumers but that it is more important to evaluate how we think about the concept of sustainability. He calls for people and companies who have never worked together to join forces in order to create significant change in the environment. As inhabitants of this planet it is imperative to remember that we only get one finite Earth. Jason points out that whatever was sustainable for a population of six billion cannot support a population of nine billion. Consumerism and sustainability are interrelated. As consumers in a nation that uses on average 43 times more than an African consumer, Americans must change how they view the environment and always think towards the future. A goal of TEDxPSU is to utilize Penn State’s large university environment and vast alumni base to create positive change in the world through discussion and action. Engaging in sustainable practices in a close community, such as Penn State, can only encourage a promising future for our planet. However, as Jason points out numerous times, it will take a lot of collaboration between groups that have never worked together before to kick start influential change. In a somewhat biased opinion, Penn State is a great place for change to start. The time is now.


“Thomas Suarez: A 12-year-old app developer”

TEDxManhattanBeach Talk by: Thomas Suarez http://www.ted.com/talks/thomas_suarez_a_12_year_old_app_developer.html Blog by: Alexis Morgan Meet Thomas Suarez. Thomas is not your typical 12-year-old boy. While most kids his age are playing video games, he's busy creating iPhone, iPad and iPod apps, making Thomas the youngest app developer in the world. Since before Thomas could write, he's been fascinated with computers an technology. He has even started his own company CarrotCorp, which sells four mobile apps for the iOs platform. His favorite and most successful app is called “Bustin Jieber.” The game application is like Whac-o-Mole with Justin Bieber as the mole. Thomas released the app just before the holidays last year. The game also allows more than one player to play over the Game Center, and players can talk together while playing via Voice Chat. Thomas has also created Earth Fortune, which displays different colors of Earth depending on what your fortune is. In this Ted Talk, Thomas spoke of how he became interested in coding as a kindergartener, and eventually began teaching himself programming basics in Python, C, and Java. He said he began to create and sell his own applications when Apple released the Software Development Kit. The well-spoken middle-schooler said, "A lot of kids these days like to play games, but now they want to make them." Thomas explains there aren't many resources that allow one to become familiar with app development. "For soccer you could go to a soccer team. For violin, you can get violin instruction," he said. But when Apple released a software development kit, it opened up a whole new world of possibility for Thomas. He is working with his teacher sponsor to create educational iPad apps that will be distributed to local school districts free of charge. Keeping the crowd laughing, the youngest app developer in the world said with the encouragement from his family, friends, and people from Apple, he hopes to continue creating apps in the future and move on to Android platform development.


“David Gallo on life in the deep oceans” TED1998 Talk by: David Gallo http://www.ted.com/talks/david_gallo_on_life_in_the_deep_oceans.html Blog by: Kristin Richards It is early 1998 and James Cameron’s Titanic hit theaters the December before. “We've got some of the most incredible video of the Titanic that's ever been seen, and we're not going to show you any of it,” David Gallo and Bill Lange opened with a laugh at a 1998 TED conference. “The truth of the matter is that the Titanic -- even though it's breaking all sorts of box office records -- it's not the most exciting story from the sea.” We tend to take the ocean for granted. Approximately 75 percent of the Earth is water and we have not even begun to explore most of it, but David Gallo works to push the bounds of ocean discovery. Active in undersea exploration, and sometimes in partnership with legendary Titanic-hunter Robert Ballard, David was one of the first oceanographers to use a combination of manned submersibles and robots to map the ocean world with unprecedented clarity and detail. We tend to forget that the ocean is miles deep; we’re just not familiar with what exists beyond the first couple hundred feet. Together with Bill Lange, who acquired cameras to capture the deep-sea clips, David provides incredible visuals with a close look at life in the deep oceans in this TED Talk. The creatures that David presents are stunning and really push the boundaries of your imagination as to what may exist at the bottom of the ocean. Some of the animals that David shows can grow up to 140-160 feet long and sprout all sorts of tentacles. Beyond the deep blue sea are ecosystems with “biodensities and biodiversity higher than the rainforest.” The deep sea really is a world within a world, and truly something to behold. We look to space for the origin of life yet the origin of man may be closer than you think. It very may well be at the core of our being, our planet and our existence.




Date Outlet Title Circulation 8/22/2011 Onward State TEDxPSU Registration Opens

Up Today 19,500

8/23/2011 The Daily Collegian

TEDxPSU 2011 Event Announced

19,300

9/4/2011 Centre Daily Times

Local TED conference unveils theme

20,161


TEDxPSU introduces a new aspect of higher education

19,300

9/27/2011 Onward State TEDxPSU Hosts Old Main Bell Tower

19,500


Sustainable living event set in State College

20,161

10/11/2011 Onward State More TEDxPSU Speakers Announced

19,500


TEDxPSU speakers announced 19,300

10/12/2011 Onward State TEDxPSU Announces More Speakers

19,500

10/13/2011 Onward State TEDxPSU Announces Even More Speakers

19,500


TEDxPSU 2011 speakers announced

19,300

10/14/2011 Onward State Final Round of TEDxPSU Speakers Announced

19,500

10/25/2011 Penn State Altoona

TEDxPSU Watch Party set for November 13

4,753

10/27/2011 Penn State Live “Galactic cannibalism” the focus of TEDxPSU talk at Penn State

39,600

11/4/2011 Penn State Live Penn State Brandywine to host TEDxPSU Watch Party

39,600


TEDxPSU still scheduled 19,300


TEDxPSU billed as excellent experience

20,161


PSU holds annual TEDxPSU conference

19,300

11/14/2011 Onward State TEDxPSU Inspires PSU 19,500 TOTAL = 396,736

IS NOVEMBER 13, 2011

WATCH THE LIVE STREAM

ON CAMPUS CHANNEL 98-11

JOIN A WATCH PARTY IN THE HUB

FOLLOW LIVE TWEETS FROM @TEDxPSU

IS NOVEMBER 13, 2011

IS NOVEMBER 13, 2011 IS NOVEMBER 13, 2011













facebook.com/TEDxPSU ! www.TEDxPSU.com ! @TEDxPSU

102J IST Building, University Park, PA 16802 • [email protected]

G O A L S

! "! Host a forum for gifted speakers and presenters with the desire and motivation to broadcast their unique messages and perspectives

! "! Showcase the world-changing innovators and researchers at Penn State to help amplify the impact of their remarkable projects and activities

! "! Inspire audience members to challenge preconceived notions, explore emerging trends, and contribute to an ongoing dialogue about the future

! "! Support the spread of innovation, the advancement of ideas, and the stimulation of conversation among academics, students, professionals, and community members

O V E R V I E WIdeas Worth Spreading. TED started in 1984 as a small nonprofit conference bringing together people from three worlds: Technology, Entertainment, and Design. Since then its scope has become ever broader to include science, business, the arts and the global issues facing our world.

T E D x P S UTEDxPSU was brought to the Penn State community in 2010. The mission of the event is to bring together innovative and thought-provoking individuals from the Penn State community and the world to share ideas worth spreading. Using a blend of live talks and pre-recorded videos, TEDxPSU unites the University community and kicks off a dialogue about the challenges and opportunities facing our society.

F A S T F A C T S

! •! Video content has accumulated over 1.2 million views from first TEDxPSU event in 2010.! •! From 2010 to 2011, the event has transitioned from alumni-run to an entirely student-run

event.! •! For the 2010 TEDxPSU event, the IST Alumni Society was recognized in the area of New/

Innovative Event or Program by the Penn State Alumni Association's Annual Volunteer Awards program.

! •! The event is free of charge for all attendees.! •! One-thousand people are expected to attend this years talks.! •! Corporate partners include Johnson & Johnson, CSC, Microsoft, Apple, EA Games, and

Firebrand Tribe.! •! For 2011, there are sixteen total speakers compared to fourteen in 2010.! •! Commonwealth campus involvement via watch parties has increased tremendously in just

one year.! •! Over 850 fans on Facebook and more than 640 followers on twitter.

R E L I C S T O R E V O L U T I O N SAs surviving memories of our past, links to our antiquity, relics have become the backbone to today’s revolutions; they are the blueprint to our designs, and the basis of our ideas. With the past and the future becoming mere perspectives, we learn from our history in order to inspire and invent the future. Encouraging mankind to think past the present, “Relics to Revolutions” will not belong to those content with the present, but to those who believe in the beauty of their dreams.

http://bing.com/maps/default.aspx?v=2&pc=FACEBK&mid=8100&where1=102J+IST+Building%2C+University+Park%2C+PA+16802&FORM=FBKPL0&name=TEDxPSU&mkt=en-US

mailto:[email protected]

mailto:[email protected]

http://www.TEDxPSU.com

http://www.TEDxPSU.com

http://bing.com/maps/default.aspx?v=2&pc=FACEBK&mid=8100&where1=102J+IST+Building%2C+University+Park%2C+PA+16802&FORM=FBKPL0&name=TEDxPSU&mkt=en-US