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Technology analysis and Promotion Strategy for Coalbed
Methane Developments in Colombia
Executive Summary
Bogota, June 9, 2011
Prepared for
AGENCIA NACIONAL DE HIDROCARBUROS Arthur D. Little, Inc.
1600 Smith Street, Suite 3960
Houston, TX 77002
Telephone +1 281 404-9856
Fax +1 713 655-0726
www.adl.com
221916/002pre
As a first step to developing an effective promotional strategy, we characterized all the
CBM basins of Colombia
Phase I
1
Phase II
2
Phase III
3
Characterization of CBM Deposits in
Colombia
Define the principal
characteristics of CBM deposits in
Colombia
Identify the characteristics of
CBM deposits that will define the
technological priorities (in E&P
and other adjacent processes)
Identification of technologies and
principal providers
Analyze and validate different
available CBM technologies in
E&P and other adjacent
processes
Identify technologies that are
most suitable for CBM deposits in
Colombia
Identify and define the principal
providers of these technologies
Promotion of new technologies
Develop strategy to assure
technology providers participation
in allocation of CBM blocks
Promotion to Incorporate New Technologies Associated with Coal Bed Methane
Executive Summary – Project Tasks
321916/002pre
Colombia is divided into 12 regions that contain coal reserves
Source: Ingeominas, ADL Analysis
Colombian Basins
Phase I – Colombia CBM Overview
1. Guajira
2. Cesar
3. Cordoba
4. Antioquia
5. Valle del Cauca
6. Huila
7. Cundinamarca
8. Boyaca
9. Santendar
10. Norte de Santendar
11. Borde Llanero
12. Llanuna Amazonica
1
2
3
4
56
7 89
1011
11
1212
421916/002pre
Mineable coal in place indicates that Colombia has significant coal reserves that have
a coal rank suitable for CBM
Region
Mineable
Coal in
Place
(Gmt)
Potential
Total Gas
in Place
(TCF)
Coal Rank
Anthracite
Low
Volatile
Bitum
Medium
Volatile
Bitum
High
volatile
A Bitum
High
volatile B
Bitum
High
volatile C
Bitum
Sub
Bitu
m A
Sub
Bitu
m B
Sub
Bitu
m C
Lignite
Cesar 6.6 2.3 – 6.3
Guajira 4.5 2.5 - 10
Boyacá 1.7 2.1 - 5
Cundinamarca 1.5 2 - 5
Valle del
Cauca0.2 0.1 – 6.2
Norte De
Santander0.8 0.9 – 1.2
Cordoba 0.7 0.4 – 0.5
Antioquia 0.5 0.3 – 0.4
Santander 0.8 0.5 - 0.7
Total
Minieable Coal
potential
17.3 11.1 – 35.3
Colombian Basins
Mineable coal in place no deeper than 300 m
Phase I – Colombia CBM Overview
521916/002pre
Comparative analysis shows that Cesar, La Guajira, Boyaca and Cundinamarca are
more attractive than the rest of the basins for CBM development
Geology Coal Rank Coal Thickness Gas Content Gas Potential
Cesar
La Guajira
Boyaca
Cundinamarca
Valle del Cauca
Norte De Santendar
Cordoba
Antioquia
Santendar
Favorable UnfavorableSource: ADL Analysis
Phase I – Colombia CBM Overview
621916/002pre
Drummond was awarded first CBM contracts in 2000 and 2004 for La Guajira (Rio
Rancheria) and Lo Loma (Cesar) respectively
Source: Ingeominas, ADL Analysis
Drummond’s Concessions
Phase I – Colombia CBM Overview
721916/002pre
In the second phase of the project we described the key CBM technologies and
identified potential vendors and CBM operators around the world
Phase I
1
Phase II
2
Phase III
3
Characterization of CBM Deposits in
Colombia
Define the principal
characteristics of CBM deposits in
Colombia
Identify the characteristics of
CBM deposits that will define the
technological priorities (in E&P
and other adjacent processes)
Identification of technologies and
principal providers
Analyze and validate different
available CBM technologies in
E&P and other adjacent
processes
Identify technologies that are
most suitable for CBM deposits in
Colombia
Identify and define the principal
providers of these technologies
Promotion of new technologies
Develop strategy to assure
technology providers participation
in allocation of CBM blocks
Promotion to Incorporate New Technologies Associated with Coal Bed Methane
Executive Summary – Project Tasks
821916/002pre
In order to conduct the various activities in each of the phases, a number of different
technologies are applied
Initial Study &
Pilot Testing
1
Drilling
2
Completion
3
Production
4
Coring & Lab Analysis
– Corehole Drilling
– Corehole Lab
Analysis
Logging (Petro-physical
Analysis)*
– Open-hole
– Cased hole Log
Basin Modeling
Drilling
– Vertical Drilling
– Horizontal Drilling
– Multilateral Drilling
– SIS Drilling
– Coiled Tubing
Casing
Cementing
Perforation
– Shaped Charge
Well Stimulation
– Acidizing
– Hydraulic Fracturing
– Water, Slick Water
– Gel, Cross-linked
Gel, Foam
– Explosive & Gas
Fracturing
Under-reaming
Jetting Laterals
Artificial Lift
– Hydraulic Pumps
– Electric Submersible
Pumps
– Gas Lift
– Progressing Cavity
Pumps
– Rod Pumps
Water Management
– Water Re-injection
– Stream Discharge
– Evaporation
Enhanced CBM
Source: Arthur D. Little Analysis* Logging is also run in other phases of CBM extraction
Phase II - CBM Technologies & Their Application in Colombia
921916/002pre
Drilling Completion ProductionInitial Study & Pilot
Through Coring and Lab Analysis, engineers, geologists and petro-physicists gain
access to accurate and representative reservoir information to enhance the geological
and petro-physical models
Coring
Definition of
Coring
Purpose of
Coring
Coring is the removal of continuous formation sample from a wellbore. To the extent possible,
core samples are recovered undamaged, preserving the physical and mechanical integrity of the
rock. The formation material may be solid rock, friable rock, conglomerates, unconsolidated sands,
coal, shales, gumbos, or clays. Coring can be conducted by various methods with a variety of tools
in a wide range of hole sizes.
Laboratory measurements performed on core samples recovered from hydrocarbon reservoirs
provide reservoir properties and descriptive data not available from any other source. While well
logs play a very important role in reservoir characterization, core material is needed to add a
high degree of certainty in calibrating the data obtained from these tools.
Evaluation data gained from core samples fall into several general categories:
– geological, petrophysical, completion/production, engineering
Differences
With
Conventional
Oil & Gas
Conventional cores are typically tested for porosity, permeability, saturations (oil, gas & water)
and lithology. Coal cores are not typically measured for porosity nor permeability. Coals
samples are used mainly for measuring gas-content, cleat-spacing (a qualitative measurement
of permeability), gas composition, coal composition, isotherm determination (gas content
capacity versus pressure), and calibration of log estimates of coal properties & thicknesses.
Phase II - CBM Technologies & Their Application in Colombia
1021916/002pre
Drilling Completion ProductionInitial Study & Pilot
Well logging is used to collect geological and geophysical measurements such as
lithology, permeability, saturation etc. through various phases of CBM extraction
Well Logging
Well logging, is the practice of making a detailed
record (a well log) of the geologic formations
penetrated by a borehole. The log may be based
either on visual inspection of samples brought to
the surface (geological logs) or on physical
measurements made by instruments lowered into
the hole (geophysical logs).
Open-hole Logging
– Open hole operations involves the deployment of tools into a
freshly drilled well. As the tool-string traverses the wellbore,
the individual tools gather information about the surrounding
formations. A typical open hole log will have information about
the density, porosity, permeability, lithology, presence of
hydrocarbons, and oil and water saturation
Cased-hole Logging
– Cased hole operations focuses on the optimization of the
completed oil well through mechanical services and logging
technologies. At this point in the well's life, the well is encased
in steel pipe, cemented into the well bore and may or may not
be producing. A typical cased hole log may show cement
quality, production information, formation data, etc.
For conventional logs, a resistivity tool is usually run to
determine oil, gas or water in the pore space which is not
required in CBM as it does not measure coal*.
Differences with Conventional Oil & Gas
Source: USGS, US Department of Energy, Arthur D. Little Analysis
*Geologist usually like running this tool because of tool familiarity & to know more about lithology Engineers usually do not favor running this tool
Phase II - CBM Technologies & Their Application in Colombia
1121916/002pre
Drilling Completion ProductionInitial Study & Pilot
Conventional vertical drilling is commonly used on CBM wells that are easily
accessible or laminated
Conventional Vertical Drilling
Conventional coal-bed methane wells are drilled
vertically into the coal seam
CBM drilling often uses less expensive water well
drilling technology
Vertical drilling technology is used for wells that are
less risky, more easily accessible, and relatively more
laminated
Challenges
– Shallow depth of coalbed methane resources, new
innovations and technological advances, and
incongruent geological basins make use of this
technology economically challenging
CBM drilling does not use blow out preventer except
for the rotary head and use air instead of mud.
Majority of vertical drilling wells drilled for CBM use air
instead of mud
Differences with Conventional Oil & Gas
Source: USGS, ADL Analysis
Phase II - CBM Technologies & Their Application in Colombia
1221916/002pre
Drilling Completion ProductionInitial Study & Pilot
Horizontal drilling is a more expensive technology with great exploitation potential.
Currently majority of CBM wells are drilled using horizontal drilling technology
Horizontal Drilling
Horizontal drilling involves drilling down into the coal seams
that hold the methane and then gradually turning the well bore
90 degrees, punching through the coalbed
More expensive than vertical drilling
Short-, medium-, and long- radius wells exist, though medium-
radius are most widely used and productive due to shallow -
medium depth range of CBM resources
Horizontal drilling offers great exploitation potential for
reservoirs that are thin, have low to medium permeability, and
are compartmentalized or fractured
Associated benefits are repeatability, faster recovery, high
ultimate recovery, economies of scale, and lessened
environmental impact
In typical oil & gas lateral well, fracturing is performed.
However typically in CBM lateral wells, fracturing is not
performed possibly because most CBM target zones are too
thin to economically justify stimulation
Differences with Conventional Oil & Gas
Source: www.geology.wisc.edu/courses/g115/oil/4.html, ADL Analysis
Phase II - CBM Technologies & Their Application in Colombia
1321916/002pre
Drilling Completion ProductionInitial Study & Pilot
Acidizing operations involve the introduction of acids into the formation cervices to
increase the flow capacity to the pay zone
Acidizing
Acidizing operations involve the introduction of acids into the
formation cervices to increase the flow capacity to the pay zone
Acidizing is usually performed by an acidizing service company
and may be done before the rig is moved off the well; or it can
also be done after the rig is moved away.
The acidizing operation basically consists of pumping anywhere
from fifty to thousands of gallons of acid down the well. The acid
travels down the tubing, enters the perforations, and contacts the
formation. Continued pumping forces the acid into the formation
where it etches channels - channels that provide a way for the
formation’s oil or gas to enter the well through the perforations
Acidizing helps clears cement debris from the perforation
channel
For CBM wells the amount of acid pumped is lower (few
hundred to few thousand of gallons)
Differences with Conventional Oil & Gas
Source: Article: http://mpgpetroleum.com/images/cementguide.jpg, http://www.oilfielddirectory.com/oilfield/images/acidize.gif
Phase II - CBM Technologies & Their Application in Colombia
1421916/002pre
Drilling Completion ProductionInitial Study & Pilot
Hydraulic fracturing is a method used to increase oil and gas production primarily in
‘tight’ reservoirs
Hydraulic Fracturing
Hydraulic fracturing is used to create additional passageways in the oil or gas reservoir that can facilitate the flow of oil or gas to a producing well
– Primarily applied to “tight” reservoirs, where oil or gas containing rocks have restricted pore volume and connectivity
– Commonly fractured by injecting a fluid containing sand or other “proppant” under sufficient pressure
Hydraulic Fracturing can be used in a number of challenging environments including:
– Conventional and Unconventional oil, gas, and condensate reservoirs
– Sandstone, carbonate, shale, and coal formations
– Horizontal, deviated, and vertical wells
– Openhole and case hold completions
– High temperature, high-pressure, H2S and CO2 environments
Because the coals are very shallow and temperatures are really low usually enzymes are used instead of catalytic breakers
Differences with Conventional Oil & Gas
Source: ADL Technology Briefs, ADL Analysis
Phase II - CBM Technologies & Their Application in Colombia
1521916/002pre
Drilling Completion ProductionInitial Study & Pilot
Artificial lift is needed in wells when there is insufficient pressure in the reservoir to lift
the produced fluids. It is also used to increase the flow rate in naturally flowing wells
Artificial Lift
Source: ADL Analysis
Description of
Artificial Lift
Purpose of
Artificial Lift
Differences
With
Conventional
Oil & Gas
Artificial lift refers to the use of artificial means to increase the flow of liquids, such as crude oil
or water, from a production well. Generally this is achieved by the use of a mechanical device
inside the well or by decreasing the weight of the hydrostatic column by injecting gas into the
liquid some distance down the well.
Artificial lift is needed in wells when there is insufficient pressure in the reservoir to lift the
produced fluids to the surface, but often used in naturally flowing wells (which do not technically
need it) to increase the flow rate above what would flow naturally. The produced fluid can be oil
and/or water, typically with some amount of gas included.
A conventional well operator will not be too concerned about fluid level, however the CBM
operators try to keep the fluid level at the minimum possible to increase the production of gas
Phase II - CBM Technologies & Their Application in Colombia
1621916/002pre
Drilling Completion ProductionInitial Study & Pilot
Many options exist on how to manage the produced water
Water Management: Water Injection
Produced water could become a significant
replacement resource in many industrial
processes e.g. hydraulic fracturing, cooling
water, etc. as long as the quality of the produced
water remains adequate.
Reinjection into an underground formation
represents the most commonly used approach
for onshore management of produced water.
Some produced water is injected solely for
disposal. Most produced water is injected to
maintain reservoir pressure and hydraulically
drive oil toward a producing well.
Produced water is discharged to surface water
bodies
Another option is of injecting produced water into an
underground formation where it can be withdrawn later for reuse.
This process is known as aquifer storage and recovery (ASR).
Evaporation is a natural process for transforming water in liquid
form to water vapor in the air. Evaporation depends on local
humidity, temperature, and wind. Drier climates generally favor
evaporation as a waste management technique.
Perhaps the most significant barrier to using produced water for
agricultural purposes involves the salt content of the water. Most
crops do not tolerate much salt, and sustained irrigation with salty
water can damage soil properties. In addition, if livestock drink
water containing too much salt, they can develop digestive
disorders.
Source: Article: EIA, FD Capital - Coal Bed Methane – CBM Sector Overview
Water Injection For Enhanced Oil Recovery
Water Injection For Future Water Use
Evaporation
Water Discharge
Industrial Use
Agriculture Use
Phase II - CBM Technologies & Their Application in Colombia
1721916/002pre
Initial Study & Pilot
TestingDrilling Completion Production
Coring
& Lab
Analysis
Logg-
ing
Basin
ModelingDrilling
Casing &
Cementing
Perfora-
tion
Well
Stimulation
Under
Reaming
Jetting
Laterals
Artificial
LiftECBM
Water
Management
Allied
Cementing
Company
Altela
Apex
Petroleum
Engineering
American
Casing &
Equipment
Ancell Energy
Baker Hughes
Blackwarrior
Wireline
Borehole
Mining
International
Core
Laboratories
Cudd Services
Technology Companies Profiled
Source: Complete if required
Phase II – CBM Technology Providers
We profiled both major oil field service companies as well as niche players to identify
the technology providers
1821916/002pre
Initial Study & Pilot
TestingDrilling Completion Production
Coring
& Lab
Analysis
Logg-
ing
Basin
ModelingDrilling
Casing &
Cementing
Perfora-
tion
Well
Stimulation
Under
Reaming
Jetting
Laterals
Artificial
LiftECBM
Water
Management
Cementrite
Calfrac Well
Services
US Oil & Gas
Corp.
Gardes Energy
Services
GE Water
Global Energy
Services
Halliburton
Quality
Logging
Harvest Tool
Company
Sample Technology Companies
We profiled both major oil field service companies as well as niche players to identify
the technology providers
Phase II – CBM Technology Providers
1921916/002pre
Initial Study & Pilot
TestingDrilling Completion Production
Coring
& Lab
Analysis
Logg-
ing
Basin
ModelingDrilling
Casing &
Cementing
Perfora-
tion
Well
Stimulation
Under
Reaming
Jetting
Laterals
Artificial
LiftECBM
Water
Management
ICI Artificial
Lift
Intertek
IRIS
Jet Drill Well
Services
J-W Wireline
Company
Lemigas Core
Lab
LDD Drilling
Log-tech Inc
Magna Energy
Services
Mitchell
Drilling Intl
Maverick
Stimulation
Company
Sample Technology Companies
Source: Complete if required
We profiled both major oil field service companies as well as niche players to identify
the technology providers
Phase II – CBM Technology Providers
2021916/002pre
Initial Study & Pilot
TestingDrilling Completion Production
Coring
& Lab
Analysis
Logg-
ing
Basin
ModelingDrilling
Casing &
Cementing
Perfora-
tion
Well
Stimulation
Under
Reaming
Jetting
Laterals
Artificial
LiftECBM
Water
Management
MI Swaco
Perf-O-Log
Permedia
Platte River
Associates
Pense Bros.
Drilling
RadJet Inc
Rod Services
Raven Ridge
Schlumberger
Scientific
Drilling
International
Sample Technology Companies
We profiled both major oil field service companies as well as niche players to identify
the technology providers
Phase II – CBM Technology Providers
2121916/002pre
Initial Study & Pilot
TestingDrilling Completion Production
Coring
& Lab
Analysis
Logg-
ing
Basin
ModelingDrilling
Casing &
Cementing
Perfora-
tion
Well
Stimulation
Under
Reaming
Jetting
Laterals
Artificial
LiftECBM
Water
Management
Sitter Drilling
Target Drilling
United Survey
Veolia Water
Weatherford
Well
Enhancement
Services
Wood Group
Zetaware
Sample Technology Companies
Source: Complete if required
We profiled both major oil field service companies as well as niche players to identify
the technology providers
Phase II – CBM Technology Providers
2221916/002pre
Three groups of energy companies were analyzed to identify key CBM participants:
Majors, Integraged and Diversified Oil Companies and Niche CBM Players
Type Of Company
Majors
Integrated Oil Companies &
National Oil Companies
Niche CBM Players
Large multinational energy companies that have operations across the oil
and gas value chain such as Shell, BP, Chevron, etc. that have interest in
coalbed methane
Medium sized integrated energy companies such as BHP Billiton, Devon,
etc. that have interest in coalbed methane
National oil companies such as Ecopetrol
Smaller companies that are involved in unconventionals with primary focus
on coalbed methane
Source: Arthur D. Little Analysis
Phase II – CBM Operators
2321916/002pre
We applied several prioritization filters to assess which CBM players would be best
suited to invest in CBM opportunities in Colombia
Strategic Fit
Prioritized List
Of Operators
1. Recent CBM Player2. Experience in limited geographies3. Experience in different but well known geographies4. Experience in diverse less well known geographies
Possible Companies
Non Prioritized List of Options
CBM Experience?
Source: Arthur D. Little Analysis
Opportunity Fit?
International Presence?
Energy Presence in Colombia?
1. Only invest in CBM for coal mining purposes2. Invest in big CBM plays (>5 TCF)3. Invest in big plays with limited investment in small plays4. Invest in smaller plays
1. Local presence2. Limited International Presence (2 regions)3. International presence in developed CBM regions4. International presence in growing CBM regions
1. No Presence2. Prior Presence3. Presence excluding CBM4. CBM Presence
Average of priority filters
Phase II – CBM Operators
2421916/002pre
Our prioritization shows that players who currently have CBM or Conventional Energy
presence in Colombia may be the most likely candidates to invest in CBM opportunities
Country TypeCBM
Experience
Opportunity
Fit
International
Presence
Energy
Presence in
Colombia
Strategic
Fit
Drummond USA Niche Player
Ecopetrol Colombia National Oil Company
BP UK Major
Chevron USA Major
Exxon USA Major
BHP Billiton Australia Integrated Independent
Arrow Energy Ltd Australia Niche
Nexen Canada Integrated Independent
Geomet USA Niche
Favorable UnfavorableSource: ADL Analysis
Phase II – CBM Operators
2521916/002pre
In addition, certain independents and niche players may also be interested
Country TypeCBM
Experience
Opportunity
Fit
International
Presence
Energy
Presence in
Colombia
Strategic
Fit
Shell Netherlands / UK Major
GDF Suez France Integrated Independent
Marathon Oil
CorpUSA Integrated Independent
Suncor Energy Canada Integrated Independent
Essar Oil Ltd. India Integrated Independent
ConocoPhillips USA Major
Quicksilver
ResourcesUSA Niche
Apache Corp USA Integrated Independent
BG Group UK Integrated Independent
Great Eastern
EnergyIndia Niche
Favorable UnfavorableSource: ADL Analysis
Phase II – CBM Operators
2621916/002pre
In addition, certain independents and niche players may also be interested
Country TypeCBM
Experience
Opportunity
Fit
International
Presence
Energy
Presence in
Colombia
Strategic
Fit
El Paso USAIntegrated
Independent
Penn West
EnergyCanada
Integrated
Independent
Range
ResourcesUSA
Integrated
Independent
Anadarko
PetroleumUSA
Integrated
Independent
Canadian Natural
ResourcesCanada
Integrated
Independent
Devon Enegy USAIntegrated
Independent
Encana CanadaIntegrated
Independent
ENI ItalyIntegrated
Independent
CUCBM China Niche
Favorable UnfavorableSource: ADL Analysis
Phase II – CBM Operators
2721916/002pre
In addition, certain independents and niche players may also be interested
Country TypeCBM
Experience
Opportunity
Fit
International
Presence
Energy Presence
in Colombia
Strategic
Fit
Petrobras Brazil National Oil Company
Repsol SpainIntegrated
Independent
Total France Major
Eastern Star Gas AustraliaIntegrated
Independent
AGL Energy AustraliaIntegrated
Independent
Gazprom RussiaIntegrated
Independent
CSM Energy AustraliaIntegrated
Independent
UK Coal Mining
CompanyUK
Integrated
Independent
Statoil NorwayIntegrated
Independent
Santos AustraliaIntegrated
Independent
Favorable UnfavorableSource: ADL Analysis
Phase II – CBM Operators
2821916/002pre
In the third phase of the project we recommended a promotional strategy to attract
CBM technology vendors and operators to Colombia
Phase I
1
Phase II
2
Phase III
3
Characterization of CBM Deposits in
Colombia
Define the principal
characteristics of CBM deposits in
Colombia
Identify the characteristics of
CBM deposits that will define the
technological priorities (in E&P
and other adjacent processes)
Identification of technologies and
principal providers
Analyze and validate different
available CBM technologies in
E&P and other adjacent
processes
Identify technologies that are
most suitable for CBM deposits in
Colombia
Identify and define the principal
providers of these technologies
Promotion of new technologies
Develop strategy to assure
technology providers participation
in allocation of CBM blocks
Promotion to Incorporate New Technologies Associated with Coal Bed Methane
Executive Summary – Project Tasks
2921916/002pre
For a CBM strategy to be successful in Colombia, it is critical that the investors can
determine that the potential rewards of investment will outweigh the risks
Risks Rewards
Phase III - Marketing & Promotional Strategy
Regulatory Risk
Exploration Risk
Security Risk
Economic Risk
Commercial Risk
Economic profit from CBM
development
Opportunities for further
investment
Ability to book CBM reserves
Source: Complete if required
3021916/002pre
Therefore it is critical that ANH develops a holistic market strategy and promotional
campaings that capture all the key elements needed to ensure successful
developments of Colombia‘s CBM opportunities
Economic Attractiveness
Regulatory Policy Fiscal Policy
Environmental
PolicySafety
Opportunity
Potential
In order to conduct an effective marketing and promotional campaign, it is critical to have all
the above elements in place such that it makes the CBM opportunities in Colombia attractive
Source: Complete if required
Marketing & Promotional Strategy
Phase III - Marketing & Promotional Strategy
3121916/002pre
While allocating blocks for CBM development, ANH needs to ensure that individual
blocks have sufficient total gas in place to be economically attractive
CBM Blocks Allocation
Typically minimum gas in place that generates interest is approximately 1 TCF or greater
– However, smaller niche players may have an interest in blocks that have a minimum potential of 0.5 TCF
Therefore ANH needs to divide the basins into blocks such that individual blocks have economic attractiveness
Example Illustrative
801
802803
804
801, 802 & 803
804
801: Checua – Lenguazaque
(0.53 TCF)
802: Suesca – Albarracín (0.22
TCF)
803: Tunja – Paipa – Duitama
(0.30 TCF)
804: Sogamoso – Jericó (1.59
TCF)
Current ANH Division Preferred Division
Phase III - Marketing & Promotional Strategy
3221916/002pre
ANH needs to make sufficient technical data available to ensure investors have enough
information for a proper assessment of the CBM opportunities
Technical Data Requirements
Core hole drilling & Lab Analysis are typically needed to develop basic information for economic
analysis:
– Gas content
– Isotherms
– Desorption tests
– Hydrology data
– Permeability data
– Coal Seam Thickness
– Coal Rank
Rather than entering directly into E&P contracts for CBM developments, ANH could consider other
options to develop additional information and increase investors interest:
– Drill core holes and conduct lab analysis itself prior to bidding rounds in order to make this
information available to relevant investors. Typically one to two core holes per basin would provide
enough data for investors. Rough estimate of cost per hole is around $0.5 Million.
– Instead of directly signing an E&P contract, sign a Technical Evaluation Agreement (TEA) with an
investor in which the investor is required to drill core holes and conduct lab analysis
Phase III - Marketing & Promotional Strategy
3321916/002pre
Marking and Promotional
Communication
CBM Operators
Technology and
service providers
Mining Companies
Local Communities,
authorities and
NGOs
Source: Complete if required
The marketing and promotional plan should be targeted to all the stakeholders
involved, including CBM operators, technology and service providers, mining
companies, local authorities, communities and NGOs
Universities and
research institutes
Phase III - Marketing & Promotional Strategy