TECHNIQUES OF STRATEGIC EVALUATION AND CONTROL

TECHNIQUES OF STRATEGICEVALUATION AND CONTROL

It includes two type of techniques:-

EVALUATION TECHNIQUES FOR STRATEGIC CONTROL

EVALUATION TECHNIQUES FOR OPERATIONAL CONTROL

Evaluation Techniques for Evaluation Techniques for Strategic ControlStrategic Control

Strategic Momentum Control

These types of evaluation techniques are aimed at assuring that the assumptions on

the basis of which strategies were formulated are still valid and what needs to be done in order to allow the organisation to maintain its existing strategic momentum.

1.Responsibility control centres.2.The underlying success factors.

3.Generic strategies.

Strategic Leap Control

Organizations are required to make strategic leaps in order to make

significant changes when the environment is relatively unstable. It can assist such

organizations by helping to define the new strategic requirements and to cope with

emerging environmental realities.

1) Strategic issue management.2) Strategic field analysis.

3) Systems modeling.4) Scenarios

Evaluation Techniques for Operational Control

Internal Analysis

The internal analysis, which consists of the value chain analysis, quantitative

analysis and qualitative analysis, deals with the identification of the strengths and weaknesses of a firm in absolute

terms.

1. Value chain analysis 2. Quantitative analysis3. Qualitative analysis

Comparative Analysis

Which consist of of historical analysis, industry norms and benchmarking,

compares the performance of a firm with its own past performance or with other firms.

1.Historical analysis

2. Industry norm3.Benchmarking

Comprehensive Analysis

Which includes balanced scorecard and key factor rating, adopts a total approach

rather than focusing on one area of activity or a function of department.

1) The balanced scorecard

2) Key Factor Rating

Special Purpose Techniques

The special purpose techniques are used in particular situations by some

organisations, to assess performance and exercise operational control. These are

the network techniques, management by objectives, the parta systems,

memorandum of understanding and evaluation studies in NGOs.

1. The Parta System2. Network Techniques

3. Management By Ojectives 4. Memorandum of understanding