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Published guidelines help maintain consistent editorial style and voice

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Editor ial guidel ines enable governance

W h y d o w e n e e d a s t y l e g u i d e ? N o o n e w i l l r e f e r t o i t a n y w a y …

H o w c a n w e f i n d t h e t i m e t o m a i n t a i n a s t y l e g u i d e ?

W e h a v e a g u i d e t h a t c o v e r s f o n t s , c o l o r s , l o g o s , a n d “ e m a i l . ” ( N o h y p h e n . ) W h a t ’ s m i s s i n g ?

A r e t h e r e a n y s t y l e g u i d e s o u t t h e r e I c a n j u s t u s e ?

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Editorial guidelines must …Be easy to access

Content writers should be able to get to the guidelines while they’re writingIntegrated into the CMS?Online, PDF, wiki, Word doc

Be illustrated with examplesCover bigger issues than “Is website one word?”

Serve as both teacher and cop

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Editorial guidelines online

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Editor ial guidel ines i l lustrated with examples

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Editor ial guidel ines i l lustrated with examples

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Editorial guidelines serve as both teacher and cop

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Teacher and cop …

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Teacher and cop …

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ANA’s Online Editorial Style Guide

Skimmable

Consistent

Searchable

Legal

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How to use metrics to mediate conflicts

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Make metrics work for youW h i c h m e t r i c s d o y o u g a t h e r a n d r e g u l a r l y r e p o r t o n ?

W h o h a s a c c e s s t o t h e d a t a ?

W h a t c a n i t t e l l y o u a b o u t h o w y o u r c o n t e n t a n d u s e r s b e h a v e ?

H o w c a n w e u s e m e t r i c s t o s u p p o r t w e b d e c i s i o n m a k i n g ?

H o w c a n t h a t i n f o r m c o n t e n t c r e a t o r s a n d r e s o l v e c o n f l i c t s ?

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Gathering Data

G o o g l e A n a l y t i c s http: / /google.com/analyt ics

C a r d S o r t http: / /opt imalworkshop.com/opt imalsort .htm

Ta s k C o m p l e t i o n http: / /www.intui t ionhq.com/

O t h e r s http: / /on.mash.to/qoG1tQ

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Block a bad idea

C o n t e n t m u s t s e r v e a p u r p o s e

A s u b j e c t m a t t e r e x p e r t w a n t s t o

p o s t a g u i d e o n d e t e r m i n i n g w h i c h

v a c c i n e s a p a t i e n t n e e d s b a s e d o n

a g e a n d o t h e r f a c t o r s - a s a 3 0 p a g e

P D F

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Settle a disputeW e b a n a l y t i c s r e p o r t s a r e i n c o n t r o v e r t i b l e a n d n e u t r a l

M a r k e t i n g w a n t s r o o m i n t h e m a i n m e n u f o r t h e b o o k s t o r e . T h e y a r g u e t h a t E t h i c s c a n g o u n d e r P r a c t i c e , a s t h a t f a l l s u n d e r t h e N u r s i n g P r a c t i c e d e p a r t m e n t a n y w a y.

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Update the right content

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Content governance resource l ist

bit.ly/ZZzgmi

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Contact usJessica Ek , Socia l Media Engagement Manager, Amer ican Nurses Associat ion

301-628-5110jessica.ek@gmail.com@WonkyBusker

Lesl ie O’Flahavan , Pr inc ipal , E-WRITE

301-989-9583 Leslie@ewriteonline.com@LeslieO