TeamCamp-v1 2

GDSSocial Media at GDSGeorgina Goode & Suhail Adam

Dealing with government departments is like treading water out of your depth waiting for someone to throw the life raft but it never comes. User, August 2015

GDSGeorgina Goode & Suhail Adam

ObjectivesResultsUser feedbackWhat we learntWhats next


Campaign Objectives

Showcase GDS expertiseDemonstrate principles and approachDemonstrate how principles are being utilised across governmentShare existing and test new content/tacticsIncrease user engagement Recruitment


Tactics

Low-cost visuals - pinpointing key principlesGDS experts as spokespeopleShort 30 second videos designed for TwitterAudio clips for in-depth commentaryLive Q&A session - inviting user participation Case studies from other departments


Results


- Big up results.

A new benchmark for engagement has been set


85% more than #Sprint15

Engagement

GDSSource: Twitter Analytics, July 2015

Feb and March 2015: #Sprint15 and Pre-Purdah blogs

June 2015: #Agile weekGeorgina Goode & Suhail Adam

June 2015: #Agile week

Engagement for #agile week was.Engagements: total number of times a user interacted with a Tweet. Clicks anywhere on the Tweet, including retweets, replies, follows, favourites, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion.

@GDSteam now a top 10 agile influencer

GDSGeorgina Goode & Suhail AdamSource: TalkWalker, July 2015

Hashtag show that GDS #agile campaign was in the top-ten for one of the most engaged tweets using that hashtag and the most influential - in league to that of DevOps Summit and a technology Architect, #Scrum Master named Andrew Yochum. #agile week used by others. ut just us. Worldwide used hashtag.

The reach of our content = 950,000 social media users

GDSGeorgina Goode & Suhail AdamSource: Twitter and LinkedIn Analytics, July 2015

Explain reachWeek long campaign, is a real achievement - nearly a million users.

GDSGeorgina Goode & Suhail AdamJamie Arnold BlogLIVE PeriscopeLindsey Keighley videoSource: Twitter Analytics, July 2015Impressions#Agile week announcementPeriscope video on YouTubeReachIndividual tweets sent during that week

Content (or tactic if you want to see it that way) was driven byReally important to track how content performs in this way. We need to know which content works and which doesnt so we can improve ad learn from. Concentrate on things which workTalk about transition between the 2 slides

Visuals

Visuals used to highlight key points and better illustrate blogs and case studies

GDSGeorgina Goode & Suhail AdamTotal Reach: 34,765Engagement:815

- Point: created a new visual style for GDS in terms how to communicate with our audiences. This style and scheme is new for us and wed like to continue using it.

Record achieved for highest number of Twitter video views


Pervious record held by Tim OReilly Sprint 15 video where it had nearly an engagement of 300.


Video

Testing YouTube vs. Twitter playersSix videos createdEngagements: 3,500

Lindseys video trumped all other video content previously placed on Twitter by 170%


Source: Twitter and YouTube Analytics, July 2015

Comparing to other videos is very high. We need to keep improving. George will take about this in the learnings section a bit later. 3500 - good on twitter. However, further videos posted on YT saw views drop significantly and so overall we could have increased this figure greatly. But George will talk about this in a few slides time.


- We saw this great poster in room 6.03. We saw an opportunity to create a blog post surrounding this fantastic visual. Which we did. It was very well received on social.

In-depth audio

Jamie Arnolds sketch and Soundcloud was the most successful piece of content on LinkedIn during #Agile Week

Achieved an engagement score of 6% (the industry average is 0.3 - 0.5%)

Listened to over 300 times, with 10 downloads and reach of 11,000

GDSGeorgina Goode & Suhail AdamSource: LinkedIn and Twitter July 2015

Jamie Arnolds blog about agile delivery service: most engaged content on LinkedIn and described as Big thumbs up! and SupercoolGenerated over 500 clicks and 104 likesListened to more than 300 timesDownloaded 10 timesBlog has had 5 comments

Engagement here is worked out by LinkedIn as the number of users who have been served a post in their newsfeed and have either clicked, liked, and shared the post.

Considering this actually a long-form content - its educational and requires time investment from users. So 300 is actually pretty good. Which shows if the content is good, users will tune in and engage.

First live GDS Q&A session run on social media


Live Q&A

15 minute discussion on Design in an Agile Environment

473 live views1,146 Hearts35 replays10 user questions submitted


Source: Periscope, July 2015

First use of mobile broadcasting app Periscope

Of the 473, 133 were viewing via desktop

were massively fortunate and lucky to have a great Creative team who made sure the setup was as professional as possible. George will talk about success.

Case studies

We ran two case studies for showcasing GDS principles being used in other departments - MOJ and HMRC

Total reach:217Engagement: 9,979


This slide is hidden. Ive added case studies and the metrics to slide 11.

User feedback



Danish translation for LinkedIn comment: Another good overview to get the processes through and aligned expectations



What we learnt


What we learnt

Video: we need to run all videos via the Twitter player. No one wants to click away from their newsfeed.

Accessibility: no subtitle/transcript options for Twitter player or Periscope. We need to overcome this with the content we create.


What we learnt

Promotion: without promoting live Q&As we cannot drive traffic to them or encourage user participation. GDS blog guidelines do not permit us to promote events. This is something were looking into.

Improvement: theres always things we can do better. Titling in Periscope, stronger quotes, inviting more feedback from users.


Whats next


We want to do more. But we need your help.


Thank you


Documents

TeamCamp-v1 2