Team Project (written) Evaluation

Spelling & Grammar – 2 errors Adherence to MLA or APA format Professionalism of appearance Use of charts, tables and other graphic aids Consistency or Smoothness of flow Presence of Executive Summary Accurate use of strategic terms Evidence of a quality interview Comprehensiveness of the strategic audit 5–year financial trend analysis Demonstration of a good grasp of competition Comprehensiveness of team recommendations Use of appendices to support positions taken or to illustrate

products

Team Project (verbal) Evaluation

Professionalism of appearance of team members Quality of slides – use of graphics for complex

data Ability of speakers to maintain eye contact

w/audience Demonstration that presentation was well

rehearsed Ability to present within time constraints of 20

minutes at the podium plus questions Presenting the project in such a manner that the

audience grasps the content of the audit and can appreciate the recommendations

Strategy Evaluation

Corporate, Business Unit and Functional Levels

Corporate Level Strategy Evaluation

Examples include: Budget Analysis Increased Earnings Increased Revenues Increased ROI Max. Shareholder Wealth High Productivity High Product Quality Strong Customer Satisfaction Increased Market Share Strong Global Presence Increased Productivity Positive Reputation Image

Definitions Efficiency – ability of the org to minimize

use of resources in achieving org’l objectives

Effectiveness – org’s ability to complete or reach goals

Productivity – specific measure used in the production/operations/manufacturing area regarding total outputs divided by inputs needed to generate the outputs.

LimitationsSome measures can reflect economic

conditions beyond the control or influence of the organization.

Other measures can be manipulated by management to create a favorable outcome to the detriment of the organization.

Benchmarking Benchmarking is defined as the search for

best practices from other leading org’s (competitors or non-competitors) that are believed to have contributed to their superior performance.

Portfolio Analysis BCG Matrix McKinsey-GE Spotlight Matrix Product-Market Evolution Matrix

BCG MatrixRelative Market Share

Ind

ustr

y G

row

th R

ate

High

Low

High Low

STARS

CASH COWS

QUESTION MARKS

DOGS

Business Unit Strategy Evaluation

Typically focused on targeting business unit level’s:

Revenues Market Share Profitability

Functional Strategy Evaluation

Involves using specific quantitative and qualitative measures for each of the functional areas

- what was done- what was supposed to be done- assessing the variances- determining what occurred