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II. APPENDIX A1-A20
Child Surveys, Pre-Event A1-A2
Child Surveys, Post-Event B3-B4
Parent Surveys, Pre-Event C5
Secondary Research D6-D9
Media Advisory E10
Summary for Boys and Girls Club Newsletter F11
Focus Group Script G12-G14
Results on Lanyards from Event H15
Walk to Mexico I16
Social Media Results J17-J18
Timeline Chart K19
Budget L19
Meet the Team M20
Throughout the United States, childhood obesity remains a significant health problem even though some steps to eating
healthy are implemented. Moreover, many health organizations such as the Center for Disease Control (CDC) and the
American Heart Association are considering childhood obesity to be a rising epidemic. With rising numbers of childhood
obesity throughout the United States, it has been recognized that something must be done to spread awareness about the
importance of daily exercise and having a healthy diet. For the 2012 Bateman Case Study Competition, Western Kentucky
University’s Team PRide wanted to increase awareness to help children in Bowling Green, Ky., realize that everyone can
take easy steps to live a healthy lifestyle. The team created the “Moving to the Beat” campaign to inspire change.
With February being American Heart Month, we centered our effort on the simple question of “Do you know your heart rate?”,
since having a healthy heart rate is the foundation of staying in shape. Focusing on the measurable numbers of resting and
target heart rates, our campaign provided a real way for children to understand how to increase heart rates and improve his
or her lifestyle.
Bowling Green is located in southern Kentucky and is a city influenced heavily by southern cooking traditions. Not many
individuals are aware that Kentucky ranks as the fifth most obese state in the nation, according to the CDC’S Behavioral Risk
Factor Surveillance System. This statistic is often times overlooked or not taken seriously by parents or guardians because
many do not understand how eating and exercising now will impact their child’s future.
The outcome of this campaign was extremely important because not only does the youth of today impact where our world
health will be years from now, but also will affect many other issues ranging from the economic standpoint to health care.
Now, $147 billion will be paid to health issues related to obesity this year alone.
By taking advantage of the information provided by our client, United Way National, WKU’s Team PRide worked to bring
home a nationwide message by focusing on the local Boys and Girls Club in Bowling Green, a United Way organization.
According to the 2010 State Obesity Rates from the CDC, Kentucky has a 31.3 percent obesity rate. Individuals are
considered obese if they have a body mass index (BMI) of 30 or greater. With this information, Team PRide researched
attitudes and behaviors associated with childhood obesity.
According to a poll conducted by freshhealthyvending.com, 78 percent of the 1,168 participants polled did not know if they
were underweight or overweight meaning awareness needs to be raised to distinguish between what is considered
overweight and obese. Many kids blame fast food restaurants and say that obesity runs in the family, yet 25 percent of a
child’s time is spent in front of a television. The obesity rate for children ages 12 to 19 has tripled in the past 11 years and out
of the 31.5 million children ages 10 to 17, more than 10 million are overweight or obese.
Childhood obesity needs to be addressed because children, teens and adults are diagnosed every day with diabetes or heart
problems. We found that nine out of ten people in Kentucky think that obesity is a problem; therefore Team PRide launched a
campaign to educate children and their parents about this issue.
Team PRide chose to work with the local Boys and Girls Club of Bowling Green to raise awareness and inform the children of
the importance of daily exercise and having a healthy heart. The children are at the age to develop habits that will benefit
them for the rest of their life. The campaign was designed to teach the children different exercises they could do to live
healthy lifestyles and get their heart rates up.
Before we could implement our campaign, “Moving to the Beat,” we needed to answer some important questions. What is
the actual definition of obesity? What is the main cause of obesity? Are people aware of the health issues related to
childhood obesity?
Team PRide found related research to answer the questions. Team PRide wanted to know exactly what to communicate to
the public that would result in a change. We researched about the following topics that would be the focal points in our
awareness campaign.
Physical Activity:
• Television viewing is considered one of the most controllable causes to obesity.
• According to a national survey, children ages eight to eighteen spend about four and a half hours watching TV,
whether it’s programs, movies, or video games. Childhood obesity has become a concern among low-income
families. Obesity affects boys and girls, and all ages, races and ethnic groups.
• The American Public Health Association (APHA) came up with five goals to reduce childhood obesity. One of them
was to reduce the time children spend watching TV, playing video games, etc. Another was to increase the time of
physical activity for children.
Influences:
• Parents are not committed to changing their children’s eating lifestyles or habits. Parents have a hard time
controlling what foods their children eat.
• Obese children are more likely to eat what their teachers, parents, and peers choose. The presence of family is a
key to the prevention of obesity.
• Parents are role models and set rules for their children. The CDC suggests that you should eat healthier by eating
fruits and vegetables, limit drinks that are high in sugar, salt, fat, and calories.
In studying the current status of childhood obesity, Team PRide distributed surveys to children 12 to 18 at Boys and Girls
Clubs in Bowling Green and Franklin, Ky. The surveys were distributed to collect data on the children's attitudes, beliefs,
eating and healthy lifestyle choices. Based on our survey results, we found that a majority of the children understood the
importance of daily exercise, so we focused our campaign on how daily exercise can affect having a healthy heart based
on exercise heart rates.
Target Audience: Children ages 12-18 at the Boys and Girls Club in Bowling Green, KY
Sample Size: 40 children • 64.1% children think daily exercise is very important
• 57.9% children think that physical activity is more important than eating healthy
• 30.8% children in the past week have played sports
• 5.1% children have not participated in any physical activity
• 46.2% children spend 2 hours or less watching TV/playing video games or spend time on the computer
• 23.1% children spend over 6 hours watching TV/playing video games or spend time on the computer
After analyzing our results, we found that a majority of the children were ages 12 to 14 and African American. We found
that 100 percent of the males were physically active in the past week, and 90.5 percent of the females were physically
active in the past week. Based on our results and February being National Heart Awareness Month, we decided to focus
on the importance of exercise and its effect on a healthy heart rate. Then, in studying childhood obesity, Team PRide distributed surveys to parents at the Boys in Girls Club in Bowling
Green, Kentucky. The intent is to find out how the parents feel about childhood obesity and if they do anything to educate
their child on the issue. We want to increase the parent’s awareness to act on solving this issue. The following is a
compilation of the results of the parents.
Target Audience: Parents of the children at the Boys and Girls
Club in Bowling Green, KY
Sample Size: 9 Parents
• 66.7% of the parents believe that daily exercise is very
important
• 22.2% of the parents responded that their child spends 6 hours
or more a day watching TV/playing video games or on the
computer
• 44.4% of the parents are not concerned about their child being
overweight or obese
• 88.9% of the parents have never put their child on a diet to lose
weight
• 100% of the parents believe eating healthy is more important
than physical activity
• 66.7% of the parents consider nutrition the most important when choosing food
• 11.1% of the parents consider cost the most important when choosing food
After analyzing our results, we found that all of the parents believe that eating healthy is more important than physical
activity. We found it interesting that a majority of parents have never put their child on a diet. Based on our results, we
need to focus our attention on spreading awareness of the importance of daily exercise with an emphasis on having a
healthy heart rate for National Heart Awareness Month.
The focus of our campaign was to raise awareness to the children that exercise is important. We stressed that they should
exercise the recommended 60 minutes a day. We encouraged them to take an initiative and change their habits by having
them participate in the “Walk to Mexico” program.
Mitch, Sara, and Amina meeting with kids at Boys and Girls Club.
To motivate 10 percent of the children to cut back their time spent on the computer, watching TV, or playing video games.
Our initial survey results showed that 23.1% of the children spend 6 hours or more a day on the computer, watching TV and playing video games. Our team wanted to motivate children to get active and show them that exercising can be fun.
To inform children through the “Moving to the Beat” campaign of the importance of daily exercise in order to live a healthy lifestyle.
• Tactic 1: Implement a variety of exercise activities. In the event we were able to provide the children with a variety of exercise activities which included: cone drills, relay races, jump roping and a dance activity led by Western Kentucky University dance team members. The exercise program was set up so that each child could participate in each exercise activity for 5-7 minutes and rotate through each activity. We wanted to create a workout at Boys and Girls Club to show the children that the activities at the event were easy ways they could exercise and get their heart rates up on their own.
• Tactic 2: Show a video entitled, “Childhood Obesity Prevention - Looney Tunes Durant” to emphasis the importance of being physically active. Even though we had a full schedule of teaching the children about the importance of exercise, we showed the children a video to inform them that exercising 60 minutes a day is crucial. The video included well-known NBA Superstar Kevin Durant and the famous Looney Tunes.
WKU dance team member teaching a dance at the Boys and Girls Club.
Each student at the Boys and Girls Club received a lanyard to record their heart rates.
Mixed Results: Before the event, 77 percent of the children said they watched 5 or fewer hours of television or playing video games a day. After the event, the percentage went down to 70 percent and children commented during the focus group that they had been more active lately. The children were able to see what types of exercises they could do that would get their heart rates up to its target maximum heart rate for a healthy heart. According to our post survey, there was a 3.9 percent increase in the amount of exercise they did the week after our event. During our focus group, the children said they had been exercising more since the event had taken place. The video was not as effective as we had hoped. We had problems with our sound the day of the event, so it was not as loud as we would have liked, so some of the main points from the video such as why it is important to exercise sixty minutes a day may not have been stressed as much as we would have liked.
To inform 60 children about the importance of exercise through the event.
Our initial survey results showed that both males and females that took the survey said that daily exercise was very important. 72.2% of the males and 57.1% of females said that daily exercise was very important. We want those numbers to continue to go up and we can help that by informing a certain number of children about daily exercise. Raise awareness among children about exercising and how it is important.
• Tactic 1: Implement an event at Boys and Girls Club. At the event we reached out to more than 60 children and raised awareness about childhood obesity and the importance of daily exercise. We were able to get one on one with each child as we had them all participate in the activities and recorded their heart rate on the lanyards passed out at the beginning of the event. We wanted to create an exciting learning experience to teach the children about healthy heart rates. Bringing in college students from Western Kentucky University brought energy to our event. Nursing students from WKU taught the children how to take their resting heart rate and helped them record it on their lanyards at the beginning of the event. After all of the exercising activities were completed, the nursing students helped count their maximum heart rates and recorded it on their lanyards. Having their heart rates recorded on their lanyards before and after the exercising activities allowed us to compare their heart rates to what
it should be for a child their age. We also explained our event title “Moving to the Beat” to the children and how “moving” or exercising daily can improve the health of your heart “beat.”
Motivate the children of the Boys and Girls Club to adopt a walking program.
• Tactic 1: Launch “Walk to Mexico” program. We wanted to challenge Boys and Girls Club by starting a program called “Walk to Mexico.” We figured out how many steps around the gym equaled a mile and calculated how many laps around the gym it would take to “Walk to Mexico.” We provided Boys and Girls Club with a poster that they could keep track of the laps they completed as they “Walk to Mexico.” We also created a structure that the gym teacher could use to encourage the “Walk to Mexico” after February and stay active in their daily exercise.
Success: At the event we reached out to more than 60 children to spread awareness about childhood obesity. The children participated in activities that they could easily do at home. After visiting Boys and Girls Club the week after our event, we distributed a post-survey to see if their attitudes or behaviors had changed since our event. According to the post-survey results the number of children increased when asked how important is daily exercise? After the event, 65 percent of the children said that daily exercise is “very important” and 20 percent said “somewhat important.” The time they spent in front of the TV/computer decreased in the three to five hour category. It was also exciting to see that they had continued the “Walk to Mexico.” The gym teacher at Boys and Girls Club has continued the program with the children after the event. We gave them a week to see if they would continue “walking” to Mexico, exercising more and checking their heart rates. We found that the children had continued walking laps around the gym in order to “Walk to Mexico.” The program was integrated into their regular gym activities and a majority of the children said they had walked 10 to 20 laps in the last week. Our focus for “Walk to Mexico,” was to leave our mark at Boys and Girls Club and allow them to complete a fun exercise activity prior to our event.
To reach out successfully to at least two different types of media.
WKU nurses showing kids at the Boys and Girls Club to take their pulse.
After studying the findings on childhood obesity our team realized that we needed to bring awareness to the media about childhood obesity. Some people do not understand the effects and the number of childhood obesity kids. We thought by reaching out to the media we could bring awareness to our local community. Provide the media information that can bring awareness to the community about childhood obesity.
• Tactic 1: Reach out to local TV stations. Our team reached out to two local TV stations: WBKO Insight Channel 8 and WNKY TV 40 Insight Channel 7. In reaching out to local TV stations, we hoped to reach audiences in the community that our campaign did not primarily focus on.
• Tactic 2: Provide a news article and photos to include in Boys and Girls Club local newsletter. The newsletter is presented to Boys and Girls Club Board Members and anyone from the public who subscribes.
• Tactic 3: Provide a story and pictures to include in the Boys and Girls Club local newsletter. The newsletter is
presented to the Boys and Girls Club board members and anyone from the community who is subscribed to the newsletter. We provided Boys and Girls Club pictures and a summary of our event to include in their next newsletter.
Success: Our goal was to increase media awareness about childhood obesity, which we did successfully. We sent out a media advisory to the media in Bowling Green. The local TV station, WBKO, came out and interviewed team member, Chris Morris, and shot some photographs of the event. The footage they gathered from the event aired on the 6 o’clock news. There was also a story about our event on WBKO’s website which was posted at 4:41 PM on February 17, 2012. Before our campaign the media awareness of childhood obesity was at a minimum. By reaching out to the local TV stations and getting a story on the 6 o’clock news about our event, we were able to bring the issue of childhood obesity to the attention of the Bowling Green community. The TV station WBKO also tweeted about our event, which in turn other news outlets on Twitter retweeted, such as Kentucky News. Kentucky News is a local Kentucky Twitter account that reports local news, sports, and weather. The Bowling Green Boys and Girls Club Facebook page also posted a short description and pictures from the event.
We found that the students had continued walking laps around the gym in order to “Walk to
Mexico.” The program was integrated into their regular gym activities and a majority of the
students said they had walked 10 to 20 laps in the last week.
We also found from our post-survey and focus group that more students knew how to check
their heart rate since the day of the event and that 60 percent of the students surveyed had
done so in the last week. After evaluating the results on the lanyards we collected their
resting and maximum target heart rates from the event, we found that only one student had
his target maximum heart rate where it should be for his age. The rest were far below where
they needed to be. This result showed Team PRide that the focus of “Moving to the Beat” to
raise awareness about childhood obesity was in fact relevant to the children of Boys and
Girls Club.
Overall, we found that based on our research, focusing on having a healthy heart rate and daily exercise was perfect for the
children at Boys and Girls Club, so they could learn and benefit from our campaign for a healthier lifestyle. According to our
post-surveys and focus group results, we found that implementing a healthier lifestyle program “Walk to Mexico” and teaching
them about how to live healthier left an impact on the children that they will physically benefit from for years to come. We felt
that not only had we helped spread awareness of childhood obesity by teaching about healthy hearts and living healthier
lifestyles, we made a positive impact on their daily lives as well. We were proud to say that we started a program that Boys
and Girls Club will have to continue throughout the year and that more children know how to check their heart rates. After we completed our campaign, the issue of childhood obesity had become more prevalent in the lives of the people of
Bowling Green. More children understand the importance of exercising daily and how it can lead to having a healthy heart
and prevent childhood obesity. In conclusion, our campaign made an impact on children and parents at Boys and Girls Club
as well as the community of Bowling Green through our campaign and news coverage, which we believe to have been a
great success.
The "Let's Walk to Mexico" chart.
1. Gender a. Male 47.5% b. Female 52.5% 2. Age a. 12-14 87.5% b. 15-16 5.0% c. 17-18 7.5%
3. Ethnicity a. Hispanic or Latino 7.5% b. African American 62.5% c. Asian 0% d. White 22.5% e. other 7.5% 4. How important is eating healthy? a. Very Important 67.5% b. Somewhat Important 17.5% c. Neutral 7.5% d. Somewhat unimportant 5.0% e. Not Important 2.5% 5. Why do you choose the foods that you do? a. Cost 15.0% b. Calories 10.0% c. Nutrition 22.5% d. Taste 37.5% e. No Choice 15.0%
6. What would you rather eat? a.Fast Food(Pizza, McDonalds,etc.) 33.3% b. Home Cooked Meal 43.6% c. Fruits and Vegetables 23.1% d. Sweets 0% 7. How important is daily exercise? a. Very Important 64.1% b. Somewhat Important 17.9% c. Neutral 17.9% d. Somewhat Unimportant 0% e. Not Important 0% 8. Which is more important to your health? a. Eating Healthy 42.1% b. Physical Activity 52.9% 9. In the past week, which of these activities have you done? Check all that apply. a. Walking for Exercise 10.3% b. Running 12.8% c. Playing Sports 30.8% d. Gym time at school/after school program 15.4% e. All of the above 43.6% f. None of the above 5.1% 10. How many hours a day do you watch TV/play video games/on the computer, etc.? Choose one. a. 2 hours or less 46.2% b. 3-5 hours 30.8% c. 6 hours or more 23.1% d. None 0%
11. Do you read nutrition labels? Choose one. a. Yes 42.1% b. No 50.0% c. I’m not sure what that is 7.9% 12. Who is your greatest influence on your eating habits/body image? Choose one. a. Parents 62.5% b. Teachers 5.0% c. Friends 12.5% d. Celebrities/tv 7.5%
The statistics below show a deeper evaluation of some of the questions from the pre-event child survey:
• 50% children do not read nutrition labels • 7.9% children do not know what a nutrition label is • 62.5% children eating habits and body image are influenced by their parents • 12.5% children eating habits and body image are influenced by their friends • 35% children drink soft drinks/sodas more than any drink • 80% children have never been on a diet • 57.1% of the females believe eating healthy is very important • 78.9% of the males believe eating healthy is very important • 33.3% of the females drink water more than any drink • 10.5% of the males drink water more than any drink • 57.1% of the females believe daily exercise is very important • 72.2% of the males believe daily exercise is very important
13. What do you drink the most? Choose one. a. Gatorade/Powerade 22.5% b. Soda/Soft Drinks 35.0% c. Water 22.5% d. Juice 12.5%
12.5%
14. Have you ever been on a diet for your weight? Choose one. a. Yes 20.0% b. No 80.0%
1. Gender a. Male 50% b. Female 50%
2. Age a. 12-14 95% b. 15-16 5% c. 17-18 0% 3. Ethnicity a. Hispanic or Latino 17.5% b. African American 42.5% c. Asian 2.5% d. White 12.5% e. other 25%
4. How important is eating healthy? a. Very Important 72.5% b. Somewhat Important 15% c. Neutral 10% d. Somewhat Important 0% e. Not Important 2.5%
5. How important is daily exercise? a. Very Important 65% b. Somewhat Important 20% c. Neutral 12.5% d. Somewhat Unimportant 0% e. Not Important 2.5%
6. Which is more important to your health? a. Eating Healthy 50% b. Physical Activity 50% 7. In the past week, which of these activities have you done? Check all that apply. a. Walking for Exercise 10% b. Running 20% c. Playing Sports 27.5% d. Gym time at school/after school program 12.5% e. All of the above 47.5% f. None of the above 2.5% 8. How many hours a day to you watch TV/play video games/on the computer, etc.? Choose one. a. 2 hours or less 50% b. 3-5 hours 20% c. 6 hours or more 30% d. None 0% 9. Who is your greatest influence on your eating habits/body image? Choose one. a. Parents 45% b. Teachers 22.5% c. Friends 17.5% d. Celebrities/TV 12.5% e. None of the above 2.5% 10. What do you drink the most? Choose one. a. Gatorade/Powerade 30% b. Soda/Soft Drinks 25% c. Water 15% d. Juice 5%
11. Have you ever been on a diet for your weight? Choose one. a. Yes 45% b. No 55% 12. Did you attend the event “Moving to the Beat?” a. Yes 72.5% b. No 27.5% 13. Have you checked your heart rate in the past week? a. Yes 60% b. No 40% 14. How many laps have you walked around the gym in the past week? (NOT including the day of the event). a. 1-10 57.5% b. 10-20 17.5% c. 20+ 12.5% d. None 12.5%
1. How important is daily exercise for your health? Choose one. a. Very Important 66.7% b. Somewhat Important 22.2% c. Neutral 11.1% d. Not Important 0% e. Don’t care 0%
2. How many hours a day does your child spend watching tc/playing video games/ on the computer, etc.? Choose one. a. 2 hours or less 44.4% b. 3-5 hours 33.3% c. 6 hours or more 22.2% d. None 0%
3. How concerned are you about your child being overweight or obese? Choose one. a. Very concerned 22.2% b. Somewhat concerned 11.1% c. Neutral 22.2% d. Somewhat unconcerned 0% e. Not concerned 44.4%
4. Have you ever put your child on a diet to lose weight? Choose one. a. Yes 11.1% b. No 88.9%
5. Which is more important to your health? Choose one. a. Healthy eating 100.0% b. Physical activity 0%
6. How do you make food choices for your child? Choose one. a. Cost 11.1% b. Calories 0% c. Nutrition 66.7% d. Child’s Preference 22.2% e. Taste 0%
1. Facts
www.mayoclinic.com- childhood obesity (http://aspe.hhs.gov/health/reports/child_obesity/
• Food advertising exposure affects rates of childhood obesity
• Annual sales of fast food to youth are about 27 billion
• Advertisers spend one billion on television, 4.5 billion on public relations, and 3 billion on packaging targeted towards children
• Primary prevention is not an option for already overweight children (1 in 3)
http://www.whatischildhoodobesity.com/
• Childhood obesity is defined as a weight of 20% above the ideal weight for an individual’s specific height, gender, and weight.
• About 30% of kids in the US, Canada, and Australia are obese.
• Fat consumption of children has fallen in the last three decades.
• The same time that childhood obesity was increasing, the consumption of dietary fat was decreasing.
• Anti-obesity drug trying to get FDA approved
http://www.thedailybeast.com/newsweek/2007/12/05/the-price-of-childhood-obesity.html
• Childhood obesity links to type 2 diabetes, depression, acid reflux, asthma (1 in 3 kids are overweight)
• Coronary heart disease will increase by 16%
• More people will be sick and at the doctor, smaller life expectancy
• Special interests will suffer financially from a national strategy to attack the problem
• Unhealthy populations are less economically productive
http://www.nhlbi.nih.gov/health/public/heart/obesity/wecan/
• Same amount of energy in and out equals same weight over time
• Choose foods that have less fat and fewer calories
• Shop smart initiative with sample eating plans
• Getting active with the energy balance equation, make family time active time
http://www.nature.com/oby/journal/v9/n1/abs/oby20015a.html
• Social, Educational, and Psychological Correlates of Weight Status in Adolescents • Obese girls surveyed in 7th, 9th and 11th grades were found to be less likely to hang out with friends, have severe emotional problems,
and more likely to have attempted suicide in the previous year; more likely to have been held back a grade; more likely to have considered themselves poor compared to average weight girls
https://www.healthfoundation.org/hp_docs/What%20Kentuckians%20Think%20about%20Childhood%20Obesity.pdf
• 9 in 10 Kentuckians think childhood obesity is a problem • 55% of the people who do believe it is a problem, think it is a serious problem • 9 in 10 Kentuckians are in favor of physical activity requirements in schools • 87% of the people who are in favor of physical activity in schools are strongly in favor of it • The percentage of childhood obesity in Kentucky is higher than in most states at at 37% versus 32% on average in other states
cdc.gov/obesity/childhood/basics
• BMI(Body Mass Index) - KY 31.3% = Obese • Obesity BMI of 30 or greater
2. Attitudes
http://olsonpr.com/2010/04/20/childhood-obesity-%E2%80%94-food-industry-steps-up/
• Let’s Move Campaign by first lady Michelle Obama targets millions of kids by getting through on the Disney Channel
• Beverage Industry has an 88% decrease in drinks at school and removal of soft drinks
• 2/3 of quick service restaurants now offer healthy choices for children as opposed to two years ago
http://www.pancommunications .com/prspeak/2011/09/a-motherpr-pros-take-on-childhood-obesity
• Wholly Guacamole of PAN Communications has started an obesity campaign which advertises that small choices matter
• They ask kids and parents to pick carrots instead of chips
• They have visited and talked to 2000 3rd, 4th, and 5th graders in one month
http://nccic.acf.hhs.gov/poptopics/childobesity.html
• Federal and state initiatives to reduce childhood obesity
• Includes education and family tendency sites
• Low income households equals more work and less time with children, therefore, children eat whatever
http://www.aacap.org/cs/root/facts_for_families/obesity_in_children_and_teens
Obesity in childhood and adolescence can be related to: • poor eating habits • overeating or binging • lack of exercise (i.e., couch potato kids) • family history of obesity • medical illnesses (endocrine, neurological problems) • medications (steroids, some psychiatric medications) • stressful life events or changes (separations, divorce, moves, deaths, abuse) • family and peer problems • low self-esteem • depression or other emotional problems
http://freshhealthyvending.com/healthy-vending/what-kids-think-about-childhood-obesity/
• Kids blame fast food restaurants • Kids say obesity runs in the family • In a poll of 1168, 78% of the kids were confused if they were overweight or underweight. So education is obviously needed. • Kids said they have tried losing weight. • KidsPoll revealed that 17% went on diet, 64% ate healthy and excised more, and 14% ate out less while 5% took medicines. http://www.apha.org/programs/resources/obesity/obesityactplan.htm
• Goal 1: Increase daily physical activity • Goal 2: Reduce amount of TV, videogames, and internet • Goal 3: Decrease the consumption of energy-dense, high-sugar/high-fat foods like soda, ice cream, junk food, and fast food. • Goal 4: Increase fruits, vegetables, whole grains, Skim milk and other nutritious foods • Goal 5: Create social, monetary, and policy-driven incentives that reinforce long-term environmental and behavioral change.
3. Beliefs
http://her.oxfordjournals.org/content/20/2/259.full
• Prevention of childhood obesity is a sensitive subject and the approach should be one of “First, do no harm”
• By pushing kids and allowing negativity into a campaign children are more prone to drastic measures such as eating disorders especially
among young girls
• There is a difference between prevention and treatment
• Avoiding misinformation, discrimination, prejudice, and taking an active role in not blaming the victim
• Childhood obesity is fueled by media reports which leave obese children and parents feeling blame, guilt, shame, and hopelessness
http://www.washingtonpost.com/wp-srv/health/childhoodobesity/index.html
• 1/3 of US children are overweight leaving the health and productivity of a generation at risk
• Government interaction and you are where you live
• Slimming down schools and parents and the search for solutions
http://eppi.ioe.ac.uk/cms/Default.aspx?tabid=2463
• Children’s views on obesity show that bullying is a normal occurrence
• Both boys and girls aspire to have lean body shapes that are unattainable and likely to be unhealthy
• Overweight children encounter barriers such as lack of support when they try to take action to reduce the size of their bodies
http://www.unco.edu/cebs/psychsci/faculty/PaulKlaczynski/childhood-obesity.html
• The cultural and psychosocial atmosphere of childhood obesity
• Little overlap exists between parents and children’s beliefs on obesity
• Caucasian mothers exaggerated and distorted views of their daughter’s beliefs about ideal figures and desired heavier figures for their
daughters
http://www.ers.usda.gov/Briefing/foodnutritionassistance/Funding/RIDGEprojectsummary.asp?Summary_ID=58
• Three-fourths of children live in food secure households
• Food insecurity is positively associated with overweight and risk of overweight children
• Older children who are food insecure are more likely to be overweight than those who are food secure.
http://www.cdc.gov/family/tips/ • eat healthy, be active, protect yourself and your family, manage stress, get check ups
http://www.webmd.com/diet/guide/5-surprising-reasons-you-are-gaining-weight
• Ways to improve diet are to eat vegetables, drink more water, eat only good fats • Alcohol contains lots of calories
MEDIA ADVISORY
FOR IMMEDIATE RELEASE CONTACT: Christopher Morris February 16, 2012 WKU Student (502) 321-2674
PHOTO/VIDEO OPPORTUNITIES WKU Students to Raise Awareness of Childhood Obesity at Boys and Girls Club
BOWLING GREEN, Ky. – “Moving to the Beat, ” an awareness campaign on the importance of a healthy lifestyle, will take place at the Boys and Girls Club, Bowling Green.
WHO: Pam McIntyre, Executive Director Boys and Girls Club
Abbey Kitchens, Unit Director Boys and Girls Club Boys and Girls Club Students
WHAT: WKU PR students put on event at Boys and Girls Club. “Moving to the Beat” will host exercise activities which will allow students to participate in and learn how to lead a healthy lifestyle. The program will provide exercise routines, show inspirational videos, and teach students how to record and read healthy heart rates.
WHEN: The event begins 3 p.m. Friday, Feb. 17, and will end at 5:30 p.m.
WHERE: Boy and Girls Club
260 Scott Way Bowling Green, KY 42101 Gymnasium
*** To schedule interviews, contact Christopher Morris at (502) 321-2674.
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A focus group was conducted with seven children from Boys and Girls Club one week after the event. We were interested in receiving
feedback about our event and measuring any change in behavior or attitude since our event took place. We found that 4 out of the 7
students have started exercising more in the past week. The children talked about how they learned how to check their pulse and
understood what a resting and maximum heart rate was. They talked about how many students have continued their “Walk to Mexico” the
week after the event. The seven children all gave positive feedback of the event and said they had a fun time and learned that exercising
can be fun, especially when exercising with friends.
Focus Group: Seven children ages from 8-12
Sara: Walking to Mexico, that's what we are going to talk about.
We’re just going to ask you some questions, it’s not a test or anything.
OK, did any of you know how to check your heart rate before the event?
If you knew it before raise your hand. Group: (four raised their hand)
Sara: And then if you learned how to do it at the event raise your hand.
Group: (two raised hand for at the event)
Sara: So have you guys continued your walk to Mexico?
Group: Some responded no, one girl said at gym time
Sara: So you guys have done it a little more at gym time?
Group: One child responded “at school”
Sara: OK, how many laps do you guys normally walk around the gym?
Group: 10, 77, one girl responds 80 all together
Sara: OK so does everyone walk about 5 laps?
Group: One responds “yes 5”
Sara: OK, here's a question, have any of you guys exercised more at home since our event?
Group: One boy runs, another boy says there is football, soccer, and basketball. Another boy asks what about tag? Like you run in tag. One
girl responds that her mom makes her walk 18 laps around a dog place before she goes to school and after school. Sara: 18 laps, wow
Sara: So is there anything specific you guys do at home when you exercise?
Group: A boy goes to his friend's house and does the treadmill
Sara: Have any of you all played with the Wii before because that is a lot of exercise?
Group: Kinect and Zumba
Sara: OK, so how many people in your family exercise at home?
Group: One responds not me, another responds just me and my mom
Sara: So you and your mom exercise? What do you do?
Sara: What do you guys do to exercise?
Group: One says zumba, another says “I play football”, one says soccer, one says basketball, some more respond soccer, basketball,
football Sara: How many of you have brothers or sisters?
Group: 5 raise their hand
Sara: Ok, now put your hands down. How many of you exercise or do some type of sport or just exercise with your brothers or sisters?
Group: One replies she is on a softball team, one says he plays basketball
Sara: Ok so here is another question for you guys. How many of you do some sort of exercising with your parents?
Group: Practice football, run, jog, sometimes they ride bikes
Sara: Do you guys exercise more with your siblings or your parents?
Group: Some say siblings and others say parents
Sara: What are some kinds of exercises you guys could do inside your house?
Group: Zumba, Wipeout on the Kinect for XBOX 360, pushups and sit ups
Sara: Can someone tell me something you learned at the event, “How to walk to Mexico”?
Group: How to take my pulse, how to walk to Mexico, how to exercise with your friends
Sara: Do you think it was fun exercising with your friends?
Group: Yeah
Sara: Ok, Here is another question for all of you. What was your favorite activity at the event?
Group: Dance, Walking to Mexico, jump roping, running the relay races, cone running
Sara: Why do you think your heart rate is important while you exercise?
Group: So you know how much you need to exercise, so you don’t exercise too much or too little.
Sara: Do your parents, or do your friends, or do your teachers tell you how much you need to exercise?
Group: Both No and Yes. One girl replies 60 minutes.
Sara: A day or a week?
Girl: “He said a day but mostly a week”, another kid replies 4 hours a week.
Sara: And who told you that, your parents or your teachers? How do you know that?
Group: Teachers. A girl replies 30-60 minutes a day.
Sara: Who told you that?
Girl: Yesterday there was this lady that came to our school and told us only 30 to 60 minutes a day.
Sara: Ok. She points to a kid raising his hand and says “what were you going to say?”
Boy: Staff
Sara: We have a few questions more and then were finished. Can eating certain foods affect your health?
Group: Replies together “ yes”, a boy replies ” because candy makes you fat.” A girl adds,” candy can make you fat, and it gives you
cavities. Another boy adds, “and you can get Diabetes.” Sara: Alright here is a question for all of you. How many of you love fast food?
Group: Everyone raises their hand.
Sara: Ok, what are your favorite places?
Group: Taco Bell, McDonalds, Wendy’s Sara: Do you guys eat there often?
Group: Mostly Yes, with one or two No’s.
Sara: Alright, Do you think fast food is healthy?
Group: Mostly No, one or two yes, one boy responds, “it depends on what you get.”
Another child says, “only if you get the foods that are healthy.” Sara: So you guys think they have healthy and unhealthy food at fast food restaurants?
Group: About equal amount said yes and no.
Sara: If you guys go to McDonalds, and they say you can have fries or apples with your
happy meal which would you pick? Group: One says apples
Sara: Ok so if you would say apples raise your hand.
Group: Two raise their hand.
Sara: Alright if you would pick fries raise your hand.
Group: Three raise their hand. One child says she hardly goes there.
Sara: Do you understand the difference between a resting heart rate and a maximum heart rate?
Group: Yes, No, one responds the resting heart rate goes down a little. A girl replies, “ The resting heart rate is like slow, and the resting
heart rate pumps fast. Sara: So did you guys understand that right now, your’re sitting here. If you were to check your pulse now, that would be your resting heart
rate because you are not doing any high activity.But if you start running and jumping and exercising, that would be your maximum heart rate.
Why is it important to know both?
Group: A boy replies,” so like you don’t use all your energy like you could keep on running and running.
Sara: Does anyone want to say anything about the event? Did you all have fun at the event?
Group: yells YES back
Sara: Well that is all the questions we have. We are going to add up all the laps you have done so far and tell you what state you would be
in by now.
The nursing students helped the children record their maximum heart rates on their lanyards at the end of the exercising activities at the event. With the data collected on their lanyards, we used the following chart to determine if the child’s maximum heart rate was where it should be for a child their age. According to the results from the lanyards, we found that only one child had his maximum heart rate where it should be for a child his age.
During the event, the children were challenged to their full potential during each exercise activity in order to get the most accurate maximum heart rate at the end of the event.
Target Maximum Heart Rate during Exercise
• 7 years old- 213 beat per minute • 8 years old- 212 beats per minute • 9 years old- 211 beats per minute • 10 years old- 210 beats per minute • 11 years old- 209 beats per minute • 12 years old- 208 beats per minute • 13 years old- 207 beats per minute • 14 years old- 206 beats per minute • 15 years old- 205 beats per minute • 16 years old- 204 beats per minute • 17 years old- 203 beats per minute • 18 years old- 202 beats per minute
“Walk to Mexico” was an exercise program we presented to Boys and Girls Club to adopt alongside their regular gym activities to encourage
an easy and fun way to be physically active. We figured out that 2,000 steps around the gym equaled one mile. The closest distance
between Bowling Green and Mexico is 1,159 miles. We got the children excited by telling them that if they walked around the gym 11,590
times they would have “walked” to Mexico! They were very excited to be able to tell friends and family that as a Boys and Girls Club they
were going to “Walk to Mexico.”
After the main exercising activities were over at the event, we encouraged all of the students to start their “Walk to Mexico” that very
moment. As a large group, we counted how many laps each individual walked and added them all up together. As a group, they walked 303
laps on the first day!
We kept track of all of the laps on a chart and left it with Boys and Girls Club, so they could continue in their “Walk to Mexico.”
Team Pride spread awareness of childhood obesity through their campaign with a variety of different media outlets such as a local TV
station, Twitter and Facebook.
Story posted on WBKO website after they interviewed
team member at the event.
The story is reposted onto another popular news website
based in London, England.
This Twitter account tweets about important news
stories in the state of Kentucky.
Local TV station, WBKO, links story from website onto
Twitter account.
Boys & Girls Club of Bowling Green posted pictures
from our event on their Facebook page. The story by
WBKO was also posted onto their wall for the
community to read.
Team PRide easily stayed within the $300 budget with the help of our in-kind donations and being able to borrow materials needed for the activities at our event from Boys and Girls Club, such as jump ropes, cones, etc. In-kind Donations:Lanyard pages: Printed by WKU classroom printer $12Flip Chart $10Subtotal: $22Expenses: Pens and yarn for lanyards $10Assembly of booklet by Kinko’s $Shipping Costs $Subtotal: $Total Campaign Cost: $
Sara Sotelo is majoring in Public Relations and Spanish. She plans on moving to Louisville, Ky. to pursue a career in
public relations. She enjoys volunteering and spending time with family. Sara also recently got engaged and is
exciting to begin wedding planning! Throughout the process of the campaign, Sara helped coordinate with volunteers
and was a part of the creative planning process.
Amina
Mitchell Boggs is a Public Relations Major and a Sales Minor. He wants to do PR, Sales, or Marketing in the action
sports industry when he graduates. He has interned with promoters in the motorcycle racing industry and for one of the
top sports agents in the motorcycle racing industry.
Chris Morris is a Public Relations Major and an Athletic Coaching Minor. He plans to work in the Sports Industry
after graduating in May. He is currently doing internships with Southern Kentucky Soccer and the Bowling Green Hot
Rods. Throughout the process of the campaign, Chris helped coordinate with the Boys and Girls Club and was a
part of the event planning process.
