Tea Prsntation Final

8/3/2019 Tea Prsntation Final

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TREND ANALYSIS OFTEA EXPORT OF INDIA


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Team members

Name Roll no:

Komal dalal 309

Nisheet damania 310

Dilasha dharia 313

Keval gada 315

Nischay kalra 331


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Introduction

India plays a significant role in world tea trade, beingthe world's

largest producer, consumer and exporter.

Hence fluctuations inIndia's tea production, consumption and

exports are enoughto disturb the international tea trade.

The total turnover ofthe tea industry is around R s.10, 000

crores

India is the largest producer oftea and ranks fourthinterms of

total tea exporters inthe world.

Tea industry is one ofthe chiefforeign-exchange earners is some

ofthe third world countries.

The labour intensive tea industry directly employs over 1.1 million

workers and Women constitute 50% ofthe workforce.


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Overview

In all aspects oftea production, consumption and export, India has

emerged to be the world leader, mainly because it accounts for 31%

ofglobal production.

Itis perhaps the only industry where India has retained its

leadership over the last 150 years.

Tea productioninIndia has a very interesting history to it.

The range oftea offered by India :

1. the green TEA

2. Blacktea:- CTC (cut, tear, curl) and orthodox Tea,

3. from the aroma and flavor ofDarjeeling Tea

4. strong Assam TEA

5. Nilgiri Tea - remains unparalleled inthe world.


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Overview

The total turnover ofthe tea industry is around Rs.10,000 crores.

Since independence tea productionhas grown over

250%, while land area has justgrown by 40%. There has been a considerable increase in exporttoo in

the pastfew years. Total netforeign exchange earnedper annum is around Rs. 1847 crores.

The labour intensive tea industry directly employs over1.1 million workers and generates income for another10 million people approximately. Women constitute50% ofthe workforce.


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EXPORT ANALYSIS


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EXPORT GROWTH ANALYSIS


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COUNTRY EXPORT ANALYSIS

1986 1991 1996 2001 2004

U.K. 18.66 13.17 12.73 10.23 8.93

USA 7.38 6.5 8.13 7.37 6.26Pakistan 6.6 5.51 6.86 6.31 5.81

RussiaFed 0 0 8.13 7.37 8.93

Japan 5.25 5.5 8.04 7.37 5.91

UAE 1.68 2.51 3.7 3.6 5.26

0

2

4

6

810

12

14

16

18

20

EXPORT(%)

TEA


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SHARE OF TEA IN TOTAL EXPORTS

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

0.89

0.82

0.65

0.56

0.49

0.380.34

0.31 0.320.35

Share


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MARKET SHARE ANALYSIS


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ANALYSIS OF EXPORT OF LAST 10 YEARS

YEAR RS

(CRORES)

GROWTH SHAR

E

2010 2,943.53 9.47 0.35

20092,688.87 32.18 0.32

2008 2,034.17 3.28 0.31

2007 1,969.51 13.8 0.34

2006 1,730.73 -5.95 0.38

2005 1,840.30 12.4 0.49

2004 1,637.35 -0.89 0.56

2003 1,652.07 -3.91 0.65

2002 1,719.22 -3.88 0.82

2001 1,788.71 0.23 0.89


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Current scenario (2010-11)

Due to good monsoonthis year the

production oftea has increased.

Price oftea has increased ininternationalmarket so the demand has dip marginally.

Political unrestin Arab world will affectthe

Indian exports as India exports largely in

middle east.


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Documents

Tea Prsntation Final