TCBL P C T - Ningapi.ning.com/files/2Yrg*FGAb7yrWlcXap45ba3NYhvhNOvq9U4mOINRl0… · ready files. The elements in the ... The aim is simply to carry the TCBL logo and image. Two versions

TCBL PUBLIC COMMUNICATION TOOLS

TCBL 646133 DELIVERABLE 8.3

31 DECEMBER 2015

Co-funded by

Horizon 2020

DELIVERABLE

PROJECT ACRONYM: TCBL

GRANT AGREEMENT N.: 646133

PROJECT TITLE: Textile & Clothing Business Labs

D 8.3: TCBL Public Communication Tools

V5 2016.01.08

AUTHORS: Jesse Marsh (Prato)

Ester van der Geest (Waag)

Laurie Skelton (Waag)

REVIEWERS: Luca Leonardi (ARCA)

Francesco Molinari (CCA)

Lorena Vidas (Prato)

CO-FUNDED BY THE EUROPEAN COMMISSION IN THE TCBL: TEXTILES & CLOTHING BUSINESS LABS, GRANT AGREEMENT N. 646133

Dissemination Level

PU Public

Co-funded by

Horizon 2020

3

EXECUTIVE SUMMARY

This Deliverable presents the Communication Toolkit for distribution to project partners in

order to support all partner-led communication and dissemination actions. The major elements

of the TCBL corporate image have been defined in Deliverable 8.1 and applied to the project

website in Deliverable 8.2, while here they are presented as easy-to-use templates and print-

ready files. The elements in the Communication toolkit are as follows:

Posters

o Roll-up Posters

o General Promotion Posters

o DIY Posters

Brochure

Folder Kit

o A4 Pocket Folder

o Bookmark

Info Sheets

Powerpoints

Video Title Pages

Deliverables and Publications

Due to the fact that the design team is internal to the project consortium, updates and

maintenance of the communication toolkit will be possible on an on-going basis.

Annex I reproduces the Style Guide for use of the logo and graphics.

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TABLE OF CONTENTS

EXECUTIVE SUMMARY ............................................................................................................ 3

TABLE OF CONTENTS ............................................................................................................. 4

1. TCBL TOOLKIT .................................................................................................................. 5

2. POSTERS ........................................................................................................................... 7

2.1 ROLL-UP POSTERS ........................................................................................................ 7

2.2 GENERAL PROMOTION POSTERS .................................................................................... 8

2.3 DIY POSTERS ............................................................................................................... 9

3. BROCHURE ...................................................................................................................... 10

4. FOLDER KIT ..................................................................................................................... 11

4.1 A4 POCKET FOLDER .................................................................................................... 11

4.2 BOOKMARK ................................................................................................................. 12

5. INFO SHEETS .................................................................................................................. 13

6. POWERPOINTS ............................................................................................................... 14

7. VIDEO TITLE PAGES ...................................................................................................... 15

8. DELIVERABLES AND PUBLICATIONS.......................................................................... 16

9. TOOLKIT MAINTENANCE ............................................................................................... 17

LIST OF FIGURES ................................................................................................................... 18

DOCUMENT INFORMATION ................................................................................................... 19

Revision History ................................................................................................................ 19

Statement of originality ...................................................................................................... 19

Copyright ........................................................................................................................... 19

Disclaimer .......................................................................................................................... 19

Acknowledgement ............................................................................................................. 20

ANNEX I: STYLE GUIDE ......................................................................................................... 21

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1. TCBL TOOLKIT

Deliverable 8.1 discussed a range of communication channels in relation to the target

audiences to be reached. Here we are presenting the tools with which to vehicle that

communication, with a toolkit consisting of different elements that can be used in different

combinations for each channel. The main channels are:

The yearly project conference

A conference session to which a TCBL representative is making a presentation

An exhibition space, normally a stand related to a conference or event.

A local event or workshop

A TCBL facility such as a Lab or partner facilities.

A TEDx or other type of video (GoPro tutorial, selfie interview, etc.)

A press conference

The relation between these channels and the tools presented in the following pages is shown

below:

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Roll-up X X X X X

A0 Poster X X X X

DIY Poster X X X

Brochure X X X X X X

A4 Folder

kit

X X X X

Info sheet X X X X

Powerpoint X X X X X

Video X X X X X

PRODUCTION AND DISTRIBUTION

Given that the costs of production are by now far inferior to the costs of shipping, all of the

toolkit elements requiring printing, including the brochure, are provided as print-ready files so

partners can make the necessary copies locally on demand. This not only should produce less

waste of printed material, but it also allows for greater flexibility in design. Many of the

elements are therefore available in different variations that partners can mix and match as

they like.

LICENSING AND COPYRIGHT

All communications tools, including the photo library updated at regular intervals, have the

same license as all TCBL products: CC BY SA. That means that the photos are freely

distributable and can be adapted to partners’ communication needs, but credit should be

given. An appropriate credit file has been provided for use with the TCBL logo and images.


646133 - TCBL Textile & Clothing Business Labs

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Figure 1. Design credit (large)

ACKNOWLEDGEMENT OF EU FUNDING

All communication tools carry the EU logo and the acknowledgement foreseen in the Grant

Agreement: “This project has received funding from the European Union’s Horizon 2020

research and innovation programme under grant agreement No 646133.” All project partners

should be aware that this acknowledgement is a requirement to accompany all communication

and dissemination actions, including local Facebook pages and websites, locally printed

material, and so forth.



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2. POSTERS

2.1 ROLL-UP POSTERS

The roll-up is intended as a backdrop for public events, stands, etc. The aim is simply to carry

the TCBL logo and image. Two versions are provided.

Figure 2. Roll-up Posters (1x2m)



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2.2 GENERAL PROMOTION POSTERS

These general promotion posters are intended to be printed A0 size and mounted on a wall.

Two variations have been designed: one with only the project logo and the other with basic

project information, based on the website’s home page text.

Figure 3. General Promotion Posters (A0)



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2.3 DIY POSTERS

DIY posters are more specifically intended to be used on the walls of a stand or similar

exhibition setting, since they leave space to add additional sheets (A4 or A3) with explanatory

texts and diagrams. Different variations have been designed for partners to mix and match as

they please.

Figure 4. DIY posters (A0)



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3. BROCHURE

The project brochure presents a general description of the project, with a text that reinforces

those of the website and primarily aim to engage the audience to seek further and more

updated information there.

The brochure is to be printed 148mm x 148mm.

Figure 5. TCBL brochure



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4. FOLDER KIT

4.1 A4 POCKET FOLDER

The A4 Pocket Folder is intended to contain the project brochure, info sheets specific to the

occasion, and any other partner or event-specific material.

Figure 6. Pocket Folder (A4+)



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4.2 BOOKMARK

Below is a suggestion for Bookmarks in two sizes (one fronte-retro, one fronte only), as an

example of the kind of promotional item that can be inserted into a Folder Kit.

Figure 7. Bookmarks



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5. INFO SHEETS

Info sheets are provided as empty Word templates. They are intended to be printed on

demand and generally inserted into the A4 Pocket Folder with the brochure, as needed on

specific occasions. Examples of use of the info sheets include:

Local language translation of the brochure

Event agendas

Questionnaires and similar

Profiles of local Labs, pilot scenarios, etc.

Newsletters of local activity

An example is shown below.

Figure 8. Example Info Sheet



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6. POWERPOINTS

A powerpoint template has been produced using different images and providing different

alternatives for the same typology of slide (image, bulletpoint, etc.) from which partners can

choose as they like. An example of layout variety is shown below.

Figure 9. Powerpoint template

In addition to the empty template, an updated standard project presentation is constantly

available to partners on the MyMinds intranet.



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7. VIDEO TITLE PAGES

Title and credit pages are for inserting in project and TEDx videos. They are provided as AI

and JPG files to be loaded in standard video editing programs.

Figure 10. Video title pages



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8. DELIVERABLES AND PUBLICATIONS

Deliverables are produced using a Word template that includes a deliverable specific style

guide that explains the use of headings, formatting of tables, the sequence of sections, etc.

The template is that contained in this and previous documents, and is constantly available to

partners on the MyMinds intranet.

A different cover page image is provided for all deliverables of a given milestone (ie for M3,

M6, M9, etc.).

Deliverable formatting is as follows (using standard Word styles):

Normal: Arial 10 pt, aligned left, 1,15 spacing, 5pt after paragraph

Section break before Heading 1 (header different first page)

Page breaks can occur before Heading 2 (same header)

Heading 1: Arial 20 pt, small caps, 30pt after

Heading 2: Arial 16 pt, small caps, 12pt before, 20pt after

Heading 3: Arial 12 pt, small caps, 16pt before, 8pt after

Heading 4: Arial 10pt, small caps, 12pt before, 6pt after

Heading 5: Arial 10pt, 12pt before, 6pt after

Bullet points: indent, square bullet

Tables: Arial 9pt, single spacing, cell margins 0,12cm all sides

Table headings: Arial 9pt bold, aligned bottom, lower border Coral 1,5pt

Labels: Arial 9pt, italic, centred

The Coral accent colour is: R 255, G 125, B 143.

Specific publications are not foreseen in the project workplan but it is still possible that the

need arise. In that event the graphic design will be done ad hoc by the design team at Waag

as a separate job.



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9. TOOLKIT MAINTENANCE

All of the elements presented in this document, including the illustrative pdfs, print-ready files,

and usable templates (Word and Powerpoint), have been loaded into the project MyMinds

intranet. In addition, there is also a folder for the lo-res photo collection that is enriched on a

regular basis by the Waag design team.

Due to the fact that the design team is internal to the project consortium – namely with Waag

Society – it is possible to maintain and update the communication toolkit on an ongoing basis.

The re-allocation of resources to Waag in WP8 in fact foresees this possibility throughout the

project’s lifetime.

Toolkit maintenance thus occurs on an as-needed basis, with updates of the standard

Powerpoint presentation, Deliverable cover pages, posters, etc. occurring in relation to

partners’ needs for specific events, in particular the yearly project conferences.

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LIST OF FIGURES

Figure 1. Design credit (large) ..................................................................................................... 6 Figure 2. Roll-up Posters (1x2m) ................................................................................................ 7 Figure 3. General Promotion Posters (A0) .................................................................................. 8 Figure 4. DIY posters (A0) .......................................................................................................... 9 Figure 5. TCBL brochure ........................................................................................................... 10 Figure 6. Pocket Folder (A4+) ................................................................................................... 11 Figure 7. Bookmarks ................................................................................................................. 12 Figure 8. Example Info Sheet.................................................................................................... 13 Figure 9. Powerpoint template .................................................................................................. 14 Figure 10. Video title pages ...................................................................................................... 15

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DOCUMENT INFORMATION

REVISION HISTORY

REVISION DATE AUTHOR ORGANISATION DESCRIPTION

Version 1 09.11.15 Jesse Marsh City of Prato Table of Contents

Version 2 31.12.15 Jesse Marsh,

Laurie Skelton

Waag Society Text introductions, Main

graphics elements

Version 3 05.01.16 Lorena Vidas City of Prato Review comments

Version 4 06.01.16 Jesse Marsh City of Prato Feedback from reviewer

skype meeting for the

design team revisions

Version 5 08.01.16 Jesse Marsh City of Prato Final version incorporating

revised designs.

STATEMENT OF ORIGINALITY

This deliverable contains original unpublished work except where clearly indicated otherwise.

Acknowledgement of previously published material and of the work of others has been made

through appropriate citation, quotation or both.

COPYRIGHT

This work is licensed by the TCBL Consortium under a Creative Commons

Attribution-ShareAlike 4.0 International License, 2015. For details, see

http://creativecommons.org/licenses/by-sa/4.0/

The TCBL Consortium, consists of: Municipality of Prato (PRATO) Italy; German Institutes for

Textile and Fiber Research - Center for Management Research (DITF) Germany; Istituto

Superiore Mario Boella (ISMB) Italy; Skillaware (SKILL) Italy; The Open University (OU) UK;

iMinds (iMINDS) Belgium; Tavistock Institute (TAVI) UK; Materials Industrial Research &

Technology Center S.A. (MIRTEC) Greece; Waag Society (WAAG) Netherlands; Huddersfield

& District Textile Training Company Ltd (TCOE) UK; eZavod (eZAVOD) Slovenia; Consorzio

Arca (ARCA) Italy; Unioncamere del Veneto (UCV); Italy; Hellenic Clothing Industry

Association (HCIA) Greece; Sanjotec - Centro Empresarial e Tecnológico (SANJO) Portugal;

Clear Communication Associates Ltd (CCA) UK.

DISCLAIMER

All information included in this document is subject to change without notice. The Members of

the TCBL Consortium make no warranty of any kind with regard to this document, including,

but not limited to, the implied warranties of merchantability and fitness for a particular purpose.

The Members of the TCBL Consortium shall not be held liable for errors contained herein or

direct, indirect, special, incidental or consequential damages in connection with the furnishing,

performance, or use of this material.



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ACKNOWLEDGEMENT

The TCBL project has received funding from the European Union's Horizon 2020 Programme

for research, technology development, and innovation under Grant Agreement n.646133.

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ANNEX I: STYLE GUIDE



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Documents

TCBL P C T - Ningapi.ning.com/files/2Yrg*FGAb7yrWlcXap45ba3NYhvhNOvq9U4mOINRl0… · ready files. The elements in the ... The aim is simply to carry the TCBL logo and image. Two versions