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SEPTEMBER 2013 DIGITAL

FOR RETAILERS

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Copyright 2013 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to TEAM BUSINESS DIGITAL are not necessarily those of the editors or publishers TEAM BUSINESS DIGITAL is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in TEAM BUSINESS DIGITAL may not be reproduced in whole or in part without the express permission of the publisher TEAM BUSINESS DIGITAL is published monthly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to TEAM BUSINESS DIGITAL 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450

SEPTEMBER 2013 I DIGITAL

MAKING NEWS4 NFL Under Armour and GE

Invite Innovators to Compete For $10 Million in Head Health Grants

5 Riddell and TGEN

Team Up with Arizonia State University Football Program in Genetic Study of

Concussion Detection and Treatment

6 NFL

Reaches Concussion Settlement

8 Boathouse Sports

Debuts Ice Hockey Uniforms

9 Wrestling

Reinstated for 2020 Olympics

16 Industry Calendar

FEATURE10 Holiday Team Sports Must-Haves For Retailers

4Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

Contributing Editors

Aaron H Bible Fernando J Delgado

Bill Kendy Charlie Lunan Matt Powell

Editorial amp Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales

Account Managers

Buz Keenan

buzsportsonesourcecom

2018875112

Katie ODonohue

katieosportsonesourcecom

8282443043

Circulation amp Subscriptions

subssportsonesourcecom

Group PublisherEditor In Chief

James Hartford

jamessportsonesourcecom

3039977302

2151 Hawkins St bull Suite 200 bull Charlotte bull NC bull 28203t 7049873450 bull f 7049873455

SportsOneSourcecom

SportsOneSource Publications

Print Magazine SGB SGB PerformanceDigital Magazines SGB Weekly TEAM Business Digital

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SOS Research

CONCUSSION AWARENESS

UPDATENew tools to

protect the brain from traumatic

injury

Aldon Smith and Drew Brees

4 SEPTEMBER 2013 I TEAM BUSINESS DIGITAL

Coming on the heels of the NFLrsquos tentative $765-million settlement in concussion-related lawsuits the NFL Under Armour and GE announced the launch of the Head Health Challenge II The open innovation chal-lenge will award up to $10 million for new innovations and materials that can protect the brain from traumatic injury and for new tools for tracking head impacts in real time

The challenge is part of the Head Health Initiative an effort to help speed diagnosis and improve treatment for mild traumatic brain injuryWe are very pleased to have Under Armour join our work with GE to help accelerate progress and find better ways to protect the brain from injuryrdquo said NFL Commissioner Roger Goodell ldquoThis is a perfect example of our shared commitment to making the culture of sports better and safer ndash especially for young athletes

Entries are currently being accepted at headhealthchallengecom The deadline to submit entries is January 30 2014 Up to 10 winners are scheduled to be selected this month for the chance to receive as much as $500000 each Up to five of the potential 10 finalists will be eligible to receive as much as $1000000 after the second phase of judging concludes

As longstanding partners of the NFL and in collaboration with GE we take great pride in our participation in the Head Health Challenge IIrdquo said Under Armour Founder and CEO Kevin Plank ldquoWe are excited to harness the power of innovation and assemble the best minds in the world towards an effort to make the field of play safer across all sports and for all athletes

Specific focus areas for Head Health Challenge II include

raquo Potential to Improve the Prevention and Identification of Brain Injuries

raquo Monitoring and Identifying Injury raquo Protection Against Injury or its Consequences raquo Training

The winners of the challenges will be selected by a panel of external judges that include leading experts in brain research and engineering solutions for training and protocols

The Head Health Initiative is a four-year $60 million collabora-tion to speed diagnosis and improve treatment for mild traumatic brain injury The goal of the program which is guided by healthcare experts is to improve the safety of athletes members of the military and society overall The initiative includes a four-year $40 million research and development program from the NFL and GE

In addition the NFL Under Armour and GE launched two open innova-tion challenges to invest up to $20 million in research and technology de-velopment to better understand diagnose and protect against brain injury The first challenge launched in March and closed in July with more than 400 submissions from more than 25 countries That challenge will invest up to $10 million in technologies and imaging biomarkers that address identification and management of subclinical and mild traumatic brain in-jury Winners of the first challenge will be announced later this year

ldquoThis is a perfect example of our shared commitment to making the culture of sports better and safer ndash especially for young athletes

- NFL Commissioner Roger Goodell

ldquoWe are excited to harness the power of innovation and assemble the best minds in the world towards an effort to make the field of play safer across all sports and for all athletes

- Under Armour Founder and CEO Kevin Plank

NFL UNDER ARMOUR AND GE INVITE INNOVATORS TO COMPETE

FOR $10 MILLION IN HEAD HEALTH GRANTS

NEWS I CONCUSSION AWARENESS

Kevin Plank Under Armour founder and CEO with Roger Goodell (left) NFL Commissioner


Concussion awareness took another step forward this month with the launch of a new genetic study intended to advance concussion detection and treatment Riddell a leader in football helmet technology and innovation recently announced that the Pac-12rsquos Arizona State University and its Sun Devil football pro-gram will participate as the first university re-search partner in a new study This potentially groundbreaking joint research project is the first of its kind to combine molecular informa-tion with the monitoring of head impacts

Working with the Translational Genomics Research Institute (TGen) and its research partners the Sun Devil football team will par-ticipate in the study to identify whether the effects of sub-concussive hits can be identi-fied through blood-based molecular informa-tion The researchers will monitor the playersrsquo changing molecular information throughout a season of typical head impact exposure asso-ciated with football practice and games

ldquoOur goal is to be leaders in the community on and off the field and partnering with indus-try pioneers like Riddell and TGen enables us to be proactive in helping to advance the game and enrich the lives of our student-athletesrdquo said Steve Patterson vice president for Sun Devil Athletics ldquoInvolvement in this study is consistent with our long-term goals and also increases awareness and understanding of this important topic as well as furthers the Pac-12rsquos Student-Athlete Health and Well-Be-ing Initiativerdquo

The Riddell Sideline Response System (SRS) has been deployed for use at Arizona State University for the 2013 college football season to obtain real-time head impact data from Sun Devil football players Information gathered from the system will be combined with molecu-lar information from players that experience concussion The objective of gathering the data is to help physicians diagnose concus-sions and better identify when a player might be expected to recover and return to the field TGen and Riddell announced their research col-laboration in May

The Sun Devilsrsquo medical team consisting of athletic trainers and physicians will not see the data or interpret any results until the end of the season and the student-athletes

wearing the Riddell SRS sensors in their helmets volunteered to take part in the study

The study is anchored by the process of merging a playerrsquos molecular information with real-time head impact information captured by Riddellrsquos SRS technology Riddell in partner-ship with Simbex LLC was the first to intro-duce a helmet-based player monitoring and response system to football The data output provides researchers athletic staff and play-ers with a wide range of pertinent information ndash transmitted directly to the sidelines via wire-less communication ndash on the frequency and severity of head impacts a player receives during games and practices Riddell SRS has captured over 18 million impacts from youth to elite football competition since instituted in 2003 by several well-respected research insti-tutions leading to important rule changes and informing new helmet designs

One key question is whether the effects of sub-concussive hits are identifiable through blood-based molecular information that could unlock new opportunities for innovation and advancement of the game Researchers at TGen along with their colleagues hope to find the answers in the data During this phase of the study TGen faculty and staff have been working closely with their colleagues at Barrow

RIDDELL AND TGEN TEAM UP WITH ARIZONA STATE UNIVERSITY FOOTBALL PROGRAM IN GENETIC STUDY OF CONCUSSION DETECTION AND TREATMENT

Neurological Institute AT Still University and Desert Testing collecting samples and data

A baseline sample was collected from all par-ticipating players prior to their pre-season work-outs Since then researchers have followed the team through their daily workouts and will con-tinue throughout the season securing samples the day after each practice or game

After the conclusion of the season-long campaign the researchers will gather post-season baseline data and begin the analysis process with their colleagues at Barrow Neu-rological Institute and AT Still University Dur-ing this process TGen will work closely with Barrow whose BRAINS (Barrow Resource for Acquired Injury to the Nervous System) program treats patients who have sustained a traumatic brain or spinal cord injury The Barrow data will provide the researchers with additional concussion data and allow for com-parison between data sets

ldquoTogether with Arizona State University TGen and our other important research part-ners Riddell hopes to answer a number of key questions that will lead to improved player pro-tection inform our continued development of new helmet innovations and further refine player monitoring technologyrdquo said Dan Arment presi-dent of Riddell

Riddell Revolution Speed Helmet with Sideline Response System (SRS) sensors shown here on the underside The red and white circles act as sensors to obtain real time head impact data from players SRS technology can be purchased by institutions at the team level

Photo courtesy Arizona State University


The NFL and more than 4500 former players reached a tentative $765 million settlement in concussion related lawsuits The settlement is earmarked to fund medical exams and research and to provide compensation for ex-players who are suffering from the debilitating effects of con-cussions

Senior US District Judge Anita Brody in Phila-delphia announced the proposed settlement late last month following months of court-ordered me-diation Brody still must approve it at a later date The concussion related injuries suit has been in mediation since July and the announcement came just days before the start of the 2013 NFL season season

The plaintiffs include at least 10 members of the Pro Football Hall of Fame including former Dallas Cowboys running back Tony Dorsett Super Bowl-winning quarterback Jim McMahon and the family of Pro Bowl linebacker Junior Seau who commit-ted suicide last year

Former US District Judge Layn Phillips the court appointed mediator who helped forge the deal said in a statement that a trial would have been costly long and difficult to address on a

case-by-case basis with the outcome uncertain for ei-ther side

This is a historic agreement one that will make sure that former NFL players who need and deserve com-pensation will receive it and that will promote safety for players at all levels of football said Phillips Rather than litigate literally thousands of complex individual claims over many years the parties have reached an agreement that will provide relief and support where it is needed at a time when it is most needed

There will be a fund of $675 million to compensate former players or their families who have suffered cognitive injury such as dementia ALS and Alzheimers disease A further $75 million will be available for basic medical exams Other money will go towards research and legal expenses

Under its terms the NFL made no admission of liability or deficiency on its part nor that playing American football caused the injuries The NFL will pay half of the settlement over three years and the other half over the subsequent 17 years

Insurers for the NFL and its players have denied any obligation or liability in the case as many of the plaintiffs participated in different eras with changes in rules equipment and treatment options

NFLREACHES CONCUSSION SETTLEMENT

This is a historic agreement one that will make sure that former NFL players who need and deserve compensation will receive it and that will promote safety for players at all levels of football

- Former US District Judge Layn Phillips


Former US District Judge Layn Phillips


PERFORMANCE SPORTS THERAPYPROTECT YOUR MACHINE

SHOCKDOCTORCOM

855V-FLEX ANKLE BRACE XT

851ULTRA WRAP LACE ANKLE SUPPORT

Boathouse Sports the maker of sublimated team uniforms debuted its first line of ice hock-ey uniforms earlier this month The line includes two fully sublimated jerseys - the Flight and the Velocity ndash as well as sublimated hockey socks and 420 denier coated nylon Ice Shell pants

ldquoWe are very excited about bringing our cus-tom uniforms training gear and outerwear to the world of hockeyrdquo said Doug Tibbetts presi-dent of Boathouse Sports ldquoNo other team sup-plier can provide the fully custom branded com-plement of uniforms outerwear training gear as well as fan and support gear that we canrdquo

Boathousersquos jerseys are 20 percent lighter than traditional cut-and-sewn jerseyrsquos They also have double shoulders and elbows with rein-forced seams The Flight Jersey features the

BOATHOUSE SPORTS DEBUTS

ICE HOCKEY UNIFORMS

traditional hockey sweater tie neck while the Velocity has a V-neck collar Boathousersquos Ice Shell Pants are built from 420 denier coated nylon oxford with stretch insets for mobility and an adjustable buckle waistband All styles are available in Adult and Youth sizing includ-ing both Adult and Youth Goalie cuts for the jerseys

During the 20122013 ice hockey seasons Boathouse partnered with several teams to receive extensive feedback including the New Trier Menrsquos Team which won the Illinois State High School Ice Hockey State Championships ldquoThe athletes found our gear to be lighter quicker to dry and more comfortable to play in than their old-school jerseysrdquo shared Tibbetts

Boathouse also offers an on-line Team Store model for easy web-based ordering and offers a simple platform for organizing team and supporter purchases Tibbetts added that the on-line Team Store model is an ideal tool for ice hockey teams that are tired of compli-cated patched-together apparel purchasing

Boathouse Sports has been based in Phila-delphia PA where it manufactures over 95 percent of its custom team apparel products since its inception in 1985 Boathouse main-tains an exclusive customer base of schools universities and teams

ACHIEVE YOUR GOALS

As the broadest deepest and most timely data available for the US Sports and Outdoor Active Lifestyle Market SportScanInfo is the weekly retail point-of-sale data reporting solution To learn more about how we can help your business call 7049873450 or email sportscansportsonesourcecom

BREADTH OF DATA DEPTH OF DATA TIMELINESS OF DATA

SportScanInfocomA Service of The SportsOneSource Group

Doub Tibbetts President amp CEO Boathouse Sports

Photo courtesy Boathouse Sports


The sport of wrestling claimed a huge victory earlier this month as the sport has been reinstated for the 2020 Olympic games in Tokyo A majority of International Olympic Committee (IOC) delegates voted to bring wrestling back to the Olympics as the sport beat out squash and a combined baseballsoftball bid for the lone remaining spot on the program for the 2020 and 2024 Summer Games The IOC originally made a stunning decision back on February 12 to drop wrestling fol-lowing the 2016 Olympics

Wrestling drew 49 votes more than baseballsoftball with 24 votes and squash with 22 votes The vote at the 125th IOC Session in Bue-nos Aires came after representatives of each sport under consider-ation made one final 20-minute sales pitch about how their sport could strengthen the 21st century Olympic brand

The decision to drop the sport was said to be due to frustrations over the sportrsquos confusing rules and difficulty drawing TV viewership Ever since the decision to drop the sport wrestling advocates under-took a spirited effort to reinstate the sport as well as remake it to appeal to a more diverse modern audience

ldquoI would like to offer my congratulations to the International Federa-tion of Associated Wrestling Stylesrdquo said IOC President Jacques Rog-ge in a statement ldquoWrestling has shown great passion and resilience in the last few months They have taken a number of steps to modernize and improve their sport including the addition of more women and athletes in decision-making positions rule changes to make the sport more exciting and easy to understand and an increase in the number of womenrsquos competitions We are pleased with their reaction and happy to have wrestling on the Olympic programme in 2020 and 2024rdquo

In order to control the size cost and complexity of the Games the Olympic Programme was capped in 2002 at 28 sports about 300 events and a target of 10500 athletes It was also decided that a sys-tematic review of the Olympic Programme would be conducted after every edition of the Games to keep the Games current while maintain-ing continuity and consistency

The President of the International Federation of Associated Wrestling Styles (FILA) Nenad Lalovic addressed the IOC members in a separate statement and welcomed the news ldquoWith this vote you have shown that the steps we have taken to improve our sport have made a dif-ferencerdquo he said in the statement ldquoI assure each of you that our modernization will not stop now We will continue to strive to be the best partner to the Olympic Movement that we can berdquo

Wrestling is one of the core sports on the Olympic Programme until Rio 2016 but was not included in the IOC Executive Boardrsquos proposal for the 25 core sports for the 2020 Olympic Programme which was agreed upon by the Session before the decision on the additional sport

In the past few months wrestling has undergone major changes includ-ing new rules and a better sports presentation to attract more spectators and a younger audience In addition FILA had also recently improved its governance by installing more athletes and women into decision-making positions and by increasing the numbers of its commissions

ldquoWe did all we couldrdquo commented Lalovic ldquoWe changed our sport our federation and we prepared a good presentation Wrestling is not a new sport but the wrestling we are presenting now is new wrestlingrdquo

WRESTLING REINSTATED FOR 2020 OLYMPICS


By Fernando J Delgado


FOR RETAILERS


With summer now in the rearview mirror team dealers and retailers are gearing up for the holiday season Retailers can significantly impact their bottom line for the year in a matter of two months if they make sure to efficiently stock their inventory with the right team sports equipment TEAM Business takes a look at Holiday Must-Haves that are sure to fly off the shelves this November and December

raditional team sports such as baseball football soc-cer and basketball always do brisk business during the holiday season when it comes to equipment Growing

sports such as lacrosse and hockey ndash both ice and field ndash are also showing increased strength in sales numbers and repre-sent opportunities for sellers to turn a profit if they stock their inventory with the right equipment and accessory items and the right volume for the market they service ldquoSports equipment always makes for a great holiday giftrdquo said Neil Schwartz VP of market amp consumer insights at SportsOneSource ldquoThe holiday season is right in the middle of everything when it comes to team sports interest College and NFL Football are in high gear the college and NBA Basketball seasons are just getting started and NHL Hockey is also in progress Interest and aware-ness is high and kids and adults alike are tuned in and attentiverdquo

Taking a look at last yearsrsquo sales numbers through the holiday selling season can help paint a picture of what to expect for this upcoming holiday selling period According to point-of-sale data provided by SportScanInfo Diamond Sports was up almost 15 percent a strong increase given that baseball and softball players tend to make their purchases during the holidays ahead of the spring baseballsoftball season Bats and Gloves for both Baseball and Softball were up 20 percent year-over-year in 2012 Batting Gloves and Training Gear were also up one percent and 20 percent respectively

Last year Basketball Goals were up six percent while Equip-ment which usually consists of Balls was up 12 percent ldquoBas-ketball Equipment and Goals are one of the few categories that actually grow during the holidaysrdquo noted Schwartz

Lacrosse Equipment also had a nice season as it was up just over 21 percent with Sticks and Helmets leading the way

Volleyball Equipment was also up close to 20 percent for the holiday period with Balls being the big gainer

According to Mike Miros owner of First Team Sports in Greenville SC Baseball leads the way in sell-through during the holiday season ldquoIn the store we do well when it comes to baseball especially gloves with Mizuno and Rawlings particularly the new colored gloves that Rawlings has We think theyrsquoll be a hot itemrdquo shared Miros ldquoAnd then therersquos the Mako bat from Easton

We think thatrsquos going to be a very hot item this year We feel very good about the Mako The early sell-through on it has been tremendous and for the holidays it should be really strongrdquo He added that he anticipates the Easton Mako contributing to an increase in bat sales of up to 15 to 20 percent from last year while his stores typically sell strongly with ball gloves in the $100-$199 price range

Eastonrsquos Power Brigade Mako baseball bat is primed to be the hottest selling item at retail this holi-day season With a suggested retail price of $450 the Mako tests the upper limits of the high-end price point With a massive barrel and lower MOI the Mako incorporates a TCT two-piece design that allows hit-ters to get their hands in the ideal hitting position which results in more balls in the gap and out of the yard Despite the lofty price tag players are lining up to buy the bat and many more will be asking for it on their Christmas wish-lists With a good margin for dealers the bat is perhaps the most essential holi-day must-have on the market ldquoThis new Mako is go-ing to extremes wersquove never seen beforerdquo observed Miros ldquoIrsquove already sold about 10 to 15 at $450 a pop It blows my mind I donrsquot know if parents feel like theyrsquore helping little Johnny get an advantage or if they believe that the product that theyrsquore buying will help them Itrsquos a great product ndash itrsquos well balance and the ball does fly off of it But it seems that for whatever reason mom and dad are willing to spend extra to get it for their kidrdquo

Other hot bats will include eye-catching high-per-forming models from Louisville Slugger and DeMarini

Louisville Slugger will be swinging for the fences with its Attack Baseball Bat which is available for adult BBCOR at $400 senior league $300 and youth $200 with TRU3 technology as well as the LXT Fastpitch Bat at retail for $350 also with TRU3 DeMarinirsquos 2014 CF6 Fastpitch Bat retailing for $250-$400 depending on barrel size features breakthrough D-Fusion Handle Technology and was

Eastonrsquos Power Brigade Mako Baseball Bat

T


redesigned from knob to endcap The latest version of the CF6 available starting November 1 has a new look and feel with a two-piece D-Fusion handle and a carbon reinforced Paradox composite handle that is stiffer for more efficient energy transfer between barrel and ball

On the fielding gloves side several leading man-ufacturers will feature premium items this holiday selling season

Mizunorsquos MVP Prime SE Infielder Glove at $125 has a sleek look and comfortable flexible feel The glove features a center pocket design and strong edge to create a more stable thumb and pinky Smooth professional style oil plus leather is used in the construction leading to a balance of oiled softness for feel and firm control that serious players prefer

Rawlings will also offer gloves that will be strong sellers including the Heart of the Hide Dual Core Fielderrsquos Glove Series priced at $350 and GG Gamer RTD Series at $135 The Heart of the Hide Series is constructed

Louisville Slugger Attack Baseball Bat

Mizunorsquos MVP Prime SE Infielder Glove

Rawlings Heart of the Hide Dual Core Fielderrsquos Glove Series

Rawlings GG Gamer RTD Series

Wilson A1K Series

with USA Horween leather and Rawlings-patented Dual Core technology and the gloves are designed with position-specific break points in the glove pattern so players can achieve top-level performance customized for their defensive needs The gloves are specially-tanned for a softer feel allowing for less break-in time

Wilson has unveiled an all-new line in time for the holidays the Wilson A1K Series retailing for $180 The A1K series takes Wilsonrsquos Pro Stock patterns and construction used for the prosrsquo gloves and updates them to offer a more snug fit The series is built using major league baseball player Dustin Pedroiarsquos game model glove specifications and is ideal for middle infielders looking for more feel

Photo courtesy Louisville Slugger

Photo courtesy Mizuno


So that team dealers arenrsquot caught off-guard by high demand Miros recommends stocking up on certain categories ldquoWe always do well with catcherrsquos gear because itrsquos so expensiverdquo he said ldquoCatcherrsquos equipment at that time of the year always makes for a nice present at Christmas We always want to have our catcherrsquo gear like protectors and helmets and even bags are good to have We donrsquot want to miss any sales thererdquo

Easton also offers the Mako Chest Protector retailing at $140 which is designed around the athleticism of a catcher to optimize pop time

ldquoWersquore also trying to get going with La-crosserdquo Miros added referring to the grow-ing sport that contin-ues to gain popularity in the South ldquoWe think lacrosse might be a good seller for us this

Christmasrdquo His team dealer will focus heavily on Lacrosse Equipment from Warrior and Brine along with Under Armour for the first time Key items from Warrior will include the Evo 4X Lacrosse Head $95 and the Rabil Hitlyte Shoulder Pad $160

Easton Mako Chest Protector

Warrior Evo 4X Lacrosse Head

Football equipment will feature some must-have helmets

Riddellrsquos latest model helmet the 360 retailing for $377 boasts cutting edge technology for maximum protection The 360 employs a sleek and stealthy design with extreme detailing It features oversized vent holes for more air circulation around the playerrsquos head and a hexagonal liner system with four inflation points to leverage energy-managing materials The 360 also includes a removable moisture-resistant anti-microbial overliner keeping players comfortable and safe from infections

Riddell 360

Photo courtesy Riddell

Click to play - Easton Mako Catchers Chest Protector in action


designed to enhance the agility and maneuverability that allows wearers to reach their top speed as quickly as possible Puma athlete Sergio Aguero first appeared evoSPEED 12 when Manchester City took on FC Viktoria Plzen earlier this month The PowerCat 1 FG Football Boots at $180 retail offers highly-developed technology along with striking aesthetics The boot puts power behind the playerrsquos foot to maximize kicking power and strength while also improving accuracy on the pitch Puma athlete Cesc Fabregas wore the new PowerCat for a matchup between FC Barcelona and Ajax

Protective accessories in particular make for great stock-ing stuffers Even though the protective category doesnrsquot gain steam over the holiday season as much as other sport-specific categories such as baseball bats gloves and catcherrsquos gear and lacrosse sticks and helmets it remains a steady seller year-round and various protective pieces can serve as complemen-tary items for parents to buy their kids No matter the sport an athlete can always use extra protection

A few new protective items stand out as ideal for sellers to have in stock on the sales floor

Shock Doctor has produced a flavored mouthguard for the first time with its Gel Max Flavor Fusion Mouthguard suggested

Schutt will also have a high-end helmet for dealers this hol-iday season The Vengeance DCT Elite Helmet $255 is the newest helmet from the lead-ing manufacturer (the DCT stands for Dual Compression Technology) The fourth gen-eration of TPU cushioning con-tains durometers that are spe-cifically designed to absorb

both high-velocity and low-velocity impacts highlighting some of the many technological features of the Vengeance DCT

For serious soccer players Puma has rolled out two new soccer cleats that will be popular at retail the evoSPEED 12 and PowerCat 1 FG Football (Soccer) Boots Both boots are being worn at the professional level by popular stars and both models help players maximize their speed while also being

Schutt Vengeance DCT Elite Helmet

Puma PowerCat 1 FG Football Boots

Photo courtesy Shock DoctorPuma athlete Sergio Aguero wearing evoSPEED 12Photo courtesy Puma


Shock Doctor Gel Max Flavor Fusion Mouthguard

Franklin Sports NHL Team Mini Hockey Goal Stick amp Ball Set

Cutters Gloves Prime Command B030

retail $13 Available in six flavors including diverse options such as fruit punch orange blue raspberry and bubble gum the mouthguard combines performance protection and Flavor Fusion technology At an affordable price point the Gel Max Flavor Fusion makes for a great stocking stuffer offering both needed protection and the unique flavoring feature that young players gravitate towards

Shock Doctor has also seen heightened demand for its per-formance insole line Yet another ideal stocking stuffer that can be purchased for any athlete for a variety of team sports Shock Doctorrsquos insoles are designed to meet the specific needs of ath-letes depending on the sport they play The line includes insoles for Cleats (football baseball and soccer) Court (basketball ten-nis) Skate (hockey inline) and Active (running hiking walking training) starting at a $20 retail price point

As with other Shock Doctor items and protective equipment overall the insoles leverage technology to provide athletes with the best performance comfort and protection Shock Doctorrsquos Adaptive Arch technology works with all foot shapes and arch heights while features such as a control bar a full-foot foam and integrated shock pads help athletes protect their feet and joints from injury while maximizing performance They make for a good item for team dealers and retailers to prominently place on their sales floor either as part of a point of purchase display close to the register or a display strategically placed near footwear such as cleats and running shoes ldquoWhile other insoles force wearers to choose between comfort and support Shock Doctorrsquos innovative game-changing technology incorpo-rates the perfect balance of shock absorption stability and sup-port into every model eliminating the need for compromiserdquo explained Tony Armand president and CEO of Shock Doctor

Cutters Gloves will be offering new baseball batting gloves that will also make for excellent stocking stuffers Starting in November Cutters is launching four gloves made with the companys exclusive CnotTACK Performance Grip Material Among them is the Prime Command B030 suggested retail $40 and an adult glove with a lightweight all-leather construction

Brandon Allen with a unique batting glove colorway from Cutters

for traditional feel and comfort Other models in the line include the Leadoff Power Control and Prime Hero

Franklin Sports offers practice equip-ment that can be marketed as gift sets for kids aspiring to become serious play-ers Franklinrsquos NHL Team Mini Hockey Goal Stick amp Ball Set suggested retail $35 is a two-player mini hockey set equipped with two-player sticks with team logos and colors pre-curved blades one soft EVA foam two-inch mini

ball and a goal Franklinrsquos MLB 2 in 1 Power Spring Batting Tee amp Pop Up meanwhile is perfect for helping kids starting the game of baseball to learn their swing

With the holidays just around the corner itrsquos shaping up to be a profitable selling season Whether itrsquos stocking up on a good volume of baseball equipment or finding the right product mix of growing sports like lacrosse and ice hockey dealers can be sure of a successful end to 2013 by stocking up on must-have items

Photo courtesy Shock Doctor

Click to play - Shock Doctor Cleat Insoles


CALENDARFor full year calendar go to sportsonesourcecomevents

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER

25-26 Sports amp Fitness Industry Assoc Industry Leaders Summit Baltimore MD

26-28 Imprinted Sportswear Show (ISS) Ft Worth TX

OCTOBER

10-11 The Retailing Summit Dallas TX

29-31 Sport Source Asia Hong Kong

NOVEMBER

1-3 NBS Fall Athletic Market Austin TX

5-7 TAG FallWinter Show St Louis MO

15-17 ADA Fall Show San Antonio TX

24-26 Sports Inc Athletic Show Las Vegas NV

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 f 2034261087nssforg

National Sporting Goods Association1601 Feehanville Drive Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nbscom

Outdoor Industry Association4909 Pearl East Circle Suite 300Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton St Suite 211Silver Spring MD 20910t 3014956321f 3014956322sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Drive Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

Worldwide 8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

DECEMBER

4-6 FFANY New York NY

11-12 Atlanta Shoe Market Atlanta GA

JANUARY

16-18 Sports Licensing amp Tailgate Show Las Vegas NV

17-19 Imprinted Sportswear Show (ISS) Long Beach CA

FEBRUARY


MARCH

14-16 Imprinted Sportswear Show (ISS) Atlantic City NJ

Photo courtesy Puma


SPORTSCANINFOCOMsportscansportsonesourcecom bull 3039977302

FAST amp ACTIONABLE

Adjust planned open-to-buy and inventory levels based on current sales trends

Identify product seasonality

Identify Average Retail Selling Price for all products

Determine promotion ROI using weekly sales data

EASY amp INTUITIVE

Find sales data on all sporting goods categories brand market-share and top selling products

Intuitive user interface helps users quickly and easily find what they are looking for

Access with any device on any browser

BROAD amp DEEP

Over 11000 Reporting Retailer doors from 12 channels across the US

Reporting systems for Footwear Apparel Licensed Sports amp Fitness Outdoor and Sportsmanrsquos

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5 Riddell and TGEN



6 NFL


8 Boathouse Sports


9 Wrestling





Thomas J Ryan






Teresa Hartford



Camila Amortegui


Advertising Sales

Account Managers

Buz Keenan


2018875112

Katie ODonohue


8282443043




James Hartford


3039977302


SportsOneSourcecom






SOS Research


UPDATENew tools to


injury






















































SHOCKDOCTORCOM







ICE HOCKEY UNIFORMS





ACHIEVE YOUR GOALS




















FOR RETAILERS















T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP














5 Riddell and TGEN



6 NFL


8 Boathouse Sports


9 Wrestling





Thomas J Ryan






Teresa Hartford



Camila Amortegui


Advertising Sales

Account Managers

Buz Keenan


2018875112

Katie ODonohue


8282443043




James Hartford


3039977302


SportsOneSourcecom






SOS Research


UPDATENew tools to


injury






















































SHOCKDOCTORCOM







ICE HOCKEY UNIFORMS





ACHIEVE YOUR GOALS




















FOR RETAILERS















T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP





























































SHOCKDOCTORCOM







ICE HOCKEY UNIFORMS





ACHIEVE YOUR GOALS




















FOR RETAILERS















T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP










































SHOCKDOCTORCOM







ICE HOCKEY UNIFORMS





ACHIEVE YOUR GOALS




















FOR RETAILERS















T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP


























SHOCKDOCTORCOM







ICE HOCKEY UNIFORMS





ACHIEVE YOUR GOALS




















FOR RETAILERS















T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP











SHOCKDOCTORCOM







ICE HOCKEY UNIFORMS





ACHIEVE YOUR GOALS




















FOR RETAILERS















T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP













ICE HOCKEY UNIFORMS





ACHIEVE YOUR GOALS




















FOR RETAILERS















T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP























FOR RETAILERS















T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP











FOR RETAILERS















T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP























T










Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP


















Wilson A1K Series














Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP


















Riddell 360































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP





































TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP


























TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP











TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

S

SEPTEMBER



OCTOBER



NOVEMBER
















DECEMBER



JANUARY



FEBRUARY


MARCH


Photo courtesy Puma



FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP











FAST amp ACTIONABLE





EASY amp INTUITIVE




BROAD amp DEEP














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