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    12-1Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall

    Decision Analysis

    Chapter 12

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    12-2

    Components of Decision Making

    Decision Making without Probabilities

    Decision Making with Probabilities

    Decision Analysis with Additional Information

    Utility

    Chapter Topics

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    12-3

    Table 12.1 Payoff Table

    A state of nature is an actual eventthat may occur in the future.

    Apayoff tableis a means of organizing a decision situation,

    presenting the payoffs from different decisions given the various

    states of nature.

    Decision Analysis

    Components of Decision Making

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    12-4

    Decision Analysis

    Decision Making Without Probabilities

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    Figure 12.1

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    Decision-Making Criteria

    maximax maximin minimax

    minimax regret Hurwicz equal likelihood

    Decision Analysis

    Decision Making without Probabilities

    Table 12.2

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    Table 12.3 Payoff Table Illustrating a Maximax Decision

    In themaximaxcriterionthe decision maker selects the decision

    that will result in the maximum of maximum payoffs; anoptimisticcriterion.

    Decision Making without Probabilities

    Maximax Criterion

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    Table 12.4 Payoff Table Illustrating a Maximin Decision

    In the maximincriterion the decision maker selects the decision

    that will reflect the maximum of the minimumpayoffs; a

    pessimisticcriterion.

    Decision Making without Probabilities

    Maximin Criterion

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    8/6112-8Table 12.6 Regret Table Illustrating the Minimax Regret Decision

    Regretis the difference between the payoff from the best

    decision and all other decision payoffs.

    The decision maker attempts to avoid regretby selecting the

    decision alternative that minimizes the maximum regret.

    Decision Making without Probabilities

    Minimax Regret Criterion

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    TheHurwiczcriterion is a compromise between the maximaxand maximin criterion.

    Acoefficient of optimism, , is a measure of the decisionmakers optimism.

    The Hurwicz criterion multiplies the best payoff by and theworst payoff by 1- ., for each decision, and the best result isselected.

    Decision Values

    Apartment building $50,000(.4) + 30,000(.6) = 38,000

    Office building $100,000(.4) - 40,000(.6) = 16,000

    Warehouse $30,000(.4) + 10,000(.6) = 18,000

    Decision Making without Probabilities

    Hurwicz Criterion

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    The equal likelihood( or Laplace) criterion multiplies thedecision payoff for each state of nature by an equal weight, thus

    assuming that the states of nature are equally likelyto occur.

    Decision Values

    Apartment building $50,000(.5) + 30,000(.5) = 40,000

    Office building $100,000(.5) - 40,000(.5) = 30,000

    Warehouse $30,000(.5) + 10,000(.5) = 20,000

    Decision Making without Probabilities

    Equal Likelihood Criterion

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    Adominantdecision is one that has a better payoff than anotherdecision under each state of nature.

    The appropriate criterion is dependent on the risk personality

    and philosophy of the decision maker.

    Criterion Decision (Purchase)

    Maximax Office building

    Maximin Apartment building

    Minimax regret Apartment buildingHurwicz Apartment building

    Equal likelihood Apartment building

    Decision Making without Probabilities

    Summary of Criteria Results

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    12/6112-12Exhibit 12.1

    Decision Making without Probabilities

    Solution with QM for Windows (1 of 3)

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    13/6112-13Exhibit 12.2

    Decision Making without Probabilities

    Solution with QM for Windows (2 of 3)

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    Exhibit 12.3

    Decision Making without Probabilities

    Solution with QM for Windows (3 of 3)

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    Decision Making without Probabilities

    Solution with Excel

    Exhibit 12.4Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall

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    Expected valueis computed by multiplying each decision

    outcome under each state of nature by the probability of itsoccurrence.

    EV(Apartment) = $50,000(.6) + 30,000(.4) = 42,000

    EV(Office) = $100,000(.6) - 40,000(.4) = 44,000

    EV(Warehouse) = $30,000(.6) + 10,000(.4) = 22,000

    Table 12.7

    Decision Making with Probabilities

    Expected Value

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    The expected opportunity lossis the expected value of the

    regret for each decision. The expected value and expected opportunity loss criterion

    result in the same decision.

    EOL(Apartment) = $50,000(.6) + 0(.4) = 30,000EOL(Office) = $0(.6) + 70,000(.4) = 28,000EOL(Warehouse) = $70,000(.6) + 20,000(.4) = 50,000

    Table 12.8

    Decision Making with Probabilities

    Expected Opportunity Loss

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    Exhibit 12.5

    Expected Value Problems

    Solution with QM for Windows

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    Exhibit 12.6

    Expected Value Problems

    Solution with Excel and Excel QM (1 of 2)

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    Expected Value Problems

    Solution with Excel and Excel QM (2 of 2)

    Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallExhibit 12.7

    D i i ki i h P b bili i

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    The expected value of perfect information (EVPI) is the

    maximum amount a decision maker would payfor additional

    information.

    EVPI equals the expected value given perfect information

    minus the expected value without perfect information.

    EVPI equals the expected opportunity loss (EOL) for the best

    decision.

    Decision Making with Probabilities

    Expected Value of Perfect Information

    Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall

    D i i M ki i h P b bili i

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    Table 12.9 Payoff Table with Decisions, Given Perfect Information

    Decision Making with Probabilities

    EVPI Example (1 of 2)

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    D i i M ki i h P b bili i

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    Decision with perfect information:

    $100,000(.60) + 30,000(.40) = $72,000

    Decision without perfect information:EV(office) = $100,000(.60) - 40,000(.40) = $44,000

    EVPI = $72,000 - 44,000 = $28,000EOL(office) = $0(.60) + 70,000(.4) = $28,000

    Decision Making with Probabilities

    EVPI Example (2 of 2)

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    D i i M ki i h P b bili i

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    Exhibit 12.8

    Decision Making with Probabilities

    EVPI with QM for Windows

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    D i i M ki i h P b bili i

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    A decision tree is a diagram consisting of decision nodes

    (represented as squares), probability nodes (circles), and

    decision alternatives (branches).

    Table 12.10 Payoff Table for Real Estate Investment Example

    Decision Making with Probabilities

    Decision Trees (1 of 4)

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    D i i M ki i h P b bili i

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    Figure 12.2 Decision Tree for Real Estate Investment Example

    Decision Making with Probabilities

    Decision Trees (2 of 4)

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    D i i M ki i h P b bili i

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    The expected value is computed at each probability node:

    EV(node 2) = .60($50,000) + .40(30,000) = $42,000

    EV(node 3) = .60($100,000) + .40(-40,000) = $44,000

    EV(node 4) = .60($30,000) + .40(10,000) = $22,000

    Branches with the greatest expected value are selected.

    Decision Making with Probabilities

    Decision Trees (3 of 4)

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    D i i M ki ith P b biliti

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    Figure 12.3 Decision Tree with Expected Value at Probability Nodes

    Decision Making with Probabilities

    Decision Trees (4 of 4)

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    D i i M ki ith P b biliti

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    12-29Exhibit 12.9

    Decision Making with Probabilities

    Decision Trees with QM for Windows

    Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall

    D i i M ki ith P b biliti

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    Decision Making with Probabilities

    Decision Trees with Excel and TreePlan (1 of 4)

    Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall

    Exhibit 12.10

    D i i n M kin ith Pr b biliti

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    12-31Exhibit 12.11

    Decision Making with Probabilities

    Decision Trees with Excel and TreePlan (2 of 4)

    Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall

    Decision Making ith Probabilities

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    12-32Exhibit 12.12

    Decision Making with Probabilities

    Decision Trees with Excel and TreePlan (3 of 4)

    Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall

    Decision Making with Probabilities

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    12-33Exhibit 12.13

    Decision Making with Probabilities

    Decision Trees with Excel and TreePlan (4 of 4)

    Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall

    Decision Making with Probabilities

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    Decision Making with Probabilities

    Sequential Decision Trees (1 of 4)

    Asequential decision treeis used to illustrate a situationrequiring a series of decisions.

    Used where a payoff table, limited to a single decision, cannot

    be used.

    Real estate investment example modified to encompass a ten-

    year period in which several decisions must be made:

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    Decision Making with Probabilities

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    Figure 12.4 Sequential Decision Tree

    Decision Making with Probabilities

    Sequential Decision Trees (2 of 4)

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    Decision Making with Probabilities

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    Decision Making with Probabilities

    Sequential Decision Trees (3 of 4)

    Decision is to purchase land; highest net expected value

    ($1,160,000).

    Payoff of the decision is $1,160,000.

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    Decision Making with Probabilities

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    12-37Figure 12.5 Sequential Decision Tree with Nodal Expected Values

    Decision Making with Probabilities

    Sequential Decision Trees (4 of 4)

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    Sequential Decision Tree Analysis

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    Exhibit 12.14

    Sequential Decision Tree Analysis

    Solution with QM for Windows

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    Sequential Decision Tree Analysis

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    12-39Exhibit 12.15

    Sequential Decision Tree Analysis

    Solution with Excel and TreePlan

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    Decision Analysis with Additional Information

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    Bayesian analysis uses additional information to alter the

    marginal probability of the occurrence of an event. In real estate investment example, using expected value

    criterion, best decision was to purchase office building withexpected value of $444,000, and EVPI of $28,000.

    Table 12.11

    Decision Analysis with Additional Information

    Bayesian Analysis (1 of 3)

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    Decision Analysis with Additional Information

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    Aconditional probabilityis the probability that an event willoccur given that another event has already occurred.

    Economic analyst provides additional information for real estate

    investment decision, forming conditional probabilities:

    g = good economic conditionsp = poor economic conditions

    P = positive economic report

    N = negative economic report

    P(P g) = .80 P(N G) = .20

    P(P p) = .10 P(N p) = .90

    Decision Analysis with Additional Information

    Bayesian Analysis (2 of 3)

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    Decision Analysis with Additional Information

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    Aposterior probabilityis the altered marginal probabilityof anevent based on additional information.

    Prior probabilities for good or poor economic conditions in real

    estate decision:

    P(g) = .60; P(p) = .40 Posterior probabilities by Bayes rule:

    (g P) = P(P G)P(g)/[P(P g)P(g) + P(P p)P(p)]

    = (.80)(.60)/[(.80)(.60) + (.10)(.40)] = .923 Posterior (revised) probabilities for decision:

    P(g N) = .250 P(p P) = .077 P(p N) = .750

    Decision Analysis with Additional Information

    Bayesian Analysis (3 of 3)

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    Decision Analysis with Additional Information

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    Decision Analysis with Additional Information

    Decision Trees with Posterior Probabilities (1 of 4)

    Decision tree with posterior probabilities differ from earlierversions in that:

    Two new branches at beginning of tree represent report

    outcomes.

    Probabilities of each state of nature are posterior

    probabilities from Bayes rule.

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    Decision Analysis with Additional Information

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    Figure 12.6 Decision Tree with Posterior Probabilities

    Decision Analysis with Additional Information

    Decision Trees with Posterior Probabilities (2 of 4)

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    Decision Analysis with Additional Information

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    Decision Analysis with Additional Information

    Decision Trees with Posterior Probabilities (3 of 4)

    EV (apartment building) = $50,000(.923) + 30,000(.077)

    = $48,460

    EV (strategy) = $89,220(.52) + 35,000(.48) = $63,194

    Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall

    Decision Analysis with Additional Information

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    Figure 12.7 Decision Tree Analysis

    Decision Analysis with Additional Information

    Decision Trees with Posterior Probabilities (4 of 4)

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    Decision Analysis with Additional Information

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    Table 12.12 Computation of Posterior Probabilities

    Decision Analysis with Additional Information

    Computing Posterior Probabilities with Tables

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    Decision Analysis with Additional Information

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    Decision Analysis with Additional Information

    Computing Posterior Probabilities with Excel

    Exhibit 12.16

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    Decision Analysis with Additional Information

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    The expected value of sample information(EVSI) is the

    difference between the expected value with and without

    information:

    For example problem, EVSI = $63,194 - 44,000 = $19,194

    The efficiencyof sample information is the ratio of the

    expected value of sample information to the expected value of

    perfect information:

    efficiency = EVSI /EVPI = $19,194/ 28,000 = .68

    Decision Analysis with Additional Information

    Expected Value of Sample Information

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    Decision Analysis with Additional Information

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    Table 12.13 Payoff Table for Auto Insurance Example

    Decision Analysis with Additional Information

    Utility (1 of 2)

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    Decision Analysis with Additional Information

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    Expected Cost (insurance) = .992($500) + .008(500) = $500Expected Cost (no insurance) = .992($0) + .008(10,000) = $80

    Decision should be do notpurchase insurance, but people

    almost always dopurchase insurance.

    Utility is a measureof personal satisfaction derived from money.

    Utiles are unitsof subjective measures of utility.

    Risk avertersforgo a high expected value to avoid a low-

    probability disaster. Risk takerstake a chance for a bonanza on a very low-

    probability event in lieu of a sure thing.

    ec s on nalys s w th dd t onal n o at on

    Utility (2 of 2)

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    Decision Analysis

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    States of Nature

    DecisionGood Foreign Competitive

    ConditionsPoor Foreign Competitive

    Conditions

    ExpandMaintain Status Quo

    Sell now

    $ 800,0001,300,000

    320,000

    $ 500,000-150,000

    320,000

    y

    Example Problem Solution (1 of 9)

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    Decision Analysis

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    y

    Example Problem Solution (2 of 9)

    a. Determine the best decision without probabilities using the 5criteria of the chapter.

    b. Determine best decision with probabilities assuming .70

    probability of good conditions, .30 of poor conditions. Use

    expected value and expected opportunity loss criteria.

    c. Compute expected value of perfect information.

    d. Develop a decision tree with expected value at the nodes.

    e. Given following, P(P g) = .70, P(N g) = .30, P(P p) = 20,

    P(N p) = .80, determine posterior probabilities using Bayesrule.

    f. Perform a decision tree analysis using the posterior probability

    obtained in part e.

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    Decision Analysis

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    Step 1 (part a): Determine decisions without probabilities.Maximax Decision: Maintain status quo

    Decisions Maximum Payoffs

    Expand $800,000

    Status quo 1,300,000 (maximum)Sell 320,000

    Maximin Decision: Expand

    Decisions Minimum Payoffs

    Expand $500,000 (maximum)

    Status quo -150,000

    Sell 320,000

    y

    Example Problem Solution (3 of 9)

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    Decision Analysis

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    Minimax Regret Decision: ExpandDecisions Maximum Regrets

    Expand $500,000 (minimum)

    Status quo 650,000

    Sell 980,000

    Hurwicz ( = .3) Decision: Expand

    Expand $800,000(.3) + 500,000(.7) = $590,000

    Status quo $1,300,000(.3) - 150,000(.7) = $285,000

    Sell $320,000(.3) + 320,000(.7) = $320,000

    y

    Example Problem Solution (4 of 9)

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    Decision Analysis

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    Equal Likelihood Decision: ExpandExpand $800,000(.5) + 500,000(.5) = $650,000

    Status quo $1,300,000(.5) - 150,000(.5) = $575,000

    Sell $320,000(.5) + 320,000(.5) = $320,000

    Step 2 (part b): Determine Decisions with EV and EOL.

    Expected value decision: Maintain status quo

    Expand $800,000(.7) + 500,000(.3) = $710,000

    Status quo $1,300,000(.7) - 150,000(.3) = $865,000

    Sell $320,000(.7) + 320,000(.3) = $320,000

    y

    Example Problem Solution (5 of 9)

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    Decision Analysis

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    Expected opportunity loss decision: Maintain status quoExpand $500,000(.7) + 0(.3) = $350,000

    Status quo 0(.7) + 650,000(.3) = $195,000

    Sell $980,000(.7) + 180,000(.3) = $740,000

    Step 3 (part c): Compute EVPI.

    EV given perfect information = 1,300,000(.7) + 500,000(.3) =

    $1,060,000

    EV without perfect information = $1,300,000(.7) - 150,000(.3) =$865,000

    EVPI = $1.060,000 - 865,000 = $195,000

    y

    Example Problem Solution (6 of 9)

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    Decision Analysis

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    Step 4 (part d): Develop a decision tree.

    y

    Example Problem Solution (7 of 9)

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    Decision Analysis

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    Step 5 (part e): Determine posterior probabilities.P(g P) = P(P g)P(g)/[P(P g)P(g) + P(P p)P(p)]

    = (.70)(.70)/[(.70)(.70) + (.20)(.30)] = .891

    P(p P) = .109

    P(g N) = P(N g)P(g)/[P(N g)P(g) + P(N p)P(p)]

    = (.30)(.70)/[(.30)(.70) + (.80)(.30)] = .467

    P(p N) = .533

    y

    Example Problem Solution (8 of 9)

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    Decision Analysis

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    Step 6 (part f): Decision tree analysis.

    y

    Example Problem Solution (9 of 9)

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