Media KitFebruary 2010

TAXI NETWORK

2

Honolulu

Sacramento

San Jose

Mexico City

ClearwaterMiami

Atlanta

Sao Paolo

Buenos Aires

DallasSavannah

Toronto

New YorkParis

WarsawLondon

Bangalore

Singapore

TaipeiHong Kong

Manila

Beijing

Spain

ItalyChina

Russia

India

Turkey

Australia

Dublin

UNATTENDED WIRELESS IP CONTACTLESS

FIRST, WHO ARE WE?

The technology and digital payment solutions provider with networks worldwide. VeriFone is now a leader in networks of Taxi media & digital captive media environments with VeriFone Media Solutions

MEDIA SOLUTIONS

3

No other company in the payment industryhas more connections worldwide

Taxis/Transportati

on

Gas Station

sMajor

RetailersMacy’s, Whole Foods,

Walmart

Card Brands

Restaurants &

Hospitality

Processing/ SecurityVIP’s

POS Systems

Global Industry Leaders

WE ARE CONNECTED TO MORE THAN YOU THINK

• 50% market share of installed payment systems

• 149 of the top 250 U.S. retail chains use VeriFone

• Touches virtually all elements of the Value Chain

• Extensive partner network worldwide; employees in over 40 countries

Overview & BenefitsVERIFONE TAXI MEDIA

5

OVERVIEW

• Traditional and cutting edge Digital Taxi Media in 23 major markets

• 25,000+ taxis across 23 markets

• Dense penetration in major pedestrian cities and continuing to expand

VeriFone Media Solutions is the premier taxi media platform that delivers quality impressions in hard-to-reach and extended dwell “cab”tive environments

1.5 Billion Daily Impressions Across 23 Markets

6

TAXI MEDIA DELIVERS RESULTS

National Platform • 20,000 Tops Nationwide with Local

Market Knowledge • 15 of the top 20 DMAs

Branding Power • “The Frequency Medium”

Downtown Domination of Major Cities

• Taxis go where the people are

Digital Technology• Taxi Entertainment Network (TEN)

Innovative Products and Programs

• Buzz-worthy and high impact

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EFFECTIVENESS

• Follow daily traffic and population flow patterns

• Iconic, unavoidable medium• Target highly desirable

entertainment, shopping, and financial districts

• Impactful, top of mind awareness

• Visible 24 hours per day • Close proximity to point of

purchase• The best of billboards and buses

– mobility and illumination • the only unaffected traditional

media outlet that can effectively launch social media conversations

8

NATIONAL FOOTPRINT - 23 MARKETS

D = Digital Taxi TVT = Traditional Tops

MiamiD 260

T 520

Wash DCBaltimore

D 300

T 580

BostonD 1000

T 1500

ChicagoD 200

T 1920

Las Vegas

D 250

T 2500

SanFrancisco

D Future

T 650

NYCD 12000

T 6600

Seattle

Los Angeles

San Diego Phoenix

Dallas

Austin

San AntonioHouston

New Orleans

Kansas City

MemphisAtlanta

Jacksonville

OrlandoClearwater/

St. Peterburg

DetroitPhiladelphia

Long Island

Newport

Providence

TRADITIONALTraditional Taxi Displays

DIGITALTaxi Entertainment

Network

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AUDIENCE PROFILE

Source: Scarborough 2008 Release 2

• 64% Adults 18-49• 51% Female, 49% Male• 41% have an average HHI

$75k+• 44% have a college or

post-graduate degree• Highly active and on-the-

go consumers

• 69% Adults 18-49• 51% Female, 49% Male• 57% have an average

HHI $75k+• 49% have a college or

post-graduate degree• Highly active and on-the-

go consumers

MEDIA SOLUTIONS – DIGITAL

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Taxi Entertainment Network

• Engage with a desirable and captive audience

• Interactive capabilities deliver results

• Dwell times exceed 14 minutes

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MEDIA SOLUTIONS –TAXI TOPS

MEDIA SOLUTIONS CONT’D

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Taxi Trunks• Cost effective way to utilize back of taxi dwell

time

Door Wraps• Enlarge your visual footprint

Full Taxi Wrap• Powerful way to engage consumers with your

brand

Staging• Make a splash in a big way. Buzz-worthy

marketing.

Interiors• Unavoidable outlet for captive taxi passengers

13

MEDIA SOLUTIONS CONT’D24/7 Magazine & Website• Powerfull Las Vegas Tourist

info brand

Mobile Billboards• Large-scale displayReceipts• Couponing

Sampling• Allow consumers to walk

away with your brand

Conventions• Marketing around events and

trade shows

Zoning• Targeting specific areas of the

city

Traditional Taxi DisplaysNETWORK SOLUTIONS

WHY VERIFONE MEDIA SOLUTIONS?

• Most taxis in the most markets for the most coverage• Over a decade of providing reliable, trusted service and

programs to thousands of advertisers• Marketing professionals who work with clients to realize tangible

results• Variety of products and services in multiple markets to meet

demanding client needs

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2 SIDED ILLUMINATED TOPS

• Post different creative on each side of the top

• Messaging can be seen 24hrs/day

• Standard billboard size creative

• Atlanta• Baltimore• Buffalo• Chicago• Dallas• Miami• New OrleansM

A R

K E

T S • Orlando

• Philadelphia• Phoenix• San Francisco/

Oakland• Seattle/Tacoma• Washington DC

Taxi media can be available upon request in other markets

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EXTENSION TOPS

• Take your taxi top to a new dimension

• Extend creative up and out

• Messaging can be seen 24hrs/day

• Atlanta• Baltimore• Boston• Buffalo• Las Vegas• Miami• New Orleans• New YorkM

A R

K E

T S

• Orlando• Philadelphia• Phoenix• San Diego• San Francisco/

Oakland• Seattle/Tacoma• Washington DC

Taxi media can be available upon request in other markets

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Thomas DooleyPresident, TDA Advertising & DesignBoulder, CO

CUSTOM 3D TOPS• Make the consumer stop

and stare• Create memorable

messaging• Outdoor at its finest –

Unique, creative, with mass reach & frequency

• Atlanta• Boston• Las Vegas• Miami• New Orleans• Orlando• San Francisco/Oakland• Washington DC

M A

R K

E T

S “We needed to get Celestial Seasonings’ new tea box designs some major exposure. What better than making them huge and placing them on top of cabs?”

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FULL TAXI WRAPS

• 360 degree media• Unavoidable messaging• Utilize full square footage of taxi

• Boston• Chicago• Las Vegas• New Orleans• New York• San

Francisco/Oakland

M A

R K

E T

S

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4-DOOR WRAPS

• 360 degree media• Unavoidable messaging• Enlarge your top footprint

• Chicago• Las Vegas• Miami• San Francisco/

OaklandM A

R K

E T

S

• Generate buzz around your brand

• Great for conventions and promotional efforts

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EVENT STAGING

Ft. Lauderdale Tourism, New York 2010

• Atlanta• Baltimore• Boston• Buffalo• Chicago• Dallas• Houston• Las Vegas• Miami

M A

R K

E T

S

• New Orleans• New York• Orlando• Philadelphia• Phoenix• San Diego• San

Fran./Oakland• Seattle/Tacoma• Washington DCTaxi media can be available upon request in other markets

• Impact from time conventioneers arrive at airports, all through the convention and when they leave

• Stand out power at events

• Bundle Taxi Receipts, Sampling, Tops for powerful in-hand branding mix

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CONVENTION PROMOS

• Atlanta• Baltimore• Boston• Buffalo• ChicagoM

A R

K E

T

S

• Dallas• Detroit• Houston• Las

Vegas• Memphis

• Miami• New

Orleans• New York• Orlando• Philadelphi

a

• Phoenix• San Diego• San

Francisco/Oakland• Seattle/Tacoma• Washington DC

GREEN FLEET

• Connect your brand exclusively to hybrid taxis

• Send messaging that displays active concern for the environment

• Tops and wraps available

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• Boston• Chicago• New York• San Francisco

M A

R K

E T

S

Taxi Entertainment Network

DIGITAL NETWORK SOLUTIONSNEW YORK

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TAXI ENTERTAINMENT NETWORK BENEFITS

Reach a desirable audience in an uncluttered media environment• Captive audience• Extended dwell time• Personal viewing experience• Full sight, sound, motion• Flexible, quick turnaround

Advertising solutions from engagement to action• Measurable• Targeted• Impactful• Interactive• Accountable

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STRENGTH IN THE MARKETPLACEVTN TV Radio Print Internet OOH

Sight X X X X XSound X X X XMotion X X X XNon-Skipable X X X XInteractive X X XGuaranteed Impressions X X

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TAXI ENTERTAINMENT NETWORK REACH

• New York, Boston, Chicago, Washington DC, Miami/Ft. Lauderdale, Las Vegas

• 14,000+ TaxiTV taxisacross six markets

• 28,700 possible taxis inselect market universe

• Penetration in 6 majormarkets with high taxidensity and ridership

11.3 Million Monthly Impressions Across 6 Markets

CONTENT PROVIDERS

• Partnered with leading content providers– NBC and WABC in NYC– ABC News & Entertainment in all other markets

• Custom segments are tailored to the extended dwell time taxi environment

• Engaging segments provide an unparalleled viewing experience

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TAXI COVERAGEProvides coverage in environments with limited digital displays:“taxis go where people go”

TAXITV NETWORK REACH/COVERAGE

Downtown Boston including primary Business and Financial districts, Fanuel Hall, Waterfront, Fenway Park plus Logan Airport.

Manhattan including the Financial District, Upper East and West sides, Midtown Business district, the Villages, SOHO, and Tribeca plus the NY area airports.

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TAXITV NETWORK REACH/COVERAGETaxi coverage in Washington

D.C.

The yellow area of the maps outlines the scope of the market coverage

Taxi coverage in Miami

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TAXITV NETWORK REACH/COVERAGETaxi coverage in Las Vegas

Taxi coverage in Chicago

The yellow area of the maps outlinesthe scope of the market coverage

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LOOP STRUCTURE

Programming only plays when there are passengers

Program features and ads play throughout the ride

Equal distribution of content and ads

Content is refreshed

3-4 times per day

00:20T&L Commission

Info (one time only)Media Loop

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NUMBERS YOU CAN RELY ONBackend technology measures every fare and every file

played, so the numbers we present are proven, accurate and verifiable

Over 85% of the network is “fleet” taxis, that operate twice as much as independently owned

taxis 8542

NYC taxis average 42 fares a day ...most operate 24/7

An advertiser’s commercial will be seen an average of 21 times a day211.4The average number of passengers

is 1.4 per fare

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TARGETING CAPABILITIES

• Target specific audiences– Business travelers, frequent travelers, decision makers, etc.– Target around events/conferences

• Geo-targeting (NY only)- Ad will only play in specified zones

• Dayparting

Customized messaging to target key audience segments

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NEW YORK TAXITV SOLUTIONS

City Total VMSTaxis

Total Taxisin NYC Mkt

ScreenSize

# of Rides/Day

4-weekImpression

s

New York 12,200 13,200 10” 29 10,000,000

:30 Video with Banner Microsite with Banner Expandable Banner Clock Sponsorship Tab Sponsorship Premium ad positions

at start of program Payment screen Neighborhood Eats Weather

S O

L U

T I

O N

S

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VIDEO SPOT & BANNER

(WABC) (NBC)

All video content and advertisements play in the right-hand window and a header banner is tied to the spot.

Video area dominates the screen to make it easy for passengers to view. All video content and advertisements play in the window above and a tower banner is tied to the spot.

TAXI ENTERTAINMENT NETWORK

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MICROSITES & EXPANDABLE BANNERSWABC

Microsite NBC Expandable Banner

Viewers tap banner ad to view microsite in content area. Images can be Flash animations or static jpgs.

Horizontal banner ad - video area repositions to the right side of the screen. Appears below the video to maintain brand awareness.Your Expandable Banner Ad gives extra space to display images and text to the captive audience! The expandable banner and the horizontal banner beneath the video area remain on screen until the video feature ends.

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CLOCK SPONSORSHIP

Flash animation can be used for clock sponsorship.

Static logo can be used for clock sponsorship.

(WABC) (NBC)TAXI ENTERTAINMENT NETWORK

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TAB & TICKER SPONSORSHIP

Tab sponsorships include logo on all content pages of section.

Ticker sponsors get a :15 slide prominently played in the video area that promotes how passengers can access your sponsored topic.Client logo is on screen when their sponsored ticker appears.

(WABC) (NBC)TAXI ENTERTAINMENT NETWORK

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PAYMENT SCREEN SPONSORSHIP

Client banner appears on Payment Screen, which appears at the time payment is made.

Client video and banner appears on Payment Screen at the time payment is made.

(WABC) (NBC)TAXI ENTERTAINMENT NETWORK

Taxi Entertainment Network

DIGITAL NETWORK SOLUTIONSADDITIONAL MARKETS

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ADDITIONAL MARKETSChicago, Boston, Washington DC, Miami, Las Vegas

City

Current VeriFone

Taxis*

Total VeriFone

Taxis

Total Taxisin Select

MktScreen

Size# of Rides/

Day

4-weekImpressio

ns

Chicago 200 1,182 6,000 6" 35 196,000

Boston 1,000 1,070 2,100 6" 28 784,000

Wash D.C 300 400 4,500 6" 14 117,600

Miami 260 420 1,000 6" 28 203,840

Las Vegas 250 800 2,100 6" 35 490,000

*Current as of February 2010

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ADDITIONAL MARKET SOLUTIONSChicago, Boston, Washington DC, Miami, Las Vegas

Use your creative to engage viewers and link to their mobile device Full screen ad Payment screen Faceplate sponsorship Printed coupons on receipt

back

100% impressions guaranteed

Screen cannot be turned off

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FACEPLATE & PAYMENT SCREEN SPONSORSHIP

Faceplate surrounds screen guaranteeing 100% impressions for all taxi riders.

Sponsor’s banner appears on payment screen, which appears at the time payment is made. Every passenger must interact with the screen at time payment is made whether paying cash or credit.

100% Impressions Guaranteed

24/7 MAGAZINE & WEBSITENETWORK SOLUTIONS

LAS VEGAS

24/7 - LAS VEGAS TOURIST PUBLICATION/WEBSITEUnique all-encompassing marketing channel exclusive to Las Vegas

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• 40 million conventioneers and tourist annually

• Circulation of nearly 500,000• Exclusive in Taxi Distro• High traffic website targeting the LV

Tourist 247vegas.com• High End Pick ups points:

The Grand Canal Shoppes/Fashion Show Mall

• Daily On-Strip dedicated street team• Vegas Values

VEGAS VALUES

The tourist population arrives looking for fun and value. Vegas Values is where they can find discounts on various options of the best that Las Vegas has to offer.

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• Exclusive distribution of 185,000 monthly in 1000 taxis

• Daily On-Strip hand-outs, downtown at the Fremont Street information & show tickets booth

• Drive-up market between California and Nevada

• Large presence on 247vegas.com

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Thank You

Chris Polos, Vice President MediaChris_Polos@VeriFone.com

**YOUR NAME, YOUR TITLEYOUR EMAIL**

Appendix

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TAXI MEDIA PRODUCTS BY MARKETS

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PRIZM LIFESTAGE & SOCIAL GROUP SUMMARY… Of American Express Card Member Taxi Riders

Lifestage Summary Social Group Summary

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PRIZM Social Group Summary for Consumer Cardmembers

Social Group Summary • Social Groups allow you to view consumers through the lens of affluence and population density.

• The most affluent suburban social group, Elite Suburbs is a world of six-figure incomes, post-graduate degrees, single-family homes, and managerial and professional occupations. These individuals are predominantly white and Asian. Befitting their lofty salaries, members purchase large homes, expensive clothes, and luxury cars. They also hold a large share of the nation's personal net worth.• The Landed Gentry social group consists of wealthy Americans who migrated to the smaller boomtowns. Many of the households contain individuals with college degrees, professional jobs, and expansive homes. They can afford to spend heavily on consumer electronics, computers, luxury cars, powerboats, books and magazines, children's toys, and exercise equipment.

• The Urban Uptown segment members tend to be affluent to middle class, college educated, and ethnically diverse, with above-average concentrations of Asian and Hispanic Americans. Residents share an upscale, urban perspective that's reflected in their marketplace choices: they support the arts, shop at exclusive retailers, drive luxury imports, travel abroad, and spend heavily on computers.

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PRIZM Lifestage Group Summary for Consumer Cardmembers

Lifestage Group Summary • Lifestage groups are useful when you want to zero in on age, affluence, and presence of children.

• The Affluent Empty Nest segment features middle-aged, upscale couples who are college educated, and hold executive and professional positions. Their neighborhoods are found across a variety of landscapes and they share a propensity for living in large, older homes. These consumers have plenty of disposable cash to finance active lifestyles rich in travel, cultural events, and exercise equipment.

• The Midlife Success segment typically is filled with suburban or ex-urban childless singles and couples in their thirties and forties. The wealthiest members of this group are white, college-educated residents who make six-figure incomes. Consumers here are big fans of the latest technology, financial products, aerobic exercise, and travel.

• Young, hip singles, ranging from working class to well-to-do, comprise Young Achievers, a group of twenty-somethings who've recently settled in metro neighborhoods. This segment contains a high percentage of Asian singles, and there's a decidedly progressive sensibility in their tastes as reflected in the group's liberal politics, alternative music, and lively nightlife.

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FORBES BANNER/MICROSITE CASE STUDY

Forbes Banner Ad Engagement

MICROSITE DATE VIEWS TOUCHES PCTACTIVE CABS

Monday 11/12/2007 57265 4076 7.12 % 2381

Tuesday 11/13/2007 71347 4502 6.31 % 2428

Wednesday 11/14/2007 80749 5354 6.63 % 2433

Thursday 11/15/2007 90759 6092 6.71 % 2477

Friday 11/16/2007 65937 4339 6.58 % 2494

Saturday 11/17/2007 78358 6384 8.15 % 2470

Sunday 11/18/2007 65368 5073 7.76 % 2406

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LORD & TAYLOR BANNER/MICROSITE EXAMPLE

Trip DateImpression

s

Total x banner

ranBanner Touches Pct

Mobile Entries

Web Entries

Entry Pct

Total Cabs

3/17/2009 208,416 120,414 2,197 1.8 168 117 13% 6,321

3/18/2009 285,220 165,036 2,551 1.5 189 128 12% 6,355

3/19/2009 313,914 181,233 3,173 1.8 211 98 10% 6,343

3/20/2009 266,718 166,307 2,618 1.6 197 99 11% 6,360

3/21/2009 210,436 150,736 2,504 1.7 116 45 6% 6,2153/22/2009 176,244 125,597 1,941 1.5 99 53 8% 6,054

3/23/2009 163,687 117,572 1,264 1.1 156 97 20% 6,297

3/24/2009 160,012 118,381 1,213 1 138 75 18% 6,321

3/25/2009 171,280 126,313 1,216 1 126 69 16% 6,345

3/26/2009 194,827 138,150 1,901 1.4 128 68 10% 6,3663/27/2009 203,817 140,779 1,843 1.3 89 43 7% 6,357

3/28/2009 227,218 162,048 2,501 1.5 103 22 5% 6,206

3/29/2009 185,466 133,037 2,043 1.5 92 34 6% 6,053

3/30/2009 127,472 83,692 978 1.2 39 64 11% 6,307

3/31/2009 485 321 5 1.6 1 8 180% 6,327  2,895,212 1,929,616 27,948 1.4 1852 1020 10% 94,227

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HSBC BANNER/MICROSITE CASE STUDY

HSBC Banner Ad Engagement

MICROSITE DATE VIEWS TOUCHES PCTACTIVE CABS

Monday 11/12/2007 55269 1187 2.15 % 2381

Tuesday 11/13/2007 69451 1219 1.76 % 2428

Wednesday 11/14/2007 81205 1706 2.10 % 2433

Thursday 11/15/2007 90793 1755 1.93 % 2477

Friday 11/16/2007 65411 1381 2.11 % 2494

Saturday 11/17/2007 78271 1972 2.52 % 2470

Sunday 11/18/2007 63877 1542 2.41 % 2406

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NEW YORK CITY TAXI CAB DEMOGRAPHIC DATA A G E

S K E W S L I G H T L Y F E M A L E E D U C A T I O N L E V E L

U P S C A L E18-3435-49

65+

50-5455-64

18-49 – 69%25-54 – 69%35-64 – 54%

69% are Adults 18-49

Some High School(non-grad)High SchoolGraduate

Some College(1-3 years)

College Grador more

Source: NY Scarborough 2008 Release 2

51% 49%

Female

Male

60% have household income of $75k+ < $50K +

$50-$75K +

$75-$100K +$100-$150k +

$150-$250k +$250K+ $75K+ – 60%

$100K – 48%$150K – 29%