Taxi Mediadriving your customers to you

Media Kit 2014

An innovative new media has launched in Abu Dhabi.

Taxi’s will now be fitted with interactive touch screens.

Our Media

Fitted in the passenger headrest of the vehicles this system will offer taxi passengers an engaging and

interactive experience.

Launched with 1,000 screens in August 2014.This number will continue to grow as new vehicles are introduced as part of the contracted replacement cycle

and the units are in all the allowable vehicles.

2014 Roll Out

On average, a taxi journey in Abu Dhabi takes 22 minutes, giving your brand or

product a totally captive audience.

The Taxi Media interactive screen is linked to the taxi meter and only becomes active

when there are fare paying passengers onboard.

How it works

With 1,000 units fitted, this system will deliver over 1.3 million viewers per month.

How do we get to this number?

1,000 screens27 journeys per day

1.67 passengers per journey30.44 days per month

MONTHLY VIEWERS 1,372,540

AUDIENCE

During the remainder of 2014, we will increase the number of screens to 3,000 in Abu Dhabi alone.

Other cities on the short term expansion plan are Dubai, Sharjah, Ras Al Khaimah in the UAE and Doha in Qatar.

Taxi Media are also in discussions with partners in Saudi Arabia and Bahrain.

EXPANSION

Some of our standard media executions that are available on the Taxi Media platform

TVC’sICONS

LISTINGSCOMPETITIONS

MARKET RESEARCH

MEDIA OPTIONS

Opening Screen – this appears as the screen is activated by turning on the taxi meter and is 800 x 480, this is seen by all backseat passengers

OPENING SCREEN RATES

Fleet size Daily Weekly 2 weeks

250 Taxis AED 10,885 AED 66,240 AED 115,200

500 Taxis AED 20,676 AED 125,856 AED 218,880

1,000 Taxis AED 39,176 AED 238,464 AED 414,720

The Opening Screen is booked on a DAILY, WEEKLY or FORTNIGHTLY cycle.

New content is uploaded on the 1st and 15th of each month, and material must be received 4 working days prior to this.

The Main theatre is a mixture of infotainment and paid for TVC’s, which can be either 15 or 30 seconds

Whether a 15 or 30 second advert, they will run TWICE in the cycle so you could have both English & Arabic execution

TVC RATES

Fleet size 15 sec TVC 30 sec TVC

250 Taxis AED 32,000 AED 57,600

500 Taxis AED 62,400 AED 109,440

1,000 Taxis AED 115,200 AED 207,360

All TVC adverts booked run TWICE in the 22 minute cycle.

New content is uploaded on the 1st and 15th of each month, and material must be received 4 working days prior to this.

The ICONS which are permanently visible are interactive content to give more in-depth information

ICON PACKAGES

Exposure Icon + 15 sec TVC Icon + 30 sec TVC

500 Taxis / 2 weeks AED 93,600 AED 164,160

1,000 Taxis / 2 weeks AED 172,800 AED 311,040

ICON Packages are booked on a FORTNIGHTLY OR MONTHLY CYCLE. The ICON is permanently visible on the screen and will have EXCLUSIVITY within it’s INDUSTRY SECTOR.

THE TVC WILL RUN TWICE IN THE 22 MINUTE CYCLE

New content is uploaded on the 1st and 15th of each month, and material must be received 4 working days prior to this.

All interactions are tracked and a full campaign report is given at the end of the month.

The City Living ICON will give viewers the ability to view restaurants, shopping and leisure activities

On clicking the individual listing, this expands to give more detailed information about the venue.

LISTINGS

Exposure Monthly

ALL SCREENS AED 15,000

City Living listings are booked on a MONTHLY CYCLE. These are within specified categories and with only 10 listings being present, this gives you a degree of exclusivity over your competitors. The listing will also be included on our downloadable City Living App free of charge.

New content is uploaded on the 1st of each month, and material must be received 4 working days prior to this.

All interactions are tracked and a full campaign report is given at the end of each month.

An innovative new media is launching in Abu Dhabi.

Taxi’s will now be fitted with interactive touch screens

Competitions or research can be carried out over a specific time period with phone or email data collected, with options for daily or weekly prizes

COMPETITIONS & RESEARCH

Exposure Competition (per week) Research (per week)

1,000 Taxis AED 25,000 AED 50,000

Running a competition or running market research is a simple and cost effective way to reach a mass audience, offering incentives to ask a few pertinent, insightful questions.

New content is uploaded on the 1st and 15th of each month, and material must be received 4 working days prior to this.

CONTACT US

Brett Pearson – Managing Directorbrett@taximediame.com

Mobile: +971 55 8224829

Stuart Matthewson – Sales Directorstuart@taximediame.comMobile: +971 50 558 8467

Andrew MacGregor – Account Directorandrew@taximediame.comMobile: +971 55 849 1574

Taxi Media Middle EastOffice 402, Pink Building

TwoFour54Abu Dhabi

Tel: +971 2 641 1522Fax: +971 2 641 2141