2. TATA GROUP PROFILE
- The Tata Group comprises 96 operating companies in seven
business sectors:
- information systems and communications;
- The Tata Group has operations in more than 54 countries across
six continents, and its companies export products and services to
120 nations.
3.
- The Tata Group is one of India's largest and most respected
business conglomerates, with revenues in 2005-06 of $21.9 billion
(Rs 967,229 million), the equivalent of about 2.8 per cent of the
country's GDP, and a market capitalisation of $55.1 billion.
- Tata companies together employ some 2,46,000 people.
- The Group's 28 publicly listed enterprises among them stand out
names such asTata Steel ,Tata Consultancy Services ,Tata
MotorsandTata Tea have a combined market capitalisation that is the
highest among Indian business houses in the private sector, and a
shareholder base of over 2 million
- The Tata family of companies shares a set of five core values:
integrity, understanding, excellence, unity and
responsibility.
4. Purpose
- At the Tata Group their purpose isTo improve the quality of
lifeof the communities they serve.
- They do this through leadership in sectors of national economic
significance, to which the Group brings a unique set of
capabilities.
- This requires them to grow aggressively in focused areas of
business.
- Their heritage of returning to society what they earn evokes
trust among consumers, employees, shareholders and the
community.
- The Tata name is a unique asset representing leadership with
trust.
5. Milestones 1868 TheTATA Group was founded by Jamsetji
Nusserwanji Tatain the mid 19th century, a period when India had
just set out on the road to gaining independence from British rule.
6. 1874The Central India Spinning, Weaving and Manufacturing
Company is set up, marking the Group's entry into textiles. 7. 1902
The Indian Hotels Company is incorporated to set up the Taj Mahal
Palace and Tower, India's first luxury hotel, which opened in 1903.
8. 1907 The Tata Iron and Steel Company (now Tata Steel) is
established to set up India's first iron and steel plant in
Jamshedpur. The plant started production in 1912. 9. 1910 The first
of the three Tata Electric Companies, The Tata Hydro-Electric Power
Supply Company, (now Tata Power) is set up . 10. 1911 The Indian
Institute of Science is established in Bangalore to serve as a
centre for advanced learning. 11. 1912 Tata Steel introduces
eight-hour working days, well before such a system was implemented
by law in much of the West. 1917 The Tatas enter the consumer goods
industry, with the Tata Oil Mills Company being established to make
soaps, detergents and cooking oils. 12. 1932Tata Airlines, a
division of Tata Sons, is established, opening up the aviation
sector in India. 13. 1939
- Tata Chemicals, now the largest producer of soda ash in the
country, is established
14. 1945
- Tata Engineering and Locomotive Company (renamed Tata Motors in
2003) is established to manufacture locomotive and engineering
products.
- Tata Industries is created for the promotion and development of
hi-tech industries.
15. 1952Jawaharlal Nehru, India's first Prime Minister, requests
the Group to manufacture cosmetics in India, leading to the setting
up of Lakme. 1954 India's major marketing, engineering and
manufacturing organisation, Voltas, is established. 16. 1962
- Tata Finlay (now Tata Tea), one of the largest tea producers,
is established.
- Tata Exports is established. Today the company, renamed Tata
International, is one of the leading export houses in India.
17. 1968 Tata Consultancy Services (TCS), India's first software
services company, is established as a division of Tata Sons . 18.
1970
- Tata McGraw-Hill Publishing Company is created to publish
educational and technical books.
- Tata Economic Consultancy Services is set up to provide
services in the field of industrial, marketing, statistical and
techno-economic research and consultancy.
19. 1984Titan Industries a joint venture between the Tata Group
and the Tamil Nadu Industrial Development Corporation (TIDCO) is
set up to manufacture watches.1991 Tata Motors rolls out its
millionth vehicle. (The two-million mark was reached in 1998 and
the third million in 2003.) 20. 1995
- Tata Quality Management Services institutes the JRD QV Award,
modelled on the Malcolm Baldrige National Quality Value Award of
the United States, laying the foundation of the Tata Business
Excellence Model.
21. 1996 Tata Teleservices (TTSL) is established to spearhead
the Group's foray into the telecom sector.Tata Indicomdelivers
cellular services through its CDMA mobile telephony platform. It
has pre-paid and post-paid options, enhanced through tie-ups for
handsets with leading manufacturers. 22. 1998 Tata Indica India's
first indigenously designed and manufactured car is launched by
Tata Motors, spearheading the Group's entry into the passenger car
segment. 23. 1999The new Tata Group corporate mark and logo are
launched.2000 Tata Tea acquires the Tetley Group, UK. This is the
first major acquisition of an international brand by an Indian
business group. 24. 2001
- Tata AIG a joint venture between the Tata Group and American
International Group Inc (AIG) marks the Tata re-entry into
insurance.
- (The Group's insurance company, New India Assurance, was
nationalised in 1956).
- The Tata Group Executive Office (GEO) is set up to design and
implement change in the Tata Group and to provide long-term
direction.
25. 2002
- The Tata Group acquires a controlling stake in VSNL, India's
leading international telecommunications service provider.
- Tata Consultancy Services (TCS) becomes the first Indian
software company to cross one billion dollars in revenues.
- Titan launches Edge, the slimmest watch in the world.
- Idea Cellular, the cellular service born of a tie-up involving
the Tata Group, the Birla Group and AT&T, is launched.
- Tata Indicom, the umbrella brand for telecom services from the
Tata Teleservices stable, starts operations.
26. 2003 Tata Motors launches CityRover Indicas fashioned for
the European market. The first batch of CityRovers rolled out from
the Tata Motors stable in Pune on September 16, 2003. 27. 2004
- Tata Motors acquires the heavy vehicles unit of Daewoo Motors,
South Korea.
- TCS goes public in July 2004 in the largest private sector
initial public offering (IPO) in the Indian market, raising nearly
$1.2 billlion.
28. 2005
- Tata Steel acquires Singapore-based steel company NatSteel by
subscribing to 100 per cent equity of its subsidiary, NatSteel Asia
.
- VSNL acquired Tyco Global Network, making it one of the world's
largest providers of submarine cable bandwidth.
- Tata Sons completes 60 years of Tata operations in the US.
- The Taj takes over management of The Pierre, NY .
- Taco acquires Wundsch Weidinger, Germany.
29. 2005
- Tata Steel acquires stake in Carborough Down Coal Project,
Queensland, Australia
- VSNL acquires Teleglobe International Holdings, Bermuda
- TCS acquires Sydney-based Financial Network Services (FNS)
- Tata Motors passenger vehicle sales cross one-million mark
30. 2005
- TCS acquires leading BPO firm Comicrom in Chile.
- The Indian Hotels Company acquires hotel runby Starwood,
Sydney.
- Tata Steel acquires Millennium Steel, Thailand.
- Tata Chemicals acquires controlling stake in Brunner Mond
Group, UK.
- Tata launched gold plus ,a new jewellery range.
31. 2006
- Tata Credit Card launched
- Foundation stone for the Tata Medical Centre unveiledin
Kolkata
- TCS launches Indias largest e-governance initiative,
MCA-21
- Tata Steel ranked worlds best steel maker for the third time by
World Steel Dynamics
- Tata Coffee acquires US-based Eight O'Clock Coffee
32. 2006
- Tatas join hands with Indigene Pharmaceuticals to build a
global biopharmaceutical company
- Tata Sky satellite television service launched across the
country
- Tata Steel begins construction of R670 million Ferrochrome
plant in South Africa
- Tata Group acquires 30-per cent stake in Glacau
- VSNL rebrands SNO as Neotel in South Africa
33. 2007
- In a giant leap, Tata Steel's acquisition of the Anglo-Dutch
steel major Corus has vaulted the former to the fifth position from
56th in global steel production capacity.
34. 2007
- Tata Motors' General Manager (Construction), MB Kulkarni, "We
have planned our work plans in such a way that whatever are the
target dates for the product. Rolling of the vehicle will take
place in 2008." Group Chairman Ratan Tata's dream "people's car" is
expected to roll out by next year.
- Tata Motors said that 700 acres of land will be used for the
factory and manpower has been mobilised for the construction.
35. PRODUCTS AND SERVICES For homes and individuals
- Agricultural appliances(Tata Agrico)
- Tata Agrico, a division of Tata Steel, manufactures
- hand tools and implements that are used primarily
- Cellular products and services (Tata Indicom)
- Cooling appliances(Voltas)
- Voltas, a standout engineering enterprise in the Tata
family,
- manufactures top-notch air-conditioning and refrigeration
- Electronics(Infiniti Retail)
36. For homes and individuals
- Entertainment( Tata Sky )
- subscribers popular channels
- channels, Sony, Discovery,
- Sports, National geographic,
37.
- Fertilisers(Tata Chemicals)
- Financial services(investment: Tata Asset Management, Tata
Investment Corporation)
- Food products(food additives: Tata Chemicals; spices: Tata Tea,
Tata Coffee)
- Garments and home products(Westside)
- Holiday homes(Tata Coffee)
- Home appliances(Tata BP Solar)
38. For homes and individuals
- THDC (formerly known as Tata Housing) develops real estate in
India and has, since its inception in 1942, constructed
- residential buildings and complexes in various Indian
cities,among them Mumbai, Delhi, Bangalore Hyderabad and
Kochi.
- THDC has been involved in developing premium residential
complexes, lifestyle housing buildings and holiday homes.
39.
- Insurance(Tata AIG Life, Tata AIG General)
- Leather products(Tata International)
- Multi-utility vehicles (Tata Motors)
- Passenger cars(Tata Motors)
- Telecommunications(Tata Indicom, VSNL)
40. For industries and companies
- Fertilisers(Tata Chemicals)
- Automotive components(TACO)
- Automotive services(TACO, Tata Technologies)
- Commercial vehicles(Tata Motors)
- Diesel engines (Tata Cummins)
41. Tata motors
- Tata Motors is India's largest manufacturer of commercial
vehicles, with a 59-per cent market share, and it ranks among the
top six manufacturers of medium and heavy commercial vehicles in
the world
- The company has over 130 models of light, medium and heavy
commercial vehicles, ranging from two tonnes to 40 tonnes, buses
ranging from 12 seaters to 60 seaters, tippers, special purpose
vehicles, off-road vehicles and defence vehicles.
- Tata Cummins, a 50-50 joint venture between Tata Motors and
Cummins Engine Company, USA, manufactures low-emission diesel
engines and is a pioneer in the field of supplier quality
improvement (SQI).
42. For industries and companies
- Taj Air is India's leading charter flight operator with two
Falcon 2000 aircrafts serving top industry leaders, global CEOs and
celebrity personalities from both India and abroad.
43.
- Broadband services(Tata Indicom)
- Telecommunications(Tata Indicom)
- Tata Teleservices and VSNL, through their common brand Tata
Indicom, offer a complete range of telecom solutions for business
needs. Tata Indicom is the world leader in fixed wireless
services.
- Fixed-wire phone connections
- Centrex (central exchange)
- Management consultancy (Tata Economic Consultancy Services,
Tata Strategic Management Group)
44.
- Digital disc recorder (Tata Elxsi)
- Power(Tata Power, Tata Projects)
- Solar energy(Tata BP Solar)
45.
- Air-conditioning products and services(Voltas)
- Construction equipment(Telcon, Voltas)
- Engineering consultancy(TCE Consulting Engineers)
- Engineering equipment and services(TRF, Voltas)
- Engineering projects and project services(Tata Projects,
Voltas)
- Industrial electronics(Nelco)
- Industrial machinery(Voltas)
- Manufacturing engineering(TAL Manufacturing Solutions)
- Mining and material handling equipment(Voltas)
- Precision equipment(Tata Precision Industries)
- Turbochargers(Tata Holset)
46.
- Insurance(Tata AIG General, Tata AIG Life)
- Investment(Tata Asset Management, Tata Investment Corporation,
Tata International AG)
- Food additives(Tata Chemicals)
- Spices(Tata Tea, Tata Coffee)
- Tea(Tata Tea, Tata Tea Inc)
- Hospitality(Indian Hotels)
- Indian Hotels and its subsidiaries, collectively known asthe
Taj Group, are recognised as one of the world's finest hospitality
chains.
47.
- IT-enabled services(SerWizSol)
- IT products and solutions(TCS, CMC, Tata Infotech, Nelito
Systems, Tata Interactive Services)
- IT services(TCS, CMC, Tata Infotech, Tata Technologies, Nelito
Systems)
- Construction services(Tata Projects, Voltas)
48.
- Advanced composites(Tata Advanced Materials)
- The company manufactures armour products such as bulletproof
jackets and helmets and armoured panels for battle tanks and
special applications
- Tata Chemicals manufactures three varieties of cement: Ordinary
Portland Cement (grades 43 and 53) and Pozzolana Portland
Cement.
- Dolomite Refractories(Tata Refractories)
- Renewable wood(Tata Conswood)
- Roll manufacture and supply(Tayo Rolls)
- Sponge iron(Tata Sponge Iron)
- The company's products include hot- and cold-rolled coils and
sheets, wire rods, construction bars, structurals and forging
quality steel.
- Steel processing and distribution(Tata Ryerson)
- Tinplate(Tinplate Company of India)
49.
- E-learning(Tata Interactive)
- Publishing(Tata McGraw-Hill)
- E-trading(mjunction services)
- Trading(Tata International, Tata AG, Tata Incorporated, Tata
Limited)
50. TATA sbrand ambassadorsThe Tata Group has some of India's
most famous personalities from the sports and entertainment fields
endorsing its products and services, and the Tata brand.Narain
Karthikeyan:The 'fastest Indian in the world' has been a brand
ambassador for the Tata Group since 2002. The Group was
instrumental in helping Karthikeyan break into the charmed Formula
One racing circle in 2005. 51. Sourav Ganguly and Irfan Pathan:The
old warhorse and the young tearaway have been supporting theTata
Indicom brand .Ganguly has also been associated withTata Steel .
Sania Mirza:The new kid on the tennis block has been making waves
in the women's game with her power and ebullience. Mirza, who broke
into the ATP top 100 in 2005, is a brand ambassador forTATA TEA
52.
- Naseeruddin Shah:Arguably the best actor of his generation,
Shah has been endorsing a range of insurance products from theTata
AIG stable.
Yuvraj Singh:This rising cricket star, among the most prominent
of the young brigade that has been transforming the way India plays
the game, is a prominent feature of the many promotions run
byWestside , the retail chainof lifestyle stores. 53. Aamir Khan:To
promote its watches,Titan has cast this extremely popular and
versatile Bollywood star in the role of an "iconic, style-conscious
[brand ambassador] who cuts across both sex and age groups in urban
and rural India".Karun Chandhok:Tata Group brand ambassador Karun
Chandhok is the brightest young star in the brigade of Indian
racing car drivers looking to follow in the footsteps of Narain
Karthikeyan. The 21-year-old racer is currently honing his skills
in the Formula 3 World Series for RC Motorsport, for whom he has
made a positive start in the 2005-2006 racing season. 54. Mergers
and acquisitions Indian Hotels Starwood Group (W Hotel)SydneyDec
2005The PierreUSJuly 2005Regent Hotel (renamed Taj Lands
End)IndiaSeptember 2002 55. Tata Autocomp Systems Wndsch
WeidingerGermanySeptember 2005Tata Chemicals Brunner MondUKDecember
2005Mar 2006 Indo Maroc Phosphore S.A. (IMACID)MoroccoMarch
2005Hind Lever ChemicalsIndiaJune 2004 56. Tata Coffee Eight 'O
Clock Coffee CompanyUSJune 2006Tata Consultancy Services Tata
Infotechindia February 2006ComicromChileNovember 2005Pearl Groupuk
October 2005Financial Network Servicesaustralia October 2005Phoenix
Global SolutionsIndiaJuly 2004Aviation Software Development
Consultancy India (ASDC)IndiaMarch 2004Airline Financial Support
Services India (AFS)india January 2004 57. Tata Industries Indigene
Pharmaceuticals IncUSJuly 2005Tata Interactive Tertia Edusoft
GmbhGermany January 2006Tertia Edusoft AGSwitzerlandTata Metaliks
Usha Ispat, Redi UnitIndiaJanuary 2006 58.
Tata Steel Millenium SteelThailandApril 2006NatSteel
AsiaSingaporeFebruary 2005Corus steel Feb 2007 Tata Sons
VSNLIndiaFebruary 2002 59. Group holding structure 60. 61. The
Ratan Revolution
62. Post Liberalization Stage
- Outdated plant with obsolete and inefficient machinery.
- Quality of products was poor and cost of production was
high.
63. The Globalization Impact
- Returns must be greater than cost of capital.
- Economies of scale should be derived.
- Each company must be the industry leader occupying one of the
top three positions.
- The business identified must have potential for high growth
andshould be globally competitive.
64. Modernization
- More than 10,000 crore were spent to built new plans in old
campus.
- Business process re-engineered.
- (Total Operating Performance).
- THE SAME VALUES AND PHILOSOPHYADOPTED.
65. Strategic Moves
- Exit the businesses of soaps and toiletries, cosmetics,
consumer electronics, pharmaceuticals, computer and telecom
hardware, branded white goods, paints, exploration services,
cement, textiles.
- Expansion/entry into businesses identified as having high
growth potential- cars , auto companies , retailing, telecom ,
power and insurance.
- Identified the competitive advantage of India.
66. Results
- Greater interaction among companies.
- Change in employee profile.
- Increase in the share to branded products.
- Five-fold increase in income per employee.
67. 1 lakh Car Story
- The target market is likely to be the lower middle-class Indian
family
- It will be bigger thanMaruti 800 , but also lighter with a rear
engine and will seat 5 people.
- it will meet the safety requirements in India and most other
developing nations.
68. From Sources
- 700cc petrol engine with rear wheel powered and gearless.
- Will be a light car and will not be able to withstand the
vibration generated by a diesel engine.
- Plastic and other fibre made body.
- Eliminating the margin of dealers.
- Adhesives instead of welding.
69. The Sitara, the four-seater .
- Launched by Habib Motors in Pakistan .
- Has a 10-litre fuel tank.
- It can achieve a top speed of 60 kmph.
70.
- A Sri Lankan microcar - Rs 2.4 Lakh approx
. 71. Competitors Reaction.
- I don't think we need to worry about Tata's Rs 100,000 car. It
will attract those customers who cannot yet afford existing cars
like Maruti 800 and Alto. As such, I do not see the proposed Rs
100,000 car impacting Maruti, though two wheelers could perhaps be
affected.
72. Dr Jamshed Irani 73. TITAN Vs HMT
- Aggressive Product Strategy
- Product, the NO 1 weapon in Titans mktg strategy
- Right Product Choice-Titan Opts for Quartz.
- Addressed to Different Segments
74.
- Always identify customers requirements, segregate the market
accordingly and then cater to the requirement of that particular
market segment".
- -Mr Bijou Kurien, vice president, Titan
75. Segmentation
- Distinctive watches combining the elegance of gold and leather,
in 135 different designs.
Sonata For the low-end market. 76.
- Casual watches with an accent on youth and the outdoors, in 25
different designs.
77.
- Stylish dress watches in all gold and precious metals, in 40
different designs.
- Contemporary watches in stainless steel to withstand the rigors
of daily life, in 100 different designs.
78.
79.
- Jewellery watches in 18 carat gold, studded with precious gems
and colored stones.
80. Titans Fastrack Watches
- Indias 1 styouth-oriented watchbrand.
- Positioned as Cool watches From Titan.
- Launched to counter Timex.
81. Fastrack Collections 82. Fastracks Downfall
- Initialturnover crossed Rs 15 crore and had grown to Rs 25
crore by 2001-02.
- Sales were stagnating and it didn't seem as if Ft would breach
the Rs 25 crore barrier.
- Slotted as a mix of formal and casual, aimedat executives
between the age group 22 to 25.
- Sales dropped down to Rs 23 crore.
- REASON : Price range from Rs1200 to Rs 2700.
83. Companys Reaction
- Findings- Cell phones, deodorants, sports shoes, sunglasses and
hand bags.
- Smartly opted for extending into sun glasses.
84. Why Sun Glasses .
- Eyewear market in India at that time was skewed.
- Top-end was dominated by designer wear and upscale brands like
Ray-Ban.
- And in grey markets one could easily get a pair for jus Rs
200.
- There was an obvious gap between the price ranges.
85. Re-Launching Fastrack
- Price rate between Rs 500 and 2000.
- Promoted through a 360-degree media blitz.
- Available at Titan showrooms .Lifestyle, Shopper's stop and
other departmental stores across the country.
86. Behind The Tatas Success Story
- Failure is an option - as long as you have initiative.
Initiative will lead to success.
- You can't achieve anything on your own; you need the
co-operation of managers and workers.
- Tell the truth. The most important criteria in a leader is
credibility.
- Be enthusiastic in following through with your ideas. This will
convince the team that you're leading.
- Learn to delegate. A weak company is one in which the boss
solves all the problems.
87. Last But Not Least
88. THANKS 89.
www.tata.com