Task three: Stakeholder Analysis

Task three:Stakeholder AnalysisKeeley Bartlett 12018531Filza Fawad 11069187Weronika Gronska 12097575Asha Jones 12076018Rebecca Keeley 11044781Ronni Lang 12087441

1OUR PROJECTBUSINESS: Fletchers Fish and Chips Shop.

PROJECT: Operate a stall at the Romiley Christmas Festival event on Saturday 13th December.

WHERE: Romiley village, Stockport.

WHO: 3 employees are needed at the stall and 3 on the premises.

HOW: Food will be prepped and on the day cooked fresh on the premises and transported frequently to the stall.

WHAT: Selling Fish & Chips, Sausage & Chips, Pie & Chips. Selection of cold drinks

The range and nature of stakeholders vary depending on the individual project.

In this project we will be operating a stall for Fletcher's fish and chips, at the Romiley Christmas festival, taking place on Saturday the 13th of December.

Three members of staff will be running the stall, and three members of staff will be running the shop which is 250 yards down the road. The food will be prepped and cooked fresh on the day, it will then be transported to the stall.

Our menu consists of Mini meals at 1.50, with consideration to our potential consumers, we will offer Fish & Chips, Sausage & Chips, Pie & Chips a selection of cold drinks and sides. We have also hired a fish costume as an extra.

2Our stakeholdersDirect stakeholders:Project management teamCustomers Owners of companyEmployeesCompetitors suppliersinDirect stakeholders:Local businesses Local communitygeneral publicGovernment Local committees

Stakeholders are those who have an interest in the business, this can be split in two ways;

Direct are those who will be directly and imminently affected by our project, examples include ourselves as a project management team leading the project. Customers that come into the shop and will be coming to the stall, (our target audience being families and younger children). The owners of the company, their interests will be on how effective and successful the project has been for the business, in terms of profit. Employees involve those leading up in preparation to the event and those working on the day following different tasks and duties that enable it to happen. Our competitors, these are customer alternative food options, the direct food establishments that have a stall on the day, such as Rosies, Ham N pickle. Suppliers include Whitley's which is our main supplier of packaging and some food, we will also be hiring the fish costume from this company. Also, Fastnet is our main supplier of sausage and fish, to cater for our menu at the event. Parks & Co are a supplier providing potatoes before the day, giving sufficient time for the employees to prepare them. We shall also have to source a generator hiring company.

OR the companies we are using to source our packaging, food, generator etc.

Indirect stakeholders are those of interest but arent dependent on the running of the project. Local businesses relate to those in the village, some offering food or snacks that consumers may choose over ourselves. Also the local community are indirect stakeholders, the people living within the village who may choose to come to the festival. The general public are not directly affect as this can be people from further afield in surrounding areas to Romiley. The Government rules and regulations affect our way of practice, along with this the local committees affect us in their decision to approve us holding a stall. 3POWER/INTEREST GRID

The power interest matrix is shown here, stakeholders are shown according to the power they can wield (perhaps the impact our project will have on them), and the interest they have. We placed all our stakeholders in the areas we believe they fit the most appropriately.

Although not much interest, these stakeholders can have power within our project and can change elements if they wish. So we aim to keep the general public and customers satisfied by meeting their wants and needs, regarding performance or standards. We must keep the owner pleased throughout the planning of the project by receiving approval.

Competitors, employees and our project management team will be managed closely with constant review as they are of high importance to and impacted by this project and its running as we would not be able to organise it without them.

From the start of planning we need to inform the local committees to seek approval and grant access to a stall for the event. Likewise we must inform the suppliers to give them advanced notice and keep them updated throughout in terms of ordering quantities to ensure project success.

With minimum effort we will monitor the government regulations, the local businesses plans and the low demands of the local community. 4Power, legitimacy & urgency ModelDormant - GovernmentDiscretionary - Local community Demanding - employees Dominant - owners Dangerous - suppliersDependent - competitors & local committees Definitive - customers & project managers Non stakeholders - general public Mitchell, R. K., B. R. Agle, and D.J. Wood. (1997). "Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What really Counts." in: Academy of Management Review 22(4): 853 - 888.

The power, legitimacy and urgency model allows the project management team to know whether to take action regarding individual stakeholders. Stakeholder salience will be related to the attributes of those stakeholders perceived by managers.

Power is if a party can impose or have impact on the project; legitimacy is how socially accepted and whether or not the stakeholder has a moral obligation to the project; and urgency is whether the stakeholder is time sensitive or dependent to the project.

Latent stakeholders of low salience have just one element of the Venn diagram. Dormant stakeholders are the Government who have power as they have regulations and laws (such as the Health & Safety Act) in place to control our operations. Discretionary stakeholders would be the local committees as they have no power to impose or urgency of time on our project however accept our application to proceed with a stall at the event.Demanding stakeholders would be the employees, they are employed to receive work and on time wages for doing so.

Stakeholders who possess two qualities are moderately salient and classed as expectant stakeholders. The owners of the business would be dominant stakeholder as they have power over decisions along with legitimacy of running the event.Dangerous stakeholders would be the suppliers as they need to be urgent and prompt with deliveries; they also have a form of power as the stall would not be able to be held if they were to meet our needs.The dependent stakeholders would be our competitors as they do not have power over what we do. Also the local committees have no power over what we do, however once we have booked the stall they are dependent on us for providing food for the attendees of the festival.

A combination of all attributes and dynamic relations amongst them would be definitive stakeholders. These are the customers as they are the reason for the event, they have power over the price and products expected, additionally they require fresh products at lunchtime at the festival. As well as the customers, the project management team are interested and impacted by all aspects of the event.5What the stakeholders want from usDirect stakeholders:Customers Owners of companyEmployeesCompetitors suppliers

Customers the customers want to know what food is on offer, what price, where fromOwners of company the date of the event, if all plans are running on time, the food and packaging is ordered, how much money the event is predicted to make the businessEmployees when they are needed for work, what times, their tasks and roles for both preparation and on the day, the rate of pay, uniformCompetitors what food is on offer, at what priceSuppliers order dates, quantities, prices agreed

6What we want from the stakeholdersDirect stakeholders:Customers Owners of companyEmployeesCompetitors suppliers

Customers purchase our goods, build brand reputation and awarenessOwners of company approve plans, good communicationEmployees availability and commitment to work, ability and/or experience neededCompetitors knowledge of other foods available and priceSuppliers confirmation of deliveries, quality of produce, on time deliveries

7Methods of communication & interactionDirect stakeholders:Project management teamCustomers Owners of companyEmployeesCompetitors suppliersinDirect stakeholders:Local businesses Local communitygeneral publicGovernment Local committees

Communication is vital to the running of this project, and staying communicated with each stakeholder varies massively. We must also consider time and cost of communication.

Our project management team will have regular updates, meetings, reports and blogs to stay informed throughout; also informal methods of speech or phone calls may be used perhaps at the end of a task or for any simple queries

Customers will be communicated to before the event and on the day using posters, leaflets, social media (such as twitter and Facebook pages). Simple, informal methods such as word of mouth from employees. An appealing display of the stall along with the fish costume to entice people in. Also advertisements about the festival will be put in local newsletters as well as notices in shop windows including the restaurant window.

Owners of the company will be kept informed through vocal communication or phone; but overall a formal documentation of the outcome and takings will be produced and emailed over.

Employees will have planned, structured rotas and individual roles for the day, as well as uniforms to highlight staff. Thorough briefing from management before and on the day will be undertaken. No exact communication will be made to our competitors but monitoring their advertising through leaflets and social media to see what they have to offer.

Communication to the suppliers must be made well in advance via telephone, and a more formal confirmation email of the stall and products we wish to have for the stall will be sent. Any updates or changes made up until the project will be done via email. The fish costume needs to be booked 1 month in advance on request via telephone. The generator also 1 month in advance. Materials such as food and packaging is ordered from suppliers via email and received days leading up to the festival.

Indirect stakeholders use different means of communication, regulations and local byelaws will determine how the local government and committees must be consulted. The Health and Safety Act must be complied with along with food safety regulations.8ConclusionAlthough our stakeholders vary and have different ways of impacting our project, we must identify and consider all of them along with their needs and interests.

This is to ensure effective communication and interaction is made throughout the planning of our project in order to keep all of them satisfied relevant to their impact and importance, primarily the customers at the festival.

Thank you for listening.

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