Embed Size (px)
Citation preview
copy GfK 2017 01
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Why do three out of four new product launches fail to achieve their potentialThe first step to address this question is to identify the target market for any new product or service launch To achieve this you need to view your potential customer in the widest context possible not just by looking at all aspects of their lives but also how they are evolving over time
copy GfK 2017 02
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Video
David our expert on consumer trends and behaviours talks about the importance of Targeting in the innovation journey
Video
Find more about Consumer Life
Watch video
03
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Infographics
Blog
copy GfK 2017
Free consultation
Event microsite
Blog
One area that is of paramount importance in innovation is to truly understand the target customer Who is this product for What are their unmet needs And what will make them hand over their hard-earned cash
Read blog
copy GfK 2017 04
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Infographics
Identifying the target consumer group could make all the difference to the success of your new product or service With the infographics below we outline some thoughts on targeting and how we identified the sandwich generation as a potential audience for smart home innovations
GfK Consumer Life
Smart home and the sandwich generation
Targeting your idea towards the right consumer
copy GfK 2017 05
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Free reports
Free reports
This report looks at how consumers around the world feel about their homes what they do in their homes and what they want in their homes It explains how businesses with even a remote connection to the home (pun intended) can build brands that are in lockstep with the home of the future
More about consumer life
Consumer life free report
copy GfK 2017 06
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Tech trends
Tech trends
Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home
Download report
View infographics
copy GfK 2017 07
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Event highlights
Blog
Infographics
Meet the experts
Free consultation
Event microsite
Meet the experts
The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector
Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey
HARMANrsquos innovation journey
Meet the experts
copy GfK 2017 08
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Blog
Infographics
Event microsite
Free consultation
Event highlights
Event highlights
Innovation networking AI VRhellipRemember all the good moments from the Driving Innovation event with our highlights video Enjoy the journey again )
Watch video
copy GfK 2017 09
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Infographic
Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space
Event microsite
Free consultation
wwwgfkcom GfK Growth from Knowledge
About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices
copy GfK 2017 02
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Video
David our expert on consumer trends and behaviours talks about the importance of Targeting in the innovation journey
Video
Find more about Consumer Life
Watch video
03
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Infographics
Blog
copy GfK 2017
Free consultation
Event microsite
Blog
One area that is of paramount importance in innovation is to truly understand the target customer Who is this product for What are their unmet needs And what will make them hand over their hard-earned cash
Read blog
copy GfK 2017 04
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Infographics
Identifying the target consumer group could make all the difference to the success of your new product or service With the infographics below we outline some thoughts on targeting and how we identified the sandwich generation as a potential audience for smart home innovations
GfK Consumer Life
Smart home and the sandwich generation
Targeting your idea towards the right consumer
copy GfK 2017 05
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Free reports
Free reports
This report looks at how consumers around the world feel about their homes what they do in their homes and what they want in their homes It explains how businesses with even a remote connection to the home (pun intended) can build brands that are in lockstep with the home of the future
More about consumer life
Consumer life free report
copy GfK 2017 06
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Tech trends
Tech trends
Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home
Download report
View infographics
copy GfK 2017 07
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Event highlights
Blog
Infographics
Meet the experts
Free consultation
Event microsite
Meet the experts
The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector
Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey
HARMANrsquos innovation journey
Meet the experts
copy GfK 2017 08
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Blog
Infographics
Event microsite
Free consultation
Event highlights
Event highlights
Innovation networking AI VRhellipRemember all the good moments from the Driving Innovation event with our highlights video Enjoy the journey again )
Watch video
copy GfK 2017 09
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Infographic
Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space
Event microsite
Free consultation
wwwgfkcom GfK Growth from Knowledge
About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices
03
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Infographics
Blog
copy GfK 2017
Free consultation
Event microsite
Blog
One area that is of paramount importance in innovation is to truly understand the target customer Who is this product for What are their unmet needs And what will make them hand over their hard-earned cash
Read blog
copy GfK 2017 04
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Infographics
Identifying the target consumer group could make all the difference to the success of your new product or service With the infographics below we outline some thoughts on targeting and how we identified the sandwich generation as a potential audience for smart home innovations
GfK Consumer Life
Smart home and the sandwich generation
Targeting your idea towards the right consumer
copy GfK 2017 05
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Free reports
Free reports
This report looks at how consumers around the world feel about their homes what they do in their homes and what they want in their homes It explains how businesses with even a remote connection to the home (pun intended) can build brands that are in lockstep with the home of the future
More about consumer life
Consumer life free report
copy GfK 2017 06
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Tech trends
Tech trends
Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home
Download report
View infographics
copy GfK 2017 07
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Event highlights
Blog
Infographics
Meet the experts
Free consultation
Event microsite
Meet the experts
The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector
Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey
HARMANrsquos innovation journey
Meet the experts
copy GfK 2017 08
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Blog
Infographics
Event microsite
Free consultation
Event highlights
Event highlights
Innovation networking AI VRhellipRemember all the good moments from the Driving Innovation event with our highlights video Enjoy the journey again )
Watch video
copy GfK 2017 09
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Infographic
Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space
Event microsite
Free consultation
wwwgfkcom GfK Growth from Knowledge
About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices
copy GfK 2017 04
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Infographics
Identifying the target consumer group could make all the difference to the success of your new product or service With the infographics below we outline some thoughts on targeting and how we identified the sandwich generation as a potential audience for smart home innovations
GfK Consumer Life
Smart home and the sandwich generation
Targeting your idea towards the right consumer
copy GfK 2017 05
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Free reports
Free reports
This report looks at how consumers around the world feel about their homes what they do in their homes and what they want in their homes It explains how businesses with even a remote connection to the home (pun intended) can build brands that are in lockstep with the home of the future
More about consumer life
Consumer life free report
copy GfK 2017 06
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Tech trends
Tech trends
Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home
Download report
View infographics
copy GfK 2017 07
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Event highlights
Blog
Infographics
Meet the experts
Free consultation
Event microsite
Meet the experts
The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector
Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey
HARMANrsquos innovation journey
Meet the experts
copy GfK 2017 08
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Blog
Infographics
Event microsite
Free consultation
Event highlights
Event highlights
Innovation networking AI VRhellipRemember all the good moments from the Driving Innovation event with our highlights video Enjoy the journey again )
Watch video
copy GfK 2017 09
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Infographic
Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space
Event microsite
Free consultation
wwwgfkcom GfK Growth from Knowledge
About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices
copy GfK 2017 05
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Free reports
Free reports
This report looks at how consumers around the world feel about their homes what they do in their homes and what they want in their homes It explains how businesses with even a remote connection to the home (pun intended) can build brands that are in lockstep with the home of the future
More about consumer life
Consumer life free report
copy GfK 2017 06
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Tech trends
Tech trends
Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home
Download report
View infographics
copy GfK 2017 07
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Event highlights
Blog
Infographics
Meet the experts
Free consultation
Event microsite
Meet the experts
The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector
Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey
HARMANrsquos innovation journey
Meet the experts
copy GfK 2017 08
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Blog
Infographics
Event microsite
Free consultation
Event highlights
Event highlights
Innovation networking AI VRhellipRemember all the good moments from the Driving Innovation event with our highlights video Enjoy the journey again )
Watch video
copy GfK 2017 09
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Infographic
Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space
Event microsite
Free consultation
wwwgfkcom GfK Growth from Knowledge
About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices
copy GfK 2017 06
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Meet the experts
Event highlights
Blog
Infographics
Event microsite
Free consultation
Tech trends
Tech trends
Which tech trends will be the next big thing We view technology through the eyes of the consumer so we explain what each trend means to the Connected ConsumerFive key trends will dominate the technology landscape in 2017bull Virtual and augmented realitybull Wearablesbull Mobile paymentsbull Autonomous vehiclebull Smart home
Download report
View infographics
copy GfK 2017 07
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Event highlights
Blog
Infographics
Meet the experts
Free consultation
Event microsite
Meet the experts
The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector
Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey
HARMANrsquos innovation journey
Meet the experts
copy GfK 2017 08
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Blog
Infographics
Event microsite
Free consultation
Event highlights
Event highlights
Innovation networking AI VRhellipRemember all the good moments from the Driving Innovation event with our highlights video Enjoy the journey again )
Watch video
copy GfK 2017 09
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Infographic
Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space
Event microsite
Free consultation
wwwgfkcom GfK Growth from Knowledge
About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices
copy GfK 2017 07
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Event highlights
Blog
Infographics
Meet the experts
Free consultation
Event microsite
Meet the experts
The pace of change is quickening Innovation is everywhere But there is no single way to successfully innovate We have on-board some of the best experts in their areas to bring you the latest trends techniques and knowledge in market research sector
Feel free to also watch HARMANrsquos case study where Andrew Till VP for Technology Partnerships amp New Solutions explains their Innovation Journey
HARMANrsquos innovation journey
Meet the experts
copy GfK 2017 08
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Blog
Infographics
Event microsite
Free consultation
Event highlights
Event highlights
Innovation networking AI VRhellipRemember all the good moments from the Driving Innovation event with our highlights video Enjoy the journey again )
Watch video
copy GfK 2017 09
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Infographic
Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space
Event microsite
Free consultation
wwwgfkcom GfK Growth from Knowledge
About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices
copy GfK 2017 08
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Blog
Infographics
Event microsite
Free consultation
Event highlights
Event highlights
Innovation networking AI VRhellipRemember all the good moments from the Driving Innovation event with our highlights video Enjoy the journey again )
Watch video
copy GfK 2017 09
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Infographic
Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space
Event microsite
Free consultation
wwwgfkcom GfK Growth from Knowledge
About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices
copy GfK 2017 09
TARGETING YOUR IDEA TOWARDS THE RIGHT CONSUMER
Video
Free reports
Tech trends
Meet the experts
Event highlights
Blog
Infographics
Infographic
Virtual Digital Assistants (VDAs) like Amazonrsquos Alexa and Googlersquos Now are beginning to build in penetration Our US team has done some early exploration in the VDA space
Event microsite
Free consultation
wwwgfkcom GfK Growth from Knowledge
About GfKGfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions More than 13000 market research experts combine their passion with GfKrsquos long-standing data science experience This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries By using innovative technologies and data sciences GfK turns big data into smart data enabling its clients to improve their competitive edge and enrich consumersrsquo experiences and choices
