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2009 2010 2011 2012
200 mil. users 300 mil. users Every client and agency wants Facebook
Targeted Social builds technology and offers smart campaigns with no minimum commitments
Thousands of independent ”Experts” saturate the market. New API connected technologies are created the market is confusing at best.
Facebook offers “enhanced” self service platform & FBX. Large agency Conglomerates ad “social” to their many offerings.
2014 Today
Sophisticated Social Media requires smart, focused, full service partners like Targeted Social more than ever in order to be successful
The Evolution of the Targeted Social and the Social Media Business
2013
u What is the purpose of your campaign?
With over 2 Billion people on Facebook, advertising now available on Instagram, Twitter, Linkedin, and others, more targeting options than ever, multiple ad formats and incredible analytics available, properly planning and executing campaigns has become more important than ever. Targeted Social’s paid media services starts off by helping our clients answer the most important questions that should
be answered for EVERY CAMPAIGN Before Spending a DIME!
u Who is the ideal audience?
u What actions do you want to have happen?
Social Media Marketing Is more Sophisticated than ever!
What is the purpose of your campaign?
Sales
Contest Entries Reach Engagement
Video views LIKES
Who is the Target Audience for this initiative?
How old are they? Where do they live? How far do they live from the retail location?
Are they already a fan? Are they friend of a fan?
Do they have favorable purchase behaviors?
What are their interests? Do they like
competitors? Do they like distributors?
Are they into certain activities? Have they travelled to
certain places?
Are they parents?
How old are their children? Do they enter contests?
Are they likely to view a video?
Are they likely to click? Are they previous customers
Have they visited your web site?
Have they entered a contest before?
First Party Data Third Party Data
Customer Database
Social Media
Off-line Purchase Behavior
Website Cookies
Native Data
Interest Targeting
What are the best Data Sources available to segment and target specific audiences.
And Our Clients are Awesome! .
Let us plan for your success in Social Media!