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LinkedIn Targeted Status Updates Tailor Your Content to Specific Audiences Marketing Solutions Unlock a Massive Opportunity Prior to the launch of Targeted Status Updates, marketers had no way to tailor the content in their status updates to specific types of company followers. Audiences from different industries, job functions, geographies, and levels of seniority all received the same content. Now with Targeted Status Updates, marketers have an easy, proven way to engage company followers with content that’s relevant and personalized to their interests. Introducing Targeted Status Updates & Follower Insights Leveraging company followers from LinkedIn, marketers can develop lasting relationships with the highest concentration of affluent professionals and business decision makers on the social web. With Targeted Status Updates, marketers can now tailor company status updates to specifically targeted audiences to drive increased relevance and engagement. Targeting parameters, based on rich data provided by our members themselves and unique to LinkedIn, include: Company Size Industry Job Function Seniority Geography Non-company Employees In addition to Targeted Status Updates, we’re also releasing a powerful new insights dashboard so marketers can better understand their follower demographics, growth rates, and status update interaction. These insights are invaluable for crafting a strategy to gain followers and optimize their engagement. Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. For more information, please visit http://marketing.linkedin.com 10-LCS-079-G 0612

LinkedIn Targeted Status Updates: Overview

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LinkedIn TargetedStatus Updates Tailor Your Content to Speci�c Audiences

Improve message relevance by targeting your updates

Marketing Solutions

Unlock a Massive OpportunityPrior to the launch of Targeted Status Updates, marketers had no way to tailor the content in their status updates to speci�c types of company followers. Audiences from different industries, job functions, geographies, and levels of seniority all received the same content.

Now with Targeted Status Updates, marketers have an easy, proven way to engage company followers with content that’s relevant and personalized to their interests.

Introducing Targeted Status Updates & Follower Insights Leveraging company followers from LinkedIn, marketers can develop lasting relationships with the highest concentration of af�uent professionals and business decision makers on the social web. With Targeted Status Updates, marketers can now tailor company status updates to speci�cally targeted audiences to drive increased relevance and engagement.

Targeting parameters, based on rich data provided by our members themselves and unique to LinkedIn, include:

• Company Size• Industry• Job Function• Seniority• Geography• Non-company Employees

In addition to Targeted Status Updates, we’re also releasing a powerful new insights dashboard so marketers can better understand their follower demographics, growth rates, and status update interaction. These insights are invaluable for crafting a strategy to gain followers and optimize their engagement.

Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

For more information, please visit http://marketing.linkedin.com

10-LCS-079-G 0612