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The Internet in Kenya:

15 years on...

Moses Kemibaro

Tandaa Kenya

8th

March 2010

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Leading Thought.

The future is already here,its just not very evenlydistributed.

- William Gibson, Writer and Author.Quoted the term Cyberspace.

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What does the future look like?

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Think The Lunatic Express.

The Kenya-Uganda Railway builtbetween 1895 and 1901 by theBritish Colonial Government in EastAfrica.

In today's value cost US$ 793 millionto build when books closed in 1902.

Ultimately drove massive economic

development in East Africa, and itsstill in use to this day.

So, what about digital local content?

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We've come a long way....

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A long way indeed...

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To get this far...

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What did the Internet look like in 1995/98?

Largely analogue dial-up connections drops we're a way of life!

Expensive (Kes. 20,000.00 per

month). Store and forward email. Used BBS platfoms mostly.

Real Internet access (web) wasrare. Mostly email and forums.

The Fax machine was our biggestcompetitor.

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How did the web work back then?

Very slow you literally waited forweb pages to load.

Leased lines we're few and

expensive. KPTC owned the lastmile.

Regulation was highly restrictive.

ISP's we're few and spent a lot onbandwidth per month.

But it grew, and grew, and grew.....

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Its all changed now...

SEACOM and TEAMS go live 2009.

ICT Legislation passed in 2009.

4m internet users. 18M mobile users.

2m million mobile internet users. Mobile IS Internet for many Kenyans.

Mobile Money is (now) well

entrenched. 8+ million on M-Pesa. Last mile is improving, and evolving.

Internet access costs dropping.

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But digital local content (still) lags behind.

There is very limited digital localcontent in Kenya this is going to amassive opportunity, and a challenge!

Lots of local content already exists,but its not online. It has to bedigitized, edited, packaged anddelivered on the Internet and mobile.

Original content created specificallyfor digital channels will be key.

Content > Interest > Growth > Value!

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Key factors for digital local content success.

Availability Is it readily accessible tome and can I use it?

Context Is it interesting to me?

Relevance Does it matter to me? Quality Is it of a high enough

standard for me?

Cost Is it affordable enough for meto access?

ALL of the above have to be met!

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Thanks! Questions?

Moses Kemibaro

e: moses@moseskemibaro.com

w: www.moseskemibaro.comt: www.twitter.com/moseskemibaro

f: www.facebook.com/moseskemibaro

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