Talent Champions

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    CEB Corporate Leadership Council™

    Creating Talent Champions(Volume II)Best Practices for Engaging Business Leaders in

    Talent Management

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    © 2008 Corporate Executive Board. All Rights Reserved.

    Note to Members

    This project was researched and written to fulfill t he research requests of several members of the CorporateExecutive Board and as a result may not satisfy the informat ion needs of all member companies. The Corporate

    Executive Board encourages members who have additional questions about this topic to contact the Board

    staff for furt her discussion. Descriptions or viewpoints contained herein regarding organizations profiled inthis report do not necessarily reflect the policies or viewpoints of those organizations.

    Confidentiality of Findings

    This document has been prepared by t he Corporate Executive Board for the exclusive use of its members. It

    contains valuable proprietary information belonging to the Corporate Executive Board, and each membershould make it available only to those employees who require such access in order to learn from the material

    provided herein and who undertake not to disclose it to thi rd parties. In the event that you are unwil ling to

    assume this confidentiality obligation, please return this document and all copies in your possession promptlyto the Corporate Executive Board.

    Legal Caveat 

    The Corporate Leadership Council has worked to ensure the accuracy of the i nformation it provides to itsmembers. This report relies upon data obtained from many sources, however, and the Corporate Leadership

    Council cannot guarantee the accuracy of the information or its analysis in all cases. Furthermore, the

    Corporate Leadership Council is not engaged in rendering legal, accounting, or other professional services.Its reports should not be construed as professional advice on any part icular set of facts or circumstances.

    Members requiring such services are advised to consult an appropriate professional. Neither the Corporate

    Executive Board nor its programs are responsible for any claims or losses that may arise from a) any errors oromissions in their reports, whether caused by the Corporate Leadership Council or its sources, or b) reliance

    upon any recommendation made by the Corporate Leadership Council.

    CLC1ABSPK8

    Corporate Leadership Council

    www.clc.executiveboard.com

    Washington, D.C.Telephone: +1-571-303-3000Fax: +1-571-303-3100

    ChicagoTelephone: +1-312-730-9000Fax: +1-312-730-9100

    San FranciscoTelephone: +1-415-293-5825Fax: +1-415-293-5826

    LondonTelephone: +44-(0)20-7632-6000Fax: +44-(0)20-7632-6001

    New DelhiTelephone: +91-124-417-8500Fax: +91-124-417-8501

    Sydney Telephone: +61-2-8216-0831Fax: +61-2-8216-0701

    Corporate Leadership Council

    Senior AnalystsTiffany Fountain

    Collin FrantzStacia Sherman Garr

    Amanda Joseph-Little

    Consultant

    Sari Levine

    Project Manager

    Adam Brinegar

    Practice Managers

    Christoffer EllehuusBrian Kropp

    Executive Directors

    Jean Martin-WeinsteinConrad Schmidt

    General ManagerPeter Freire

    Creative Solutions Group

    Senior Graphic Design SpecialistAlicia Peters

    Contributing Designers

    Andrew Bradley 

    Erin O'Donnell

    Senior Publications Editor

    Kevin Mullooly 

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 iv 

    The Study in Eight Conclusions

    Key Conclusion HR Implication CLC Resources

     1. Few Business Leaders Are Fully Committed to andEffective at Talent Management—Only 19% of businessleaders—Talent Champions—are committed to andeffective at achieving superior talent outcomes.

    • HR must work to improve the 81% of business leaderswho fail to achieve superior talent outcomes.

    p. 11

     2. Business Leaders Achieve Better Outcomes WhenCommitted to and Effective at Talent Management—The combination of improving the commitment toand effectiveness at talent management can result inan up to 29% increase in talent outcomes. Focusing on

    commitment or effectiveness in isolation has much lessimpact, 2% and 12%, respectively.

    • HR needs to focus on improving effectiveness andcommitment in business leaders, not one or the other,to drive the greatest talent outcomes possible.

    p. 13

     3. The Most Effective HR Strategies to ImproveCommitment and Effectiveness Are Relevance,Consumability, and Accountability—To improvebusiness leaders’ commitment to and effectivenessat talent management, organizations need to focuson increasing the relevance, consumability, andaccountability of talent programs and activities.

    • HR must improve the relevance and consumabilityof talent programs and increase business leaderaccountability for talent outcomes to ensure impact.

    p. 17

     4. Improve the Relevance of Talent Activities byIntegrating with Business Planning—A line-owned,business integrated talent plan clarifies the lin kages

    between business and talent activities and enables leadersto commit to and execute on talent activities that areconsistent with and relevant to business priorities.

    • Create one annual opportunit y for business leadersto gain an integrated understanding of their talentchallenges anchored in the leaders’ business objectives.

     p. 33

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  v 

    The Study in Eight Conclusions (Continued)

    Key Conclusion HR Implication CLC Resources

     5. Improve Consumability of Talent Activities by GuidingBusiness Leaders’ Talent Decisions and by IntegratingSolutions into Business Leaders’ Workflow—Providingbusiness leaders with explicit guidance that helps themmake better talent decisions and delivering solutions thatare responsive to individual business leaders’ workflowneeds matters more to improving consumability thanmaking talent management easier to do.

    • Provide business leaders with explicit questions toconsider to guide execution on their talent plans.

    • Provide clear guidance on key talent outcomes and theactivities to achieve them.

    • Diagnose and respond to indiv idual leaders’ workflowchallenges and needs throughout the design, creation,and delivery of talent management programs.

    • Integrate talent management processes into businessprocesses.

     p. 57

     p. 67

     p. 73

     p. 77

     6. Combine Soft and Hard Accountability to ImproveTalent Outcomes—Hard accountability (e.g., linkingincentives to talent outcomes) underperforms withoutsoft accountability (e.g., using peer rankings based ontalent outcomes). Combining hard and soft accountabilityincreases business leaders’ talent outcomes by anadditional 9% .

    • Build transparent scorekeeping processes for key talentmetrics and ensure they are well communicated amongbusiness leaders.

    p.95

     p. 101

     p. 135

      7. Business Leaders Need Ownership Over theTalent Priorities and Resources That They AreHeld Accountable For—Increased control of talentmanagement objectives and resources improves businessleaders’ commitment to talent management activities andtalent outcomes.

    • Cede ownership and appropriate talent managementresource control to business leaders.

    • Help business leaders set their own talent goalsand objectives.

     p. 101

     p. 119

     8. Hold Leaders Accountable for Behaviors andOrganization-Wide Talent Results—Holding leadersaccountable for effective talent management behaviors aswell as organization-wide talent metrics improve long-term sustainability of organization-wide talent results.

    • Hold business leaders accountable for business unit–specific as well as organization-wide talent metrics.

    • Incorporate qualitative assessments into talentreviews to foster an environment of effective talentmanagement behaviors in the organization.

    p. 135

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    Table of Contents

      Overview of CLC’s Study of Business Leader Effectiveness at Talent Management ix 

      A Guide to Online Resources at www.clc.executiveboard.com  xi

      Letter to the Membership xiii

      With Sincere Appreciation xiv 

      Advisors to Our Work xv 

      Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 1

    Chapter I: Build Relevance of Talent Management Programs 21

      Practice #1: Integrated Talent Portfolio Review 33

     An integrated, structured talent port folio review that engages leaders in identif yingand addressing critical talent management risks to their business objectives

    Chapter II: Improve Consumability of Talent Management Programs 49

      Practice #2: Human Capital Review Guide for Senior Executives 57

     A guide to facilitate ef fective business leader–led HIPO and succession plans

      Practice #3: Business Leader People Practice Proficiencies 67

      A process and tool to clarify HR and line leaders’ unique roles and activities that most impact talent outcomes

      Practice #4: Talent Management Product Creation Guidelines 73

      A project management framework and guidelines to ensure HR engages stakeholdersin creating and delivering talent management solutions that meet business needs

      Practice #5: Business-Integrated Talent Management Delivery 77

     A marketing strategy applied to HR to improve the relevance and consumability of talent management solutions

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    Chapter III: Leverage Soft and Hard Accountability to Improve Outcomes 91

      Practice #6 : Line Leader–Owned Talent Planning and Accountability 101

      A decentralized talent management process that provides individual line l eaders

    ownership over talent management priorities, resources, and accountability 

      Practice #7: Personalized People MBOs 119

     A people-focused MBO–setting process for leaders to ensure personal relevance

    and create urgency for improving talent outcomes

      Practice #8 : “Strength” and “Health” Talent Portfolio Review 135

     A talent review and recognit ion process that instills ef fective talent management

    behaviors in leaders to ensure organization-wide and long-term impact 

      Ordering Research 149

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  viii

    The Council’s Talent Champions research identifies profiles of effective talentmanagers and strategies for HR to improve the effectiveness of business leadersat talent management. This series complements the Council’s 2007 research,Building Next-Generation HR–Line Partnerships, which focuses on HR’s role insupporting line leaders. Creating Talent Champions examines the other half ofthe HR–Line relationship—the business leader.

    In Volume I of Creating Talent Champions, the Council presents empiricalanalysis of 8,851 completed 180-degree assessments of business leaders atmore than 50 member organizations to understand the competencies, timesignatures, and talent management activities of business leaders. This researchreveals which ski lls, knowledge, and behaviors help leaders achieve superior

    talent outcomes.

    In this study, Volume II of the research, the Council provides examples oftactics and strategies to effectively engage business leaders in the right talentmanagement activities. In particular, this study helps HR:

    • Build Relevance of Talent Management Programs;

    • Improve Consumability of Talent Management Programs; and

    • Leverage Soft and Hard Accountability to Improve Outcomes.

    The Corporate Leadership Council’s Talent Champions Series

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 ix 

    Council Series on Creating Talent Champions

    Overview of CLC’s Study of Business Leader Effectiveness at Talent Management 

    Creating Talent Champions(Volume I)

    Profiles of Successful Business Leaders: A Quantitative Analysis

    Creating Talent Champions(Volume II)

    Best Practices for Engaging BusinessLeaders in Talent Management

    Creating Talent

    Champions

    (Volume I)

    Creating Talent

    Champions

    (Volume II)

    Critical QuestionsAddressed

    • What is the mind-set of a TalentChampion?

    • What are the skills and knowledgeof a Talent Champion?

    • What talent management activit iesdo Talent Champions focus on?

    Critical QuestionsAddressed

    • How can HR create talentmanagement activities that arerelevant to the business?

    • How can HR improve theconsumability of talent programs?

    • What can HR do to leverage softand hard accountability to drivetalent outcomes?

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  x 

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  xi

    Talent Management Product Creation Guidelines (Juniper)Use this project management framework and diagnostic questions to engagestakeholders in creating and delivering solutions that meet business needs andintegrate with leaders’ workflow.

    HR Product Charter Document (Apple)Use this template to apply a product development approach to creating HRprograms to ensure they match business needs.

    People Practice Proficiencies Tool (Standard Bank)Use this tool to clarify leaders’ roles and skill needs across each stage of theemployee lifecycle and appropriate HR support for each.

    CLC Consumability DiagnosticUse this self-diagnostic to assess the consumability of your talent managementprograms and solutions.

    Human Capital Review Guidelines (Marriott)Help prioritize business leader–led HIPO and succession planning activities byproviding them with guidance not only on what to do but also how to do it.

    Talent Management Reference Cards (Lion Nathan)

    Use these cards to streamline HR communication and improve leader utilizationand impact.

    Talent Management Consumability Feedback Survey (Lion Nathan)Use this survey to obtain business leader feedback on how to simplify and improve thevalue and outcome of HR programs.

    Strategic People Agenda (SPA) Process Templates (Standard Chartered)Use this presentation template to create an integrated, business leader–led talentreview that is relevant to the individual leader.

    Strategic Talent Planning ToolkitUse this end-to-end talent planning toolkit to engage your leaders in creating abusiness-relevant talent plan.

    HR Business Partner Conversation Guide toIncrease Business Relevance of Talent Discussions

    Give this guide to HR business partners to engage business leaders in abusiness-relevant talent planning discussion.

    Line Leader Talent Objective Setting and Resource Allocat ion Tool (Gap)Use this tool to enable business leader ownership of the talent prioritiesand resources for which they are held accountable.

    Customized Talent Management Dashboard (Schneider Electric)Use this tool to develop a customized talent dashboard for your business leaders.

    Integrating Talent Management into Business Leaders’ Workflow

    End-to-End Consumability Strategies and Tools

    Creating Talent Champions Access the below tools and templates on the Council’s Web site— 

     www.clc.executiveboard.com —to improve business leaders’ talent management outcomes

     A Guide to Online Resources at www.clc.executiveboard.com

    1

    2

    3

    4

    12

    Shared Goal Template (Pepsi Bottling Group)Use this guide to facilitate discussions between HR business partners and managersaround areas of shared accountability.

    13

    Business Leader People MBO Selection Tool (CLC)Use this tool to enable leaders to select relevant and high-quality people objectives.

    Goal Alignment Checklist (Seagate Technology)Use this template to help HR business partners and business leaders align their goalsat the business unit and enterprise levels.

    14

    15

    8

    6

    11

    7

    5

    9

    10

    Build Relevance of Talent Management Programs Improve Consumability of Talent Management Programs Leverage Soft and Hard Accountability to Improve Outcomes

    Diagnosing and Addressing Challenges Driving Effective AccountabilityPrioritizing Talent Management Activities for Business Leaders

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  xii

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  xiii

    Letter to the Membership

    Despite significant investments in talent management programs, many organizations continue toface major talent challenges, including talent and skills shortages. While poor ta lent outcomes can bepartly explained by poor talent management programs, Council research finds that a majority of talentoutcomes is explained by poor HR delivery and line leader execution.

    Last year, the Council examined the first part of this challenge—HR service delivery—through its work,Building Next-Generation HR–Line Partnerships, which identified the skil ls, activities, and competencies ofeffective HR business partners.

    This year, the Council is examining the other part of the challenge—line leader execution on talentactivities—through the Creating Talent Champions initiative.

    This study consists of a two-part investigation:

    Creating Talent Champions (Volume I)—Profiles of Successful Business Leaders : A Quantitative Analysis presents a survey-based, quantitative analysis of 8,851 completed 180-degree assessments of businessleaders at more than 50 member organizations to identify the skills, knowledge, and behaviors of thebusiness leaders who achieve superior talent outcomes.

    Creating Talent Champions (Volume II)—Best Practices for Engaging Business Leaders in Talent Management  provides best practice strategies on how HR can improve business leader effectiveness at andcommitment to talent management.

    It is our hope that this initiative wi ll support member organizations in improving the ef fectiveness oftheir business leaders at ta lent management. If there are questions related to improving business leaders’effectiveness at and commitment to ta lent management that you do not find in this study, we encourage

     you to contact the Council’s research team for further assistance. As always we encourage and look

    forward to your feedback.

    With our continued appreciation,

    Corporate Leadership CouncilWashington, D.C., Chicago, San Francisco, London, New Delhi, and Sydney September 2008

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  xiv 

    With Sincere Appreciation

    The Corporate Leadership Council would like to express its gratitude to the following individuals who contributed time and insight to thedevelopment of this study.

    Matt PeaseVice President of Executive Solutions

    DDI, Inc.

    Eric SeversonVice President of HR

    Gap Inc. Outlet

    John BerisfordSVP of HR

    The Pepsi Bottling Group, Inc.

    Peter Block Principal 

    Designed Learning Inc.

    Mark DavidsonGlobal HR Program Deployment 

    Juniper Networks, Inc.

    Ricardo RosaHR Director 

    Standard Bank Group Ltd.—Corporate Services Division

    Linda Strom Petchenik  Managing Principal 

    Growthlines, Inc.

    Bob BarbourChief Human Resources Officer 

    Lion Nathan Limited

    Tracy KeeversDirector, Leadership Capability Team

    Lion Nathan Limited

    Trisha WolfeProject Manager , Organizational Development 

    Schneider Electric North America

    Helen Handfield-JonesPresident 

    Handfield Jones Inc.

    Michele DiMartinoSenior Vice President, Human Resources,Global Brand Management and PracticeLeader Organizational Capability 

    Marriott International, Inc.

    Pavneet BajwaTalent Manager, Group Talent Management 

    Standard Chartered PLC

    Geraldine Haley Group Head, Talent Managementand Leadership Development 

    Standard Chartered PLC

    Pete SmithChief Human Resources Officer 

    Burger King Corporation

    Lisa RobertsSenior Manager, Talent Development 

    Burger King Corporation

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  xv 

    Advisors to Our Work

    The Corporate Leadership Council expresses its appreciation to the individuals and organization who have so generously contributed their timeand expertise to our work. Their contributions have been invaluable, and we extend our sincere thanks.

    3i Group plcAbbott LaboratoriesAECOM Technology CorporationAir CanadaAlcatel-LucentAllianceBernstein, L.P.Alliance Data Systems CorporationAllianz Global Investors AG

    Alstom Power, Inc.Ameriprise Financial, Inc.Apple Inc.Austin EnergyAustralia and New Zealand Banking

    Group LimitedAustralian Taxation OfficeAvnet, Inc.Bank of America CorporationBarclays PLCBayer AGBell Canada International, Inc.The Black & Decker CorporationBlue Cross Blue Shield of CaliforniaBMC Software, Inc.Bremer Financial CorporationBT Group plcBurger King Corporation

    Canadian Ministry of Government ServicesCanadian Pacific Railway Ltd.Cargill, Inc.Caterpillar, Inc.Canadian Imperial Bank of Commerce (CIBC)The Clorox CompanyCoca-Cola Bottling Co. ConsolidatedCoca-Cola Enterprises, Inc.

    Constellation Energy Group, Inc.Corinthian Colleges, Inc.Crosstex Energy Services, L.P.CVS CorporationDeutsche Bank AGDunn & BradstreeteBay, Inc.EnPro Industries, Inc.Fannie MaeFedEx CorporationFerro CorporationFidelity InvestmentsGap Inc. OutletGeneral Motors CorporationGrant Thornton LLPIngeus UK Ltd.ING Groep N.V.Intuit, Inc. JetBlue Airways Corporation

     Johns Manville Corporation Johnson & Johnson Juniper Networks, Inc.Levi Strauss & CompanyLion Nathan LimitedLoyalty Management Group LimitedMarriott International, Inc.The McGraw-Hill Companies, Inc.

    Menasha Packaging Company LLCNational Oilwell VarcoNestlé UK LtdNew York & CompanyNIKE, Inc.The Pepsi Bottling Group, Inc.The Phoenix Companies, Inc.PMC-Sierra, Inc.The PMI Group, Inc.Ontario Public ServiceQUALCOMM, Inc.QVC, Inc.The Regence GroupREI (Recreational Equipment, Inc.)Reuters Group PLCRoyal Bank of CanadaS.W.I.F.T. SCRLSalt River ProjectSantos Ltd.

    Schneider Electric North AmericaScotiabank The Sherwin-Williams CompanySigma-Aldrich Co.SodexhoStandard Bank Group Ltd.— 

    Corporate Services DivisionStandard Chartered PLC

    Sterling Financial CorporationStockland Corporation LimitedSun Microsystems, Inc.SyngentaT. Rowe Price Group, Inc .Telecom Corporation of

    New Zealand Ltd.Telstra Corporation LimitedThe TJX Companies, Inc.Unilever PLCUnited States Patent and Trademark OfficeThe University of MichiganUniversity of Notre DameWachovia CorporationWal-Mart Stores, Inc.The Western Union CompanyWyethXerox Corporation

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  xvi

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  xvii

    Source: Corporate Leadership Council research.

    Chapter I:Build Relevance of

    Talent Management Programs

    Chapter II:Improve Consumability of

    Talent Management Programs

    Chapter III:Leverage Soft and Hard

    Accountability to Improve Outcomes

    • What are the most effective strategies to improvethe relevance of talent management activities?

    • How can HR create a high-quality talent discussionthat is relevant to business priorities and engageleaders in talent activities?

    • How can HR help business leaders make bettertalent decisions?

    • How can HR integrate talent managementsolutions into business leaders’ workflow?

    • What are the most effective accountability strategiesto engage business leaders in talent managementactivities?

    • How can organizations leverage peer accountabilityto improve the urgency of talent managementaccountability?

    • How can organizations ensure that the talentmanagement behaviors of business leaders supportthe talent outcomes of the wider organization?

    Profiled Case Example Profiled Case Examples Profiled Case Examples

    Creating Talent ChampionsBest practices for engaging business leaders in talent management

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8  xviii

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 1

    Council Essay

    Improving Business Leaders’ Commitmentto and Effectiveness at Talent Management 

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 2

    Substantial Talent Investments Fail to Deliver

    Business Leaders Making Significant Talent Investments

    Leaders across the organization report that they are spending significant timeon talent management; business leaders with P&L responsibility spend morethan 21 hours per week, while CEOs report spending more than one-third oftheir time.

    Business Leaders Still Reporting Talent Shortfalls

    Yet, business leaders still report critical ta lent shortfalls across a number ofmeasures. Nearly two-thirds of business leaders report employee shortages,and more than half of business leaders feel their existing staff lack necessaryskills. Finally, and most troubling, four in five leaders feel they do not havethe people they need for their business to be successful.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 3

    Constituency Time

    Business

    Leaders

    The average P&L owner reports that he or shespends more than 21 hours per week on talentissues.

    The CEOCEOs report that they spend more than one-thirdof their time on talent management.

    The Board

    In 2008, 53% of boards expect to increase theirtime allocated to talent management compared to

    7% that plan to decrease. This is the area of largestincrease across all board-related activities.

    Disappointing Returns Despite Increasing Talent InvestmentsBusiness leaders are investing

    significant time in talent management…

    …yet the majority of them believe

    they lack the people to be successful

    21%

    47%

    32%

    61%

    39%

    Have You Recently Experienced a Shortage of Employees?

    Business Leaders

    My Organization Has the People It Needs to Be Successful

    Business Leaders

    Have You RecentlySuffered from a Lack of Skills

    Among the Employees You Have?

    Business Leaders

    No

    54%46%

    No

    YesYes

    AgreeDisagree

    Neutral

    Talent Management Time Investment

    Source: Corporate Leadership Council research.

     

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 4

    Chief Human Resources Officers

    Focused on Improving Line Effectiveness

    Increased Focus on Talent Management Execution

    The Council’s 2008 Agenda Survey reflected the membership’s continuingconcern with talent management implementation. Similar to last year, whenthe Council studied the effectiveness of the HR business partner in drivingtalent management, this year the membership directed us to the otherside of the partnership: improving the l ine leader’s effectiveness at talentmanagement. More than 90% of chief human resources officers rankedincreasing the talent management effectiveness of the line as a critical priority,reflecting HR’s realization that t he line is absolutely necessary to real izing

    returns on investments in talent management programs.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 5

    Clear Mandate to Improve ExecutionHeads of HR focus on helping the line improve talent management effectiveness

    Getting Paid for Previous Investments

    “I’ve built new programs, created new tools, and providednew training. Now it’s our job in HR to get business leadersto get the job done.”

    Global Head of HR Pharmaceuticals Company 

    Fewer HR ResourcesNecessitates Line Ownership

    “With increasing amounts of our work being outsourced, wesimply don’t have the resources to support the line anymoreand have to rely on improved manager effectiveness at talentmanagement.”

    SVP of HR Financial Services

    Organization

    0%

    50%

    100%

    92%

    81%79%

    71%

    CLC 2008 Agenda Poll Analysis

    Top Four Priorities

    Percentageof CHROs*IndicatingImportantor Very

    Important

    Source: C LC Talent Management Effectivenes s Survey; CLC 2008 Agenda Survey; Corporate Leadership Council research.Note: The Council examined more than 40 distinct priorities. Data for the top four are presented.

    * Chief Human Resources Officer.

    Increasing the Talent

    ManagementEffectivenessof the Line

    Selecting andImplementingHR Metrics

    Improving Workforce

    Planning

    Managing theCentral HR Team

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 6

    Three Root Causes of Limited HR Program Impact

    HR Program Design Accounts for One-Third of Variation

    The Council identified three root causes for the limited impact of talentprograms. Over the past years, HR, as well as the Corporate LeadershipCouncil, has focused on the first root cause, poor HR program design. Thishas been for good reason as poor HR program design has accounted for nearlyone-third of the variation in talent management program ef fectiveness. Yet, asHR functions have increased the quality of their talent management programs,there remains limited leverage to be gained by continuing to focus on programdesign.

    Poor HR Progra m Implementation Responsible for Remaining Variation

    HR must focus on the remaining two-thirds of variation in talent managementprogram effectiveness, which can be explained by poor HR programimplementation. There are two components of poor implementation: poorHR delivery and poor HR support of line implementation. Last year, theCouncil addressed the former with its work on the HR business partner,Building Next-Generation HR–Line Partnerships. This year’s work is focused onthe latter component: the relatively uncharted territory of improving the line’seffectiveness at talent management, which accounts for 34% of the variation intalent management program ef fectiveness.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 7

    Effective HR Programs Overcome Three Root-Cause ProblemsThe HR–Line interaction accounts for two-thirds of the variation in talent management program effectiveness

    Talent Management Impact Root-Cause Analysis

    Source: CLC Talent Management Effecti veness Survey; Corporate Leadership

    Council, Building Next-Generation HR–Line Partnerships, Washingt on, D.C.:Corporate Executive Board; Corporate Leadership Council research.

    Limited HR Program

     Business Impact

    Poor HR ProgramImplementation

    Root Cause #3:Poor HR Support of

    Line Implementation

    Root Cause #2:Poor HR Delivery

    Root Cause #1:Poor HR Program Design

    Portion ofVariationin Talent

    ManagementProgram

    EffectivenessExplained

    Improving TalentManagement

    Outcomes

    Building Next-Generation HR–

    Line Partnerships

    Creating TalentChampions

    Sample CLC Resource Sample CLC Resource Sample CLC Resource

    Two-thirds of talentmanagement programeffectiveness isa function of theHR–Line interaction.

    HR Program Design HR Staff Effectiveness Line Effectiveness

    at Talent Management

    Focusof This

    Research

    100%

    50%

    0%

    32%

    34%

    34%

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 8

    HR Should Focus on Overcoming the Barriers

    to Business Leader Talent Management Effectiveness

    Business Leaders Are the Most Critical to Talent Outcomes

    HR should focus on improving the talent management performance ofbusiness leaders—managers with significant responsibility for profit, loss,and budget (or equivalent)—rather than frontline managers. Council researchshows that variation in business leader effectiveness at talent managementaccounts for 66% of overall talent outcomes, and these leaders largely ownthe performance of the business and exert greater influence on employeesdue to wider spans of control.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 9

    BusinessLeaders

    FrontlineManagers

    Employees

      1. Business Leaders’ Talent Management Activities Drive Talent Outcomes

      2. Business Leaders Own Business OutcomesBusiness leaders have more variable compensation at risk (82%) relative to frontlinemanagers (61%) based on business performance.

      3. Business Leaders Have Larger Spans of ControlOn average, business leaders have a managerial span of 112 (7 direct and 105 indirect),while frontline managers have a span of 4 (only direct reports).

    Business Leaders Are the Key Leverage Pointfor Improving Talent Management Outcomes

    HR must focus on how to improve the talent management performance of business leaders

    Importance of Business Leaders to Talent Outcomes

    Importance of Business Leaders

    Source: CLC Talent Management Effective ness Survey; Corporate Leadership Council research.

    Bus iness Leader s Frontli ne Manager s

    66%

    34%

    Portion ofVariationin Talent

    OutcomesExplained

    Business Leader Managers with significant

    profit, loss, budgetresponsibility, or equivalent

    Frontline Manager Managers without significantprofit, loss, budgetresponsibility, or equivalent

    Relative Importance of Managerial Levels

    Note: Amount of variation in program effectiveness is determined by conducting a multivariate analysis of variation (MANOVA).

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 10

    Four Talent Mind-Sets for Business Leaders

    Business Leader Commitment and Effectiveness Determines Mind-Set

    The Council’s quantitative work on this topic, Creating Talent Champions(Volume I), identifies four talent mind-sets for business leaders, based ontheir level of effectiveness at and commitment to ta lent management. Thosewho are both effective and committed represent 19% of the business leaderpopulation (Talent Champions). Those who believe in the importance oftalent management, but are ineffective at it, are called Strivers (42% of thepopulation). Those who are effective at, but lack real commitment to, talentmanagement are known as the Half-Hearted (8% of the population). Finally,those who are neither committed to nor effective at ta lent management arecalled Talent Rejecters and make up 31% of the population.

    Do Not Avoid Developing Rejecters

    Strivers are clearly the group most ready to develop into Talent Championsas they only require an improvement in ta lent management effectiveness. Thatsaid, HR should avoid the temptation to ignore Talent Rejecters. Representing31% of the population, it is unreal istic to replace this population. Instead, HRmust focus on improving Talent Rejecters’ effectiveness at and commitment totalent management, as the possible talent outcome rewards are significant, asshown on page 13.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 11

    1  Talent management commitment includes both business leaders’ individual enjoyment and commitment to talentmanagement and business leaders’ perceptions of its importance to the organization. High talent management commitmentis defined as an average score of six or greater across all questions concerning commitment to talent management.

    2

      Talent management effectiveness consists of business leaders’ performance at both organization-wide talent managementactivities and individual talent management activities. High talent management effectiveness is defined as an average scoreof six or greater across all questions concerning effectiveness at talent management.

    Few Business Leaders Are Fully Committedto and Effective at Talent Management

    The largest group is committed to the importance of talent management but struggles with effectiveness

    Distribution of Business Leaders

    Talent Mind-Sets

    Low High

    High

    Low

    TalentManagement

    Commitment1

    Talent Management Effectiveness2

    Strivers

    Strivers believe in the importance of talentmanagement but lack effectiveness at critical talentmanagement activities.

    Talent Rejecters

    Talent Rejecters are not convinced that talentmanagement solves business challenges nor dothey effectively execute against talent management

    activities.

    Talent Champions

    Talent Champions firmly believe that human capitalis critical to the organization’s success and effectivelyexecute against the most important activities.

    The Half-Hearted

    The Half-Hearted are not convinced that talentmanagement solves business challenges, but they areeffective at critical talent management activities.

    42% 19%

    31% 8%

    Source: CLC Talent Management Effective ness Survey;Corporate Leadership Council research.

    T al e n t  M an ag e m e n t 

    Sample TalentOutcomes

    • Employee effort levels are

    20% lower than average.• Thirty-two percent of

    employees are at riskof turnover.

    • Business unit profit is6% lower than average.

    • Business unit revenueis 7% less than average.

    Sample TalentOutcomes

    • Employee effort levelsare 25% greater thanaverage.

    • Six percent of employeesare at risk of turnover.

    • Business unit profit is 6%greater than average.

    • Business unit revenue is7% greater than average.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 12

    Commitment and Effectiveness Together Create Larger Returns

    Reforming Talent Rejecters Provides Opportunity for Cumulative Benefit

    Business leaders deliver much better talent outcomes if they are committedand effective. This chart underlines why it is so important to improve theTalent Rejecters. If Talent Rejecters become more committed to talentmanagement, talent outcomes improve by 2%. If Talent Rejecters’ effectivenessat talent management increases, then ta lent outcomes improve by 12%.However, if Talent Rejecters improve both effectiveness at and commitmentto talent management, they can realize an up to 29% improvement in talentoutcomes, the combination of the total impact in isolation (14%) and a 15%bonus from the cumulative effect.

    Talent Outcomes Defined

    The Council aggregated all of the below measures into an overall measureof talent outcomes.

    MeasureCategories

    Specific Criteria

    BenchStrength

    • A deep bench across all positions

    • A deep bench for the most critical positions

    • High-performing talent placed in the right part of the organization

    OrganizationCulture

    • Right mix of skills within project teams

    • Right person with right job

    • Organizational values present in direct reports

    LegalCompliance

    • Minimal safety problems

    • Minimal legal problems

    InternalEquity

    • Appropriate pay differentiation

    • Diverse employee base

    Engagement• Employee commitment to the organization, team, manager,

    day-to-day work 

    DiscretionaryEffort

    • Employee willingness to put forth additional effort

    Intent to Stay • Employee intent to stay with the organization

    Definition of Talent Outcomes

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 13

    Business Leaders Must Be Committed and Effective to Maximize the Impact on Talent Outcomes

    The combination of the two generates disproportionate returns

    Impact of Business Leader Commitment and Effectiveness on Talent Management Outcomes

    Committed Effective Committed and Effective0%

    15%

    30%

    MaximumImpact on Talent

    Outcomes*

    The combination of commitmentand effectiveness more thandoubles the impact on talentoutcomes of commitment and

    effectiveness alone.

    Source: CLC Talent Management Effective ness Survey; Corporate Leadership Council research.

    The Importance of Commitment and Effectiveness

    2%2%

    12%

    12%

    29%

    15%

    Maximum Impact ofCommitment to TalentManagement in Isolation

    Maximum Impact ofEffectiveness at Talent

    Management in Isolation

    Maximum Impact ofCommitment to andEffectiveness at Talent

    Management

    Distribution of Business Leaders

    Effectiveness

     

    o

    m

    m

    i

    t

    m

     

       C  o  m  m   i  t  m  e  n  t

    Total Impactof Commitment

    and Effectivenessin Isolation

    al e n t  an ag e m e n t 

    Note: The maximum total impact on t alent outcomes is calculated by comparing two statistical estimates: the predicted impactwhen a talent program attribute scores high on a driver and the predicted impact when a talent program attribute scoreslow on a driver. The effects of all drivers are modeled using a variet y of multivariate regressions with controls.

    *  See “Talent Outcomes Defined” on page 12 for a definition of talent outcomes.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 14

    Focus on Improving Effectiveness

    and Commitment of All Business Leaders

    Improving Only Effectiveness or Commitment Failsto Achieve Maximum Benefit

    It is critical to improve the effectiveness and commitment of all businessleaders, as failing to do so leaves substantial gains in talent outcomes on thetable:

    • Strivers-Only Approach—Focusing on only improving the talentmanagement effectiveness of “Strivers” achieves 38% of the totalpotential benefit.

    • Rejecters-Only Approach—Focusing on only improving ta lentmanagement effectiveness and commitment of “Rejecters” achieves 42%of the potential benefit.

    • Half-Hearted-Only Approach—Focusing on only improving ta lentmanagement commitment of the “Half-Hearted” achieves 20%of the potential benefit.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 15

    Choosing a Strategy for FocusHR must work to improve all business leaders

    Source: CLC Talent Management Effective ness Survey; Corporate Leadership Council research.

    The Importance of Commitment and Effectiveness (Continued)

    Effectiveness

     

    o

    m

    m

    i

    m

     

       C  o  m  m   i  t  m  e  n  t

    T al e n t  

    Effectiveness

     

    o

    m

    m

    i

    m

     

       C  o  m  m   i  t  m  e  n  t

    T al e n t  

    Effectiveness

     

    o

    m

    m

    i

    m

     

       C  o  m  m   i  t  m  e  n  t

    T al e n t  

    Strategy I:Improve Effectiveness of the Strivers

     Strategy 2:Improve Effectiveness and Commitment of Rejecters

     Strategy 3:Improve Commitment of the Half-Hearted

    38%42%

    20%

    Percentage of Total Talent

    Outcome* Achieved

    Percentage of Total Talent

    Outcome* Achieved

    Percentage of Total Talent

    Outcome* Achieved

    Know Where to Focus

      1. What is your largest group?

      2. Is commitment or effectiveness a greater problem?

      3. Which is easier to improve at your organization?

    Half-Hearted Are Contagious

    Council research shows that Half-Hearted businessleaders reduce the effectiveness of other managers byup to 23%.

    *  See “Talent Outcomes Defined” on page 12 for a definition of talent outcomes.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 16

    Few Differences in Drivers of Commitment and Effectiveness

    Commitment and Effectiveness Drivers the Same

    Council research shows that commitment and effectiveness are driven bysimilar factors, though those factors affect commitment and effectiveness indifferent ways. Therefore, a different strategy must be employed for improvingcommitment and effectiveness.

    • Commitment—To improve business leaders’ belief in the importanceof talent management, HR must focus on the following strategies,in rank order:

    – Soft Accountability (up to 19% improvement)—The use ofintangible and indirect incentives within the culture and environment(e.g., providing visibility into business leaders’ performance on talent

    metrics) to influence behavior– Consumability (up to 11% improvement)—The ability of businessleaders to understand, access, and use talent solutions when needed

    – Relevance (up to 5% improvement)—The development of talentprograms that are relevant to business leaders’ business objectives,processes, and talent management challenges

    • Effectiveness—To ensure business leaders are able to deliver effectivelyon talent outcomes, HR must improve the following drivers:

    – Hard Accountability (up to 11% improvement)—The use of tangibleand direct incentives, such as performance reviews and MBOs(e.g., promotion or retention rate)

    – Relevance (up to 10% improvement)– Consumability (up to 5% improvement)

    Please note that the CEB program names referenced in this document have changed since the time of publication.

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    CLC1ABSPK8 Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 17

    Similar Drivers of Commitment and Effectiveness

    Drivers of Commitment and Effectiveness

    Source: CLC Talent Management Effective ness Survey;

    Corporate Leadership Council research.

    Maximum Impact on Commitment Maximum Impact on Effectiveness

    MaximumImpact on

    Commitment

    MaximumImpact on

    Effectiveness

    20% 20%

    0%

    10%

    0%

    10%

    Driver Driver

    Top Drivers of Commitment

      1. Soft Accountability: Improves Commitment by 19%

      2. Consumability: Improves Commitment by 11%

      3. Relevance: Improves Commitment by 5%

    Top Drivers of Effectiveness

      1. Hard Accountabil ity: Improves Effectiveness by 11%

      2. Relevance: Improves Effectiveness by 10%

      3. Consumability: Improves Effectiveness by 5%

    Organizations should moderately alter their approachbased on a need to improve commitment and effectiveness.

    1 151 51201 201101 101151 151

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 18

    Focus Efforts on Addressing Either Commitment or Effectiveness

    Organizations should vary their strategies based on whether commitmentor effectiveness most needs to be addressed. The Council recommends thefollowing strategies for organizations with large populations of the followinggroups:

    • Talent Rejecters and Half-Hearted—Focus on increasing softaccountability (up to 19% improvement in commitment), consumability(up to 11% improvement in commitment), and relevance of talentactivities (up to a 5% improvement in commitment).

    • Strivers and Talent Rejecters—Focus on improving the hardaccountability for talent outcomes (up to 11% improvement ineffectiveness), relevance of talent activities (up to 10% improvementin effectiveness), and consumability (up to a 5% improvement ineffectiveness).

    Alter Strategies Based on Whether

    Commitment or Effectiveness Is the Key Challenge

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Pl t th t th CEB f d i thi d t h h d i th ti f bli ti

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    CLC1ABSPK8 Council Essay: Improving Business Leaders’ Commitment to and Effectiveness at Talent Management 19

    Different Situations Require Slightly Different StrategiesHR should alter strategy based on solving a commitment or an effectiveness challenge

    High

    Low

    Low HighTalent Management Effectiveness2

    Strivers

    Talent Rejecters

    Talent Champions

    The Half-Hearted

    42% 19%

    31% 8%

    T al e n t  M an ag e m e n t 

    Distribution of Business Leaders

    Source: CLC Talent Management Effective ness Survey; Corporate Leadership Council research .

    Drivers of Commitment and Effectiveness (Continued)

    Top Driversof Effectiveness

      1. Hard Accountability (11%)

      2. Relevance (10%)

      3. Consumabil ity (5%)

    Top Driversof Commitment

      1. Soft Accountability (19%)

      2. Consumabil ity (11%)

      3. Relevance (5%)

    TalentManagement

    Commitment1

    1  Talent management commitment includes both business leaders’ individual enjoyment and commitment to talentmanagement and business leaders’ perceptions of its importance to the organization. High talent management commitmentis defined as an average score of six or greater across all questions concerning commitment to talent management.

    2  Talent management effectiveness consists of business leaders’ performance at both organization-wide talent management

    activities and individual talent management activities. High talent management effectiveness is defined as an average scoreof six or greater across all questions concerning effectiveness at talent management.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 20

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Please note that the CEB program names referenced in this document have changed since the time of publication

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    CLC1ABSPK8 Build Relevance of Talent Management Programs 21

    Source: Corporate Leadership Council research.

    Chapter I:Build Relevance of

    Talent Management Programs

    Chapter II:Improve Consumability of

    Talent Management Programs

    Chapter III:Leverage Soft and Hard

    Accountability to Improve Outcomes

    • What are the most effective strategies to improvethe relevance of talent management activities?

    • How can HR create a high-quality talent discussionthat is relevant to business priorities and engageleaders in talent activities?

    • How can HR help business leaders make bettertalent decisions?

    • How can HR integrate talent managementsolutions into business leaders’ workflow?

    • What are the most effective accountability strategiesto engage business leaders in talent managementactivities?

    • How can organizations leverage peer accountabilityto improve the urgency of talent managementaccountability?

    • How can organizations ensure that the talentmanagement behaviors of business leaders supportthe talent outcomes of the wider organization?

    Profiled Case Example Profiled Case Examples Profiled Case Examples

    Creating Talent ChampionsBest practices for engaging business leaders in talent management

    Please note that the CEB program names referenced in this document have changed since the time of publication .

    CLC1ABSPK8 C T C (V II)

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 22

    Focus on Relevance to Drive Effectiveness

    Integrating Talent Programs with Business Processes Is Critical

    Business leaders need talent management activities that are integrated andaligned with their workflow as well as with the business. Leaders can realizeimprovements in their talent outcomes when programs do the following:

      1. Improve leaders’ ability to manage employees (up to 12% improvement).

      2. Integrate with business leaders’ process (up to 10% improvement).

      3. Align with managers’ objectives (up to 10% improvement).

    Furthermore, business leaders with more relevant talent programs are moreeffective at talent management by 10% and more committed to it by 5%.

    Reducing Time Spent Fails to Drive Outcomes

    Decreasing the time business leaders spend on talent management alone failsto make an impact. Contrary to conventional wisdom, it is not enough fortalent programs to simply be easier and less time-consuming, but they must,most importantly, be integrated with business processes and alignedto business goals.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Please note that the CEB program names referenced in this document have changed since the time of publication

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    CLC1ABSPK8 Build Relevance of Talent Management Programs 23

    Improve Talent Management Effectiveness Through RelevanceFocus on talent program integration with business processes as well as alignment of talent objectives to drive impact

    Impact of Relevance Drivers on Talent Outcomes

    Relevance Drivers

    0%

    8%

    16%

    0%

    8%

    16%

    12%

    10% 10%

    6% 6%

    1% 1%

    Maximum

    Impact on TalentOutcomes*

    Note: The maximum total impact on t alent outcomes is calculated by comparing two statistical estimates: the predicted impactwhen a talent program attribute scores high on a driver and the predicted impact when a talent program attribute scoreslow on a driver. The effects of all drivers are modeled using a variet y of multivariate regressions with controls.

       T  a  l e  n

      t   P  r o

     g   r  a  m s

       I  m  p  r o  v e

       M  y 

      P e  r  f o

      r  m  a  n

     c e   a  t

       M  a  n  a g   i

      n g    M  y   E

      m  p  l o  y e e s

       T  a  l e  n

      t   M  a  n  a g  e

      m e  n  t 

      I s   I  n  t e g   r  a

      t e d 

      w  i  t  h 

      M  y   B  u

     s  i  n e s s

       P  r o c e s s

      M  y    T  a  l e  n

      t   P  r  i o

      r  i  t  i e s

      A  r e 

     A  l  i g   n e d   w

      i  t  h 

      M  y   M  a  n  a g  e

      r  ’ s   O  b

      j  e c  t  i  v e s

      M  y    T  a  l e  n

      t   P  r  i o

      r  i  t  i e s

      A  r e 

      C o o  r d  i  n  a  t e d   w

      i  t  h 

      M  y    T e  a  m

      ’ s   P  r  i o

      r  i  t  i e s

       T  a  l e  n

      t   M  a  n  a g  e

      m e  n  t 

      S o  l  u  t

      i o  n s   a  n d

       P  r o g   r  a  m s

     

     A  r e   I  n  t e

     g   r  a  t e d

       w  i  t  h

       M  y   B

      u s  i  n e s s

       T  a  l e  n

      t   P  r o

     g   r  a  m s

       I  m  p  r o  v e

       M  y 

      U  n d e  r s  t

      a  n d  i  n

     g   o  f   M

      y   E  m  p

      l o  y e e s

       T  a  l e  n

      t   P  r o

     g   r  a  m s

       D e c  r e  a

     s e    T  i  m

     e   S  p e  n  t

      o  n 

       T  a  l e  n

      t   M  a  n  a g  e

      m e  n  t

    Implications for HR 

    • Align talent management solutions with business

    processes and priorities.• Ensure consistency across all business unittalent objectives.

    • Provide business leaders with integrated talentmanagement solutions.

    Relevance Impacts Effectiveness and Commitment

    Impact on Effectiveness 10%   I  m  p  a  c   t  o  n   C  o  m

      m   i   t  m  e  n   t   5   %

    Talent Champions

    < 1% < 1%

    Source: CLC Talent Management Effective ness Survey; Corporate Leadership Council research.

    *  See “Talent Outcomes Defined” on page 12 for a definition of talent outcomes.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

    CLC1ABSPK8 C T C (V II) 24

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 24

    Overcome Time Challenges by Increasing Relevance

    Time Less of a Barrier as Relevance Increases

    HR typically addresses business leaders’ objections that they do not haveenough time for talent management by solely focusing on making programssimpler to use. Council research shows, though, that as business leadersincreasingly see the relevance of talent management activities to their businessgoals, they are less likely to see time as the primary barrier to doing talentmanagement. This is further proven by the fact that Talent Champions are93% more likely to cite lack of budget than lack of time as the most commonbarrier to effective talent management. Therefore, HR should focus onensuring that talent programs are first and foremost relevant to businessleaders’ needs and workflow before making them simpler to use. This wi llencourage business leaders to invest the time required to produce great

    talent outcomes.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Build Relevance of Talent Management Programs 25

    ●   ●

    ■■

    ■■

    ◆◆

      ◆

    ◆  ◆

    0%

    30%

    60%

    0%

    30%

    60%

    Building Relevance

    Talent Management Barriers Shift as Relevance Increases As relevance increases, fewer business leaders cite lack of time

    as the critical barrier to involvement in talent management programs

    Most Common Talent Management Barriers

     By Talent Management Relevance as Rated by Business Leaders

    Implications for HR 

    Talent Champions are 93% more likely to cite lack of budget than lack of time as the most common barrier to effective talent management.

    Time

    Budget

    HR Support

    Senior Leadership Support

    Not Relevant Very Relevant

    …however, as relevanceincreases, business leadersare less likely to cite timeas a barrier…

     Almost 60% of business leaders ci tetime as the biggest barrier to doingtalent management when it is notviewed as relevant…

    …and more likelyto cite lack of budget.

    Talent Management

    Note: Relevance is based on business leaders’ response to the question,“How relevant is talent management to my business operations?”

    PercentBusinessLeaders

    Source: CLC Talent Management Effective ness Survey; Corporate Leadership Council research.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

    CLC1ABSPK8 Creating Talent Champions (Volume II) 26

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    CLC1ABSPK8 Creating Talent Champions (Volume II) 26

    Relevance Critical to Talent Outcomes

    Involve Business Leaders in HR Program Development and Delivery 

    Improving the relevance of ta lent management not only reduces businessleaders’ time objections, but it also has a 12% positive impact on talentoutcomes. The key to improving relevance is gett ing business leaders activelyinvolved in talent management. Increased business leader involvement in HRprogram development and delivery can result in an up to 25% increase in theirperception of the relevance of the talent program to their needs.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Build Relevance of Talent Management Programs 27

    0%

    7%

    14%

    0%

    7%

    14%

    12%

    1%

    MaximumImpact on Talent

    Outcomes*

    < 1%

    Talent ManagementPrograms AreRelevant to My

    Business

    Talent ManagementPrograms Don’tTake That Much

    Time to Do Low Involvement High Involvement

    Involvement Builds Relevance

    Build Relevance Through InvolvementIncreasing relevance is more important than decreasing time to drive talent outcomes

    Unanswered Question

    Given business leaders’ time constraints, in what stage of talentprograms should they be involved to most improve outcomes?

    …and involving business leadersin HR programs improvesrelevance by up to 25%.

    MaximumImpact onRelevance

    Impact of Relevance on Talent Management Outcomes Impact of Business Leader Involvement on Relevance

    Depth of Business Leader Involvement inHR Program Development and Delivery

    Improving relevanceof talent managementimproves talent outcomes…

    Note: Involvement is defined as participation in the diagnosis, identification of solutions, process development, and delivery of HRprograms. The maximum total impact on talent outcomes is calculated by comparing two statistical estimates: the predictedimpact when a talent program attribute scores high on a driver and the predicted impact when a talent program attribute

    scores low on a driver. The effects of all drivers are modeled using a variety of multivariate regressions with controls.

    30%

    15%

    0% •

    *  See “Talent Outcomes Defined” on page 12 for a definition of talent outcomes.

    Source: CLC Talent Management Effective ness Survey; Corporate Leadership Council research.

    p g g p

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    Creating Talent Champions (Volume II) 28

    Improve Talent Outcomes by Including BusinessLeaders in Talent Issue Diagnosis and Solution Identification

    Drive Talent Outcomes by Involving Leaders at the Right Time

    Given business leaders’ limited time, it is important to involve them inHR program development and delivery when it wi ll result in the greatestimprovement in talent outcomes. Council research finds that these mostcritical moments to involve leaders are challenge diagnosis (14% impact ontalent outcomes) and solution identification (27% impact on talent outcomes).Business leaders with great talent outcomes (Talent Champions) investtheir time in those two activities and leave the design of talent managementprograms, which has less impact on ta lent outcomes, to HR.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Build Relevance of Talent Management Programs 29

    0%

    15%

    30%

    0%

    15%

    30%

    Involve the Line in Talent IssueDiagnosis and Solution Identification

    Talent Champions participate in challenge and solution identification, not process design

    The Impact of Business Leader Participation in Talent Programs on Talent Outcomes

    Optimizing Line Partnership

    Note: The maximum total impact on t alent outcomes is calculated by comparing two statistical estimates: the predicted impactwhen a line involvement attribute scores high on a driver and the predicted impact when a line involvement attribute

    scores low on a driver. The effects of all drivers are modeled using a variety of multivariate regressions with controls.

    Talent ManagementExample:

    Maximum Impactof Business Leader

    Participation onTalent Outcomes*

    Talent Champions participatein diagnosing challenges andidentifying the right solution…

    …but are not involved inthe technical specifics ofthe design process.

    14%

    27%

    < 1%

    17%

    Line Par ticipates

    in DiagnosingTalent Challenges

    Line Par ticipates

    in Identifying theSolution

    Line Par ticipates

    in Designing theProcess

    Line Participates in

    Program Delivery 

    Talent Review/Planning Talent ManagementProgram Design

    Program Delivery

    HIPOProgram

    Business LeaderHRBP

    *  See “Talent Outcomes Defined” on page 12 for a definition of talent outcomes.

    Source: CLC Talent Management Effective ness Survey; Corporate Leadership Council research.

    CLC1ABSPK8 Creating Talent Champions (Volume II) 30

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    Creating Talent Champions (Volume II) 30

    Four Failure Points of Talent Reviews

    Talent Reviews Not Seen as Relevant by Business Leaders

    Many organizations involve leaders in talent reviews and planning sessions;however, most business leaders fail to see the relevance of these sessions totheir business needs and objectives. There are four fai lure points at mostorganizations:

    • Disjointed Talent Activities—Multiple talent assessments across dif ferenttalent management areas (e.g., succession planning, workforce planning,high-potential identification) produce numerous lists of unprioritizedtalent-related actions for leaders.

    • Poor Quality of Talent Review Session—Poor definition of rolesand expectations in different talent processes reduce the quality oftalent discussions.

    • Talent Discussions Isolated from Business Challenges—Talentassessments focus solely on individual people without addressing talentneeds to meet business objectives.

    • Inadequate Execution Support—HR and other line partners donot provide supporting resources when needed for business-driventalent needs.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Build Relevance of Talent Management Programs 31

    Talent DiscussionsIsolated from

    Business Challenges

    Talent planning and reviews focus onlyon people challenges and prioritiesand occur in isolation from businessobjectives and challenges.

    DisjointedTalent Activities

    Disconnected talent reviews fail toproduce an integrated talent plan.

    Poor Quality ofTalent Review Session

    Lack of defined roles and expectations cause leaders to view talentmanagement as a check-the-boxactivity.

    InadequateExecution Support

    HR and other line constituentsdo not support leaders’ talentneeds across the year.

    Business Leaders Fail to See the Relevanceof Talent Reviews and Planning Sessions

    While most organizations involve their business leaders in talent reviews and planning sessions,business leaders often fail to see the relevance of these sessions due to four shortcomings

    Failure Points in Conducting Business-Relevant Talent Sessions

    Key HR Challenge: Leaders Fail to See theBusiness Relevance of Talent Sessions

    Talent Session

    EngagementPlan To-Do’s

    HIPO Plan To-Do’s

    SuccessionPlan To-Do’s

    Talent Review BusinessStrategy

    Plan

    4321

    Talent Plan

    Source: CLC Talent Management Effecti veness Survey; Corporate Leadership Council research.

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    ( )

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Build Relevance of Talent Management Programs 33

    Integrated Talent Portfolio Review

    Standard Chartered PLC An integrated, structured ta lent portfolio review that engages leaders in identifying and addressing critical talent management risks to their business objectives

    Standard Chartered PLC

    Industry: Banking

    Assets: US$329.2 Billion

    Employees: 73,000

    Headquarters: London, UK

    Situation

    Organizations fail to engage leaders in business-relevant talent review sessions due to a lack ofconnection across multiple talent activities, poorquality talent planning discussions, a focus onindividuals in isolation of business needs, andinadequate execution support.

    Action

    Standard Chartered designs a simple talentportfolio review process, led by business leaders,that provides them with a prioritized, integratedtalent plan.

    Key Components

    • Component #1: Integrated Talent Assessment

    • Component #2: Leader-Led Strategic TalentPlanning Meeting

    • Component #3: Talent Review Anchored inBusiness Challenges

    • Component #4: Integrated Business Unit andCorporate HR Plan

    Results

    CEO, business leaders, and HR report high valueand impact from Strategic People Agenda (SPA)process.

    Source: Standard Chartered PLC; Corporate Leadership Council research.

    CLC1ABSPK8 Creating Talent Champions (Volume II) 34

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    Addressing the Four Failures

    Business-Anchored, Integrated Sessions

    Standard Chartered addresses the four barriers to business-relevant talentreviews by creating a separate 90-minute review between business leadersand the CEO for an integrated discussion of talent and business objectives.The following four components are a part of the SPA process:

    • Component #1: Integrated Talent Assessment—Prioritization of talentneeds across all ta lent management areas

    • Component #2: Leader-Led Strategic Talent Planning Meeting—Cleardefinition of expectations of leaders’ ownership of business unit–leveltalent plan

    • Component #3: Talent Review Anchored in Business Challenges—

    Discussion focused first on business challenges and talent capabilitiesnecessary to achieve business results

    • Component #4: Integrated Business Unit and Corporate HR Plan—Creation of clear action steps by all par ties and infusion of SPA plansinto corporate HR agenda

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Build Relevance of Talent Management Programs 35

    Practice in Context 

    Overcoming the Barriers to Business-Relevant Talent ReviewsStandard Chartered overcomes key barriers to business-relevant talent

     planning by engaging leaders in a business-anchored, integrated talent review process

    Source: Standard Chartered PLC; Corporate Leadership Council research.

    Component #1: Integrated Talent Assessment

    • Prioritize talent needs for business leaders through an integratedreview across all talent management areas.

    • Simple templates for review preparation enables line ownership.

    Component #2: Leader-Led Strategic Talent Planning Meeting

    • Clearly define roles and expectations for business leaders.

    • Structured review session enables line ownership of businessunit–level talent plan.

    HRBP CEO

    Head of HR

    General Manager

    SPA Meeting

    Component #3: Talent Review Anchored in Business Challenges

    • Initiate talent discussion with explicit focus on business challenges.

    • Activate leaders’ business skills by applying business frameworks

    to talent management.• Focus on needed capabilities to drive business objectives,

    not on individual people.

    Pleasereferto materialpresentedin 2007inSWOT analysisandprovideupdateonthose. Thiswillhelp toset thecontext fortherest of theSPAdiscussionandkeyissues maybeexploredin moredetaillater on

     Your People Priorities Across NextThree Years

    SWOT 2 00 8 20 11 E xp ec ted Pe op leAction

    Update

    Strengths Expandedintotwonewcountriesandhiredover200newemployees

    Campusrecruitingprogramslaunchingin6moreregionsinnext twoyears

    Reviewrelevanceofprogramstodifferenttalent poolsandidentifynewopportunities

    Reviewscurrentlyunderway

    Weaknesses ITstaff shortageinBusinessUnit A

    Lossof organizationalknowledgeasaresult ofretirementsof keystaff

    ReexamineEVPforITgroup

    Createupskillingandmentoringopportunitiesforknowledgetransition

    MentorprogramlaunchinginMay

    Opportunities Opportunityidentifiedtomoveintonewgeographicalregion

    Additionalbusinessopportunitiesinnewmarketsandnewtalentpools

    Createtaskforcetolearnabout attractingtalent innewmarkets

    Identifyingindividualsfortaskforce, launchinginJuly

    Threats/ Risks Pendingretirementsof threekeyexecutives

    Retirementsacrossexecutivelevel

    Createplanformoreflexible/part-timeworkoptions

    Jun-Gettingcountry-wideapprovalsfor flexibleworkplans

    SWOT Analysis

    Talent SWOT Analysis

    Component #4: Integrated Business Unit and Corporate HR Plan

    • Follow-up actions embedded into direct reports’ objectives.

    • SPA plans inform corporate HR agenda.

    Corporate HR Talent Initiatives

    Q1: Pilot to help managers develop junior talent

    Q2: Retention management project tounderstand root causes of attrition

    Q3: Campus recruiting program inUnited Kingdom

    Corporate HR Plan

    Key Components ofStandard Chartered’s SPA Process

    Failure Points in ConductingBusiness-Relevant Talent Reviews

    Disjointed TalentActivities and Plans

    Poor Quality ofTalent Review Session

    Talent Discussions

    Isolated fromBusiness Challenges

    InadequateExecution Support

    4

    3

    2

    1 SPA Preparation PackEmployee EngagementSummary 

    Linesrepresent thepercent ageof teamswi thaG randMeani nt herangemarkedonthehori zontalax i s .

    GrandMean 4.47Execdatabase75th  percentile

    Gr andMean 3.88Execdatabase25th  percenti le

    X%(Xteams)at/abovethe75th pctl

    x%(X teams)below the25th pctl

    GrandMean 4.16Execdatabase50t h percenti le

    X%(Xteams)

    X%(Xteams)

      IndicateYOYtrendi npositi oningof teamsinquartiles    Discusschallengesforthebusiness / functionandspeci ficallyprovidecommentary

    ontheteamsbetween25 th  percentileand75 Th  percentileif theYOYtrendhasntbeenpositive.  

      IncludescoreonQ12question I knowwhat isexpectedof me

    Maximum1slideforthissection

     Y our 10 HIPO Bets

    Discuss10indivi dualsyouhavedecided tofast trackfromH3/ H2popul ation; ifwomenarenot inthislist, plsdi scusstop3highpo tentialwomeninyour

    business/ functionandyourplans forthem 

    Name  DevelopmentPlan  Nextroleand timing  Anyothercomments

    Pleasesubmit theprogressupdateagainst theSuccessionPlanningactionplanthat wassubmittedtotheGMCinDec

     

    KeySuccessionRisks

    Maximumof2slidesforthissection

    MBAs

    (X)

    H4s

    G6&below(X)

    H3sB 4 & G 5

    (X)

    H2s (X)

    International

    Graduates(X)

    2006and2007intake

    •Prov idegeneralupdate

    •What arethec ri ticalbus iness talent pools / globalpools thatrequirefocusedattentioninorderf oryoutoachieveyour 

    bus iness / func tionalgoals

    •Howmany IGs r etainedsince2000•Pleasecomment onretentionandpr ogress ionof  IGs in2000to2002pool(PamJacksoncanprov idethisdataas theyhaver ecentlycompletedsomeanalys is )

    Keychallenges

    Keymeasures

    •Attr i tionin2007•Per centageofmale&female•Per centagepromotedin2007

    •Attritionin2007•Percentageofmale&female•Perf or mancedis tributionin2007

    •Attritionin2007•Percentageof   male&f emale• Percentagepromotedin2007• Numberof Arabs ,Kor eansandMainl andChinese

    •Attritionin2007•Percentageof male&female

     Your TalentPipeline

     YOYincrease  YOYin c r e as e Y O Y i n cr e a s e  YOYincrease YOYincrease

    Diversity&Inclusion

    Discussyourgenderandnationalitychallengesandyourpositiveactions toaddress these.

    Comment onthefollowingmeasures  – %of womenat B1to3

     – %of key nationalitygroups inB1to3  

    Koreans MainlandChinese Arabs

    TeamCapabilityReview

    Progress todate

    Planf or 2008 Asyouthinkabout yourbusinessgoals, what leadershipcapabilitiesdoyouneedtodevel opinyour

     – Topleaders –B1&B2

     – Seniorleaders –B3& B4

     – Emergingleaders –B5andbelow

    What leadershipcapabilitieswillneedtobedevelopedat B4andaboveby2011,whichmayormaynotbecoveredbytheexecutivedevelopment programmesandthereforemayneedsomespecific

    interventions orprogrammes. (pls refertotheAppendix inthelast slideforsuggestions onfutureleadershipcapabilities)

    Howdoyouseetherevisedexecutiveandmanagement development programmesbeingtargetedandutilizedwithinyourbusinessorfunction?

    Areyoulookingtosponsorany specific development activities asanattachor fieldactivity foryourleaders

    LeadershipCapabilityBuilding Plans

    Leadershi pEssent i al s

    Leadi ng ForPer formance

    (FromQ 22008)

    R ethinki ng Leader shi p

    (Fr omQ 22008)

    Leadi ng A crossB oundaries

    (G MEL) 

    Leadi ng ThroughC rucial  

    C onversat ions

     

    TalentPlanet

     Gr  e a t  M an a g er P r  o gr  amm e

    P r  of   e s si   on al  D ev el   o pm en t  

    I  n C  on t   ex t  

    D ev el   o pm en t  

    p

    L  e a d  On

     Gl   o b  al  E n gl  i   sh 

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    Business Leaders Own and Drive Their Talent Plans

    Talent Planning Integrated with the Business and Strategy Planning Cycle

    Standard Chartered’s SPA process is a key input into strategic and businessplanning and provides business leaders with an integrated and strategic view oftheir talent needs to meet business objectives. There are four key features thatdifferentiate Standard Chartered’s SPA process from most talent reviews:

      1. Business Leader Owned—The simple and standardized assessmenttemplates, in conjunction with a high degree of CEO involvement, drivesbusiness leaders to own and lead the talent assessment.

    2. Business Outlook First—The talent assessment always begins with areview of the business outlook to ensure the session is relevant tobusiness priorities.

      3. Holistic Talent Assessment—The assessment integrates all strategic talentareas to provide a holistic assessment of business-driven talent needs.

      4. Prioritized Action Plan—The assessment produces one action plan forleaders with prioritized talent needs.

    Small Number of Attendees Critical

    Only four people participate in the SPA process: the general manager, theCEO, the head of HR, and the GM’s HR business partner. Standard Charteredpurposefully keeps the session small so that it maintains a discussion format,as opposed to turning into a presentation by the GM.

    Please note that the CEB program names referenced in this document have changed since the time of publication.

    Please note that the CEB program names referenced in this document have changed since the time of publication .

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    CLC1ABSPK8 Build Relevance of Talent Management Programs 37

    Component #1: Integrated Talent Assessment 

    SPA Process

    SPA Review Session

    Background: Annual, structuredtalent assessment anchored inbusiness context led by businessleaders

    Objective: To deliver a strategic,

    integrated view of talentpriorities—across talent areas—required to achieve businessobjectives

    Providing Leaders an Integrated Understanding of Talent ChallengesStandard Chartered’s SPA process is a key input to the business and

    strategy planning cycle and engages leaders in prioritizing talent issues for their business

    Standard Chartered’s Annual Strategic, Budgetary, and Leadership Timeline*

    Source: Standard Chartered PLC; Corporate Leadership Council research.

    CEOHead of HR

    GeneralManager

    Interim PerformanceReviews

    SuccessionPlanning 

    EngagementSurvey 

    PerformanceReviews

    ObjectiveSetting 

    StrategyBoard Meeting

     June July August September October November December January February March April May

    Budget Setting Strategy Planning

    HRBP

    Integrated AssessmentAcross All Talent Areas

    Assessment across talent areasprovides business leaderswith a strategic and integratedunderstanding of talent challenges.

    List of Key Slides Required for Preparationby General Manager for SPA Review

    *  The exact timing of Standard Chartered’s business and talent planning events may differ.

    CLC1ABSPK8 Creating Talent Champions (Volume II) 38

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    Structured and Business-Driven Talent Conversation

    Ensure Relevant, High-Quality Conversations

    During Standard Chartered’s 90-minute SPA meetings, business leaders andtheir HR partners review their business unit ta lent assessments with the CEOand head of HR and discuss talent-related risks, opportunities, implications,and follow-up actions for achievement of business goals. There are five critica linputs that ensure a high-quality conversation:

      1. Limited Participants—As previously mentioned, the only participants inthe room for the conversation include the general manager, the CEO, thehead of HR, and the HR business partner, enabling a more focused, in-depth, and rigorous discussion.

      2. Business-Anchored Discussion, Not Presentation—The talent review isalways initiated by a discussion of the business outlook and objectives. Inaddition, all participants under