Taking the Green IS Message to the World A/Prof Helen Hasan,
Information Systems, Faculty of Commerce University of Wollongong
Australia
Slide 3
Motivation Sustainability and the Green IS message is too
important to keep within the IS academic community We need to get
our message out there The knowledge that we are gaining through
Green IS research should be disseminated to as wider an audience as
possible The findings of Green IS research must be applied where
they can really make a difference
Slide 4
The Issues are What to publish Who to target Where to publish
How to publish
Slide 5
What to publish Our understandings of issues of sustainability
and environmental responsibility from the IS perspective (we
already have many) Our support as a profession for initiatives that
address these issues The findings of our research that can lead to
practical solutions to environmental problems including devices,
and information systems as well as mechanisms for changing
behaviours of individuals, corporations, governments and
communities
Slide 6
Who to target Decision makers Voters Community leaders
Politicians CEOs, CIOs, GMs etc IT/IS practitioners
Slide 7
Where to publish Practitioner oriented journals (HBR etc)
Management / Organisational magazines Newspapers, popular press
Blogs and other online media Letters to Government, UN
agencies
Slide 8
How to publish Change our language away from the academic text
Concentrate on the message Back up with the evidence Use images,
audio, video...whatever Use journalists, PR experts
Slide 9
Hurdles This is not part of our normal skill set This is not
part of our job description These publications are not rewarded in
academia We are already pretty busy
Slide 10
But wouldnt it be rewarding to really make a different put IS
on the world map
