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Taking EHDI’s Pulse: Conferences as Strategic
Change Agents
National EHDI 2007 Conference
Salt Lake City, UT
March 26, 2007
Nicole Brown, MSN,PHN, CPNP
Molly Crawford, MS
Penny Hatcher, RN, MSN, DrPH, PHN
Faculty Disclosure Information
In the past 12 months, I have not had a significant financial interest or other relationship with the manufacturer(s) of the product(s) or provider(s) of the service(s) that will be discussed in my presentation.
This presentation will not include discussion of pharmaceuticals or devices that have not been approved by the FDA or if you will be discussing unapproved or "off-label" uses of pharmaceuticals or devices.
The Minnesota Summit
The Minnesota Summit
Objectives: Identify and implement at least 2 skills to
provide culturally appropriate services.
Develop a regional action plan to address 1-3-6 in local communities.
Develop relationships among state, regional, and local partners and families.
Articulate the current status of EHDI in MN—especially strengths and areas for improvement.
Minnesota’s Background
~70,500 Births Annually
Voluntary Hearing Screening– 108 birthing hospitals (100%)– Results reporting (85%)– ~87% Screened
EHDI/UNHSI program funded by grants from MCHB and CDC
Minnesota’s Background
Integrated with bloodspot screening
Borders ND, SD,IA, WI
16 Regional EHDI teams– D/HH Teacher, Audiologist, Special Ed.
Teacher– Build local capacity for EHDI – State EHDI workgroup (Depts. of
Education, Human Services, Health)
Minnesota’s EHDI Challenges
Decentralized education system– Part C eligibility criteria revision
Localized public health system
Limited data sharing (HIPAA, FERPA, etc.)
Lack of pediatric specialists
Moving EHDI to the Next Level
Focus shifting from screening to follow up
Need for further collaboration from multiple partners– Duplication of efforts– Gaps in statewide surveillance system
Legislation
Why A Minnesota Summit ?
Available Funding
Good strategy to bring together decentralized and localized partners
Efficient tool to convey information to varied audiences
Created an organized and systematic approach to move forward
Taking EHDI’s pulse
Why A Minnesota Summit ?
Available Funding
Good strategy to bring together decentralized and localized partners
Efficient tool to convey information to varied audiences
Created an organized and systematic approach to move forward
Taking EHDI’s pulse
Strategy to Bring Together Partners
150 Attendees• Health professionals• Parents• Educators• Early interventionists
Offered continuing education for 6 disciplines
Border state incentives
Why A Minnesota Summit ?
Available Funding
Good strategy to bring together decentralized and localized partners
Efficient tool to convey information to varied audiences
Created an organized and systematic approach to move forward
Taking EHDI’s pulse
Information to Varied Audiences
– Key messages & common goals– Recognition dinner & full-day conference
– Vendors and exhibitors (23)– National & local speakers (32)
Information to Varied Audiences
Speakers presented:– Up-to-date information about hearing loss– Collaboration among professional specialties– Early medical and educational interventions– Genetics– Financial assistance and other resources– New technology– Next steps for MN newborn screening
Why A Minnesota Summit ?
Available Funding
Good strategy to bring together decentralized and localized partners
Efficient tool to convey information to varied audiences
Created an organized and systematic approach to move forward
Taking EHDI’s pulse
An Approach to Move Forward
– Provided insight for future education and awareness activities
• EHDI Regional Teams
Why A Minnesota Summit ?
Available Funding
Good strategy to bring together decentralized and localized partners
Efficient tool to convey information to varied audiences
Created an organized and systematic approach to move forward
Taking EHDI’s pulse
Taking EHDI’s Pulse
Incorporated measurement tools– On-site evaluations (81)– Pre-test on-site (80)– Post-test survey on Zoomerang (61)– Long-term evaluation on Zoomerang (36)
Incorporated follow up– “Call-to-action” form on-site (72)
“Call to Action” Unique Reminder
Triplicate form helped to share goals and follow up participants’ actions:– Fostered responsibility and accountability for
EHDI success locally and statewide.
– Highlighted and reinforced 16-regional teams as framework for local partnerships.
– Provided a take-away action plan.
Lessons Learned
Online registration and detailed Web information
Lessons Learned
Online evaluation and surveys – E-mail reminders with links.
Marketing – MDs/PNPs need at least one-year
notice
On-site helpers are critical– student workers
Lessons Learned
A mixture of offerings is important
– Social, educational, & informational
– high-level & family-focused
Tips for Conference Planning
Look for funding opportunities– CDC Public Health Conference Support
Grant– Sponsorships—public and private
• health care organizations and insurers• Manufacturers - donate equipment and prizes
– Lions and Sertoma Clubs– Education reserves
Tips for Conference Planning
Look to partners for funding and shared sponsorship– Education, Part C funds– Human Services
Tips for Conference Planning
Look for existing opportunities– Add a pre or post-conference event or
activity to an existing conference or annual event
– Market your event through existing mailing lists, organizations, Internet list serves, word of mouth
Tips for Conference Planning
Incorporate effective measurement tools.– Consider online tools
• Survey Monkey, Zoomerang, etc.
Incorporate tools to continue the momentum.– Encourage continued relationships by providing
participants with contact info for other participants, speakers, exhibitors
– Provide participants with tools for follow-up– Outline next steps
The Minnesota Summit
More Information
MDH web site: www.health.state.mn.us/newbornscreening
Contact:
Nicole Brown, MSN, PHN, CPNP
UNHSI Program Coordinator
651-201-3737 (phone)
THANK YOU!THANK YOU!
