TAFISA MISSION 2030tafisa.org/sites/default/files/pdf/2018/TAFISA_Mission2030.pdf · TAFISA’s Mission 2030: For A Better World through Sport for All will be the guiding document

MISSION 2030TAFISA

FOR A BETTER WORLDTHROUGH SPORT FOR ALL

ADOPTED BY THE TAFISA GENERAL ASSEMBLY IN SEOUL, KOREA, ON NOVEMBER 16TH, 2017

TAFISA’s Mission 2030: For A Better World through Sport for All will be the guiding document for a global strategy

to fight the worldwide physical inactivity epidemic. It is a succinct, action-oriented document, introducing current

critical issues the world is facing, and addressing some 12 key themes and how to maximise the contribution

of Sport for All on the road to achieving a better world by 2030. Mission 2030 highlights key initiatives and

stakeholders in the field, and calls critical change-makers to action under each of the 12 key themes.

TAFISA is calling on all members and stakeholders to adopt its principles and commit to sharing, supporting and

acting as member of the Global Sport for All Movement to make the world a better place by 2030.

The TAFISA Mission 2030 was adopted by the TAFISA General Assembly in Seoul, Korea on 16th November 2017.

Prof. Dr. Ju-Ho ChangTAFISA President

PRESIDENT’S WORDS

Today, our people and our world face challenges and threats on a diverse scale never seen before – from climate

change to civil unrest, non-communicable diseases, isolation, oppression, poverty, terrorism and the threat of

nuclear war. These are not problems unique to any one demographic, geography, belief system or political status.

These are global problems, faced by all of us; our friends, our neighbours, our families, our children. Without

immediate and effective change, generations to come will not enjoy the world as we have done. The world they will

live in will be a lesser world than ours. This is not only not fair, but unacceptable… and preventable.

Sport, physical activity, elite and grassroots sports, play, movement, traditional sports and games, leisure and

recreational sports… Whatever you wish to call it, Sport for All has the power to make a change, to make the world

a better place, to contribute to solving the world’s problems like little else can. All people are made to play, and

play, in all its physical forms, is understood by all people. It crosses boundaries of race, religion, gender, sexual

orientation, age, socio-economic status, geographic location and physical or mental abilities, and builds bridges

and bonds between people. It increases physical, mental and social health, reduces environmental and economic

costs, preserves cultural diversity and creates peace. It is a basic human right, and a mighty tool to combat our

greatest global challenges.

Our mission is to create a better world through Sport for All by 2030 for the next generation to enjoy. There are

many outstanding research and white papers, agendas and guidelines establishing the case for Sport for All and

physical activity (SAPA), as well as global Sustainable Development Goals, and TAFISA encourages you to access

these. However, as the leader of the global Sport for All Movement, TAFISA is familiar with members, stakeholders

and change-makers within the Movement, at local, national and international levels, and is calling them to action,

alongside TAFISA.

This Mission provides a foundation for action and growth of the Sport for All and physical activity Movement to

create a better world in the 12 years between now and 2030. It contains concise descriptions of the contribution

SAPA can and will make toward solving 12 critical global challenges, and how best we can work together to make

effective change. With the support of global players and other sectors, we will fully unfold the potential of Sport

for All and grassroots sports for peaceful human development into the future.

TAFISA implores all its members, stakeholders, partners and friends to stand up for SAPA and grassroots sports,

and adopt the Mission as a framework and guideline for action. It is time we all take notice, take responsibility, take

action, and, through Sport for All, commit to creating a better world for the next generation, by:

Sharing: what is successful in one school, community or country should be available to others;

Supporting: question not ‘what is in it for us’, but ‘what can we do for others’, and establish the exchange

of experience between lesser and more developed states and countries;

Acting: the time for talk is over. Lead by efficient and effective example. Act with integrity.

FOREWORD

TOGETHER WE ARE STRONGER

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THE MISSION

Terrorism, civil unrest, domestic violence...

Unequal opportunities of men and women…

A lack of access to education at all stages of life…

Absence of understanding, tolerance and appreciation for those who are “different”…

A disappearance of play, resulting in physical illiteracy, isolation, illness…

Exponential urbanisation…

Negative environmental impact by humans…

Loss of local, traditional knowledge and heritage…

Corruption, unfair play…

Disintegration of community…

Disease, and the associated explosion of health costs…

Unfair distribution of resources and wealth…

Today, the world is facing critical challenges. Our mission is to create a better

world over the 12 years until 2030 by unfolding the potential of Sport for All and

physical activity globally, and maximising its contribution to overcoming:

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THEMES

Peace, Development & Partnership

Gender Equality

Education

Social Inclusion

Play & Physical Literacy

Active Cities

The Environment

Cultural Heritage & Diversity

Governance, Leadership & Integrity

Community & Volunteerism

Health & Well-Being

Economic Impact & Resources

To make a change...

Testimonies

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Maximising the Contribution of Sport for All to…

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1.PEACE, DEVELOPMENT & PARTNERSHIP

VISION STATEMENT

STATE OF PLAY

WHAT CAN SPORT FOR ALL DO TO HELP ?

In 2015 worldwide, 40 active armed conflicts were recognised, causing 167,00 fatalities1 and United Nations

reports that more than 100 million refugees globally in 2017. Population shifts associated with migration will

change not only local demographic profiles, but also their values, norms, culture and political and social institutions,

possibly creating tensions and conflicts. One human development challenge will thus involve forging peaceful

and cohesive multicultural societies in many parts of the world2. Alongside this are challenges including violence,

crime, poverty and homelessness, human trafficking, forced marriage, malnutrition and disease.

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that

little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only

despair. It is more powerful than government in breaking down racial barriers.”

Nelson Mandela is often quoted, testimony to how true his words were, are and will be. At its core, sport

demonstrates and nurtures peaceful human development. At an organisational level, Sport for All is inclusive and

partnership driven. Knowledge, experience and resources are readily shared, regardless of geography, chosen

physical activity, target group or competition level. At an individual level, participation in physical activity and sport

for all is strongly linked to community cohesiveness and social inclusion. It fosters a sense of belonging and values

of respect, friendship, tolerance and discipline. It occupies what otherwise might be idle time, minds and energy

with the potential to lead to violence, crime and discrimination. Sport is proven to be an effective tool in building

peaceful bridges between people and communities.

In 2030, children are born into safe environments, a culture of tolerance, and the pursuit of peace.

1 Source: Armed Conflict Database, International Institute for Strategic Studies.2 Source: Human Development Report 2016: Human Development for Everyone, United Nations.

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To make a change, the global SAPA Movement must:

OUR MISSION 2030:

Commit to contributing achieving the Sustainable Development Goals by targeting (potential) conflict and

underprivileged areas via Sport for All interventions.

Come together to share, support and act for the benefit of all people, using Sport for All as a tool for human

development and community-building.

Ask what knowledge and resources they can give to those less developed.

2.GENDER EQUALITY

VISION STATEMENT

STATE OF PLAY


Women and girls battle gender inequality in every field. In 2015 there were only 21 female heads of state, and 150

countries have at least one actively sexist law. In most countries, women earn between 60 and 75% of what men

do for the same work3. Women often report being confronted to a glass ceiling blocking their access to managerial

and leadership positions, both professionally and within society. This gender gap is all too apparent in sport, and

particularly elite sports. Whilst women make up almost 40% of sportspeople in the USA, only 6 to 8% of the total

media coverage is devoted to them.

Fortunately, Sport for All has the potential to, and often does, tell a different story. Females, and particularly

girls, have higher rates of participation in grassroots sports and Sport for All for many reasons; more relaxed

rules regarding uniforms, time and money commitments, more focus on fun and fitness than ‘winning’, greater

employment opportunities, incorporation of music, dance, culture and family. Often, Sport for All places men and

women, boys and girls on the same playing field, building understanding and respect. Critically, Sport for All can

offer girls and women a welcoming and safe space to be physically active, where participation is celebrated above

perfection, leadership, fair-play, diversity and inclusion are valued above competition, and confidence, discipline

and community ties can be built. This leads to elevation of women and girls as captains, coaches, administrators,

board members, ultimately empowering females throughout all aspects of society – privately, professionally,

publicly.

In 2030, women and men, girls and boys will have equal access, opportunities and respect.

3 Source: Global Gender Gap Index 2017, World Economic Forum

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OUR MISSION 2030:

Have gender equity policies targeting gender balance in leadership, management, administration, coaching

and officiating in all sports governing bodies.

Promote and support female and male sports equally.

Encourage girls to participate in sport and remove any negative connotation around being “like a girl”.

3.EDUCATION

STATE OF PLAY


The value of education, both formal and informal, cannot be overstated, and education is not limited to formal

schooling. People learn, everyday, from cradle to grave, however what they learn will dramatically affect their quality

of life and interactions with others. Quality education, in the form of formal schooling, mentorship, vocational

training, guardianship and parenthood, coaching, participation and observation, prevents poverty, prejudice, low

self-esteem, isolation, inequality, crime and violence. Unfortunately, access to quality education is not universal,

and there are many barriers present at all stages of life, from lack of formal schooling opportunities, to social

isolation and ill-equipped mentors. This is particularly the case for physical education, which is often undervalued

and under resourced, its impact underestimated in comparison with academic pursuits.

Participation in Sport for All and physical activity is a formidable tool to enhance both the formal and informal

education of all people as it:


Increases attendance and results in formal schooling, leading to increased opportunities to further formal

education and vocational options4,

Builds physical literacy, as important in human development as academic literacy,

Instills values of fair play, respect, leadership, inclusion, and teamwork, which are translated to all facets

of life,

Develops the life-skills necessary for success in other arenas, particularly professionally, through

volunteerism, officiating, leadership and management,

Facilitates the transfer of knowledge, experience and cultural heritage between generations and people of

different backgrounds.

OUR MISSION 2030:

Acknowledge the importance and effectiveness of a ‘life-span’ approach to providing Sport for All and

physical activity, allowing access to people of all ages, wherever they work, learn, live, travel and play.

Educate others regarding the importance of SAPA, seeing to it that formal education systems include

quality physical education and opportunities to be active.

4 Source: Designed To Move – A Physical Activity Action Agenda (www.designedtomove.org)

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VISION STATEMENTIn 2030, all children, youth and adults have the opportunity to enhance life-skills and optimise formal

education through access to Sport for All and physical activity.

4.SOCIAL INCLUSION

STATE OF PLAY


The United Nations reports that more than 100 million people were on the move as refugees in 2017, and hundreds

of millions more face discrimination and exclusion because of their race, religion, age, gender, sexual orientation,

ability level or socio-economic background. We see communities disintegrating because of fear, lack of tolerance,

interest and understanding, and isolation – both self-imposed and forced by others.

Academics, practitioners and participants alike recognise and publicly acknowledge the strong connection

between sports, particularly grassroots sports and Sport for All, and increased social inclusion. Sport for All

makes an important contribution to economic and social cohesion and more integrated societies. It can facilitate

the integration into society of migrants and persons of foreign origin as well as support inter-cultural dialogue.

When the specific needs and situation of underrepresented groups need to be addressed, Sport for All is a tool

for equality in all its forms, and the fight against stereotypes and discrimination. Sport for All offers people, in

particular the young, adequate opportunity to experience a positive and productive environment, reduce and avoid

feelings of frustration or aggression, develop independently and be allowed to hope, meaning they may contribute

to preventing the next round of conflict.


OUR MISSION 2030:

Recognise the power of sport for social inclusion and use it as a tool to aid the safe and harmonious

integration of minority groups.

Encourage and enable participation of all people, regardless of race, religion, age, gender, sexual orientation,

ability level or socio-economic background.

Work with governments to find opportunities to build bridges across borders using sport.

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VISION STATEMENTIn 2030, all migrants, refugees, minorities, levels of ability, gender and sexual orientations are understood,

welcome, appreciated and integrated.

5.PLAY & PHYSICAL LITERACY

STATE OF PLAY


We are made to play – kids, adults, everybody. Somehow, amidst the pressures of academia, work and social

insecurity, we forgot that. Just a few generations ago, we walked, ran, lifted and carried, we pushed and pulled; we

dug, harvested and gathered; we danced, jumped and climbed. But things have changed; we have changed. This

is a global problem, affecting all geographies and levels of development. Physical education in schools is under-

valued by both educators and parents, and play at all ages is too often seen as folly and a waste of time. This is

leading to a degradation in physical literacy, rendering people without the ability to move with competence and

confidence across all aspects of life: at home, in the workplace, in recreation and leisure time, during travel, in daily

interactions with other people and the world around us…

Participation in Sport for All and physically active play develops human capital – intellectual, financial, social,

individual, emotional and physical capital. Play is essential because it contributes to the cognitive, physical, social,

and emotional well-being of children and youth… and adults. Play also offers an ideal opportunity for parents and

the wider community to engage fully with their children and peers5. It is through play in all its forms – free play,

structured play, traditional sports and games, new sports, indoor and outdoor play, competitive and elite sports

– that we build physical literacy, learn to be creative and independent, develop physical and emotional strength,

identify with our cultural heritage and explore our built and natural environment. It is a critical connector in the

social fabric that makes us human.


OUR MISSION 2030:

Encourage and provide positive opportunities for play and participation in Sport for All and physical activity

for all people.

Lead by example, in our workplaces, communities, homes and public spaces.

5 Source: The Importance of Play in Promoting Healthy Child Development and Maintaining Strong Parent-Child Bonds, Kenneth R. Ginsburg (http://pediatrics.aappublications.org/content/119/1/182 )

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VISION STATEMENTIn 2030, the world recognised the value of play – at all ages.

6.ACTIVE CITIES

STATE OF PLAY


By 2030, 60% of the world’s population will live in cities. If they’re Inactive Cities, it’s game over. “Managing urban

areas has become one of the most important development challenges of the 21st century6”. Unfortunately, levels

of activity are not well understood by those with the most power to make a change. For example, in Europe, 84%

of policymakers don’t know statistics regarding their country’s overweight population7. By 2030, the world is

projected to have 41 mega-cities with 10 million inhabitants or more, and our increasingly urban world now frames

many of our greatest challenges: global equality, health, education, prosperity and, not least, sustainability. The

projected increase in urban populations dictates that the city setting has an increasingly important role to play in

our sustainability as a human race. In particular, municipalities are leading actors through the wide range of relevant

services they provide. This includes departments for sport and recreation, events, parks and open spaces, public

health, education, urban planning, community safety, neighbourhoods.


OUR MISSION 2030:

Work with Mayors and city departments to prioritise the utilisation of existing resources as active

resources, such as programs within existing open spaces and parks, after-hours access to facilities

including school playgrounds and sports grounds, establishing ‘car-free’ zones and times for citizens to

utilise the streets for physical activity and play, encouraging the practice of traditional sports and games

and providing means of active transport.

Leave a legacy of sustainable physical activity for the enjoyment of the general population after major

sporting events.

6 Source: John Wilmoth, Director of UN DESA’s Population Division7 Source: The European Association for the Study of Obesity (EASO), 20148 Source: Designed To Move – A Physical Activity Action Agenda (www.designedtomove.org) 10

VISION STATEMENTIn 2030, the world’s cities will be Active Cities.

Active Cities, where priority is given to physical activity in all places where people live, work, learn and play, benefit

from significant impact on8 :

The Bottom Line: Multiple studies have shown that making cities better for walking and cycling can boost

trading by up to 40%, raise rents by up to 20%, lower healthcare and traffic congestion costs, and return

three-fold (or in some cases up to nine-fold) on investment.

Safety: Crime has been proven to drop in car-free streets, gardens and green spaces conducive to physical

activity, and pedestrian and cyclist-friendly design saves lives.

Environment: Walk and bike-ability drastically reduces fuel consumption and pollutants, public transport

produces up to 95% less carbon monoxide per passenger mile than private vehicles, and the link between

being active in the open environment and preserving that environment is a natural one.

Health – Physical, Mental and Social: People like their cities more, and are happier, when they have active

transport options, parks and playspaces strengthen community ties and participation in sport and physical

activity drives integration and cultural understanding.

7.THE ENVIRONMENT

STATE OF PLAY


The increasing human population is having an increasingly negative effect on the environment. From air, water

and ground pollution, to climate change, deforestation, ocean and rain acidification, ozone depletion and global

warming. The more of us there are, the more space and resources we take up, and the more waste we produce,

without means to effectively dispose of it. Ironically, even as sports promote health, they can also degrade the

environment upon which good health depends via the environmentally irresponsible development of sports

facilities, littering and waste generation by participants and spectators, and energy consumption9.

Whilst not without blame, conscientious participation in Sport for All can enhance environmental protection

and sustainability. Typically, the facilities and equipment necessary for Sport for All demand less in terms of

construction materials, energy and space, and innovative use of existing facilities is encouraged. Sport for All can

take place in and on beaches, rivers, hillsides, forests and fields, using natural resources without their destruction.

It can also operate as a vehicle for education around environmental sustainability and protection, particularly

amongst children if they are encouraged to walk, play and move through nature in a respectful way. Active people

are often more cognisant of their environments, and therefore more aware of the need to protect it.


OUR MISSION 2030:

Make a systematic change towards an approach of Sport for All delivery that is eco-friendly, in policy,

events and infrastructure.

Develop forms of sport that are compatible with the natural environment, or look for innovative uses for

existing facilities and the built environment.

Lead by example – be aware of our personal impact on the environment and educate those around us.

9 Source: Charles W. Schmidt, Environmental Health Perspectives (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1459948/)

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VISION STATEMENTIn 2030, humans have a greater awareness and concern for the environment, and take action to

preserve it.

8.CULTURAL HERITAGE & DIVERSITY

STATE OF PLAY


Globalisation has brought many positives to the world of today, including increased access to resources, shared

appreciation for global politics, sports and entertainment, and easier communication between families, friends,

colleagues and leaders across the globe. However, it is also threatening the existence of distinct cultures and

causing us to forget, or even ignore, our diverse heritage. Most linguists agree that if no action is taken, half of

the over 6,000 languages spoken today will disappear by the end of the century, if not by 205010. Traditions that

have lasted centuries are disappearing with older generations, or are being quashed by a need to ‘fit in’ with widely

accepted norms because of migration and other social pressures. The need for consistency is outweighing the

appreciation for what is unique. Within sports, an interesting paradox is emerging. As the standardisation of rules

and regulations in sport so that people from around the world can play together and compete on even ground

increases, so does the disappearance of myriad varieties of sports and games which can attract more people

toward activity.


OUR MISSION 2030:

Actively recognise and promote both TSG and new sports as an excellent tool to tackle many challenges

of today such as:

-Fostering social inclusion,

-Increasing participation in sport and physical activity,

-Improving community health and cohesiveness,

-Promoting cultural exchange and understanding

Devote time and resources to collecting, recording and disseminating traditional sports and games

examples.

Exploit existing multi-sport and multi-cultural events, such as the Olympic Games, to demonstrate diversity

in cultural heritage.

10 Source: Wurm, Stephen A. Atlas of the World‘s Languages in Danger of Disappearing. UNESCO, 2001

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VISION STATEMENTIn 2030, cultural heritage, traditional and modern, is actively preserved, promoted and celebrated at local,

national and international levels across the world.

Sport for All encompasses not just widely recognised sports played at elite and international levels, but movement

in all its forms – dance, play, new sports, recreational activities, sports tourism and traditional sports and games

(TSG). Through the promotion of Sport for All, and in particular traditional sports and games where different

generations are encouraged to interact, globalisation can be counterbalanced and diversity of cultures can be

preserved. Traditional sports and games can be used as a tool to promote understanding and appreciation for what

is different, and encourage those who are not inclined toward mainstream sports to participate in physical activity,

and be a part of their community.

9.GOVERNANCE, LEADERSHIP & INTEGRITY

STATE OF PLAY


Unfortunately, scandal, deceit, dictatorship and corruption are all too common across all forms of leadership and

governance. The Edelman Trust Barometer depicts that people show defiance towards businesses, governments,

NGOs and media11. In areas of civil unrest, people risk their lives to vote, or are simply denied the chance. News

agencies present views and ‘fake news’ swayed by political and financial affiliations. Opportunities to ‘skirt the

system’ are presented readily and are made too appealing. The desire to win has become stronger than the

desire to play fair, and the need for speed has become more dominant than the need for accuracy and care. Self-

preservation and promotion comes before the good of the people.

Sport for All, by its very nature, contradicts the trend toward individual benefit at the expense of the many.

It has the potential to lead by example, creating frameworks, guidelines and opportunities for the fair and equal

participation of all people in sports and physical activity. On a global level, organisations like TAFISA, with its Code

of Ethics, and the Sport Integrity Global Alliance, with its Declaration of Core Principles on Sport Integrity present

accessible and adoptable leadership examples for all sports bodies. On a local and individual level, participation in

Sport for All and grassroots sports develops values of fair play, equal opportunity, acceptance and understanding,

leadership and discipline, which propagate throughout the community and lead to the development of democratic

systems and governance.


OUR MISSION 2030:

Publicly adopt principles of good governance and integrity, and lead by example.

Instil values of fair play, participation and positive leadership.

11 Source: https://www.edelman.com/trust2017/

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VISION STATEMENTIn 2030, the world is led by examples of good governance.

10.COMMUNITY & VOLUNTEERISM

STATE OF PLAY


Across the world, the sense of community is disintegrating. Parents are fearful of letting their children play outside,

neighbours remain isolated from those next door, and the elderly are left lonely in seniors’ homes. “Community”

means many different things to different people, and in different places. Some consider it the neighbourhood in

which they live. Some consider it people with a similar outlook, faith or political opinion. Some consider it the

people with which they work, learn or play. Whatever “community” specifically means to the individual, that

which is common to all is the sense of kinship established within a community, and its necessity for a fulfilling

life. Volunteerism, in all its forms, contributes greatly to a sense of community and weaving the social fabric that

makes us human. It can engage those who might otherwise be lonely, isolated or without purpose, resulting in

psychological issues and civil burden. However, at times, it is not valued, understood or acknowledged.


OUR MISSION 2030:

Think to involve volunteers, and appropriately recognise their contribution, in sporting events, groups and

clubs.

Adequately train volunteers to increase benefit to both the volunteers and those they work for.

Advocate for volunteerism, share knowledge and experience and bring others into the fold.

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VISION STATEMENTIn 2030, volunteers are valued and communities are inclusive, safe and held sacred.

Sport for All offers a perfect platform for volunteerism, and engaging the local and international community. In fact,

Sport for All depends on volunteers. Practically, sports facilities, clubs, teams and get togethers all benefit from

the involvement of volunteers – from leadership through coaching, administration and maintenance. At the same

time, these settings and events offer social interaction and relationship building to volunteers and community

members, along with skills development, a sense of purpose and a sense of pride. Being a volunteer, and being

a part of an inclusive and welcoming community, brings happiness and satisfaction. Participation in Sport for All

also increases community safety, both perceived and real. A community in which people are playing together on

the streets, does not just ‘look and feel’ safer, it has been proven to suffer less crime and enjoy increased health.

11.HEALTH & WELL-BEING

STATE OF PLAY


As a global race, we are getting better at feeding the hungry. Some 70 years ago, nearly half the world’s population

was undernourished, however we have reduced this to around 12%. In contradiction, during that same time, the

world’s obese population has more than doubled12. Along with poor diet choices, physical inactivity is to blame.

Physical inactivity is also linked to approximately 5.3 million premature deaths worldwide annually – more than

tuberculosis, lung cancer, HIV/AIDS or traffic accidents – and says nothing of the cost to human capital, life quality,

and bankrupting economies. It is estimated that the direct monetary costs of physical inactivity in the USA alone

will reach $191.7B by 203013 . This is unsustainable.


OUR MISSION 2030:

Insist medical professionals prescribe physical activity as a solution and preventative measure.

Teach the importance of moving alongside good nutrition.

Build awareness of the positive impact of movement beyond physical health.

12 Source: WHO13 Source: Designed To Move – A Physical Activity Action Agenda (www.designedtomove.org)14 Source: ibid.15

VISION STATEMENTIn 2030, all people have access to the nutrition and physical activity necessary for a healthy lifestyle.

For an individual, physical activity has been proven to:

decrease chances of obesity by 90%,

increase school grades by 40%,

decrease sex and drug related risky behaviour including smoking and early pregnancy,

increase college attendance by 15%,

increase lifelong earnings by 7-8%,

save upwards of $2500 annually in health care costs,

reduce the risk of heart disease, stroke, cancer, diabetes and other diseases,

be often as effective as medication for depression,

serve as a tool for social inclusion and connectivity,

and encourage the next generation to also be more active14.

12.ECONOMIC IMPACT & RESOURCES

STATE OF PLAY


The rich are getting richer. Science is getting smarter. Travel and transport are speeding up. The world is more

advanced, and more accessible, than ever before. However, the spread of resources across the globe, financial

and otherwise, is dramatically unfair. Oxfam predicted that the percentage of global wealth owned by the top 1%

was on pace to surpass 50% by 2016. In sport, this contradiction is incredibly evident. At least 10 top European

soccer players earn over US$14 million per year, whilst a program tackling juvenile crime through sport in the UK,

reaching more than 70,000 youth receives only US$70 per person. That’s 0.0005% of what the leading soccer

players receive. Across the board, and particularly between elite sports and Sport for All, we need to reassess the

distribution of wealth, natural and man-made resources to better serve the global population.


OUR MISSION 2030:

Insist its governmental agencies invest heavily in grassroots sports and Sport for All, not just elite sports.

Build awareness within the private and elite sporting sectors of the economic contribution of Sport for All,

and establish partnerships to aid the security and growth of Sport for All.

15 Source: Designed To Move – A Physical Activity Action Agenda (www.designedtomove.org)

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VISION STATEMENTIn 2030, Sport for All is appropriately recognised, and adequately funded, for its contribution to society.

Sport for All, physical activity and grassroots sport contributes greatly to the economy. The obvious contribution

is through the decrease in healthcare costs, which are predicted to increase by 477% in India by 2030. However,

the contribution is far greater, and broader, than this. For the individual, being active is likely to result in a 7-8%

increase in earnings over a lifetime. For local prosperity, foot traffic has been shown to increase visitors and

employment by up to 300%, and investments in sidewalks return health and air quality benefits values at nearly

twice the construction cost15. For the private sector, the benefits are huge. Consumers generate healthy returns

from the purchase of sports equipment and memberships. Local, regional and international travel providers

profit from participants in sport, as well as sports tourism. Corporations build employee satisfaction, loyalty and

productivity through participation in workplace sports and activity programs. The economic impact of all of this

cannot be overestimated, yet the Sport for All Movement remains critically underfunded.

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The Sport for All and Physical Activity Movement is ready to take action and contribute to these 12 themes in

pursuit of a better world. We understand that each country may have its own specific goals, perspectives and

resources to achieve success. To fully unfold our potential and make effective change, it is critical that change-

makers from other sectors recognise and actively support the positive impact of Sport for All. To this end, alongside

the Sport for All Movement adopting this Mission, we implore:

Regular follow-up, analysis and review will be performed to track and measure the success of our “Mission 2030”.

It is time we all take notice, take responsibility, take action, and, through Sport for All, commit to creating a

better world for the next generation.

The elite sports movement to support grassroots and life-long sports participation, through funding and

advocacy,

National governments to specifically provide for Sport for All within policy and legislature,

The health sector to prescribe movement over medication, and incentivise movement,

Local governments to support and implement active living initiatives,

Educators to provide quality physical education and encourage active learning,

Parents to recognise the significance of physical activity alongside academia,

The private sector to sponsor grassroots and community based programs alongside elite sports,

Media outlets to promote Sport for All initiatives and positive leadership,

Formal acknowledgement of voluntary and community contribution, and

International organisations to facilitate the exchange of knowledge and experience.

TO MAKE A CHANGE…

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TESTIMONIES

“Sport participation for all is essential in the continued realization of peace and

social development. Batswana recognize the role of sport in nation building and

bringing pride to the country. Sport participation encourages integration and

social tolerance. Sport supports social development by teaching core values and

life skills; brings people together, improves social cohesion, and addresses social

problems such as drug abuse and crime. It also promotes volunteerism, resulting in

volunteers learning new skills and feeling good about themselves. Sports have the

power to bring people together and hence send a message of cooperation across

diverse communities. In Botswana, Inclusiveness is our key value. We strive to

ensure that every Motswana gets an equal opportunity to play sport, including the

youth, the girl child and people with disabilities.“

Theme: Peace, Development & PartnershipSolly Solomon Reikeletseng Chairperson, National Sports Council, Botswana

“Female access to equality in sport, physical activity and physical education, in

regard to participation, leadership roles, resources, is crucial to a positive 2030

for themselves and also for the families and communities for which they are the

beating heart.“

Theme: Gender EqualityCarole A. Oglesby PhD, PhD, Co-Chair International Working Group on Women in Sport, USA

“We know early positive experiences being active will contribute to a lifelong love

of physical activity. It will also create happy and healthy future leaders. Education

plays a critical role in shaping our future, our childrens’ future, it is as fundamental

as movement itself. Bluearth was founded on the principle that movement and

physical activity are vital to our wellbeing. An active life brings us so much more

than just good physical health. We still have a way to go to reduce sedentary levels,

but in this, Bluearth’s 16th year of working in schools, I believe more strongly than

ever that we are making a difference to the lives of Australian children and their

families and creating an active nation for our future generations.“

Theme: EducationMalcolm Freake OAM, Founder and Director, Bluearth Foundation, Australia

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“Increased physical activity of society and the involvement of the youth in

sport and recreation provides a basis for social inclusion and social economic

development in our communities. Social inclusion in developing countries should

focus on the integration of groups of various cultural backgrounds and origins,

religions, disabilities, social class, ages and improved gender relations. Social

inclusion requires and leads to human capital development including improved

relationships, trust and collaborative action at civil society, government, academic

and corporate level. The Foundation for Sport, Development and Peace provides a

forum for exchange through various activities with its annual International Cape

Town Sport and Peace conference, international roundtables and trainings and

promotes communication and the exchange of information to strengthen the

vision of using sport and recreation as well as values education with a focus on

Universal and Olympic values as vehicles to build peaceful, healthy communities

and a better society.“

“Sport for All provides opportunities for involvement and engagement for all,

promotes equality and diversity. It is indeed a low cost and high impact social tool

that builds bridges and removes boundaries where they exist.“

“It is clear that physical activity and sport can make a positive contribution to

improving the lives of Liverpool citizens. Physical activity and sport are vital

components of daily life that can benefit communities by helping people to enjoy

healthy and independent lives, creating employment opportunities and promoting

community cohesion. The development of an integrated ‘universal offer’ for health

and wellbeing is one of my key priorities for tackling health inequalities in the city.“

“Play is an integral part of development, particularly for children. Play provides an

opportunity for the expression of joy, happiness, freedom and learning.“

Theme: Social InclusionLeonard Thadeo Director of Sports Development, National Sports Council of Tanzania, Tanzania

Theme: Active CitiesJoe Anderson Mayor, City of Liverpool, United Kingdom

Theme: Play & Physical LiteracyCatherine Forde Vice President, Caribbean Association of National Olympic Committees (CANOC), Trinidad & Tobago

Theme: Social InclusionMarion Keim Lees Chairperson, Foundation for Sport, Development and Peace, South Africa

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“Environmental issues are a general concern that affects sport and physical activity

as well. The destruction of natural environment causes climate changes and the

reduction of outdoor fields, which bears a negative impact on our daily sporting life.

We in Japan acknowledge that the preserving of natural resources by individuals is

vital and many continuous efforts have been made through social initiatives. After-

match cleanup activities at sporting venues by fans and spectators is now deeply

rooted in culture, and picking up the litter has even become a new sport across the

country.

These activities generally raise awareness of the importance of a healthy

environment and also advocating for the establishment of a sustainable society

through sport for the next generation.“

“Cultural heritage creates a sense of belonging and is a core part of one’s identity.

Within a society, it is a key component of social inclusion within communities. On

the global stage, traditions and heritage are seen as cultural wealth that can help

people from different cultures better understand the others’ cultures and thus

improve communication and peace. It is thus important to safeguard our cultural

heritage and preserve the cultural diversity of the world. Therefore, in Korea, we

have launched a government-funded programme to promote Traditional Sports and

Games as part of our intangible cultural heritage and as a way to improve the sense

of community that binds Koreans together.“

“Leadership in Sport for All starts from within. Within our sports and within each

person.

In order to make Sport for All a leading example of good governance in sport, and in

other sectors, organisational strength, transparency and awareness of our role and

the possibilities we have is key. The amazing international spread, inclusiveness

and the cultural breadth united in Sport for All gives Sport for All opportunities

unlike any other sports establishment or sector.

Sport for All promotes values of shared leadership, and by reaching out to other

sectors such as education and health, Sport for All is a visible and leading example

of integrity and good governance.“

Theme: The EnvironmentYasuo Yamaguchi PhD, Dr, TAFISA Japan/Kobe University, Japan

Theme: Cultural Heritage & DiversityYoon JaeHwanPresident, Sport for All Korean Association (SAKA), Korea

Theme: Governance, Leadership & IntegrityPeter BarendseKennisCentrum Sport, Netherlands

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“Volunteering is at the heart of an active citizenry and civil society. This is especially

true for sport in Germany which has more than 90,000 volunteer-run sports clubs.

Volunteering at club level offers an opportunity for making social contacts while

at the same time promoting the development of skills and know-how. Especially

children and young people can benefit from sport as a source of social stability.

Through these informal learning processes, sport acts as a communicator of

important norms and values such as fairness, tolerance and team spirit, values

that also apply to life outside of clubs and in society. The DOSB (German Olympic

Sports Confederation) and its member organisations will continue to contribute to

volunteer culture and campaign for a better environment for voluntary involvement,

as well as for the recognition of volunteers.“

“Sport for All should be a priority investment for any government. In Israel, it is one of

the most potent money-saver, as statistics show that Sports for All is the biggest

sports field, grassroots sports and people being physically active saves some fifty

million new shekels in health costs every year. For every new shekel invested in

Sport for All policy, we spare three new shekels in health expenses.

In Israel, approximatively half of the population is regularly physically active. This

amounts to millions into our economy, as regular sport practice entails sport

equipment and clothes, going for a snack or a drink with your team mates after

playing together; it also benefits the tourism sector as a whole as thousands come

to Israel for walking events as tourists, and helps maintain public sport facilities

through entrance fees. Sport for All can hugely benefit the economy, but is still too

often underestimated.“

“Keeping physically active is one of the possibilities that the human being finds to

develop and keep himself in balance, as a citizen in search of better social relations,

well-being and quality of life.

Sports programs and physical activities that starts in the early stages of life are

potential facilitators for an active life starting from the analysis that active children

will become active adults. Sport and physical activities have much to contribute to

health, education and social inclusion.

One of the points that we must consider and insert in the 2030 agenda is recognize

sport as a facilitator of development and peace. It is worth saying that the practice

of physical and sports activities should be a “citizen right” and not a citizen duty of

the citizens.“

Theme: Community & VolunteerismWalter Schneeloch German Olympic Sports Confederation Vice President (DOSB), Sports for All and Sports Development, Germany

Theme: Economic Impact & ResourcesHerzel Hagay Secretary General, Israel Sport for All Association, Israel

Theme: Health & Well-BeingMaria Luiza Souza Dias Manager of Physical and Sportive Development of Social Service of Commerce São Paulo (SESC), Brazil

Editor: The Association For International Sport for All e.V. (TAFISA)

Editor-in-Chief: Wolfgang Baumann

Editorial Assistants: Bae Schilling, Gaëtan Garcia, Jean-Francois Laurent, Ingrid Martel

Layout and Production: Rightcolours

Distribution: 3,000 in hard-copy. Also available at www.tafisa.org

TAFISA Board of Directors 2017 – 2021

Contact us

Impressum

President

Vice-Presidents

Treasurer

Secretary General

Board Members

Prof. Dr. Ju-Ho Chang, Korea

Mr. Peter Barendse, NetherlandsMrs. Catherine Forde, Trinidad & TobagoMr. Guoyong Liu, ChinaMr. Leonard Thadeo, Tanzania

Mr. Herzel Hagay, Israel

Mr. Wolfgang Baumann, Germany

Dr. Mitra Rouhi Dehkordi, IranMr. Dionysios Karakasis, GreeceMr. Solly Solomon Reikeletseng, BotswanaMr. Janez Sodrznik, SloveniaProf. Dr. Yasuo Yamaguchi, Japan

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Check our website regularly for more information and updates on

“Mission 2030 – For a Better World Through Sport for All”

22

JOIN THE GLOBAL SPORT FOR ALL MOVEMENTIN OUR HISTORIC EFFORT TO MAKETHE WORLD A BETTER PLACE.

WE HEREBY COMMIT TO SUPPORTINGTHE OBJECTIVES OF MISSION 2030

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TAFISA MISSION 2030FOR A BETTER WORLD THROUGH SPORT FOR ALL

Documents

TAFISA MISSION 2030tafisa.org/sites/default/files/pdf/2018/TAFISA_Mission2030.pdf · TAFISA’s Mission 2030: For A Better World through Sport for All will be the guiding document