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7/28/2019 TAFI July 2 Startup Research Ofer Gadish
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CloudEndure
Ofer GadishCEO & Co- Founder
Startup Research
July 3rd
, 2013
7/28/2019 TAFI July 2 Startup Research Ofer Gadish
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A startup starts with an idea. Right?
•
Many startups pivot quite early• Many startups even start without an idea!
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What makes an idea “good”?
• Addresses a real problem (pain)
• Solves the problem
• You can do it
• Someone is willing to pay for it
• Economic justification
– For the customer (cost vs. alternatives, risk
management etc.) – For the startup (market size, competitive
landscape, etc.)
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Where are your best chances?
• A field you understand
• An area undergoing a change
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The selection process
ideas
Brainstorming
Online research
Expert advice
Customer Survey
Try & Error
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Online Sources
• Analysts (Gartner, IDC, etc)
•
Domain thought leaders (often bloggers)• Market Leaders & Competitors’ websites
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Questions you need to answer
• Is it a “good” idea
• What is your market?
– B2B, B2C ?
– B2B: Customer size? Who is the decision maker and what guideshim/her?
– Location – Other characteristics (e.g. use a certain product, in a certain business
etc)
– Total Addressable Market
• Competition
–
Alternative solutions (including NIH) – Alternative use for same budget
– Barrier to entry
– Unfair advantage
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Quesitons to answer – cont’d
• Market trends – Growing / shrinking
– Other transitions that can affect you (e.g. move to thecloud, market consolidation etc)
• Financials – Pricing
– TCO
– Cost of development
– BOM, Margins
– Cost of sale
• Window of opportunity
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Your Challenges
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Play the devil’s advocate, but don’t overdo it!
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Listen to others!
But don’t overdo that as well
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“If I had asked people what they wanted, they
would have said faster horses” -- Henry Ford
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FoolEveryone
was right
Everyone
was wrong
You
were wrong
You
were right
Conformist
Genius
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