Tablet Growth=More Rapid than Smartphones, iPad=~3x iPhone Growth

Most used computing device

Business Insider iPad Usage Survey 2012

Tablet Shipments=Surpassed Desktop PC’s & Notebooks in Q4:12, <3 Years from Intro

iOS Android

New problems

iOS has never supported Flash and as of August 2012, Adobe stopped development on Flash for Android

New problems

Because Apple restricts the IDFA to native apps, the only comprehensive approach to intelligent browser delivery and engagement measurement is through fingerprinting

Desktop usage peaks at work

Tablet usage peaks during leisure time

OPA: A Portrait of Today’s Tablet User Wave II, June 2012

Responsive Design is a great FIRST Step

The Most Lean-Forward Publishers

• Present content specific to each device