Table of Contents - University of Houstoncot-digm-web.cougarnet.uh.edu/~aksaing/assets/digm4372... · 2017-02-07 · food truck business in Houston. These forms of media will help

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Table of ContentsExecutive Summary.................3Target Analysis..............................3Company Goals............................4Misson Statement..................... 5Marketing Research...........6-7Product Service Line...............7Market Sales..................................8Our Location..................................9Who We Are.........................10-11Workflow ................................12-13Equipment List...................14-17Personnel List......................18-19BHR.............................................20-24Financial Projections............ 25Terms & Conditions.......26-28

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Table of Contents Modern Eatz provides branding and marketing services to local restaurants and food trucks using various forms of digital media. We use state of the art technology. We provide high quality and services that include digital graphic design, digital photography, web design and videography.

Target Analysis

Executive Summary

We are committed to helping any local restaurants and food trucks. Primarily, our goal is to reach out to business owners bringing authentic multi-cultural foods who come from a different country or background.

Executive Summary.................3Target Analysis..............................3Company Goals............................4Misson Statement..................... 5Marketing Research...........6-7Product Service Line...............7Market Sales..................................8Our Location..................................9Who We Are.........................10-11Workflow ................................12-13Equipment List...................14-17Personnel List......................18-19BHR.............................................20-24Financial Projections............ 25Terms & Conditions.......26-28

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Although there are competitors who are competing against us in branding and marketing, our plan is to grow our business in order to reach out to those outside of Houston through our established website. We are striving to have local companies throughout the United States in order to help those in other countries. As our business grows, we will market and advertise in other cities that show interest in our services or in places where our research shows demand for our services.

Company Goals

Modern Eatz is a Houston-based branding and marketing company specializing in helping local restaurants with foreign origins establish their brand here in Houston. We will serve local restaurants and food trucks no matter the origin, and in addition, our focus should be on those small business owners coming from a different country.

Mission Statement

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Modern Eatz will be part of the competitive digital media industry. We are a branding and marketing service provider that specializes in web design, graphic design, videography, and photography. We will create, plan, and build an identity for a new start up restaurant and food truck business in Houston. These forms of media will help the business have a unique branding message including name, logo, identity, and awareness. With digital media, we’re not only about starting a business, we are about building customer relationships to fulfill our promises of what they can expect from our services that we offer and make their business profitable.

Market Research - Industry

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We are exclusively focused on restaurants and food trucks. Since Houston is a culturally diverse city, we can cater to many cultural districts and locations. We will provide opportunities other competitors don’t offer such as magazine sponsorships, free resources that will help them maintain their reputation, and provide articles on tips/advice for local companies.

Product Service Line

Market Research - Advantages

Create a custom branding solution for restaurants and food trucks using digital media services such as digital graphic design, web design, digital photography, and videography. This helps each business create awareness for their brand and helps create profit for their companies. We can determine the need for additional consulting services within our market related to tying improved processes to opportunities for increased sales and promotion to potential customers for the restaurants.

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Our plan to grow our business would be to reach out to those outside of Houston through our established website. In the future we hope to have local companies throughout the United States and in order to help others in different countries in the future. As our business grows, we will market and advertise in other cities that show interest in our services or where our research shows demand for our services.

We will communicate with our customers through word of mouth, consultations, phone calls, and print materials. We will use social media platforms such as YouTube, Snapchat, Twitter, Instagram, Facebook, and LinkedIn.

Marketing Sales

9

Our Location

4151 SW Freeway Service RdHouston, TX 77027

Monthly Estimate: $1,008Yearly Estimate: $12,096

Total SQFT: 504

Video Room

PhotographyStudio Room

Web & Graphic Design Room

Conference Room

PresidentOffice

The primary responsibilities is to plan, create, design and develop web-related products, including the presentation, functionality and maintenance of websites.

Alex Saing Web Designer

Suraj Batavia Graphic Designer

Prepares work to be accomplished by gathering information and materials. Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts. Obtains approval of concept by submitting rough layout for approval.

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Who we Are

Katia Gonzalez Photographer

Katia Gonzalez Photographer

Fajar HassanVideographer

Photographer responsibilities include shooting photographs for use on websites, social media platforms, and publications. The photographer will also process photos and edit and upload them to photo files/databases to maintain a structured filing system.

The videographer creates video/audio effects, video filters, color adjustments, and rough/final cuts for the client. More processes include arranging and mixing audio tracks, professional usage of music and sound effects, dubbing over tracks, and matching voiceover to visuals.

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12

Workflow

Consultation ConceptDevelopment

Quote

Pre�ightingProo�ngArchivingExporting

Electronic Delivery

Billing Action Taken

Edit

Edit Import/Metadata

13

Scheduling CustomerService

Production Phase

Web Design

Graphic Design

Photography

Videography

ResearchSite MapConferenceCreation

ResearchSketchCreation/Rendering

ResearchPlan/Schedule

Plan/Schedule

Set Up/Shoot

Set Up/Shoot

Import/Metadata

Import/Metadata

Research

iCloud

14

Equipment List (Production Centers)

Computer including keyboard & mouse

MonitorMonitor Calibration4TB External Hard Drive

White Board including markers

Pantone Formula GuidePrinterDesk (Web Design)Desk (Graphic Design)Chair (Web Design)Chair (Graphic Designer)

$795.98

$215.99$204.79$129.00

$69.99

$134.98$69.99$139.99$82.59$23.49$71.88

Cost QTY

2

222

1

1

21111

Web Design & Graphic Design

Base Cost Of Equipment $2,990.38

15


Studio RoomComputer including keyboard & mouseMonitorMonitor Calibration4TB External Hard DrivePrinterDesk Chair Nikon CameraBack Up LensBackpackFlash KitMemory CardsTripodLens Cleaning KitReflectors w/ standStudio KitLens Filter Kit

Cost QTY

$795.98 1

$215.99 1111111111111111

$204.79$129.00$69.99$199.98$23.49

$697.00$477.00$26.95$70.00$44.35$79.99$9.00

$40.00$144.99$14.99

Base Cost Of Equipment $3,046.48

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Computer including keyboard & mouse

MonitorMonitor Calibration4TB External Hard Drive

Camera W/ Lens

Back up lensTripodLightsBoompic / Stand KitCamera RailStablizerDeskChairMemory Card 64GB x 2

$795.98

$215.99$204.79$129.00

$1998.00

$48.00$114.98$299.99$299.99$99.95

$269.00$139.99$23.49$57.90

Cost QTY

1

11

1

1

11

1111111

Videographer

17

$795.98

$5,117.5

Cost QTY

1Final Cut Pro X

Base Cost Of Equipment

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Personnel List

Web Designer - Yearly: $44, 117, Hourly: $21.21

The primary responsibilities is to plan, create, design and develop web-related products, including the presentation, functionality and maintenance of websites.

Graphic Designer - Salary: $46,405, Hourly: $22.31

Prepares work to be accomplished by gathering information and materials. Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts. Obtains approval of concept by submitting rough layout for approval.

Photographer Salary: $42,559, Hourly: $21.28

Photographer responsibilities include shooting photographs for use on websites, social media platforms, and publications. The photographer will also process photos and edit and upload them to photo files/databases to maintain a structured filing system.

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Personnel List

Videographer Salary: $49,958, Hourly: $23.83 The videographer creates video/audio effects, video filters, color adjustments, and rough/final cuts for the client. More processes include arranging and mixing audio tracks, professional usage of music and sound effects, dubbing over tracks, and matching voiceover to visuals.

Sales Representative: Salary: $43,245 Hourly: $20.79

The sales representative will sell products, goods and services to the customer.They will work with customers to find what they want, create solutions and ensure a smooth sales process. The sales representative will work to find new sale opportunities through business directories, client referrals, etc.

President: Salary: Salary: $52,700 Hourly: $25.34

The president is responsible for providing strategic leadership for the company. The president will establish long-range goals, strategies, plans and policies. It is also their responsibility to oversee finances of the company.

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Budgeted Hour Rates (Company)

COMPLEMENT WAGES-1 SHIFT

Web Designer

Graphic Designer

Photographer

Videographer

Sales

President

6

HOURLY COSTS: ONE SHIFT - AREA B

Total:

BASE COST OF EQUIPMENT:

AUXILIARY EQUIP. COST:

ESTIMATED INSTALLATION:

TOTAL INVESTMENT COST:

11,189

n/a

6000

$17,189

# Workers Per Shift:

Annual Manned Hours @ 100% Productivity:

19. Manufacturing Hourly Costs@ These Productivity Levels

20.

1,719

69

10,657

All-Inclusive Hourly Costs@ These Productivity Levels

10

$4.00

0

8.3$40.00$0.05

$4,81262

0

44

7585

60

857560

%%%

%%%

4812

Modern Eatz

$

$

$

$

$

$

AmazonEquipmentShipped F.O.B.:

$278,984

7,752

$44,117

$46,405

$42,559

$49,958

$43,245

$52,700

$0.00

3$42.00

0

278,9840

8,37013,10423,15611,159

00

352,0290

352,029154,893506,922

53.4360.5575.69

76.9387.19

108.99

1. Depreciation.......2. Rent & Heat........3. Fire Insurance.....4. Direct Labor........5. Indirect Labor......6. PensionFund......7. Welfare Benefits...8. Payroll Taxes......9. Workers Comp....

10. Power (hp)...........11. Power (kWh).......12. Direct Supplies....13. Repairs/Maint......14. Sub-total......................15. General Factory................16. Total Manuf. Costs......17. Admin./Selling Overhead....18. Total Costs...................

% (annually).............(per sq. ft. annually)...(per K of invest.).......

from total wages above% (of direct labor).....

% (of direct labor)......(per wk./per employ.)% (dir. + indir. labor)(per $1,000 of wages)(your cost per kWh)...

Annually..................% (of total invest.).....sum of lines 1-to-13

% (of line 14)....sum of lines 14 + 15


Modern Eatz

4©2007 NAPL. All Rights Reserved.

SIZE:

INTERFACES WITH:

RESOLUTION:PRODUCT CLASS:

PC Station

UNITS:

COLORS:PERFECTING: MAX. SPEED:

504

--

SQ. FT.:

POWER:

kWhs:hp:

OTHER:

See Equipment List

BASE COST ABOVE INCLUDES

AUXILIARY EQUIPMENT INCLUDES

$0.05 (your cost per kWh)...

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Budgeted Hour Rates (Web Design)


Web Designer

1


Total:





$1432.2

1500

See Note*

$2,932.2




20.

978

12

117


33.34

$4.00

0

8.3$40.00$0.05

$1,8064

0

44

7580

60

807560

%%%

%%%

1806

Modern Eatz

$

$

$

$

$

$

AmazonEquipmentShipped F.O.B.:

$44,117

1,936

$44,117

$0.00

3$42.00

0

44,1170

1,3242,1843,6621,765

00

55,9630

55,96324,62480,587

36.1338.5448.18

52.0355.5069.38









Web Designer


SIZE:

INTERFACES WITH:


PC Station

UNITS:


n/a 77

--0

SQ. FT.:

POWER:

kWhs:hp:

OTHER:

Computer- Desktop include keyboard & mouse /warranty(795.95)-Monitor (215.99)Desk (139.99)Chair (23.49)Printer (69.99) [1/3] = 23.33Monitor Calibration (59.47 (1/4)Trashcan [9.99]External Hard Drive 4TB (129.00)White Board including markers 69.99 (1/2) = 34.99




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Graphic Designer

1


Total:





$1558.18

0

$1,500

$3,058.18




20.

1,020

12

122


33.34

$4.00

0

8.3$41.00$0.05

$1,8064

0

44

7580

60

807560

%%%

%%%

1806.49

Modern Eatz

$

$

$

$

$

$

EquipmentShipped F.O.B.:

$46,405

1,936

$46,405

$0.00

3$42.00

0

46,4050

1,3922,1843,8521,903

00

58,6960

58,69625,82684,522

37.9040.4250.53

54.5758.2172.76









Graphic Designer


SIZE:

INTERFACES WITH:


PC Workstation

UNITS:


n/a 77

--0

SQ. FT.:

POWER:

kWhs:hp:

OTHER:

Computer Desktop include mouse / keyboard =795.95Monitor = 215.99Printer (1/3) = 23.33X-Rite i1Display Pro (1/4) =$59.47Desk = 82.59BOARD / markers (1/2) = 34.99Chair = 71.88PANTONE FORMULA GUIDE = $134.98Trashcan = 9.99External Hardrive 4TB = 129.00




Budgeted Hour Rates (Graphic Designer)

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Budgeted Hour Rates (Graphic Designer) Budgeted Hour Rates (Photographer)


Photographer

1


Total:





3046.48

0

1500

$4,546.48




20.

1,516

18

1,364


33.34

$4.00

0

8.3$23.00$0.05

$80030

0

44

7580

60

807560

%%%

%%%

800

Modern Eatz

$

$

$

$

$

$

Husdon, NHEquipmentShipped F.O.B.:

$42,559

1,920

$42,559

$0.00

3$42.00

0

42,5590

1,2772,1843,532

97900

54,2290

54,22923,86178,090

35.3137.6647.07

50.8454.2367.79









Photographer


SIZE:

INTERFACES WITH:


PC Station

UNITS:


112

0

SQ. FT.:

POWER:

kWhs:hp:

OTHER:

Computer Desktop w/ mouse/keyboard/795.95Monitor 215.99Printer (1/3) = 23.33Monitor Calibration (1/4) = 59.47Trashcan 9.99Nikon Camera = 697Back up lens = 477Backpack = 26.95Flash kit = 70Memory cards = 44.35External Hardrive = 129Tripod = 79.99; Desk = 199.98; Chair = 23.49Lens cleaning kit = 9Reflectors with stand = 40Studio Kit = 144.99Lens filter kit = 14.99




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Videographer

1


Total:





5117.15

n/a

1500

$6,617.15




20.

2,206

26

1,588


33.34

$4.00

0

8.3$42.00$0.05

$40024

0

44

7582

60

827560

%%%

%%%

400

Modern Eatz

$

$

$

$

$

$

Kansas City, MOEquipmentShipped F.O.B.:

$49,958

1,960

$49,958

$0.00

3$41.00

0

49,9580

1,4992,1324,1472,098

00

64,0540

64,05428,18492,238

39.8543.5754.47

57.3962.7578.43









Videographer


SIZE:

INTERFACES WITH:


PC Station

UNITS:


n/a 61

--0

SQ. FT.:

POWER:

kWhs:hp:

OTHER:

Camera w/ Lens ($1998)Backup Lens ($448)Tripod (114.99)Lights (299.99)Boom Mic/Stand Kit (299.99)Camera Rail (99.95)Stabilizer (269)Computer w/ Keyboard/Mouse/Warranty (795.95)Monitor (215.99)Desk (139.99)Chair (23.49)Monitor Calibration (59.47 (1/4) ~ 14.88)Trashcan (9.99)External Hard Drive 4TB (129.00)Memory Card 64GB x2 (57.90)Final Cut Pro X (299.99)




Budgeted Hour Rates (Videographer)

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Budgeted Hour Rates (Videographer)

FINANCIAL PROJECTIONS

PROFIT & LOSS

Year 1 Year 2 Year 3 Sales $550,000 $577,500 $606,375 Costs/Goods Sold $232,942 $244,589 $256,818 GROSS PROFIT OPERATING EXPENSES

$317,058 $332,911 $349,557

Salary (Office & Overhead) $95,945 $100,742 $105,779 Payroll (taxes, etc.) $23,156 $24,314 $25,530 Outside Services $0 $0 $0 Supplies (office & operation) $4,812 $5,053 $5,306 Repairs & Maintenance $10,657 $11,190 $11,750 Advertising $5,000 $5,250 $5,513 Car, delivery & travel $3,500 $3,675 $3,859 Accounting & legal $0 $0 $0 Rent $12,096 $12,096 $12,096 Telephone $0 $0 $0 Utilities $420 $441 $463 Insurance $13,104 $13,759 $14,447 Taxes (real estate, etc.) $0 $0 $0 Interest $0 $0 $0 Depreciation $1,719 $2,149 $2,256 Other expenses $2,000 $2,100 $2,205 TOTAL EXPENSES $172,409 $180,769 $189,204

NET PROFIT (before taxes) $144,649 $152,142 $160,353 Income Taxes $0 $0 $0 NET PROFIT (after tax) $144,649 $152,142 $160,353

Owner Draw/Dividends $12,151 $12,784 $13,484

ADJUSTED TO RETAINED $132,498 $139,358 $146,869

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Terms and Conditions

Quotation:A quote not accepted within 30 days may be changed.

Order:Acceptance of orders is subject to credit approval and contingencies such as fire, water, strikes, theft, vandalism, acts of God, and other causes beyond the provider’s control. Canceled orders require compensation for incurred costs and related obligations. Experimental Work:Experimental or preliminary work performed at customer’s request will be charged to the customer at the provider’s current rates. This work cannot be used without the provider’s written consent. Creative Work:Sketches, copy, dummies, and all other creative work developed or furnished by the provider are the provider’s exclusive property. The provider must give written approval for all use of this work for any derivation of ideas from it.

Accuracy of Specifications:Quotations are based on the accuracy of the specifications provided. The provider can re-quote a job at time of submission if copy, film, tapes, disks, or other input materials do not conform to the information on which the original quotation was based. Electronic Manuscript or Image:It is the customer’s responsibility to maintain a copy of the original file. The provider is not responsible for accidental damage to media supplied by the customer or for the accuracy of furnished input or final input. Until digital input can be evaluated by the provider, no claims or promises are made about the provider’s ability to work with jobs submitted in digital format, and no liability is assumed for problems that may arise. Any additional translating, editing, or programming needed to utilize customer-supplied files will be charged at prevailing rates. Alterations/Corrections:Customer alterations include all work performed in addition to the original specifications. All such work will be charged at the provider’s current rates. Customer’s Property:The provider will only maintain fire and extended coverage on property belonging to the customer while the property is in the provider’s possession. The provider’s liability for this property will not exceed the amount recoverable from the insurance. Additional insurance coverage may be obtained if it is requested in writing, and if the premium is paid to the provider.

Delivery:Unless otherwise specified, the price quoted is for a single shipment, without storage, F.O.B. provider’s platform. Proposals are based on continuous and uninterrupted delivery of the complete order. If the

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specifications state otherwise, the provider will charge accordingly at current rates. Charges for delivery of materials and supplies from the customer to the provider, or from the customer’s supplier to the provider, are not included in quotations unless specified. Title for finished work passes to the customer upon delivery to the carrier at shipping point, or upon mailing of invoices for the finished work or its segments, whichever occurs first. Production Schedules:Production schedules will be established and followed by both the customer and the provider. There will be no liability or penalty for delays due to state of war, riot, civil disorder, fire, strikes, accidents, action of government or civil authority, acts of God, or other causes beyond the control of the provider. In such cases, schedules will be extended by an amount of time equal to delay incurred. Customer-Furnished Materials:Materials furnished by customers or their suppliers are verified by delivery tickets. The provider bears no responsibility for discrepancies between delivery tickets and actual counts. Customer-supplied paper must be delivered according to specifications furnished by the provider. These specifications will include correct weight, thickness, pick resistance, and other technical requirements. Artwork, film, color separations, special dies, tapes, disks, or other materials furnished by the customer must be usable by the provider without alteration or repair. Items not meeting this requirement will be repaired by the customer, or by the provider at the provider’s current rates. Outside Purchases:Unless otherwise agreed in writing, all outside purchases as requested or authorized by the customer are chargeable. Terms/Claims/Liens:A 50% payment deposit is expected prior to the start of a project. Full payment must be met once project is delivered to the client. Claims for defects, damages, or shortages must be made by the customer in writing no later than 10 calendar days after delivery. If no such claim is made, the provider and the customer will understand that the job has been accepted. By accepting the job, the customer acknowledges that the provider’s performance has fully satisfied all terms, conditions, and specifications. The provider’s liability will be limited to the quoted selling price of defective goods, without additional charge for special or consequential damages. As security for payment of any sum due under the terms of an agreement, the provider has the right to hold and place a lien on all customer property in the provider’s possession. This right applies even if credit has been extended, notes have been accepted, trade acceptances have been made, or payment has been guaranteed. If payment is not made, the customer is liable for all collection costs incurred. Liability:Disclaimer of Express Warranties: The provider warrants that the work is as described in the purchase order. The customer understands that all sketches, copy, dummies, and preparatory work shown to the customer are intended only to illustrate the general type and quality of the work. They are not intended to represent the actual work performed.Disclaimer of Implied Warranties: The provider warrants only that the work will conform to the description contained in the purchase order. The provider’s maximum liability, whether by negligence, contract, or otherwise, will not exceed the return of the amount invoiced for the work in dispute. Under no circumstances will the provider be liable for specific, individual, or consequential damages.

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Indemnification:The customer agrees to protect the provider from economic loss and any other harmful consequences that could arise in connection with the work. This means that the customer will hold the provider harmless and save, indemnify, and otherwise defend him/her against claims, demands, actions, and proceedings on any and all grounds. This will apply regardless of responsibility for negligence.

Copyrights:The customer warrants that the subject matter to be printed is not copyrighted by a third party. The customer also recognizes that because subject matter does not have to bear a copyright notice in order to be protected by copyright law, absence of such notice does not necessarily assure a right to reproduce. The customer further warrants that no copyright notice has been removed from any material used in preparing the subject matter for reproduction. To support these warranties, the customer agrees to indemnify and hold the provider harmless for all liability, damages, and attorney fees that may be incurred in any legal action connected with copyright infringement involving the work produced or provided.

Personal or economic rights:The customer also warrants that the work does not contain anything that is libelous or scandalous, or anything that threatens anyone’s right to privacy or other personal or economic rights. The customer will, at the customer’s sole expense, promptly and thoroughly defend the provider in all legal actions on these grounds as long as the provider promptly notifies the customer of the legal action and gives the customer reasonable time to undertake and conduct a defense. The provider reserves the right to use his or her sole discretion in refusing to print anything he or she deems illegal, libelous, scandalous, improper, or infringing upon copyright law. Storage:The provider will retain intermediate materials until the related end product has been accepted by the customer. If requested by the customer, intermediate materials will be stored for an additional period for additional charge. The provider is not liable for any loss or damage to stored material beyond what is recoverable by the provider’s fire and extended insurance coverage. Taxes:All amounts due for taxes and assessments will be added to the customer’s invoice and are the responsibility of the customer. No tax exemption will be granted unless the customer’s “Exemption Certificate” (or other official proof of exemption) accompanies the purchase order. If, after the customer has paid the invoice, it is determined that more tax is due, then the customer must promptly remit the required taxes to the taxing authority, or immediately reimburse the provider for any additional taxes paid. Telecommunications:Unless otherwise agreed, the customer will pay for all transmission charges. The provider is not responsible for any errors, omissions, or extra costs resulting from faults in the transmission.

We hope you enjoyed reading our proposal and we hope you invest in us.

Thank You

Documents

Table of Contents - University of Houstoncot-digm-web.cougarnet.uh.edu/~aksaing/assets/digm4372... · 2017-02-07 · food truck business in Houston. These forms of media will help