Table of Contents - Association for Computing Machinery€¦ · Web viewTable of Contents. Part 1: Branding. Why Organizations Engage in Branding………………………………………

SIG Marketing, Communications & Membership Workshop

Table of ContentsPart 1: Branding

Why Organizations Engage in Branding……………………………………… 2ACM’s Branding Process………………………………………………………. 2ACM’s Multiple Brand Strengths…………………………………………….. 2Update on Continuing Progress………………………………………………… 3

Part 2: Recruiting & Retaining New SIG MembersA. How to Reach Potential Members………………………………………...... 3

1. Planning Ahead………………………………………………………32. Direct Mail…………………………………………………………...43. SIG Applications……………………………………………………..54. Word of Mouth…………………………………………………........ 55. Announcements in MemberNet and Student Quick Takes…………...56. SIG Quick Join Form and SIG Websites……………………………. 67. ACM Marketing Materials…………………………………………...78. SIG Marketing at Conferences……………………………………….89. ACM Awareness at SIG Conferences Program……………………...8

B. Keeping SIG Members………………………………………………………8Communicate with Members……………………………………………8E-mail Newsletters and Listservs………………………………………..9Membership Surveys…………………………………………………… 9

Part 3: Public Relations GuidelinesBuild Awareness to Attract New SIG Members……………………………….10Cultivating Media Interest…….…….………………………………………… 10Practice Interview Tips………………………………………………………... 10

Part 4: Member ServicesThe Face of ACM……………………………………………………………... 12Membership Options Introduced in 2005……………………………………... 12Advanced Member Grades……………………………………………………. 13

Part 5: Chapter ProgramsWhy Talk About Chapters…………………………………………………….. 13What SIG Chapters Do………………………………………………………... 13Interested in Starting a Local Chapter? ………………………………………..13

Part 6: The Distinguished Speakers ProgramWhat is the DSP? ……………………………………………………………... 14How You Can Help…………………………………………………………….14

Part 7: Student Research Competitions

SIG Marketing, Communications & Membership Workbook July 30, 2007 1


Why SRCs are Important………………………………………………………14SRC Opportunities Expanded………………………………………………….14



Enclosures ACM Student BrochureACM Professional BrochureACM Membership Renewal GuideACM Subscriber Renewal GuideSIG GuideACM Professional Membership ApplicationACM Student Membership ApplicationACM Publications CatalogInstitutional GuideSample Press ReleasesKnowledge, Collaboration, and Innovation in Computing Brochure

Part 1: Branding Why Organizations Engage In BrandingOrganizations are more than their products and services. They also convey an idea to the larger world in which they operate. Branding communicates that idea through symbols that create an emotional connection to the company. Effective branding differentiates companies and builds trust and loyalty in their products and services

ACM’s Ongoing Branding Process Initiated branding process to:

Create top of mind awareness throughout the computing community Position ACM as a key resource for industry, academia and government Promote ACM as a partner of choice among IT associations

Developed “communications platform” of priorities and programs Assessed members’ reaction to communications platform Engaged outside firms to fine-tune key communications messages, symbols, and

create Style Guide

ACM’s Multiple Brand Strengths Superior historical legacy of quality, credibility and content Internationally recognized brand profile Committed and proactive leadership Produces world-class publications and programs for disseminating information Maintains extensive online current and archival resources Oversees high profile Special Interest Groups (SIGs) with worldwide reputations for

expertise in information technology.



Update on Branding Program Progress Refreshed ACM look and feel, plus new Style Guide (www.acm.org/styleguide)

Updated logo New tag line Targeted messages Templates for ACM publications

o Journalso Transactions

Templates for ACM SIGs/conferenceso Newsletterso Conference Proceedingso Calls for Paperso CD/DVD Mediao Conference Program/Advance Covers

Redesigned ACM marketing materials Brochures Posters Membership campaigns Catalogues

Refreshing ACM web site New beta site launched with new navigation and new look and feel

Part 2: Recruiting and Retaining New MembersSurveys and discussions with ACM professional and student member focus groups indicate that SIG membership is highly valued as a member benefit. SIG members say they appreciate the quality of SIG conferences, tutorials and workshops.

Strategies for promoting membership growth for your SIG: New Membership Recruitment: Lessons Learned, Strategies, and How To's Membership Retention: Strategies for Retaining your Members Public Relations Guidelines for SIG Conferences

A. Reaching Potential Members1. Planning Ahead


http://www.acm.org/styleguide


Each fiscal year offers SIG member recruitment opportunities. The key to membership growth is consistent, continuous emphasis on recruiting, which should maintain a high priority.

Effective member recruitment requires answering a few questions:What is the purpose, vision, and mission of your SIG? Who and where are your potential new members? When and how do you come into contact with potential new members? What is the best way to promote membership in your SIG?What campaigns have you tried to recruit new members? What worked?What budget can you afford to allocate towards new member recruitment?

Successful marketing is a program, not simply an individual campaign. This ongoing effort requires looking at the fiscal year as a timeline, determining the key points of contact with potential members, and creating a calendar of opportunities for a broad range of program initiatives.

2. Direct MailACM conducts multiple direct mail campaigns to recruit new members. These focused campaigns assure the greatest recruitment of new members with carefully designed materials. Each mail piece is a complete package, integrating design elements to create an attractive look and feel that ensures a quality product. Direct mail pieces must include a compelling message and call to action, and a method for quantifying. A 1-2% return is considered highly successful for direct mail promotions.

Components of a direct mail program:1. List selection: the most important aspect of your direct mail program. The appropriate list is determined by answers to these questions: Who will you target? What lists will you use? Internal ACM lists and/or external lists? What list selections (geographic regions, titles, etc.) do you want? ACM uses Macromark, Inc. for its non-ACM list rentals, which we can assist you in procuring.

Associated Variable Costs: list rentalmerge/purgesFedEx/UPS fees

2. Mail piece creation: What information will you include? What format will work best for promotional brochures, applications, letters, flyers, etc? How many colors should they be? What action should recipients undertake? How will you track your campaign’s success?

Associated Variable Costs:Mail Piece Design: brochure, stationery, membership application, outer envelope.



3. Printing and Mailing: A successful direct mail program goes through multiple editing processes, including blueline reviews. After design completion, allocate three to four for printing, assembling and mailing. ACM uses Sheridan Printing for its printing needs.

Associated Variable Costs: PrintingHandling and Stuffing envelopesDomestic/International PostageBusiness Reply Envelopes (domestic and international)

4. Tracking Success: To capture the results of direct mail campaigns, ACM assigns a unique identification code ("key code") to mailing pieces to track returns. Communication among SIG Officers, SIG Staff, and the ACM Marketing Department is important to ensure that new members are being reported correctly.

Assistance with a Direct Mail CampaignACM Marketing Department can facilitate your direct mail efforts with assistance for:

* Preliminary teleconferences to determine program agenda* Acquiring mailing lists* Reviewing mailing copy/text* Obtaining design and printing quotes* Communicating between SIG volunteers and designers* Final design review * Assigning tracking codes

For ACM Marketing Department assistance with a direct mail campaign, your SIG Program Director or Program Coordinator can set up a teleconference with ACM Marketing. Please allow two months for this timeline from start to finish.

Prior to the teleconference, please answer the following questions:1. What is the purpose of the direct mail program?2. Who is the ideal recipient of this mailing? 3. Do you need ACM assistance in procuring internal and/or external lists? 4. What action do you want recipients to undertake?5. When do you want the mailing to go out? 6. What size is the mailing?7. Who will review mail piece copy, bluelines, etc. (Provide contact information.)8. What budget is allocated for this project?

3. SIG ApplicationsApplications for individual SIGs from ACM Marketing are available for member recruitment. Customized applications can be created if adequate lead time is allowed.



SIG applications may be included in your SIG newsletter, conference advance programs, conference proceedings, member speeches and workshops, conference registration areas, conference registration bags, and handouts.

4. Word of MouthAsk each SIG member to invite their colleagues to join your SIG. You may want to reward those members who successfully recruit new members.

5. Announcements in MemberNet and Student Quick Takes MemberNet, ACM's monthly online newsletter, offers opportunities to announce SIG news, programs, and events. Planning starts two months prior to each issue, and final copy is due one month in advance. Notify your SIG Program Director/Coordinator if you have a submission for an upcoming issue, or send email directly to [email protected].

The ACM quarterly e-mail newsletter, Student Quick Takes, provides additional opportunities to promote SIG member programs, benefits, volunteering opportunities and other news. To request inclusion, e-mail [email protected], and include your contact information and details about the feature, service or product that you want to promote.

6. SIG Quick Join Form and SIG websitesACM has a standalone Quick Join form at http://www.acm.org/joinsigs. Link to this site from your SIG homepage for easy access to SIG membership.

Promote SIG programs, benefits, applications, and online join buttons on your web site prominently on your website for easy visitor access and join procedures.

Member Recruitment through SIG Web pagesSuggestions for SIGs to increase member recruitment (based, in part, on several current SIG websites).

Placement of membership information 1. Display join links to your application prominently at the top and the bottom of the page for convenient access.

2. Make membership benefits information easily visible and accessible.

3. Convey your enthusiasm to visitors of your site, and prompt them to join the SIG right away! Project a vital, energetic image of dedicated individuals working towards a common goal.

4. Invite visitors to join the SIG and offer compelling reasons from answers to these questions: a. Why should I join? What do I get? What are the benefits?b. Who are your SIG members, what types of jobs do they have, what are their interests?


http://www.acm.org/joinsigs

mailto:[email protected]


c. Who are the SIG leaders? (include bios, pictures, letters from the Chair etc.)d. Who should visitors contact for questions about joining?e. What programs and initiatives are planned for the upcoming year? f. How can new members get involved?g. Where can members access meeting minutes, conference reports, and annual reports?h. What are the areas of special interest to the SIG?i. What programs and benefits are offered online?j. Are there any working groups?k.What is the planned calendar for involvement in the conferences?l. What is the mission statement?m.When was the SIG formed?n. Is information on the SIG Bulletin included (publishing schedule, columns, etc.)?o. Where should new members send comments and suggestions for future SIG projects?p. Where are local and professional SIG chapters located? q. Who should new members contact, and how can I set up a chapter in my area?r. What networking and volunteering opportunities are available?

This list provides a starting point for recruitment discussions and website planning.

7. ACM Marketing MaterialsMany ACM marketing materials reference the SIGs. These include:

SIG Guide - two color, 32 page brochure, with information on each SIG, including prices, newsletters, homepage URLs, conferences, awards and grants, areas of special interest, and Member Plus Packages.

SIG Applications - includes a faxable form, a brief description of the SIG, and relevant pricing information.

Products, Goods and Services Catalog (the ACM "mini-catalog") - contains brief description and pricing information for each SIG.

Large Publications Catalog - geared towards Institutional Members, includes brief description of each SIG and pricing information.

ACM Renewal Guide - concise list of SIGs and their prices (sent with the 2nd print renewal notice). Online renewal forms also offer links to more information on joining.

ACM Institutional Guide - information on SIG offerings available to institutions, including Master SIG Package, and information on Print and DL Core Packages. The ACM Institutional Renewal Guide contains the same SIG information.

Subscriber Guide - ACM SIG list with pricing and ordering information, sent to non-ACM member subscribers to an ACM publication or SIG.



CACM Application - two page, two color membership application inserted into issues of CACM, includes a list of ACM SIGs and relevant prices.

ACM Membership Application - includes listing of SIGs and their prices, used widely at ACM Headquarters.

ACM Membership .pdf Applications - student and professional versions available at www.acm.org, include listing of SIGs and their prices.

ACM E-store – for selling conference proceedings, CD-ROMS, DVD and videos.

ACM Website – access to SIG descriptions and links. Pages include online SIG Quick Join Form, SIG Reference Guide, SIG Conference Calendar and SIG Information Director Toolkit. “What's New" on www.acm.org home page available for selected posting of SIG programs/benefits.

MemberNet – ACM’s monthly newsletter provides opportunities for SIG news. Forward SIG request for consideration to [email protected].

ACM Student Quick Takes - includes SIG information section. Send announcement requests to [email protected], Collaboration, and Innovation in Computing Brochure – this 12-page brochure provides an overview of ACM, its services, and its role in the computing community.

“Learn More” Website – provides a high-level view of ACM. www.acm.org/learnmore

Professional Chapter Mailings - comprehensive information packet mailed to ACM Student and Professional Chapters includes information on the SIGs and SIG Guide.

Member Services - continuously fields inquiries from members on benefits, SIG membership, publications and programs, and sends SIG materials on request.

To help ACM promote SIG services, please inform ACM Marketing of new membership programs and benefits for your SIG throughout the year, including pricing changes, conferences, CD-ROMs, website features, awards and grants, etc. Updating your own website with price changes, new programs and benefits is also an important element of successful marketing.

8. SIG Marketing at ConferencesACM and SIG-sponsored conferences provide excellent promotional venues to insert marketing materials, applications, and links. For example:

▪ Insert brochures in registration packets


http://www.acm.org/learnmore



http://www.acm.org/


▪ Insert applications in conference proceedings and programs▪ Include links to join page on conference registration pages▪ Place applications and signage promoting reduced rates at registration areas▪ Place applications, brochures and flyers at ACM booths, where available▪ Include SIG membership fees in conference registration fees

9. ACM Awareness at Larger Conferences ProgramACM Marketing has taken a more active role in promoting ACM at larger conferences throughout the year by providing custom applications and a premium to be included in every registration bag. The 2007 ACM Awareness Conference Program includes: CHI, ICSE, DAC, FCRC, SIGMOD/PODS, GECCO, SIGGRAPH, KDD, OOPSLA, and SC. B. Keeping SIG Members

One of the challenges for membership societies is keeping current members on board. To increase opportunities for member retention:

1. Communicate with MembersThe foundation for building relationships with your members, communication ensures that members are aware of benefits, know about upcoming activities, and feel connected and involved.

New Member Welcome E-mail ACM can generate a list of new SIG members each month. In addition to the welcome information packet from ACM, your SIG can welcome new members via e-mail to orient them to your SIG, officers, agenda, and upcoming volunteer. Provide contact information, and enlist volunteers as New Member Coordinators to answer questions from new members.

Lapsed Member E-mailYour SIG may also want to survey those members who have lapsed, and invite them to rejoin.

Assistance for Welcome MessagesACM Marketing can help craft messages for your new members. For a monthly list of new SIG members, contact your Program Director/Coordinator. Each SIG is responsible for sending their welcome messages.

To request ACM Marketing help, ask your Program Director/Coordinator to contact ACM Marketing, or send e-mail directly to [email protected] with relevant information, and copy your Program Director/Coordinator. Please allow 3-4 weeks for assistance.

2. E-mail Newsletters and Listservs




Consider e-mail newsletters to foster a sense of community, and bridge communication gaps between printings of your newsletters. Hyperlinks in your e-mail message will allow easy member access to ACM resources as well as external information.

Set up an E-Mail NewsletterContact your Program Director/Coordinator to request creation of a listserv of your current members through the ACM IS Department. A listserv administrator should become familiar with listserv protocol (for help, access an online manual at http://www.lsoft.com/manuals/1.8d/user/user.html)

Before launching your newsletter, you will need to consider:▪ If it is an opt-in or opt-out subscription▪ If it should be automatically sent to new members at least once▪ How often to publish ▪ Who will edit and publish it on schedule▪ What categories and news to cover▪ Where list problem messages should be sent

3. Membership SurveysSurveying your members helps gauge their satisfaction with your products, services and initiatives. It also offers detailed information on your members' knowledge of programs, reaction to potential new programs, and demographic data for your group. This information helps create more targeted and efficient programs and services.

Web and e-mail based survey companies can be found on the Internet. Since 2001, ACM has conducted e-mail and web-based membership surveys through Hase/Schannen Research Associates in Princeton, NJ. Please visit their website http://www.hsra.com for further information.

If you elect to e-mail the survey to your members, we strongly advise you to keep the survey simple and short to minimize tabulating time. Below is a sample survey questionnaire for your survey. To focus your survey questions, always ask "What will I do with the responses from this question? What actions will the answers prompt?"

Sample Questions to Current Members:1. Where did you first learn about our SIG?2. What prompted you to join?3. What is your satisfaction level with current offerings? (use 10 point rating system)4. How aware are you of current offerings? (use 10 point rating system)5. How interested are you in these products? (use 10 point rating system)6. How would you improve the SIG?

Sample Questions to Lapsed Members:(Include SIG contact information for easy renewal). SIG Marketing, Communications & Membership Workbook July 30, 2007 11

http://www.lsoft.com/manuals/1.8d/user/user.html


1. Where did you first learn about our SIG?2. What prompted you to join?3. What is your satisfaction with current offerings? (use 10 point rating system)4. How aware are you of current offerings? (use 10 point rating system)5. Why have you decided not to renew your membership?6. What could the SIG do to convince you to rejoin?

Part 3: Public Relations Guidelines1. Building Awareness to Attract New SIG Members Several SIGs have generated widespread media coverage for their conferences and events. Success requires identifying news angles, telling reporters in advance about the conference, highlighting industry trends and developments reflected at the conference, and showcasing key conference speakers.

2. Cultivating Media Interest: Finding News: SIG conference chairs or publicity chairs are ideal sources of

information on newsworthy topics, key speakers, awards opportunities, and special programs.

PR Materials: ACM PR can assist in writing press releases, media advisories, talking points, and backgrounders for review and approval by appropriate SIG contacts.

Media & Media Lists: ACM PR can develop media lists of reporters/publications pertinent to the conference, including trade publications, local area consumer and business press, and contacts for national outlets (e.g., CNN, Associated Press (AP)).

Web Site Press Room: Post news releases and advisories on your web site for reporters to access. Provide information on how reporters can qualify for complimentary registration and who to contact for followup questions.

Conference Press Room: Arrange for a separate full-time press room with telephone, Net connections, and interview areas.

Spokespeople: Determine spokespeople prior to conference, and provide key talking points to highlight news angles for conference.

Releases, Photos and Film Footage may need to be cleared. Release forms may be developed. Press are typically not invited to tutorials with proprietary information.

Media Registration: Provide complimentary press passes for valid reporters with appropriate credentials.



3. Interview Tips: Identify Your Audience

Which media are key to you? Technology, consumer, business press and broadcast media are all important for computing news and events.

Keep the Press InformedSpokespeople need to be available to dialogue with the press. A series of news releases announcing speakers, program details, awards events and other news provides a continuing communications channel to key reporters.

Put a Priority on Phone Contact Always return phone calls. Journalists want reliable, accurate and timely information. Be prepared for difficult phone calls. If you know there might be an issue or impending news, contact ACM PR in advance for advice on how to handle such inquiries.

Avoid "No Comment"This response is defensive, unhelpful and may indicate that you have something to hide. Consider providing "off the record" briefings to tell your the story.

Be familiar with "Off the Record""Off the record" discussions for background briefings gives reporters a chance to hear the real story from a reliable and helpful source. Consider giving an "off the record" interview if reporters will guarantee not to run the story until you are ready.

Respect DeadlinesAsk what deadlines are looming, as reporters often need to get copy to an editor within short timeframes.

Be Innovative With Your NewsTie your program or conference to current trends, significant breakthroughs, or prominent speakers.

Be Calm and DiplomaticKnow the story you want to tell. Identify 3-4 main points and stick to your message. If there is an inaccuracy, ask for a correction.

Respect the Journalist's News JudgmentAlways have your story ideas/suggestions well-rehearsed, and present them articulately.

Be AccessibleProvide phone or email access for press interviews or backup contact information if you are not immediately available.



Part 4: Member ServicesThe Face of ACMThe Member Services Department is the face of ACM for current and potential members. Its team of trained representatives responds to all inquiries received by telephone, fax, email, or postal mail from new and existing ACM Members on a variety of topics. The scope of services covers billing questions, technical troubleshooting, subscription and purchase requests, and inquiries about benefits.

Member Services also manages a broad range of inquiries from SIG Members, Institutional Members, and non-members clients who may have questions about benefits and requests for magazine and journal subscriptions, conference proceedings and books, or other resources.

In addition, Member Services implements multiple Data Entry procedures, processing membership applications as well as renewals and single copy orders for both credit card transactions and check payments.

Membership Options Introduced in 2005To make ACM membership accessible and convenient, ACM added a variety of options for new and current members to consider when joining or extending membership.

Multi-year Membership Renewal - Online option for professional and SIG members to renew their ACM/SIG memberships for up to 5 years.

Life Membership – Offers ACM professional members the opportunity to become Life Members based on three age level tiers. This option offers two advantages for ACM Members: 1) They enjoy the convenience of making a single payment for their entire tenure as an ACM Member; and 2) They are protected from future ACM price increases.

Membership dues are based on the member’s age at the application date and the standard Professional Member Dues rate at that time. Life Membership applicants may also opt to add the ACM Digital Library to their Life Membership package.

Advanced Member GradesACM has three distinct member grades to recognize the professional accomplishments of members:

Senior Member - a new member grade recognizing those ACM members with at least 10 years of professional experience and 5 years of continuous Professional Membership who have demonstrated performance that sets them apart from their peers.


http://www.acm.org/awards/amg_call.html#senior%23senior


Distinguished Engineer, Scientist, or Member - a new member grade recognizing those ACM members with at least 15 years of professional experience who have made significant accomplishments or achieved a significant impact on the computing field.

Fellow - ACM's most prestigious member grade recognizing the top 1% of ACM members for their outstanding accomplishments in computing and information technology and/or outstanding service to ACM and the larger computing community.

Part 5: Chapter ProgramsWe have heard in focus groups, surveys and volunteer discussions that member involvement with local technical groups is one way to engage members and increase their satisfaction with their SIG(s).

ACM chapters offer local computing communities, both students and professionals, opportunities for networking and professional development. Typical activities include technical seminars, industry speakers, corporate site tours, and career fairs.

Local SIGS are the wave of the future! Currently, over seventy percent of ACM’s professional chapters are SIG chapters. The following SIGs have at least one group chartered: SIGGRAPH, SIGCHI, SIGART, SIGMOBILE, SIGAPP, SIGMOD, SIGPLAN, SIGOPS and SIGADA. Students are increasingly involved with SIGs: to date, there are 21 student SIG chapters worldwide.

Interested in starting a local chapter?ACM encourages you to investigate this promising area of membership development. If you feel there are a significant number of SIG members who are not represented with a local chapter, please contact the Local Activities Coordinator at ACM headquarters, who can guide you through the official recognition process. The officers of SIGGRAPH and SIGCHI have appointed volunteers who are responsible for the care and feeding of their chapters, so they, too, can offer suggestions on how to sustain a robust chapter network for your SIG.

Part 6: The Distinguished Speakers ProgramSIG Marketing, Communications & Membership Workbook July 30, 2007 15

http://www.acm.org/awards/amg_call.html#fellow%23fellow

http://www.acm.org/awards/amg_call.html#distinguished%23distinguished


One of ACM’s most valued programs is the Distinguished Speakers Program (DSP), an outreach effort that brings quality speakers to local communities of professionals and students. Speakers from academia, industry, and government, many of whom are involved with SIGs, volunteer their time to visit universities and chapters events and give presentations on various computing and Information Technology topics.

Speakers can participate in different ways: “live” talks, workshops, tutorials, panel discussions, posters, and practitioner reports/case studies. The program is updated regularly to reflect the latest developments in the computing and information technology fields.

As we are recruiting quality speakers to join the program, we will contact the SIG volunteer leaders for recommendations. One of our DSP committee members will contact these potential speakers with an official invitation. For more information on the program, please visit http://www.dsp.acm.org or contact ACM’s Local Activities Coordinator.

Part 7: Student Research CompetitionsSponsored by Microsoft Research, the ACM Student Research Competition is an internationally recognized venue for undergraduate and graduate students to:

Experience the research world – for many undergraduates this is a first! Perfect their presentation skills and interact with the conference community Understand the practical applications of their research Receive cash prizes and recognition from ACM and the greater computing

community

Individual competitions take place at SIG conferences throughout the year, with the first, second, and third place winners in both categories competing in the grand finals, which takes place over the internet. The grand finalists are recognized at the Annual ACM Awards Banquet.

SRC Opportunities ExpandedRecognizing the importance of this program in our mission to advance computing as a science and profession, ACM has increased the number of SIG conferences to host student research competitions. The following conferences have held, or will hold, SRCs this year: SIGCSE, CHI, PLDI, STOC, SIGGRAPH, MobiCom, Assets, Grace Hopper, Richard Tapia Celebration of Diversity in Computing, and SuperComputing.


http://www.dsp.acm.org/


Hosting an SRC brings increased visibility for the conference, as each competition is advertised on the SRC website and student chapter pages. The SRC comes with its own funds to implement each contest, including money for prizes and student travel stipends. However, each conference should assign a volunteer SRC chair to coordinate the judging of submissions and on-site logistics.

If you are a SIG conference volunteer and are interested in organizing an SRC, please visit http://www.acm.org/src or contact ACM’s Local Activities Coordinator.


http://www.acm.org/src

ACM Contact Information

ACM Member Services Dept.General Post Office

P.O. Box 30777New York, NY 10087-0777, USA

Phone: 1-800-342-6626 (US/Canada) Email:[email protected]+1-212-626-0500 (Global) Hours of Operation: 8:30am –

4:30pm (EST)Fax: +1-212-944-1318 (Global) Homepage: www.acm.org

Lillian IsraelDirector of Membership

[email protected]

Cindy RyanMember Services Manager

[email protected]

Brian HebertManager of Marketing & Communications

[email protected]

Gini GoldPublic Relations Coordinator

[email protected]

Lauren RyanLocal Activities Coordinator

[email protected]

Jenny HwangMarketing Coordinator

212-626-0519

[email protected]

Documents

Table of Contents - Association for Computing Machinery€¦ · Web viewTable of Contents. Part 1: Branding. Why Organizations Engage in Branding………………………………………