Table of Content Entrepreneurship Project on Gaming Zone in University

7/31/2019 Table of Content Entrepreneurship Project on Gaming Zone in University

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2012

ENTREPRENEURSHIPPROJECT ON GAMING ZONE BUSINESS

UNIVERSITY FUN LAND


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ENTREPRENEURSHIP

SUBMITTED TO:

SIR.SHABEER HAIDERSUBMITTED BY:

MBA 3RD (AC)

ARSLAN ALI BUTT 10012720-001

IRTAZA ANSAR 10012720-007

AAQIBA JAVED 10012720-011

MUNEEBA NAZIR 10012720-017

TOPIC:

IDENTIFY AND EVALUATE THE OPPORTUNITY

UNIVERSITY OF GUJRAT


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BUSINESS PLAN FOR GAMING ZONE

NAME OF BUSINESS:

UNIVERSITY FUN LAND

ADDRESS:

UNIVERSITY OF GUJRAT

NAME OF PARTNERS:

ARSLAN ALI BUTTAAQIBA JAVEDMUNEEBA NAZIR IRTAZA ANSAR

NATURE OF BUSINESS:

This is the partnership business. We will provide services to university student of

UOG. There is no other person or company to provide the refreshment facilities toUOGs students.


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CONFIDENTIAL STATEMENT

The undersigned reader acknowledges that the information provided by UNIVERSITY

FUN LAND in this business plan is confidential; therefore, reader agrees not to disclose

it without the express written permission of UNIVERSITY FUN LAND. It is

acknowledged by reader that information to be furnished in this business plan is in all

respects confidential in nature, other than information which is in the public domain

through other means and that any disclosure or use of same by reader may cause

serious harm or damage to GAMING ZONE. This is a business plan. It does not imply

an offering of securities UNIVERSITY FUN LAND which to make it clear that this is a

BUSINESS PLAN for a business to be purchased and it is subject to the economy,Market trends and availability of cash in the hands of the general public. While the

Management team will endeavor to achieve above average results for shareholders, no

guarantees can be issued nor can UNIVERSITY FUN LAND, GAMING ZONE, or any

of its staff, management or representatives in any way be held liable for interpretations

made by prospective partners or for any verbal or written presentations made. People

who wish to become partners of this business do this of their own free will and entirely

at their own risk.

___________________

Signature

___________________

Name (typed or printed)

___________________

Date


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TABLE OF CONTENTS

TOPICS PAGE NO.

EXECTIVE SUMMARY 01

INTRODUCTION 02

SELECTED ORGANIZATION 03

UOG INTRODUCTION 03

VISION 04

MISSION 04

LOGO 04

SLOGAN 05

OBJECTIVES 05

LONG TERM OBJECTIVES 05

SHORT TERM OBJECTIVES 05

COMPETITIVES ADVANTAGE 05

OPPORTUNITY ASSESMENT 06

CREATION AND LENGTH OF OPPORTUNITY 07

REAL AND PERCEIVED VALUE OF OPPORTUNITY 07

RISK AND RETURNS OF OPPORTUNITY 07

RISK 08

RETURN 08

OPPORTUNITY VERSUS PERSONAL SKILLS &

GOALS

08

COMPETITVE ENVIROMENT 09

BENEFITS 09

ENVIROMENTAL ANALYSIS 10


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ECONOMIC CONDITION 10

SOCIAL CONDITION 11

LEGAL CONDITION 11

TECHONOLOGICAL CONDITION 11

POLITICAL CONDITION 12

INDUSTRY ANALYSIS 13

CURRENT DOMASTIC GAMING ZONE INDUSTRY

STRUCTURE

13

INDUSTRY OF GAMING ZONE WITHIN PAKISTAN 13

INDUSTRY OF GAMING ZONE OUTSIDE PAKISTAN 14

SUPPORTERS 14

COMPETITORS ANALYSIS 14

DIRECT COMPETITORS 14

INDIRECT COMPETITORS 15

INDIRECT COMPETITORS IN UOG 15

CANTEEN 15

UNIVERSITY GYM 15

INDIRECT COMPETITORS OUTSIDE THE

UNIVERSITY

15

PACE 15

UFC 16

INDUSTRY AND COMPETITION UNDER PORTER'S 5FORCES MODEL

17

RIVALRY AMONG EXISTING COMPETITORS 18

THREAT OF NEW COMPETITORS AND SUBSTITUTEPRODUCTS

18

BARGAINING POWER OF BUYERS AND SUPPLIERS 18


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DEMAND OF OUR PRODUCTS 19

COMPETITORS AND FULLFILMENT OF CUSTOMER

NEEDS

19

PRODUCTION TECHINIQUE 19

MARKET RESEARCH PLAN 19

DEFINING THE PURPOSE OR OBJECTIVES 20

GATHERING OF DATA FROM SECONDARY SOURCE 20

GATHERING INFORMATION FROM PRIMARYSOURCE

21

ANALYZING AND INTERPRETING OF RESULT 21

MARKET SEGMENTATION 22

GEOGRAPHIC 22

DEMOGRAPHIC 22

TARGET MARKET 23

MARKET PLAN 23

SITUATION ANALYSIS 23

BACKGROUND OF VENTURE 23

SOWT ANALYSIS 24

STRENGTH AND WEEKNESSES OF VENTURE 25

STRENGTH 25

WEEKNESSES 25

MARKET OPPORTUNITY AND THREATS 26

OPPORTUNITY 26

THREATS 26

COMPETITORS ANALYSIS 27

STRENGTH 27


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WEEKNESSES 28

OPPORTUNITY 28

THREATS 28

MARKETING OBJECTIVES AND GOALS 29

MAARKETING STRATGIES AND ACTION PROGRESS 29

MARKETING MIX 30

PRODUCT 30

PRICE 31

PRICING STRATEGY 31

VALUE BASED PRICING 31

PLACE 32

PROMOTION 32

PROMOTIONAL TOOLS 33

BUDGETS 33

CONTROLS 34

ORGANIZATIONAL PLAN 34

LEGAL FORM OF BUSINESS 34

OWNERSHIP 35

LIABILITY OF OWNER 35

COSTS OF STARTING A BUSINESS 35

CONTINUITY OF BUSINESS 35

TRANSFERABILITY OF INTEREST 36

CAPITAL REQUIRMENT 36

MANAGEMENT CONTROL 36

DISTRIBUTION OF PROFIT AND LOSS 36


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ATTRACTIVENESS FOR RAISING CAPITAL 37

TAX ISSUE 37

HIERARCHY 37

OPERATIONAL PLAN 38

OPERATIONS IN GAMING ZONE 39

STAFF FOR OPERATIONS OF BUSINESS 39

PRODUCTION PLAN 40

TABLE TENNIS 40

CAROM, CHESS, PUZZLE AND MONOPOLY 40

COMPUTER AND PLAY STATION GAMESS 40

NEED FOR SPEED 41

COUNTER STRIKE 41

FIFA 2010 41

GOD OF WAR 41

GUN SHOOTING 42

HANDBALL 42

SUPPLIER OF GAMING EQUIPMENT 42

COMPUTERS,PLAYSTATIONS AND LCD'S 42

FINANCIAL PLAN 43

SOURCES AND USES OF FUNDS 43

KEY ASSUMPTIONS 43

INCOME STATEMENT 44

BALANCE SHEET 45

NOTES 46

APENDIX 49

Documents

Table of Content Entrepreneurship Project on Gaming Zone in University