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Types of Communication

Intrapersonal communication- Talking to self

Interpersonal communication- Two people face to face

Group communication- More than two people, in person

Mass communication - Many recipients, not face to face

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Mass Communication Components

Communicators- People who produce mass messages

Message- What is communicated

Media- Vehicles that carry messages

Audience- Recipients of messages

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Communication Models

_ Role of communication models_ Basic model_ Narrative model_ Concentric circle model_ Mystery of Mass

Communication

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Communication Process Fundamentals

Stimulation: - Stirring desire to communicate

Encoding: - Putting something into symbols

Transmitting: - Sending message

Decoding: - Translating message from symbols

Internalizing: - Making sense of decoded message

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Mass Communication Participants

Gatekeepers•Media people who influence messages•Media people who edit messages•Examples: PR practitioners, journalists

Regulators and Pressure Groups•Non-media people who influence messages•Examples: Government, lobbyists

Gatekeeper-Regulator Hybrids•Media professional groups•Example: Influence of ethics codes

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Communication ImpedimentsNOISE

Problems in transmission Channel noise

• Interference during transmission•Example: Static on radio

Semantic noise•Sloppy message crafting•Example: Poor wording, ink smudge

Environmental Noise• Interference at reception site•Example: Loose transistor in TV

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Communication Impediments FILTERS

Problem receiving messages Informational filters

•Receiver’s lack of knowledge•Example: Recipient doesn’t know Greek

Physical filters•Something physical limits recipient•Example: Receiver’s fatigue

Psychological filters•Receiver’s state of mind•Example: Experiences affect perceptions

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Results of Mass Communication

_ Amplification- Status conferral

_ Feedback- Recipient response

_ Effects- results