Reg A+Reg D

SYSTEMATIC, DATA-DRIVENINVESTORACQUISITION

Reg A+Reg D

TOUCHING NEW GROUND WITHOUT BREAKING IT

2 // 4E5A INTEGRATED MARKETING www.e5aim.com // info@e5aim.com 646.405.5850

31 West 34th Street, 7th Floor New York, NY 10001

© 2019 E5A Integrated Marketing. All rights reserved.

There is a new world of opportunities to raise equity and debt capital, and for investors to gain exposure to innovative investment opportunities. E5A assists in bringing these two worlds together.* Our strategy and process bring issuers new investors—those you have never met, and probably couldn’t meet, without our proprietary methodology. Using data science, strategic creative, and programmatic media, E5A engages potential investors who may also be potential clients, customers, industry influentials, or partners to create a dynamic community of investors at an effective cost of capital.

*E5A is an advertising agency. E5A works closely with broker-dealers, lawyers, and other compliance professionals to conform to all prevailing regulations. E5A assists in the capital-raising process. We are not a third-party marketing firm and therefore cannot accept performance-based compensation.

RAISING CAPITAL IN 2020 Many entrepreneurs are working to modernize their strategy for raising capital. Historically, specialized institutions such as venture capital firms, investment banks, and third-party marketers served as the basis for attaining those investments. They focused on institutional relationships or accredited investors known as angels. Today it is possible to target all segments of investors simultaneously and at scale. E5A directly and precisely targets the investor segments you desire—institutions, qualified and accredited investors, high-net-worth individuals, and the mass affluent—without the noise associated with dozens of deals listed on portals or the simultaneous offerings promoted by money-raisers. E5A leverages a data-driven, systematic methodology to optimize its efforts and can target each of these groups side-by-side or simultaneously.

Touchpoint Predictive AnalysisE5A has developed a series of formulas to forecast the number of touch-points, reach, and repetition required to acquire investors. This process reveals and illustrates every interim step, resulting in a comprehensive plan of action. With each investor touch-point, we communicate the next step of their journey through a series of important differentiating benefits, bringing them further along the path to investing. Key facets of each plan include schedules, roles and responsibilities, and specific action steps. E5A is able to identify and categorize typical investor movements along a continuum ranging from “unaware” of your firm and offering to “investor.”

3 // 4E5A INTEGRATED MARKETING www.e5aim.com // info@e5aim.com 646.405.5850

© 2019 E5A Integrated Marketing. All rights reserved.

Case HistoryAs one of our medical device clients now thoroughly understands, E5A’s decision to target doctors within their specialty (who are also accredited investors) produced a “three-fer”: we optimized our efforts and brought them both investors and clients, as well as some who became both. They gained investors who became early adopters of their device, and acquired new clients who chose not to invest. We have already found this strategy successful in many sectors, including real estate, entertainment, consumer products, software, and alternative energy.

eREITs

PrivatePlacements

MiniIPOs

Institutions & Their ConsultantsE5A has the expertise and experience to target all appropriate family offices, endowments and foundations, public funds, and other institutions with precision. Proper planning, positioning, messaging, and execution bring your firm the greatest reach, and communicates a precise perception of your firm before personal contact. This brings investors further along the path—they travel from a complete lack of awareness to being fully informed about your firm and its offering, armed with a positive impression. This, in turn, expedites the allocating process. We also target their consultants and other gatekeepers.

Accredited InvestorsE5A casts a precision net, at scale, to reach your target subset of accredited investors. We are always optimizing. We test all communications materials, data targeting, messaging, and positioning before scaling. Our strong ROIs are achieved through disciplined testing and optimization.

Broker-DealersE5A teams with several broker-dealers, who handle the actual capital raise and escrow, AML suitability, and other critical regulatory functions. Each relationship provides a streamlined digital experience. We also work with syndicated offerings.

Deal SyndicationE5A works to assist in developing a syndicate and specific communications with the sellers and servicers of the offering, regardless of its Reg D or A+ status.

Mass AffluentFor Reg A+ offerings, we segment our outreach campaigns. We begin by asking ourselves who the most likely investors are, describing them in detail in terms of demographics and behavior. Are they already customers? Fans? Brand evangelists? What type of social media following does the firm have, and how extensive is its in-house database? We target based on household income (20% of U.S. households earn incomes over $100,000), age, location, and other demographics. What we are ultimately seeking is the optimal investor profile, first by allowing our results to validate our proposed profile, and then by working systematically and programmatically to scale our efforts with the optimal investors, maximizing effectiveness. Our eye is always focused on completing the offering at the most efficient cost of capital.

Our strategy utilizes precision data targeting, strategic storytelling, and programmatic media. E5A develops campaigns that are consistently tested, measured, refined, and optimized so that you can win new investors—some of whom, after learning about your opportunity, may also become customers.

ENGAGING INVESTORSAND GROWING YOUR FANS

E5A INTEGRATED MARKETING www.e5aim.com // info@e5aim.com 646.405.5850 4 // 4

© 2019 E5A Integrated Marketing. All rights reserved.

Data ScienceAs former portfolio managers and analysts, we developed an equity-market-beating multifactor model. It is from this type of problem-solving and data analytics that we developed E5A’s proprietary methodology and the math that supports it.