DATE: _____________________

UTTAR PRADESH: A TOURIST DESTINATION

Submitted by:

Name: _________________________

Enrollment No. ____________________

Regional Centre. ___________________

Study Centre. _____________________

Submitted to:

SCHOOL OF SOCIAL SCIENCES

INDIRA GANDHI NATIONAL OPEN UNIVERSITY

MAIDAN GARHI

NEW DELHI 110068

Date

Name

Programme CodeBTS

Course CodePTS 6 Tourism Marketing

Enrollment Number

Regional Centre

Study Centre Name

Study Centre Code

Title of the ProjectMarketing of A Tourist Destination: Uttar Pradesh

LETTER/CERTIFICATE OF APPROVAL

I hereby certify that the proposal for the project entitled Marketing of A Tourist Destination: Uttar Pradesh by _____________________________ has been prepared after due consultation with me. The proposal has my approval and has, to my knowledge, the potential of developing into a comprehensive Project work. I also agree to supervise the above-mentioned Project till its completion.

(Signature of Supervisor)

Name:

Designation:

Address:

INTRODUCTIONUttar Pradesh, one of the most fascinating states of the Indian Union. Whether one is on a spiritual quest, or in search of adventure, or just on a curiosity trip, Uttar Pradesh has something to offer to everyone.It is divisible into three distinct regions geographically; the Himalayan region on the north, the vast Gangetic plain at the centre, and the Vindhya Range and plateau on the south. Uttar Pradesh is watered by the mighty rivers of northern India - Ganga, Yamuna, Ramganga, Gomati and Ghaghara. Almost all the important towns and trading centres of the state, are clustered around these rivers. The confluence of the Ganga and Yamuna, the two most sacred rivers of India, at Allahabad, has been a vital pilgrimage site through the centuries.Uttar Pradesh offers an endless array of attractions, to the tourist by way of monuments, health resorts, mountain peaks, a wealth of ancient temples and viharas, rich flora and fauna, fascinating rivers and captivating valleys. Agra, Ayodhya, Sarnath, Varanasi, Lucknow, Mathura and Prayag combine religious and architectural marvels; Nainital, Mussorie, Ranikhet and Almora are hill resorts of rare charm; Corbett and Dudhwa National Parks head a long list of wildlife reserves and sanctuaries; Yamnotri, Gangotri, Kedarnath, Badrinath, Hemkund and the Pindari Glacier, enfolded wthin the Himalayan ranges, offer a combination of adventure, pilgrim centres and natural beauty.

Places of Interest:Agra is the one of the prominent destinations of the World Tourism map with three heritage monuments - The Taj Mahal, Red Fort & Fatehpur Sikri. It is more just a dacadent city of graveyards and stones, but it is a vibrant centre of Culture, Art and Religious philosphies that have enriched mankind and shaped human thought over centuries.

The city of Allahabad is among the largest cities of uttar Pradesh and situated at the confluence of three rivers- Gana, Yamuna and the invisible Saraswati. The meeting point is known as Triveni and is especially sacred to Hindus. It is a city of mixed culture of Hindu, Muslims, Jains and Christians.

Ayodhya: The ancient city of Ayodhya, according to the Ramayana, was founded by Manu, the law-giver of the Hindus. For centuries it was the capital of the decendants of the Surya Vansh of which Lord Rama was the most celebrated king.

Historically, Jajmau on the eastern outskirts of present day Kanpur is regarded as one of the most archaic townships of Kanpur district.

Mathura widely known as birth place of lord Krishna is located on the western bank of river Yamuna at latitude 27degree 41 Minute N and 77Degree and 41 Minuet E. It is 145 Km south-east of Delhi and 58 Km north west of Agra in the State of Uttar Pradesh. For about 3000 Year it was the hub of culture and civilization.

Varanasi, or Banaras, (also known as Kashi) is one of the oldest living cities in the world. Varanasi`s Prominence in Hindu mythology is virtually unrivalled. Mark Twain, the English author, was enthralled by the legend and sanctity of Banaras, once wrote: "Banaras is older than history, older than tradition, older even than legend and looks twice as old as all of them put together".

U.P. has the largest number of Tourist destinations that are religious, cultural, historical and full of natural beauty. The Tourism Development Policy has been framed in Uttar Pradesh under which Tourist circuits are being developed in the following manner: -1. Buddhist Circuit

2. Bundelkhand Circuit

3. Braj (Agra-Mathura) Circuit

4. Awadh Circuit

5. Vindhya Circuit

6. Water Cruise Circuit

7. Jain Shrines Circuit

8. Sikh Panth Circuit

9. Eco-Tourism Circuit

Objective of the Study

To study the various Tourist circuits and places of interest in Uttar Pradesh. To study the Role of the Department of Tourism to promote places of historical importance and religious and cultural traditions of the state so as to attract tourists.

To study the various cultural shows in Uttar Pradesh on occasion of different fairs festivals and seminars with a view to attracting more and more tourists.

To study some of the package tours organized by U.P. Tourism Corporation.Research Methodology

Data Sources

My project mainly comprises of secondary data sources like leading dailies, Times of India, Hindustan Times and books on Tourism etc. Besides these I will take references from different magazines like India Today, Outlook, The Week etc. Different websites will constitute the most important source of data.

Primary Data will be gathered by interviewing the officials of Ministry of Tourism and State Tourism Department and various Tour Operators.

Research Approach

The research will aim to first list down the Places of Interest, Tour packages in Uttar Pradesh and various Cultural shows and than will try to study the them in detail.