See Lead Generation in a whole new light…

Keep sales people busy with a fresh, targeted stream of inbound

leads

Build warm rapport and create buy in with senior level decision

makers

Create opportunities and follow up on all interest with

personalised networking activities

Increase on line presence, credibility and sound reputation and

for sales people

Approach each campaign holistically- do everything we can to

maximise your conversion rates

We use Linkedin business network to build relationships with targeted

senior level prospects on Linkedin.

• Linked in is one of very few methods that allows you to reach senior level people

• Unlike many other marketing methods, Linkedin is laser targeted.

• Reach the right people, every time.

• A holistic approach, steadily networking builds respect, credibility

and buy in.

• Other costly options like SEO and PPC can produce wildly mixed

results and “tyre kickers” with low motivation levels. Whereas

Linkedin provides high quality, predictable leads that are hand

targeted by you, so require little qualification.

Reach Senior level Decision Makers

Linkedin is rich with high value, senior level contacts – they are quality

business people, decision makers, who typically have budget signoff and

are worthy of your time to open up a business dialogue. Don’t waste time

talking to people without authority.

Very few others methods guarantee you such a direct route to these senior level prospects.

Most of our clients are astounded that such senior people will readily accept their invites.

The Right Demographics

We all hear the marketing guys talk about demographics, well Linkedin is

rich with people who are of the right age, (unlike Facebook and Twitter) and

seniority. Users are highly active, tech savvy and tuned in to a respectable

business message.

Busy people use Linkedin for business

Linkedin vs Twitter or Facebook strategy ~ Facebook and Twitter are great for building

company buzz. But when was the last time you heard of a senior decision maker with the time to

hang around posting on Twitter all day. – NEVER – people of this senior calibre avoid all forms of

“busy work” and focus strongly on the commercial objectives of driving their company.

Credibility

Linked in is a highly respected business network that does not tolerate spam

which makes your message much more credible

More Buy in ~ Business Networking = “double opt in” status

Your message is positively received when sent to people who have actively

chosen to become your first level contact on Linkedin and become a part of

your network having received a warm personal invite followed up by a

tailored welcome message.

Why Build Personal Rapport?

You are selling yourself as a person, networking is close, and personal

giving much better buy in people are less likely to auto delete a personal

message.

Peer to Peer Networking – Boost your calibre with a solid impression

Business is conducted on a “peer to peer” basis. Your prospects view

you shoulder to shoulder, as an equal, for a senior level approach.

Build a Solid reputation

Our methods purposefully steer away from a spammy sales message and aim

towards working synergistically and opening up a meaningful business dialogue

that resonates with your prospect’s planning. – We have tried many different

methods and these work best.

Warm up leads - Reduce cold calling with our drip feed inbound leads strategy

All sellers know that cold calling reduces morale, calling inbound

leads who have already expressed an interest is much easier. Our

campaign is all about opening up those business enquiries. What

better way to start a relationship than when your contact has just

accepted your personalised invite? Your lead is warmest when

they just checked out your profile, and company website and chose

to accept you. Opportunistically picking up the phone for a

personal introduction comes totally naturally.

Work with the people who hold the purse strings

No-one wants to work with customers who screw price down and scrimp on

budget. By networking with more senior people with budget signoff you can

avoid that. This more senior approach empowers you to earn more money by

providing quality service, with no temptation to cut corners.

10 X higher response rate with Linkedin

High Readership rates

Because Business People use Linked in to generate their own sales leads,

they do not simply spam out your message without properly reading it

first.

Bypass Spam Filters

Linkedin domain (www.linkedin.com) is on most people’s e-mail

“White List” therefore your precious business pitch lands directly in

their mailbox, where it is read.

In this day and age, unsolicited mails are spammed out by spam filters,

deleted by the recipient or simply regarded as the fastest way to “wear

out your inbox welcome” and turn off your reader.

Organic Growth – Reach inaccessible people

Your network is custom built by hand – unlike any other type of campaign,

your network grows organically, as we open up your network, more and more

senior contacts become available to you.

Having managed sales people’s careers for many years, we have tested our messages

time and again.

All our messages are:

Optimum length for the Linkedin platform. - Quickly read by busy people

We exploit a 1-2-3 approach to winning conversions.

1. We grab interest with personal observations, drawing your reader in.

2. We “push buttons” by building common ground. (even when it’s hard

to find)

3. We build rapport using ingenious methods that harness powerful

human psychology.

1. Tell us who your ideal prospects are

2. We Create a Duplicate Profile for you on Linked in

3. Your duplicate profile is used for marketing and lead generation purposes.

4. Your profile is configured to reach the right people

5. We invite 10 strategic contacts that open up your network to allow us to reach the right

people.

6. We perform a holistic review of your profile, using our tried and tested methodology to

ensure that prospects who view your profile are much more likely to enquire.

7. We optimise every aspect of your profile, before your campaign is launched.

8. We add 50 targeted groups to reach the right prospects

9. We add your company proposal, keywords and contact details.

10. We give feedback on how you can boost your results further to get the best out of your

campaign

11. We send out your targeted invites, strategically growing your network

12. We follow up all new connections with a personalised welcome message

13. We export all connections to a CSV file and send to you as a backup.

14. We deliver daily reports of our progress to you. – you are never left guessing what is

happening.

15. You gain a laser targeted network of senior level contacts

16. You receive inbound enquiries, meeting requests and open up business conversations.

All Messages sent during business hours, to maximise conversions

We ensure your message complies with Linkedin’s stringent policies.

We preserve your profile and professional reputation

We work closely with you to ensure your network targets your prospects with pinpoint accuracy to reach the right level of people.

Every single contact is treated as priceless. Passwords, E-mail & Data Security

No need to give us your e-mail access

No need to share your password with us

We set up a new e-mail address for you

We set up your new Linked in profile with this e-mail

We auto forward it to your main e-mail account

You receive every e-mail

We customise your settings to supress all spam mails

from the Groups

All data from your campaign is yours, and returned to you

All your information is confidential and secure, we are happy to sign NDAs

Daily Reporting

Total Control - At any given point in your campaign you can tailor your objectives, give us feedback on contacts or pause it.

Our Quality Standards

Our company is UK Based

All services are performed by hand for a personal result

Our admin staff are highly trained for many months

Gain a contact list of ideal targets – highly targeted prospects with warm

rapport have a very high conversion rate.

Versatile Contacts

A list of full contact details that can be used for other marketing campaigns – e-mail

marketing/lead nurturing/CRM building

Your contact list updates dynamically - always bang up to date

People use their business networks to look for leads and jobs, so they tend to update

their contact details, therefore your contact list updates itself dynamically, unlike any

other form of contact list, which is out of date almost immediately.

Salesman – Add value to yourself ~ Who’s in your rolodex?

As a sales person, wherever you go and whatever you do, many of your options come

down to what you know, who you know and how you leverage your contacts. More

first level connections means more lucrative sales opportunities.

Become the “Go to” guru within your niche

By becoming closely networked within your community you can build an expert status

as the guy everyone knows everything about XXX. You can penetrate your niche with a

multi prong contact strategy that builds credibility and boosts your reputation.

Future proof your career

Keep your options open with a strong network, at any point you can go out to your

network for career opportunities, recommendations or referrals.

Most sales people are already aware of the amazing results that can be achieved with

Linkedin networking. So what is stopping you from doing all of this yourself?

………..Absolutely nothing!

So why not do it yourself?

Most sellers are busy enough already without adding 3

hours mundane admin to their roles per day.

This is not the best use of their highly skilled and costly

resource.

Time hogging basic admin is the quickest way to destroy

motivation and sap morale.

Our service offers a drip feed leads system that runs on auto pilot, delivering

targeted leads to sellers, keeping them focused on what they should be doing,

pitching, closing and winning new business.

Type of company Type of Prospect Acceptance rate Mixed Leads in Meetings

Financial Services Senior Level CFO,

FD etc

30% 11 3

Software Company Project Managers 56% 42 8

Marketing

company

Business Owners,

Entrepreneurs etc

60% 50 10

Venture Capital High Net Worth,

Investors etc

80% 150 20

Service Objective Cost Completion Time

Initial Profile Set Up (1 off cost)

Account set up for marketing purposes

£100 1-2 weeks

1000 Targeted Invites Sent

To build contacts £250 2 weeks

Follow up messages sent Introduce company sales message and pitch for meetings

£50 Up to 2 weeks

All of the above (Typical Campaign)

Perfect first time campaign. £400 4-6 weeks

Weekly posting in 50 Groups (1 month) up to 200 posts

Builds profile activity, company buzz, guru status, generates high website hits, opens up business dialogues with valuable connections.

£200 1 month

30 Daily Status Posts Creates an active feel to your profile, boosting warm rapport, making enquiries more likely, because people feel like they know you.

£100 1 month

Spam cleared out daily and leads sent on a Spreadsheet for 1 month

Boost your productivity and efficiency, reduces your admin time. Keeps you focused on selling

£100 1 month

1 Off message blast (per 1000)

Company’s plans change and people change jobs regularly. Capitalise on opportunistic selling with a one off mail blast to your network.

£150 5 days approx

Feature E-mail &

Software

Telemarketing

Social Media

PPC/SEO Our

Service

Cost of 1000

contacts

£280 £1000 5 days+ cost of contact list £250

£500 £1000+ £250

Training time and

setup time

Extensive Extensive Extensive Extensive Minimal

Average Cost Per

Lead (CPL)

£56 £50 £100 £30 £6.25

Average Leads in 1-10 20-30 Less than 10 30 30-50

Targeted Leads NO Yes NO NO YES

Response Rates

per 1000

Less than

1% ave

5-10% Less than 1% 10% Approx

10%

Website hits Less than

20%

Less than 10%

Less than 10%

100% 50%

average

Download

company

presentation

NO NO NO NO YES

Message Follow

up

NO NO NO NO YES

Network Activity NO NO YES NO YES

Business Network

built

NO NO NO NO YES

All Messages

Prepared

NO NO NO NO YES

Generates Spam Yes NO Yes Lots Some Minimal

Fully Managed Campaign

NO NO NO NO YES

Call us today to book a trial