Synergized Multi-Channel Acquisition Marketing For Upscale Vacation Traveler Bookings.

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GUARANTEE

Both marketing and sales goals will be surpassed. If one dollar short or a day late, the following season is 100% free.

The World’s Greatest Vacations reaches the greatest number of active, affluent vacation travelers via multiple, perfectly synergized on- and off-line channels thus maximizing effectiveness for all touch points.

YOUR SYNERGIZED REACH TO Targeted VACATION TRAVELERSDirect Mail Circulation 1,077,000 Response rate 8%

Email 50,000 uniques and growing Response rate 8%

Website 100,000 visitors and growing

Facebook 500,000 likes and growing

Pinterest 16,500 followers and growing

Twitter 35,000 followers and growing

Instagram 9,500 followers and growing

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7 Months of multimedia exposure

Approximately 1 Million Digital Impressions Every Week

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Travel’s deepest and most targeted database of active, high net worth vacation travelers.

Proven Effectiveness. For 25 years, cruise lines, resorts and tour operators each see several hundred to 20,000+ bookings, per season.

Exclusively Travel. Consumers know The World’s Greatest Vacations contains only leaders in travel.

Synergized & Turnkey. Every week for seven months, WGV partners receive up to 1,000,000 digital impressions from multiple directions.

Zero Risk. Sales and marketing goals are guaranteed to be surpassed.

EffectivenessDatabase PROVEN Synergized/Turnkey Zero Risk

The 5 Reasons Companies Partner with The World’s Greatest Vacations

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■ 500,000 Likes and Rapidly Growing

■ 10% Higher Engagement Than Industry Competitors¹

2017 MEDIAN

DIRECT MAIL²

INDUSTRY MEDIAN

0.00285%0.0035% 5%

7.2%2017 PARTNERS: THE WORLD’S

GREATEST VACATIONS

THE WORLD’S GREATEST

VACATIONS

$12.57 x $1ROI =

1 Average Facebook engagement of the top 16 travel sites and blogs (based on Fathomaway list) at 0.00285% vs. The World’s Greatest Vacations at 0.0035%.

2 The Direct Marketing Association, Harvard Business Review, Nielsen3 Harvard Business Review

Direct Mail Response RATEFacebook Engagement

Record ROI for Direct mail

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25K

20K

15K

10K

5K

24,404

Major Cruise Line

1,100,000

16,501

Travel Supplier

1,100,000

Leading Resort

6,472

1,100,000CIRCULATION

BO

OK

ING

SOutstanding results keep our Partners REpeatING

Cruise lines, resorts and tour operators see from several hundred to 20,000+ bookings each, per season.

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TREASURE CHEST Matchback Results

# Contacts % of Total % PAX Booked % Conversion Total Cost Cost per Booking

TOTAL 1,391,906 100% 12,717 0.91% $220,000 $17.00

SPRING 2015 Bookings

Treasure Chest Database Total Records Matched Bookings

Name/Address 1,454,002 16,501

Email 37,435 318

TOTAL n/a 16,819

MAJOR CRUISE LINE 2017 Bookings

Treasure Chest Database Total Records Matched Bookings

Name/Address 1,077,000 23,408

Email 50,000 996

TOTAL n/a 24,404

EUROPE/1,400,000 Circulation

Europe Caribbean TOTAL

700,000 700,000 1,400,000

TOTAL 0.91% $220,000 $17.00

Booking Summery

Past Guest Bookings 116,110

Total Non-Past Guest Bookings 3,399

TOTAL Bookings that matched back with mail file 119,509

Booking results

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Who’s Using Direct Mail Today?

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■ 50% Male, 50% Female

■ $210K Median HHI

■ Median Age: 45

■ Skews Major DMAs

■ Interested in Premium & Luxury Travel Experiences

UPSCALE

■ Direct Response Card Sign-Ups

■ Online Sign-Ups

■ Proprietary Look-Alike Modeling

■ Double Opt-In for Email

HIGHLY ENGAGED

PROPRIETARY DATABASE Of Active Vacation TRAVELers

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AllStar PartnerS include:

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Atlantis was guaranteed to have their bookings goal achieved…it was exceeded tenfold.

–Atlantis

It’s A Partnership

Richard, the result of this last mailing was just brilliant. The momentum we have built surpassed our highest expectations. It was more than double what we have ever achieved in the past. Thank you for being easy to work with, very professional, a man of your word and willing to work with us to achieve the best result possible. We have worked together for over 13 years now and your passion for your brand and the support of ours has never wavered. Thank you for helping to grow our great brand as one of the world’s greatest vacations.

–Cunard North America

We are in our 5th year working with The World’s Greatest Vacations and we consistently exceed our acquisition goals. Richard Shane is a smart partner with a wealth of market knowledge. His team of experts know what to deliver and make it happen every time.

–Collette

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The overall results to date from the current Spring Treasure Chest mailing are excellent…record level… strong ROI! You were right…conducting the match back against our reservations booked made total sense to validate this advertising. Also, I am delighted to hear about the increased circulation.

–The Breakers

Hey Richard, I just have to share…the response to our inclusion in Treasure Chest this fall has really been fantastic. We definitely surpassed our ROI expectations by closing a good bit of business and are actually still getting inquiries off of it. Additionally, we are now marketing to those that expressed interest and are seeing a good return there as well. Now I see why/how you “guaranteed results”! We would really like to partner with some of your cruise lines and be the Call To Action on their inserts. Look forward to the next mailing. Thanks a million!

–Cruise Planners, American Express

As you know, eight consecutive mailings...have filled our ships and database with thousands of bookings! Thrilled to see the circulation continuing to grow.

—Carnival Cruise Lines

Before the campaign you thought it might drive 3k to 4k bookings. It was more than that.

–The Venetian

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Beyond The Myths: Millennials DO Read Mail

1. Millennials: An Emerging Consumer Powerhouse, Quad/Graphics, March 2016.2. Felicia Savage, “Don’t Hide In The Bushes: How To Use Direct Mail To Target Millennials,” PERQ, October 28, 2013.3. “Direct Mail vs. Social Media | Q&A Showdown,” Divvy, January 15, 2016. http://divvyonline.com/direct-mail-vs-social-media-20160115

What Millennials Think—and Do—about Mail

Let’s look at how Millennials interact with mail. Here are some revealing statistics.

77% of Millennials pay attention

to direct mail advertising.187% of Millennials

likereceiving direct mail.3

57% have made

purchases based on direct mail offers.2

90% of Millennials think

direct mail advertising is reliable.2

Apparently direct mail—which comes only once a day—has become a novelty to this audience. Studies show Millennials enjoy receiving mail even more than non-Millennials. In fact, 50% of Millennials say they like to discover what the mail brings every day and consider time spent looking at and reading it time well spent.

Breaking through the Clutter

Some marketers believe that the digitally engaged are suffering from digital fatigue.1

Apparently direct mail—which comes only once a day—has become a novelty to this audience. Studies show Millennials enjoy receiving mail even more than non-Millennials. In fact, 50% of Millennials say they like to discover what the mail brings every day and consider time spent looking at and reading it time well spent.3

1. Kurt Allen, “Live from Loyalty360 Expo: Best Western Rewards Bets on Millennials and Direct Mail,” Colloquy, April 29, 2015.2. Millennials: An Emerging Consumer Powerhouse, Quad/Graphics, March 2016. 3. USPS Mail Moments: 2016 Review, March 2016.

Nearly half of Millennials ignore digital ads.2

Yet only 15% say they ignore direct mail.2

Nearly half of Millennials ignore digital ads.1

Breaking through the Clutter

Some marketers believe that the digitally engaged are suffering from digital fatigue.1

Apparently direct mail—which comes only once a day—has become a novelty to this audience. Studies show Millennials enjoy receiving mail even more than non-Millennials. In fact, 50% of Millennials say they like to discover what the mail brings every day and consider time spent looking at and reading it time well spent.3

1. Kurt Allen, “Live from Loyalty360 Expo: Best Western Rewards Bets on Millennials and Direct Mail,” Colloquy, April 29, 2015.2. Millennials: An Emerging Consumer Powerhouse, Quad/Graphics, March 2016. 3. USPS Mail Moments: 2016 Review, March 2016.

Nearly half of Millennials ignore digital ads.2

Yet only 15% say they ignore direct mail.2

Yet only 15% say they ignore direct mail.1

77% of Millennials pay attention to direct mail advertising.1

90%

of Millennials think direct mail advertising is reliable.2

57%

have made purchases based on direct mail offers.2

87%

of Millennials like receiving direct mail.3

84% of Millennials take the time to look through their mail.4

64% would rather scan for useful info in the mail than email.4

4 USPS Mail Moments: 2016 Review, March 2016.

2 Felicia Savage, “Don’t Hide In The Bushes: How To Use Direct Mail To Target Millennials,” PERQ, October 28, 2013.3 “Direct Mail vs. Social Media | Q&A Showdown,” Divvy, January 15, 2016. http://divvyonline.com/direct-mail-vs-social-media-20160115

1 Millennials: An Emerging Consumer Powerhouse, Quad/Graphics, March 2016.

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How the Results Compare: Direct Mail vs. Digital

Direct mail’s median response rate of 5.1% is 600% greater than digital’s 0.6%1 and each partner of The World’s Greatest Vacations sees a response rate greater than the median, and at a fraction the cost.

The Net? Bookings. More total and first time bookings with greater efficiency than other on- and offline media. Market share is protected and new customers acquired, guaranteed.

Source: DMA 2017 Response Rate Report

Direct Mail Email Paid search Social Media Online Display

5.1%

0.6% 0.6% 0.4% 0.2%

Response Rate Report - June 2017

RATECARD

Rates are inclusive of printing, postage, database, and digital media support for integrated communication.

DM Creative File Due:

Mailing Drops:

Digital:

08/15/2018

09/25 - 10/09, 2018

Begins Upon Reserving Space

Fall 2018

02/25/2018

03/25 - 04/09, 2018

Begins Upon Reserving Space

Spring 2018

KEY DATES

CHANNEL CIRCULATION RATE

Direct Mail 1,100,000 $118,000

Digital Up to 1,000,000 imp/wk Included

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