Repositioning Successes And

Failures OfIndian Brands

Introduction

• The main motive of repositioning and positioning strategies is management of consumers perceptions about the brand.

• Cadbury dairy milk, 5star, Gems, Maggi, Milkmaid (Nestle), Kellogg’s, Horlicks,Complan (GSK), Tata Nano, Fair & Lovely (HUL), Illustrated Weekly, 7UP (PepsiCo), etc.

Whitener for Tea, Coffee

Topping for cakes and puddings

Maker of the tastiest milk

Ingredient in dessert recipes