Rebecca Lynn Sato

Entrepreneurship Fall/Winter 2012

Here at Syndicate Creative Branding, our goals are to assist companies with brand, marketing and advertising challenges that will achieve growth, profitability and competitive advantage. Brand assets can be identified, leveraged, & managed to create value for your organization. We work closely with clients to drive bottom line results with a fact-based approach.

From brand conceptualization to brand creation, our process ensures that the result of creating a powerful brand strength that attracts brand loyalty and assured financial returns. Our team of professionals are dedicated to delivering measurable results for our clients, and advancing the knowledge base of brand & marketing/advertising strategy.

MISSION

STATEMENT

Catherine Asanov is a Fashion, Advertising & Commercial Photographer who specializes in: Fashion & Style Photography, Production, New Company Branding, Graphic Design & Website Services. She has over 5 years experience in the fashion industry and has a Bachelors Degree in the Photography Major.

Rebecca Sato is a fashion stylist, creative director and former fashion show producer who has successfully produced several fashion events all around the Los Angeles area. She currently produces fashion editorial layouts from photo shoots featuring her fashion styling efforts, and is responsible for creating type and handling layout/uploading of the editorial content for her other business website www.brightlightsla.com. She has several years experience in the fashion industry and her specialties include visual communications and print communications, such as visual merchandising, fashion styling and catalogue development.

SATO

ASANOV

*REBECCA(CO-OWNER)

(CO-OWNER)

(*see attached pages for full resumes)

*CATHERINE

Syndicate Creative Branding is a Los Angeles based graphicdesign and visual communications firm. Syndicate will be concentrating on corporate identity of established companies, and their target market is emerging, local and established contemporary apparel design companies locally/internationally. Syndicate Creative Branding will offer companies a fresh perspective regarding corporate identity and visual communication. will operate out of a 2,500 sq. ft. live/work loft space in downtown Los Angeles. The company will launch with a creative team of 6 people and will grow their customer base by providing clients with well-priced projects due to reasonably low overhead, creative, practical designs that add more value than competing graphical art firms, and superior customer attention.

Both co-owners/business partners Rebecca Sato and Catherine Asanov have extensive work experience in business management, sales/marketing, and both have been operating/networking as freelance artists in the Los Angeles area for over ten years.  Together, they aspire to bring both an aesthetic design focus as well as a practical, quantitative mindset that will add value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas. Syndicate Creative Branding will reach profitability by month nine and plans to generate app. $550,000 by the end of the first year.

EXECUTIVE

SUMMARY

ASANOVCATHERINE

(CO-OWNER)

SATOREBECCA

(CO-OWNER)

PERMITS: (LLP) Limited Liability Partnership- We will draft a partnership agreement with our legal attorney once established. Documents to be filed: “Certificate of Assumed Name” with the LA County Clerk, downtown Los Angeles.

TAXES: We are not responsible for tax paying on our ownincome. However, we will account for and pay taxes on the money distributed to us.

LIABILITY: Limited Partnership- Catherine Asanov will be the general partner and will remain fully personally liable for all partnership debts. The limited partners liability is limited to the extent of capital contributions to limited partnerships.

COMPLIANCE

TARGET

MARKET• Gender: Mens/Women’s Contemporary

Markets- Small to mid-sized up-and-coming, as

well as established businesses in the

wholesale/retail categories in contemporary

apparel.

• Income Level: Annual Sales of at least

$900,000/net (range is up to &3,000,000/net

• Age Range: 25-45

• Marital Status: Single/Married w/1 or no

kids

DEMOGRAPHICS

COMPETITORS

INDIRECT

Type Company Info/Location Type of Business Logo/Website

Direct

BPMW Agency860 S. Los Angeles st. #824Los Angeles, CA

Branding /Graphic Design Agency

Direct

Siegel Gate10960 Wilshire Blvd. #400Los Angeles, CA

Advertising/Marketing Firm

DirectSilver Image Studios315 E. 8th st.Los Angeles, CA

Catalogue Development/Branding/Photo Studio

Indirect

LA Visual Inc.31360 Via Colinas #103West Lake Village, CA

Advertising/Branding Agency

Indirect

Starmen USAHollywood/La CienegaLos Angeles, CA

Entertainment/Publicity/Branding

Indirect

My P3R Publicity448 S. Canon Dr.Los Angeles, CA

Entertainment/Publicity/Marketing

Our philosophy is simple; we believe brands are the key source of differentiation. Powerful brands influence customer preference, strengthen the bottom line, and can even boost market valuation. With an integrated and aligned strategy in place, combined with effective marketing/advertising tactics to support it, your brand promise will effectively drive and support your business objectives.

At Syndicate Creative Branding, we specifically target the apparel industry, even more specifically the contemporary market, therefore our efforts and dedication to this precise segment allows us to dominate at a higher standard for our clients.

ADVANTAGE

OUR

PHILOSOPHY

LEADING

SERVICES

& PRICINGSERVICE PRICING

Print Communications• Brand Identity Design• Media & Press Kits• Retail & Package Design• Exhibition Design & Planning• Stationery Systems- Letterhead,

brochures, business cards, Logos• Lookbooks /Catalogues

$90/Hour

OR

$4,500/Project

Strategy• Brand Analysis & Strategy• Competitive Landscape Audits• Business Solutions and Planning• Brand Positioning• Copywriting & Naming• Digital Marketing• Social Media Marketing• Brand System Launch Planning

$85/Hour

OR

$3,750/Project

Online Strategy & Promotion• Website Development• E-Commerce & Database Systems

Campaign Microsites• Website Performance Optimization• Digital Sales Presentations

$75/Hour

OR

$3,100/Project

S.W.O.T.

ANALYSISPOSITIVE NEGATIVE

INTERNAL

STRENGTHS

1) Cross cultural global design perspective.2) A unique positioning of the firm itself,

focusing on total creative solutions for contemporary markets could specialize us and make us a “go to” place.

3) Novelty is an advantage we have in this market as we cam be seen as having something other firms don’t- a fresh, new feel.

WEAKNESSES

1) Time management becoming concern as projects build and marketing opportunity weakens.

2) The struggle to develop an awareness for a startup.

3) A struggle to maintain an understanding of contemporary markets

4) The positioning of our company could limit our client pool.

5) Less professional experience than most of our competitors..

EXTERNAL

OPPORTUNITIES

1) A growing market and a misunderstanding of brands on how to reach them.

2) Ever advancements in technology could pose instability.

THREATS

1) Economic recession.2) An increase in the ease of use in graphic design

publishing programs allowing individuals to design their own graphics.

3) Outsourcing. More firms are outsourcing graphic design services to cheaper countries.

MARKETING

STRATEGYProduct or

ServiceCustomers to be

TargetedStrategy

Branding

When point of difference isn’t easily read by competitors

Unique selling proposition-

superiority claims based on unique

physical feature or benefit

Marketing Market LeadersPositioning- Direct

comparison

Website

Growing or awakening market where advertising

is generic or nonexistent

Preemptive- generic claim with assertion

of superiority

BREAK-EVEN

ANALYSIS

Monthly break even- $19,308Assumptions:

Average Percent Variable Cost-

$0Estimated

Monthly Fixed Cost- $19,308

6-MONTH

PLAN

CASH

FLOW Month Jan Feb March April May June July Aug Sep Oct Nov Dec

Starting Balance

$15,000 $72,880 $128,835 $186,865 $244,945 $303,045

$361,025 $418,930

$474,860 $532,840 $590,870 $648,850

Sales $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880 $74,880

Total Cash In $89,880 $147,760

$203,715 $261,745 $319,825 $377,925

$435,905 $493,810

$549,740 $607,720 $665,750 $723,730

Expenses                        

Utilities $300 $250 $200 $200 $200 $250 $300 $250 $200 $200 $250 $275

Internet/Phone

$100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100

Materials $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Postage $200 $150 $100 $125 $125 $150 $200 $150 $150 $150 $175 $200

Office Supplies

$100 $75 $100 $75 $75 $100 $75 $100 $100 $100 $75 $100

Equipment $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Insurance $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Professional Fees

$750 $800 $800 $750 $750 $750 $750 $800 $800 $750 $750 $750

Owners Salary

$12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000

Marketing $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550

Transportation

$1,000 $3,000 $1,000 $1,000 $1,000 $1,000 $1,000 $3,000 $1,000 $1,000 $1,000 $1,000

 Total Expenses

$17,000

$18,925

$16,850 $16,800 $16,800 $16,900

$16,975 $18,950

$16,900 $16,850 $16,900 $16,975

Cash In $89,880 $147,760

$203,715 $261,745 $319,825 $377,925

$435,905 $493,810

$549,740 $607,720 $665,750 $723,730

Cash Out $17,000 $18,925 $16,850 $16,800 $16,800 $16,900 $16,975 $18,950 $16,900 $16,850 $16,900 $16,975

Cash Flow $72,880 $128,835

$186,865 $244,945 $303,045 $361,025

$418,930 $474,860

$532,840 $590,870 $648,850 $706,755

BALANCE

SHEET

ASSETS&

LIABILITIESCurrent Assets  Cash ( Working Capital) $35,000Supplies $15,000Inventory $8,500

Total Current Assets $58,500 Furniture $ 13,500Studio Equipment/Technology $ 20,000

Total Assets $92,000Liabilities  Accounts Payable $25,000Total Current Liabilities $25,000Long Term Liabilities  $45,000Less: Current Portion $15,000 Total Long-Term $30,000Total Liabilities $55,000 Equity $22,500

Total Liabilities and Equity $77,500

Rebecca Lynn Sato

Entrepreneurship Fall/Winter 2012