Swot & Employ Ability Skills

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Part 1 SWOTStrengths, Weaknesses, Opportunities, Threats

Defining SWOTA scan of the internal and external environment to aid the strategic planning process Helps in matching the individual/firm's resources and capabilities to the competitive environment which it operates.

Internal Analysis

External Analysis





Why SWOT?To identify: wide ranging issues - what we are? Competences & Capabilities - what we have? longer-term implications - what to avoid/do? strategies - how to do?

Origins of SWOT No certainty Probably more than 2,000 years Sun-Tzu in his 'Art of War' wrote:Know your enemy, know yourself, and your victory will not be threatened. Know the weather, know the terrain, and your victory will be complete.

Individual SWOTChecklist

STRENGTHS Internal positive aspects that are under control and upon which you may capitalize in planning

Work Experience Education, including value-added features Strong technical knowledge Specific transferable skills Personal characteristics Good contacts/successful networking Interaction with professional organizations

WEAKNESSES Internal negative aspects that are under your control and that you may plan to improve

Lack of Work Experience Wrong major Lack of goals, lack of self-knowledge, lack of specific job knowledge Weak technical knowledge Weak skills Weak job-hunting skills Negative personal characteristics

OPPORTUNITIES Positive external conditions that you do not control but of which you can plan to take advantage

Positive trends in your field Opportunities by enhancing your education Field is particularly in need of your set of skills Opportunities through greater self-knowledge, more specific job goals Opportunities for advancement in your field Opportunities for professional development Unique opportunities in you field Strong network

THREATS Negative external conditions that you do not control but the effect of which you may be able to lessen

Negative trends in your field that diminish jobs Competitors with superior skills, experience, knowledge , better job-hunting skills, who went to better schools Obstacles Limited advancement in your field, (or is cut-throat and competitive) Limited professional development in your field, so its hard to stay marketable Companies are not hiring people with your major/degree

Organizational SWOTChecklist

Potential internal strengths

Many product lines Broad market coverage Manufacturing competence Good marketing skills Good materials management systems

R&D skills and leadership Information system competencies Human resource competencies Brand name reputation

Portfolio management skills New-venture management expertise Appropriate management style Appropriate organizational structure

Appropriate control systems Ability to manage strategic change Well-developed corporate strategy Good financial management

Potential internal weaknesses

Obsolete, narrow product lines

Poor materials management systems

Rising manufacturing Loss of customer good costs will Decline in R&D innovations Poor marketing skills Inadequate information systems Inadequate human resources

Loss of brand name capital Growth without direction Bad portfolio management Loss of corporate direction Infighting among divisions

Loss of corporate control Inappropriate organizational structure and control systems High conflict and politics Poor financial management

Potential environmental opportunities

Expand core business(es) Exploit new market segments Widen new market segments Extend cost or differentiation advantage

Diversify into new growth businesses Expand into foreign markets Apply R&D skills in new areas Enter new related businesses

Vertically integrate forward Vertically integrate backward Enlarge corporate portfolio Overcome barriers to entry

Reduce rivalry among competitors Make profitable new acquisitions Apply brand name capital in new areas Seek fast market growth

Potential environmental threats

Attacks on core business(es) Increases in domestic competition Increases in foreign competition

Fall in barriers to entry Rise in new or substitute products Increase in industry rivalry

Potential for takeover New forms of industry competition Increase in regional competition Changes in demographic factors

Changes in economic factors Downturn in economy Rising labor costs Slower market growth Change in consumer taste

Activity SWOT AnalysisSelf Your Dream Organization


Dont agree Agree a little Agree Moderately Agree considerably Agree completely

1. I find it easy to express myself in writing. 2. I am good at collecting, collating, classifying and summarizing data. 3. I am able to motivate and direct others. 4. I have a methodical approach to tasks.

5. I am able to assess and summaries complex, detailed information. 6. I find it easy to express my views when speaking. 7. I am able to discuss issues and reach agreement when disagreeing. 8. People tend to look to me for leadership.

9. I do not have problem understanding numerical data. 10. People think of me as articulate. 11. I can work confidently in a group. 12. I am good at gathering information systematically to establish facts and principles

13. I can develop my ideas easily in writing. 14. I am able to challenge views expressed by others if I think they are wrong. 15. I enjoy working on tasks in a group. 16. I can use statistics effectively.

17. I dont have problem in speaking to an audience. 18. I often influence people to my views. 19. I am tactful and diplomatic. 20. People say I am a good organizer.

21. I have good written communication skills. 22. I find it easy to communicate over the phone. 23. I can be very persuasive. 24. I am good at managing my time.

25. I can easily read and interpret graphs and tables of data. 26. I usually manage to meet deadlines. 27. I enjoy taking responsibility. 28. I am comfortable doing arithmetic.

29. I am good at analyzing information. 30. I can contribute my own ideas effectively in group situations. 31. I enjoy finding the right words when writing. 32. I tend to achieve what I set my mind on.

NOW SUM UP Written Communication Verbal communication Analyzing Planning and organizing Leadership Persuading Co-operating Numeracy 1, 13, 21, 31 6, 10, 17, 22 5, 12, 29, 25 4, 20, 24, 26 3, 8, 18, 27 14, 23, 32, 19 7, 11, 15, 30 2, 9, 16, 28


Employability Testhttp://www.kwiksurveys.com/onlinesurvey.php?surveyID=IBEOH_db6b88d0

Competence Mappinghttp://www.kwiksurveys.com/onlinesurvey.php?surveyID=NOHNN_63818b3a&UID=3085551940