SWOT ANALYSIS

Pakistan International Airline

Introduction : PIA

• In June 1946, Mr. Mohammad Ali Jinnah instructed Mr. M.A. Ispahani to set up a national airline.

• Merger of state-owned airline and Orient Aiways. PIAC Ordinance 1955 on January 10, 1955

• Head office: Jinnah International Airport in Karachi

Introduction : PIA

• 31st largest airline in Asia

• Scheduled services to 23 domestic destinations.

• 36 international destinations in 25 countries.

• Its main bases are Karachi, Lahore and Islamabad/Rawalpindi.

SWOT Analysis: PIA

Strengths:• The first airline from an Asian land and Muslim country

to fly the Super Constellation.• The first airline in Asia to induct the new technology

Boeing 737-300 aircraft.• The first airline in South Asia to introduce auto-ticketing

facility.• Domestic and International Reputation.• Direct flights from small cities to foreign destinations• Organized distribution channels • Largest full aero plane overhauling setup in South Asia

and biggest hanger.• Product Quality on domestic sector

SWOT Analysis: PIA

Weaknesses:• Centralized decision making. • De motivated Employees. • Aging Fleet. • Ground Services • Less technologically advanced as compared to

foreign airlines.• High charges as compared to other airlines. • Weak financial position.

SWOT Analysis: PIA

Opportunities • New product innovations. • New tourist sector can be explored.• Improving quality by new techniques and

resources.• In coming years, great increase in the

world air transportation• All the weakness can become

opportunities

SWOT Analysis: PIA

Threats

• Unstable Government Policies

• Inflation.

• Increasing competition.

• Increasing fuel price.

• Instable security condition of country.