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© 2019 Orman Associates Page │ 2
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PURPOSE OF SWOT
figuring out the factors we should improve upon and getting rid of to keep our stakeholders satisfied.
coming up with new strategies to stay ahead of the curve and fending off obstacles on our path..coming up with new strategies to increase our people brand and awareness.
distinguishing between external and internal factors that impact us.
fueling our dialogue to proactively taking charge and control!
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The SWOT Analysis will assist in
O P P O R T U N I T Y
W E A K N E S S
What are your (e.g. XX people related) strengths?What do we do better than others? What unique skills, capabilities, technologies, processes, resources do we possess?What do others perceive as your strengths?
What trends or conditions may negatively impact you (e.g. XX people function)?How is the economy / market / competition evolving that may have an impact on us?What impact do our weaknesses have on the threats?
What are your (e.g. XX people related) weaknesses?What do our external peers / competitors / partners do better than us? What can you improve (skills, capabilities, resources, etc.) given the current situation?What do others perceive as your weaknesses?
What trends or conditions may positively impact you (e.g. XX people related)?What opportunities are available to you?
S T R E N G T H
T H R E A T
INTERNAL FACTORS
EXTERNAL FACTORS
RISK FAC
TOR
SPO
SITI
VE F
ACTO
RS
© 2019 Orman AssociatesPage │ 3
O P P O R T U N I T Y
W E A K N E S S
What are your (e.g. XX people related) strengths?What do we do better than others? What unique skills, capabilities, technologies, processes, resources do we possess?What do others perceive as your strengths?
What trends or conditions may negatively impact you (e.g. XX people function)?How is the economy / market / competition evolving that may have an impact on us?What impact do our weaknesses have on the threats?
What are your (e.g. XX people related) weaknesses?What do our external peers / competitors / partners do better than us? What can you improve (skills, capabilities, resources, etc.) given the current situation?What do others perceive as your weaknesses?
What trends or conditions may positively impact you (e.g. XX people related)?What opportunities are available to you?
S T R E N G T H
T H R E A T
INTERNAL FACTORS
EXTERNAL FACTORS
RISK FAC
TOR
SPO
SITI
VE F
ACTO
RS
© 2019 Orman AssociatesPage │ 4
The USED SWOT
How to USE strengths?
How to STOP weaknesses?
How to EXPLOIT opportunities?
How to DEFEND threats?