SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

STRENGTHS

INTERNAL POSITIVE FACTORS THAT ARE UNDER CONTROL AND UPON WHICH YOU MAY CAPITALIZE IN PLANNING.

OPPORTUNITIES

POSITIVE EXTERNAL CONDITIONS THAT YOU DO NOT CONTROL BUT OF WHICH YOU CAN PLAN TO TAKE ADVANTAGE.

AN UNFULFILLED CUSTOMER NEED.

ARRIVAL OF NEW TECHNOLOGY.

LOOSENING OF REGULATIONS.

REMOVAL OF TRADE BARRIERS.

WEAKNESSES

INTERNAL NEGATIVE ASPECTS THAT ARE UNDER YOUR CONTROL AND THAT YOU MAY PLAN TO IMPROVE.

WHAT AREAS YOU HAVE TO IMPROVE?

WHERE DO YOU HAVE FEWER / POORER RESOURCES THAN OTHERS?

THREATS

NEGATIVE EXTERNAL CONDITIONS THAT YOU DO NOT CONTROL BUT THE EFFECT OF WHICH YOU MAY BE ABLE TO LESSEN.

WHAT OBSTACLES DO YOU FACE?

IF CHANGING TECHNOLOGY AFFECTING YOUR POSITION.

WHAT TRENDS COULD HARM YOU?

STRENGTHS CONTD..

WHAT DO YOU DO WELL?

WHAT UNIQUE RESOURCES YOU CAN DRAW UPON?

WHAT ADVANTAGES DOES YOUR COMPANY HAVE?

WHAT YOU DO BETTER THAN ANY ONE ELSE?

STRENGTHS

WHAT ADVANTAGE DO YOU HAVE THAT OTHERS DONT HAVE?

PATENTS

STRONG BRAND NAMES

GOOD REPUTATION AMONG CUSTOMERS

COST ADVANTAGE

BETTER TECHNOLOGY

WEAKNESSES

LACK OF PATENT PROTECTION.

WEAK BRAND NAME.

POOR REPUTATION AMONG CUSTOMERS.

HIGH COST STRUCTURE.

OPPORTUNITIES

WHAT ARE THE GOOD OPPORTUNITIES OPEN TO YOU?

WHAT ARE THE TRENDS YOU COULD TAKE ADVANTAGE?

CHANGES IN POPULATION PROFILE.

LIFE STYLE CHANGES.

LOCAL EVENTS.

THREATS CONTD..

COMPETITORS GROWTH

SHIFT IN THE CONSUMER TASTE AWAY FROM THE FIRMS PRODUCT.

NEW REGULATIONS.

SWOT MATRIX

STRENGTHS WEAKNESSES

OPPORTUNITIES S-O STRATEGIES W-O STRATEGIES

THREATS S-T STRATEGIES W-T STRATEGIES