SWOT ANALYSIS : INDUSTRY

STRENGTHS

Indian Textile Industry is an Independent & Self-Reliant industry.

Abundant Raw Material availability that helps industry to control costs andreduces

the lead-time across the operation.

Availability of Low Cost and Skilled Manpower provides competitiveadvantage to

industry.

Availability of large varieties of cotton fiber and has a fast growing syntheticfiber

industry.

India has great advantage in Spinning Sector and has a presence in allprocess of

operation and value chain.

India is one of the largest exporters of Yarn in international market andcontributes

around 25% share of the global trade in Cotton Yarn.

The Apparel Industry is one of largest foreign revenue contributor and holds12% of

the country¶s total export.

Industry has large and diversified segments that provide wide variety of products

Growing Economy and Potential Domestic and International Market.

Industry has Manufacturing Flexibility that helps to increase the productivity

WEAKNESSES

Indian Textile Industry is highly Fragmented Industry.

Industry is highly dependent on Cotton.

Lower Productivity in various segments.

There is Declining in Mill Segment.

Lack of Technological Development that affect the productivity andother activities in

whole value chain.

Infrastructural Bottlenecks and Efficiency such as, Transaction Timeat Ports and

transportation Time.

Unfavorable labor Laws.

Lack of Trade Membership, which restrict to tap other potentialmarket.

Lacking to generate Economies of Scale.

Higher Indirect Taxes, Power and Interest Rates

OPPORTUNITIES

Growth rate of Domestic Textile Industry is 6-8% per annum.

Large, Potential Domestic and International Market.

Product development and Diversification to cater global needs.

Elimination of Quota Restriction leads to greater MarketDevelopment.

Market is gradually shifting towards Branded Readymade Garment.

Increased Disposable Income and Purchasing Power of IndianCustomer opens New

Market Development.

Emerging Retail Industry and Malls provide huge opportunities for the Apparel,

Handicraft and other segments of the industry.

Greater Investment and FDI opportunities are available

THREATS

Competition from other developing countries, especially China.

Continuous Quality Improvement is need of the hour as there aredifferent demand

patterns all over the world.

Elimination of Quota system will lead to fluctuations in ExportDemand.

Threat for Traditional Market for Powerloom and Handloom Productsand forcing

them for product diversification.

Geographical Disadvantages.

International labor and Environmental Laws.

To balance the demand and supply.

To make balance between price and quality

SWOT ANALYSIS : COMPANY

STRENGTH

The management is obliged to provide employees with all resources necessary to

fulfill their assignments, be it material or immaterial.

HR department is working in an optimal manner it helps the company to meet

strategic goals by attracting and maintaining employees as well as managing

employees’ needs.

Company has very good customer relationship

Owned more corporate customers

Top management direct contact with marketing team

Excellent Team design (i.e the team has designed to focus corporate orders and

individual orders separately)

Permanent Departmental team members

Well financial strength in asset side

Enough stock and debtors strength

WEAKNESS

Lack of raw material stock against customer order and stock order

Mismatching demand & supply via marketing department

There is no alternative suppliers if one supplier fails to supply

There is no smooth relationship between the purchase and production department

team

Current training and development practices do not expose the staff to best practices

Career progression is slow for both officers as well as non-officers.

OPPORTUNITIES

The company generates the power with their own power plant

The company keeps very good quality in production as well as quality control process

The safety measures provided in the production department keeps the employee and

labour to work without any hesitation

The recruitment procedure, by open campus in colleges & event gives god name

among society

All the terms and conditions of the company while appointing the employee is very

much appreciable

The corporate customers very much satisfied by marketing department activities

The in house training given to the marketing team on Saturday & inauspicious day

THREATS

Right now the Textile market is not in a steady position

Raw material problem

Improper busy schedule during month end

Training department function

Lack of manpower in marketing department

Competitor

Improper order for every month

Supplier and customer history maintenance from the day one

Finalization work requires more time

Top management direct interference