General Motors India Pvt. Ltd

Presented By:- VIVEK KUMAR SHAN BIRLA PRAVEEN DEEPU GUPTA ANSHULPARIHAR

PROFILE OF GENERAL MOTORS

• General Motors India, incorporated in 1994 as a 50:50 joint venture company with the CK Birla Group of Companies , became a fully owned subsidiary of GM in 1999 when GMOC bought the remaining

shares.

• The company was restructured in 1999 and was converted from a Public Limited company to a Private Limited company.

• It offers products under the Chevrolet brand in the country.

• Registered Office :-General Motors India Pvt. Ltd. Chandrapura Industrial Estate Halol -389351

Distt. Panchmahals , Gujrat .• Marketing Office :-General Motors India

Sixth Floor, Tower-'A' Global Business Park Mehrauli-Gurgaon Road Gurgaon-122 002 Haryana, India

G.M. OBJECTIVES

• SATISFY CUSTOMERS WITH BETTER PRODUCTS

• GROW THE BUSINESS IN FUTURE YEARS

• BECOME PROFITABLE

General Motors Brands in India

• AVEO• AVEO UVA

•BEAT•CAPTIVA•CRUZES•OPTRA

MAGNUM•SRP

•SPARK•TAVERA

Swot Analysis

• S – STRENGTH

• W – WEAKNESS INTERNAL

• O - OPPORTUNITIES

• T – THREATS EXTERNAL

STRENGTH

• General Motors Corporation is the largest automobile manufacturer in the world.• GM strengthened its presence in India with new product launches Chevrolet

Optra in 2003 and Chevrolet Tavera (Multi Utility Vehicle ) in 2004.

• General Motors India to showcase six new products/concepts at the 2010 Auto Expo :-

Chevrolet Camaro , Chevrolet Spark Electric, Chevrolet Aveo Sedan (CNG) , Chevrolet Captiva Xtreme, 2010/11 Chevrolet Volt Production Show Car, Chevrolet Camaro, Chevy WTCC Cruze,

• TECHNOLOGY POTENTIAL

• Brand name, customer loyalty, dealer network.

CONTI..

• The Chevrolet brand clearly is established for quality, reliability, safety, innovation, value for money proposition, environment-friendliness and customer care.

• GM India has expanded its dealership network to 95 sales points and over 110 service centers.

• Principal Competitors :- Ford Motor Company; Ford Motor Credit Company; Honda Motor Co., Ltd.; Hyundai Motor Company; Mazda Motor Corporation; Mitsubishi Motors Corporation; Nissan Motor Co., Ltd.; Suzuki Motor Corporation; Toyota Motor Corporation; Volkswagen AG.

WEAKNESS

• G.M. too vertically integrated.• Product Design Problems - Public Acceptance

And Reduction Of Cycle Time.• Market Share And Profitability.• Unresponsive corporate culture (saw the signs,

didn't change strategy), union contracts, pension obligations, high health care cost.

Opportunities

• Oct 19, 2009: General Motors To Launch Minivan In India, In Early 2010 .

• Gurgaon, Haryana, December 7, 2009 /India -- General Motors India today announced that GM has entered into a collaboration with Shanghai Automotive Industry Corporation (SAIC) to develop and manufacture commercial vehicles and

other competitive products for India and export markets.• "On November 20, 2007, GM announced that it had plans to

triple its sourcing of auto components from India for its worldwide operations, to $1 billion over the next three years. At this time, the company is spending $300 million on sourcing there .

Conti..

• The General's market share has come in at 22.4 percent, a notable gain from the 19.1 percent share the automaker averaged throughout the third quarter of 2009.

• Oct 19, 2009: General Motors To Launch Minivan In India, In Early 2010.

• Retool for fuel-efficient cars, both in North America and in the BRIC countries (Brazil, Russia, India, China), escape from obsolete dealer network commitments as they go bankrupt, possible U.S. bailout and restructuring of health care and pension obligations..

THREATS– Rising fule prices.– Growth of competitors.– Pension payouts.– Increased healt care cost.– Rising supply costs i.e steel.– Entry by new Competitors. ew competitor in home market, Price wars

with competitors

Price pressure from substitute products.

GM received loans from European governments in 2009 . reduced its ownership stake in European operations