MITOMED PROJECT REGIONAL GAP AND SWOT ANALYSES – Review Session Tuscany Region MITOMED Second Meeting Girona, 15th January 2015

MITOMED PROJECT

REGIONAL GAP AND SWOT ANALYSES – Review Session

Tuscany Region

MITOMED Second MeetingGirona, 15th January 2015

MITOMED Second Meeting – Girona 15th January 2015

Information and Data collection

The data are available at the

Regional

provincial (5 coastal Provinces in Tuscany: Leghorn, Pisa, Lucca, Grosseto and Massa Carrara)

and municipal level.

2 different methodologies for data collection:

On deskOn field


Collection of data from different statistical sources (Tuscan tourism observatories databases, regional and national official statistics…)

We are doing, in cooperation with CNR, a research on M&Coastal tourism in Tuscany and in the MED basin in the most recent programming literature Structural funds/ROP 2014-2010, Territorial cooperation programme Italy-France Med Operational Programme 2007-2013 Smart specialization strategy

On desk



Tuscany Region has involved a number of coastal destinations in Mitomed activities (16 Municipalities out of 36) in order to obtain:

• their feed-back / data on the selected indicators

• the SWOT analyses of tourism in their territories

• test 3 ETIS questionnaires (for DMO, citizens, enterprises)

• collect GPs

The first meeting was held on december 19, to date 7 municipalities have sent the information (Camaiore, Carrara, Livorno, Piombino, Rio nell'Elba, San Vincenzo,Viareggio) - (survey is on going)


On field



About the ongoing distribution and collection of questionnaires

• expected outputs: 250 collected questionnaires for enterprises 600 collected questionnaires for citizens 12 collected questionnaires for DMO


On field





SWOT ANALYSIS of M&C destinations of Tuscany (initial findings) 1/2

Strengths•Diversity of tourist attractions (sea, spas, parks, archaeological sites, conferences etc.)•mild climate•Cultural and natural heritage, with increasing focus on sustainability•Many blue flags•Geographical location (accessible by plane and train)•Land suitable for biking•Brand "Tuscany" & Tuscan cities inland•Repeat travellers•-Relatively protected environment•Tuscan lifestyles•Agricultural production quality and certified, and the food and wine•High level of security for low-level crime

•Continuous development of a tourist economy also linked to the preservation and enhancement of the vast natural heritage•Presence of numerous territories certified•Intercontinental Airport (Pisa)•The Port of Livorno is the gateway by sea to Tuscany•Presence of science and technology poles•Creation of new companies (logistics and services) thanks to cruise traffic of the port of Livorno•The Tuscan Archipelago (seven islands) is a real reservoir of natural resources, environmental and landscape that places it in the panorama of Italian seaside resorts, in the range of excellence



Weaknesses

Lack of a network of urban and suburban public transport-Lack of parking-professional / personnel qualification improvable-Lack of dynamism / innovation in the tourism sector-Depopulation and aging population-seasonality-job insecurity-Conflicts citizens / tourists little attention to the needs of citizens-Prices too high compared to the services offered-Lack of public places of aggregation-Lack of coordination and communication strategy / promotion of events and activities-loss of land-abnormal growth of second homes

-resulting in use of land and impoverishment landscape-strong competition for water use in periods with higher tourist flow-inadequate model data collection and lack information-There are not many interconnection/intermodal services eg. Bike-Bus, bike-train etc.-road congestion during the tourist season-difficult access to credit by tourism enterprises-- Prices are too high compared to services offered- Lack of public aggregation places- Lack of coordination and communication strategy / promotion of events and activities- Inadequacy of the waste management model


Opportunities

- Possibility to exploitate alternative types of tourism / tourism products differentiated but complementary- Possibility to enhance the natural / artistic / cultural heritage (The rich natural heritage would allow to propose forms of tourism which are less bound to summer- Increase the synergies between territories (coast-hinterland)- Exploiting the demand for green tourism / the question of authenticity- The port of Pisa will be a new attraction for the coast- Exploiting the presence of universities and national centers for basic research and applied with respect to energy conservation (energy etc.)



Threats

-Traffic / pollution- Economic crisis / unemployment- Depopulation- Loss of traditions and identity- Coastal erosion- Risks of flooding- Worsening of the conditions of the sea water.- Impoverishment of the water due to increase of urbanization;- The infiltration of salt wedge in the hinterland (brackish freshwater);- Growing impoverishment of funds of local authorities, with few economic and human resources to devote to development projects.- Decrease of the average length of stay of tourists-Risk of natural disasters / over-exploitation of the natural heritage/ climate change-Risks for maritime security



Indicators testing - GAP ANALYSIS: Initial findings /Knowledge

Current Situation (what we have)

Future state (what we would like to have/need)

GAP(in terms of knowledge and/or performance)

Next Actions / Proposals (to reach the future state, what we need)

Lots of data exist, from different sources and at different territorial levels

More data available

Data are not always easy to get

Agreements with the sourcesOpen data process

Indicators list Indicators list with metadata (sources, formulas, year, objective…)

The lack of meta data can lead to misunderstandings and makes results less comparable

Add the meta data

Data collecting was done for MITOMED purpose (and as part of the OTD project)

Dedicated financial or human resources

Regional or european resources/project


Indicators testing - GAP ANALYSIS: Initial findings / Performance

Current Situation (what we have)

Future state (what we would like to have/need)

GAP(in terms of knowledge and/or performance)

Next Actions / Proposals (to reach the future state, what we need)

Sun & sea More diversified tourist product

Climate change Adaptation strategies

Access to credit – we already have financial measures

Verify if measures are effective

…. … … …….To be derived from SWOT analyses


Regional good practices

Title Owner Location Topic

Bus sotto le stelle (Bus under the stars)

Municipalities of Massa, Carrara e Montignoso

Massa, Carrara e Montignoso (Prov. Massa Carrara)

Impact of transport

Al Mare anche d’inverno (On the seaside also in winter)

Municipality of Viareggio, bathing establishment Teresa Marina di Levante

Viareggio Deseasonalisation

Un mare per tutti (Seaside for all)

Municipality of Grosseto

Grosseto Quality of life of residents and tourists

Rete Imprese Marine del Parco: Non solo Mare (Network of Marine Enterprise of the Park: Not only Seaside)

Municipality of Viareggio

Viareggio Quality of life of residents and tourists


The findings from the indicators testing, SWOT analyses, questionnaires and on desk work can all contribute to the GAP analysis and Action Plan.

The involvement of the local stakeholder has proved to be an added value

Comments



Thank you for your attention!!

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Documents

MITOMED PROJECT REGIONAL GAP AND SWOT ANALYSES – Review Session Tuscany Region MITOMED Second Meeting Girona, 15th January 2015