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Switzerland:
The Ideal Location for the International Distance Seller
E-Tailing with Swiss Post International
Establishing your Business in Europe
• 27 European States
• 16 Countries = EURO (€ 1 = $ 1.36)
• 5 in Top Ten largest Economies
• Numerous languages
• Market of 500m People
• Total Distance Selling Market 09:
€ 154 bn
E-Commerce Conference Las Vegas 9-10th March 2011 Seite 2Alessandro Valdettaro
Distance Selling in the EU: Rapid Growth
Seite 3
Source: Emota
E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
Distant sales in Europe (growth at constant echange rate)
EU-Online Purchases
Seite 4
Source: Eurostat
E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
In 2010, 40% of individuals aged 16-74 in the EU27 had bought or ordered goods or services over the internet inthe last 12 months.
European Online Sales per Country
Seite 5
Order intake in 2008 (* = 2007 data)(FR: mail includes phone
ES, GR, IT, NO, RO, UA, SE, HU = estimates)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
DKSE*
FR NONL*
Avera
ge BE*FI* DE
CH SKAT*
UA ESRO HU IT GR
Other
Phone
Internet
Source: EurostatE-Commerce Conference Las Vegas 9-10th March 2011
Alessandro Valdettaro
Average share of internet in Total Distance Selling 2009 = 68
%
Type of Goods and Services bought over the Internet in 2009
Seite 6
• Travel & hotel accomodation 19%• Clothes & sports goods
17%• Household goods 13%• Tickets for events 13%• Books & magazines 12%• Film & music 12%• Computer software 11%• Electronic equipment 10%
Source: Eurostat
E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
Why Switzerland?
Seite 7
Switzerland‘s geographic location
offers numerous benefits, including
close proximity to the European markets,
diverse cultures and multiple language
capabilities.
E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
Why Switzerland ?
• Located in the heart of Europe
• Easy access to all major markets
• High quality reputation
• LVCR to EU
•“Swissness”
•Low income tax rates: 25 %
(Germany: 38.6%)
• Low national VAT rates
(8%, 2.5%)
Seite 8E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
Why Switzerland ?
• Outside scope of EC VAT (Offshore)• World renowned postal system• Speed of delivery – Swiss Post• Access to New Markets – Changing European buying
habits
• First-rate infrastructure
• A business-friendly government / moderate taxation
• Currency and price stability
• High productivity
• Social peace and political stability
Seite 9E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
Seite 10
Facts
• A company incorporated under public law
• Owned by the Swiss Confederation
Figures (2009)
• 61’000 employees
• Ordinary operating income (turnover): CHF 8,709 billion (CHF 1.00 = $ 0.95)
• Group profit for the year: CHF 728 million
• 3’502 post offices & contact points
Swiss Post Group
E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
Swiss Post‘s Offering: Business to Consumer
Seite 11
B2C is the product range for sending goods in the international distance selling sector to private or business customers.
• Letters : up to 2 kg
• Parcels : up to 30 kg
E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
What is LVCR (Low Value Consignment Relief) ?
• VAT is a Consumer Tax
• “Low Value Consignment Relief” is the relief from VAT given to a private individual (non-taxable person) who imports items valued at less than 22 Euros from outside the VAT territory of the EC
• Established in 1984 as part of an EC VAT Directive
• Each EU member to sign up to exemption between €10 - €22 (UK £18) ‘intrinsic value’ of the product
Seite 12E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
VAT Rates / Standard Tax Exemption Limits
Seite 13
Country VAT-rate Duty-Free limit for commercial goods
France 19.6% € 22
Germany 19% € 22
Netherlands 19% € 22
UK 20% £ 18
E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
€ 22.00 = $ 30.00£ 18.00 = $ 29.00
Transit Times ex Switzerland
Seite 14
Germany
J + 2-3 J + 4-8
France
J + 2-3 J + 4-7
United Kingdom
J + 2-3 J + 4-7
Netherlands
J + 2-3 J + 4-7
E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
Transit Times ex Switzerland: Priority
Seite 15
Germany
J + 2-3 J + 2
France
J + 2-3 J + 2-4
United Kingdom
J + 2-3 J + 4-5
Netherlands
J + 2-3 J + 2-3
E-Commerce Conference Las Vegas 9-10th March 2011Alessandro Valdettaro
Parcel
Swiss Post‘s Value Proposition for Distance Selling
June 11, 2010 The Swiss day for distance selling into Europe Seite 16Claudia Patocchi
„Postal Delivery of the physical shipment will undoubtedly remain an important part of the Distance Selling Marketing Strategy. Swiss Post offers, along with its core competence, the integral extended Value Chain for the Distance Seller“.
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